Documente Academic
Documente Profesional
Documente Cultură
MASTERCLASS
ISSUE
222
JANUARY 2014
DIGITAL EDITION
PRODUCED
IN UK
BE MORE PRODUCTIVE
Make the most of your studio downtime,
and stay inspired and motivated all year
EXCLUSIVE
VIDEO
How AKQA broke
exciting new ground
for Nike and WWF
WEL CO M E
JANUARY 2014
EDITORS LETTER
Welcometotheaward-winningComputerArts!AsIwrite
thisthewholeteamsjustreturnedalilebleary-eyedit
mustbesaidfromtheDigitalMagazineAwardswhereour
bespokeiPadeditionscoopedVisualArtsMagazineofthe
Year Massivethankstoeveryonewhosworkedonitand
docheckitoutifyouhaventalreadyseepage
CAisnttheonlyproductwevebeenworkingonthismonth
eitherHotothepressisthelatestiterationofComputerArts
CollectiontotallyrebornunderthestewardshipofCAdeped
JuliaastheGraphicDesignAnnual
aluxuriousshowcase
oftheverybestworkfromthepast months
Wellalsobemakingafewsmallimprovementstoyour
magazineoverthenextfewissuesFlicktopageandyoull
ndanexpandedProjectReviewstoryintheShowcasesection
critiquingthemonthsbigtalking-pointproject
FinallyourSpecialReportthismonthcelebratesthe
liberatingentrepreneurialspiritthatsdrivingmanydesigners
todiversifytheircreativepracticeintoexcitingnewareasfrom
one-oproductstofull-blownbusinessventuresInasimilarvein
wevealsotreatedyoutoaDesignedforLifeseasonalspecialWe
hopeyouhaveagreatChristmasseeyouinthenewyear!
KEEPIN
TOUCHWITH
TWITTERCOM/
COMPUTERARTS
FACEBOOKCOM/
COMPUTERARTS
NICKCARSON
EDITOR
nick.carson@futurenet.com
FEATURING
CRISPINFINN
JOEWALDRON
LESLIEDAVID
London-based duo
Anna Fidalgo and
Roger Kelly
aka Crispin
Finn
own an online
shop selling stationery
printsandhomeware
in adistinctive palee
of red
white and blue
Thepair are reponsible
forthe We Accept Cash
tote bag on the cover
wwwcrispinnncom
Paris-based graphic
designer and illustrator
Leslie specialises in design
for fashion and culture
brands Turn to page
tond out why shes drawn
to the world of high-end
fashion
what prompted
herto drop out of art
school and how she nds
time to just be creative
wwwleslie-davidcom
MARIE-LAURE
CRUSCHI
Illustrator Marie-laure
founded Cruschiform
studio in
and her
clients now range from
book publishers to luxury
brands This issue
we went
behind the scenes to nd
out howshe created a
complex
kaleidoscopic set
of illustrations for Wired
cruschiform.blogspot.co.uk
ROBERTFARKAS
Based in Budapest
Hungary
Robert is an
illustrator
designer and
animator with a special
interest in the dierent
visuals that can be created
using animation tools and
programming languages
On page
he shows
us around the creative
hotspots in his hometown
www.astronaut.co.uk
M EET T H E T E AM
JANUARY 2014
EDITORIAL
MARKETING
NICK CARSONEDITOR
nick.carson@futurenet.com
PHILIPPANEWMAN
Group marketing manager
philippa.newman@futurenet.com
CONTRIBUTORS
Zaneta Antosik, Joshua Checkley,
TomDennis, Simon Duhamel, Elizabeth
Ellio, Ian Evenden, FranklinTill, Justin
Gabbard, Dan Gray, Cat How, Fred
Lachache, Angharad Lewis, KarenLewis,
Vector Meldrew, Alan Peckolick, Ed
Rickes, Gordon Tait, Joe Waldron,
Garrick Webster, Anne Wollenberg
ADVERTISING
CIRCULATION
JAMESRYAN Direct marketing executive
james.ryan@futurenet.com
DANIELFOLEY Trade marketing manager
daniel.foley@futurenet.com
JOGULLIVER
ART EDITOR
JovisitedhertwininRoerdamwhereshesampled
oliebollenoilballsandlearntaboutDutchChristmas
traditionsApparentlySantaspageboyPietcollects
naughtychildreninasackandbeatsthemwithastick
RICHARDJEFFERIES
International account manager
richard.jeeries@futurenet.com
LICENSING
REGINAERAK Licensing director
regina.erak@futurenet.com
DISTRIBUTED BY
DEPUTY EDITOR
Juliadidasterlingjoborganisingandeditingthe
new-lookCACollectionannualbutspoiltitabitby
eatingallthegoodbiscuitsfromtheChristmastin
bothlayersbeforeanyoneelsehadachance
JULIASAGAR
EDITOR
Despitehavinganextensivespeechpreparedfor
themomentComputerArtswonitsrstDMA
Nickcameoverallshywhenthetimearrivedtotake
themicFortherecordhedliketothankhismum
SAMANTHABOOKMarketing manager
samantha.book@futurenet.com
NICKCARSON
RUTHHAMILTON
PRODUCTION ASSISTANT
Self-appointedbringerofChristmasRuthhasthe
ocetreepoisedreadyforDecemberwhenithas
beenagreedthefestivitiescandescendThemonth
shedidherrstdesignerinterviewseepage
SUBSCRIPTIONS
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TYPEFACES
Trump Gothic West
Neutraface
Text & Display
Calluna
JANUARY 2014
ISSUE 2 2 2
J A NUA R Y 20 1 4
CULTURE
IND US T RY IS S U ES
TURN UP YOUR
DOWNTIME
ODETOANANTI-HELVETICAWORLDGraphic
designer Alan Peckolick on why leerforms are for
much more than just spelling words
SCREENPRINTINGISITWORTHIT? Howkapows
Cat How explores the merits of producing and selling
limited-edition screenprints of your work
compared
with their more economical digital counterparts
INSIGHT
PROJECTS
SHOWCASE
Our selection of the worlds best new graphic design
illustration and motion graphics work
C O N TE N TS
JANUARY 2014
EXCLUSIVE VIDEO:
THE DESIGNER SERIES
In our latest video documentary, AKQA
reveals why it pays to blend technology
seamlessly with creativity
S PECI A L R EP OR T
ENTERPRISING ILLUSTRATORS
Meet the exciting new breed of creatives that arebusy diversifying
their practice not only to survive
but to thrive
TRY THE
iPAD EDITION
FOR FREE!
TURN TO PAGE 47
FOR MORE
SUBSCRIBE TO
COMPUTER ARTS
I?fYUXYfgGUjYidhc
IGfYUXYfgGUjYidhc
AcfYcomputerarts creativebloq com
S T U DI O LI FE
IN C O NV E RS AT IO N
VALLE DUHAMEL
LESLIE DAVID
How
against the odds
Leslie David found
graphic design and went on to work with the
brightest lights of the fashion world
VIDEO INSIGHT
JANUARY 2014
EXCLUSIVE VIDEO
VIDEO INSIGHT
JANUARY 2014
BONUS
CONTENT!
GETEVENMOREEXCLUSIVE
VIDEOANDIMAGERYIN
OURiPADEDITION
see p
PART 1
AG EN CY I N T R O #
CR E ATIVIT Y M EE TS TEC H
PART 2
W WF i PAD APP#
EN DAN G ER ED AN I MAL O R I GAM I
PART 3
W WF i PAD APP#
I NTER ACTI O N MA STERCL A S S
PART 4
N I KE" KI N ECT#
A VI RTUAL PER SO NAL TR AI N ER
PART 5
N I KE" KI N ECT#
FITN ES S O N TH E M OVE
PART 6
CR E ATIVE E XPAN S I O N #
N E X T STEP
TH E WO R LD
T R E NDS CULTURE
WE LOVE...
making
digital
tangible
Visual artist Maiko Gublers
designs turn digital concepts
into physical forms
ervingasplayfultestament
totherapidlychangingdigital
landscape
anascentdesire
tovisualiseourevolvingdigitalsociety
canbeseenTechnologieslikeD
printingnowenabledigitaldesignersto
freeze-frametheirartworkandquickly
buildatangiblerepresentationofthe
digitalform
MaikoGublerisaBerlin-basedvisual
artistusingdigitalmodellingtoolsto
createimageryandsculpturewiththe
aimofblurringtheintersectionbetween
sculpturalstilllifesvirtualmodelsand
physicalobjectsandtoinviteobservers
toexpandtheirnotionsofspatialityand
objectsHerrecentGradientBangles
EndlessEditioncollectionfeaturesa
seriesofwearableobjectsalgorithmically
determinedbychanceresultinginan
innitequantityofuniquepermutations
EachmonthourTrendssectioniscurated
byexperiencedcreativeconsultancy
FranklinTillwwwfranklintillcom
CULTUR E TR EN D S
JANUARY 2014
D E S I G NED FOR LI FE
DESIGNED
FOR LIFE
SEASONAL
SPECIAL
If socks and perfume are
no longer cuing it, fear
not. Weve rounded up
someofthebestnew
oerings from designers
this festive season
WRAPPING PAPER
LIGHTBULB BROOCH
vesheets
each
byBlangkforSay
www.fromsay.com
byvariousdesignersforNobrow
www.nobrow.net
byRosaPietsch
www.howkapow.com
byBuild
www.wearebuild.com
T R E NDS CULTURE
JANUARY 2014
CUTTING EDGE
Surrealliqueed
landscapesdrip
withglutinousforms
andcolourscreating
mouthwatering
Dtextures
andpa erns
STILL FRESH
DESK CLOCK
Cra$ed in ne porcelain
eachofthese delicate teacups
featuresa naked lady
who
willjoin you for a dip as you
takeyourtea break
setoffour
byEstherHrchner
www.howkapow.com
byTaraAsheatBlock
www.howkapow.com
byCrispinFinn
www.crispinnn.com
MAINSTREAM
Hand-inked
illustrationsexplore
thenaturalworld
takingtheirlead
fromearlymedical
andbotanical
drawings
Collagescreated
spontaneouslyusing
clipartrandom
brushstrokes
andphotosare
typicaloftabletart
experimentation
CULTUR E P EO PL E
JANUARY 2014
MY STYLE IS...
Louisa Phillips trained
and practiced as a
graphic designer
before making the
switch to account
handling and she
hasnt looked back
AT LEAST ONE
SKULLAT ANY TIME
LULULEMON
SKULLMETAL
VENTTEE
Thiswascustommadefor
measagionafactory
visitinSriLankaIdrew
theskull
anditisknied
seamlesslyintothefabric
PAINTING
JEANS
Itryandkeep
newjeansoutofmystudio
foraslongaspossible
but
assoonasIgetpainton
themtheyrefairgame
RINGFROM
MYPP
Thishasnt
lemyngersincemy
grandfatherremovedit
fromhispinkyandput
itonmymiddlenger
whenIturnedAllhis
grandsonsgetone
N E W VE N TURE S
By all accounts...
Creative training brings skills that can make
you shine in other roles, as designer-turnedaccount handler Louisa Phillips explains
neagleeyefordetail
in-depth
understandingofthedesign
processandakeengraspof
whatmakesgreatbranding
allgleaned
fromherbackgroundasadesigner
made
LouisaPhillipsidealforhernewroleas
accountdirectoratHandsomeHere
sheexplainswhatshesbeenuptoat
thebrandingagency
andwhyaccount
handlingwasthenaturalprogression
toexpandherskillsetasacreative
Whatsyournewjobtitle
and
whatdoestheroleentail?
ImaccountdirectoratHandsomes
LondonstudioMyjobistomake
sureeverythingthatssupposedto
behappeningishappeningthatour
projectsaredeliveredonbriefonbudget
andontimeIalsomakesureourclients
arehappyandwerehelpingtobuildtheir
businessesthrougheectivedesign
Tellusalileaboutyourcareersofar
InitiallyIworkedasagraphicdesigner
butthendecidedtomoveintoaccount
handlingandIhaventlookedbacksince
Formeitstheperfectcombinationof
workinginacreativeenvironmentand
developingmyskillsImeetclientstravel
andgetinvolvedwithworkshopsalong
withawholehostofotherthings
Whydidyoudecidetogoforthisjob?
Idbeenthinkingaboutanewchallenge
andthepositionwithHandsomecameup
COMPUTERARTSCREATIVEBLOQCOM
-18-
Itsoundedliketheperfectopportunityto
getinvolvedinauniquebusinesswithlots
ofpotentialsoIwentforitHandsome
worksasacollectiveofover senior
designprofessionalswithoveryears
ofdesignexperiencesoitsanexcellent
opportunitytolearnfromahugely
experiencedandaward-winningdesign
teamItsstillarelativelysmallbusiness
andIlovedtheideaofbeingabletoshape
thingsandmakearealdierence
Whathaveyoubroughttothisrolefrom
yourtrainingasagraphicdesigner?
IwouldsayIhaveaneagleeyewhen
itcomestodetailIdliketothinkthat
notmuchgetspastmeStudyingfora
BAHonsingraphicdesignandworking
asadesignerhavebothenabledmeto
reallyappreciategooddesignaswellas
providingmewithaclearunderstanding
oftheprocessandanabilitytoaccurately
gaugehowlonggreatdesignwork
realisticallytakestoproduce
Whathavebeenthebiggestchallenges
ofthisnewposition?
AerworkingatLondon-basedagency
PurposeforveyearsIneededtochange
mymindsetslightlyitseasytobecome
conditionedtodoingthingsinacertain
wayItsbeenagoodchallengetoshake
thingsupalileandstepoutofmy
comfortzone
Whatdoesatypicaldayinyour
newroleentail?
Itcanbeanythingfrommeetingwith
clientsresearchingtheirbusinessand
currentchallengesoraendingtheAGI
conferencetomanagingthestudio
freelancersandaccountsThegoodthing
aboutworkinginasmallagencyisthat
eachdayisalwaysvariedandthework
isreallyhands-on
wwwhandsomebrandscouk
MY D E SI G N SPA CE I S...
A MODERN IMAGINARIUM
In the heart of New York, housed in a tower building topped with a Greco-Roman temple,
QNY Creatives studio comes blessed with the cosmic energies of Parnassus
erched atop a tower building
incentral New York sits a small
Greco-Roman temple, famously
referred to as a lile Parnassus in the
sky. The metaphorical home of poetry,
literature and learning, Parnassus
captured the qualities that QNY
Creative founders Ezio Burani and
AnnaUrban hoped for in their studio.
Assoonaswesawthebuildingwe
knewithadtobeourhomewherewe
coulddreamandcreatesaysUrban
Thecosmicenergywasimmediately
presentNofengshuiexpertneeded
Theduosmodernimaginariumhas
beensituatedthereeversince
Forguidanceinamoretangible
formthestudioturnstomasterItalian
typographerGiambaistaBodoniwhose
ManualeTipogracotakesprideofplace
Bodonisaidthatgooddesignhingeson
fourprinciplesuniformitysharpnessand
neatnessgoodtasteandcharmexplains
BuraniOurstudiolivesbythosestandards
inourworkandinourspace
Thespaceitselfisatreasuretroveof
objectscollectedovertheyearsthat
thathintatthedesignersownquirksand
interestsBuranissSculpturaDonut
phonetraveledovertoNewYorkwith
himfromhisnativeItalyandhasbeen
ringinginhisocesince
Regularvisitstolocaleamarkets
havefedBuranispersonalobsessionwith
vintagevinylWithacollectionestimated
atover easytherecordshave
aspecialplaceinhisheartEveryoneis
anadventureastoryamemoryafeeling
andaninspirationhesays
Veeringtothekitschierendofthe
spectrumareUrbansactiongurestoys
andmangaincludinganoddlileplush
toyfromherchildhoodthatactsasthe
studiosmascotHewasdiscoveredasa
happyaccidentshesmilesHereminds
ustostaycuriouslikekids
Senior strategist
Anna Urban (seated)
and creative director
Ezio Burani in QNY
Creatives NY home,
packed with eamarket gems and
personal keepsakes
CULTUR E P L A C E S
JANUARY 2014
C R E AT I VE QU A R TER S
BUDAPEST, HUNGARY
From burger bars that evoke New York memories to hip-hop
clothing shops and inspiring galleries,illustrator Robert Farkas
shares his favourite haunts in Hungarys capital city
W35 BURGER
Wesselnyiutca
bit.ly/w35burger
Thisisoneofmyfavouritefastfood
restaurantsTheburgertasteslikeareal
AmericanFiveGuyssandwichfromth
AvenueinNewYorkTheyreopenuntil
pmsoitsnevertoolatetogetyour
perfecttakeawaydinner
SHOP
BP
Wesselnyiutca
www.bpshop.hu/a_shop
IfyourewanderingaroundWesselnyi
StreetyoushouldvisitBudapestsfamous
undergroundhip-hoptrademarktheBP
ShopItsellsT-shirtsbaseballcapsand
hoodiestooThisistheperfectplaceto
buysouvenirsforyourfriends
GALLERY
TELEP
MadchImreutca
www.facebook.com/TelepGaleria
Thisiswhereeverybodymeetsandgets
readyforanightoutItsapubonthe
edgeofthecityspartyzonethathosts
contemporaryartexhibitionsYoucan
easilyreachallthegreatplacesfromhere
Bewareofthebagelstheyreaddictive
PRINTA
RumbachSebestynutca
www.printa.hu
Ifyoudliketorefreshwithacoeein
aninspiringenvironmentthenheadhere
Sitdownandfeastyoureyesonsome
ofthelatestworksbythemosttalented
Hungarianillustratorsatthisuniquespace
inthecentreofBudapest
KERT
ELLT
Kazinczyutca
www.ellatokert.blogspot.com
Theseventhdistrictisfullofpubsandthis
ismyfavouriteDuringthesummeritsa
realoasisandinthewintertheresaroofto
keepyouwarmEverybodyisfriendlyand
thebeerischeapmakinggeingdrunk
alwaysanoption!
Illustrator, designer and %D animator Robert Farkas has always loved drawing. He also likes the dierent
visuals that can be created using animation tools and programming languages. www.astronaut.co.hu
COMPUTERARTSCREATIVEBLOQCOM
-20-
CULTUR E EV E N TS
JANUARY 2014
THE SECRETS OF
TIMELESS DESIGN
The inaugural Design Manchester explored longevity in its many
forms, from music design to public art. Nick Carson caught up
with some of the key speakers to nd out more
KEY INFO
LOCATION
Manchester
Town Hall
wwwdesign
mcrcom
WHEN
! October
!
ATTENDEES
KEY SPEAKERS
Mark Farrow
Kate Moross
Nat Hunter
Andrew Shoben
sanambassadortoManchester
SchoolofArt
MalcolmGarre
wasappointedtohelpplana
newdesignconferencetocelebratethe
expansionofthe-year-oldinstitution
Ichosethethemelongevitypartly
torecognisetheanniversarybutalsoto
invitespeakerswhowouldconsiderthe
realchallengesthatsocietyfacesandhow
designcanaddressissuesbeyondthe
decorativeorthefrivolousheexplains
UprstwasGreyworldsAndrew
Shobenexploringthethemeinrelation
topublicartForcenturiesthedefault
stateofpublicartwasmonolithicstone
constructionsbronzemenonhorsesa
highlypolishedrockmaybehebegins
Thankfullyweliveininterestingtimes
wherenormsarebeingchallengedIt
doesntmeananendtopermanent
workbuttherearebeerapproachesto
successfulpublicinstallationscontinues
ShobenInvolvingthepublicisagood
startephemeralworkisagreatapproach
Butbydenitionitcantbetimeless
OneDesignManchesterhighlight
camefromcityalumnusMarkFarrow
whoiscurrentlyworkingonanultra-
limited-editionvinylversionofPetShop
BoysalbumElectricforeach
Asfarasmusicdesignbeingcollectable
goesinmanyrespectsitappliesmore
thaneverhearguesPeopleeitherwant
musicfornothingortheyrewillingtopay
apremiumforsomethingspecial
AlthoughFarrowDesignhasastrong
heritageinmusicdesignhehasworked
hardoverthelastfewyearstodiversify
intonewareasandmusicisnow
responsibleforjustpercentofthe
studiosoutputIttookalotofhardwork
headmitsIthinkthatswherelongevity
comesintoplay
ForFarrowtruelongevitymeans
steeringawayfromeetingfashions
Weveneverhadaperiodwherewhat
wedohasbeenontrendGodforbid
hesaysOurworkiscleanandmodern
thesolutionsaregoodThatsit
KateMorosswasanotherhighlight
Herclarityofvisionirrepressibleenergy
andaboveallhercandourtotallytook
theaudiencebysurpriserecallsGarre
andFarrowagreesForwhateverreason
therearentmanystrongfemalevoices
ingraphicdesignandhertalkwasreally
inspiringhesays
Garreiskeenforthefestivalto
becomeanannualeventbringing
togetherthecitysdesignandmedia
industriesdatingbacktoVictoriantimes
whentheSchoolofArtwasestablished
Hispartingadviceforachieving
longevity?KeepitsimpleKeepit
focusedKeepitfreeofinappropriate
ornamentorsuperuousdetailAnd
keepitpurposefulhereelso
Avoidbeingmerelyfashionablebut
recognisetheculturalframeworkinwhich
weliveandworkDorespondtocurrent
requirementsyetanticipatethechanging
needsoftheaudienceGooddesignisfor
todayandtomorrowGarreconcludes
E V E NT S CULTURE
JANUARY 2014
Ad guru Mark
Denton of Coy!
Communications
discussed image
at the second-
ever TypoCircle
student session
ON THE GROUND
THE HOST AND SPEAKERS
DISCUSS LONGEVITY
MALCOLM GARRETT,
AMBASSADORDESIGN
MANCHESTER
Eachpresentationwas
itsownhighlightButthe
RSAsNatHunterand
MarkShaylercertainly
shockedusallwithsome
shamefultruthsabout
thesustainabilityofglobal
industrialproduction
ANDREW SHOBEN,
GREYWORLD
Thereissuchathingas
timelessness
butitsnot
alwaysbasedonquality
TheCoca-Colabole
andtheredtelephone
boxareclassicdesigns
butIdontndeither
particularlyspecial
Theirqualitywas
theirubiquity
E V E N T R E P O R T: T Y P O C I R C L E S T U D E N T S E S S I O N S
MARK FARROW,
FARROWDESIGN
Iliketothinkourwork
hasacertaintimelessness
Buttheresnogreatsecret
tosustainedsuccess
otherthanworkingreally
fuckinghardtomake
everyprojectasgood
asitcanpossiblybe
Havingadistinctivecreativesignature
alsohelpsDentonsowntrademarkhe
describeshisworkasaschoolboyjoke
withahigh-endnishhasbeenhugely
successfulTheapproachisperhaps
bestcapturedinhispromoprojectfor
calligrapherAlisonCarmichaelforwhich
Dentonconceivedalimited-edition
screenprintedcardbearinginbeautifully
scriptedleersthewordCuntandthe
sloganWordslookmuchnicerwhen
theyrehandleeredTheprojectwent
ontowinBestDirectMailatthe
DesignWeekawards
Howevertheoverwhelmingmessage
ofhistalkwasoneoftakingcontrolofyour
ownimageThemostimportantcampaign
youlleverworkonisthecampaigntosell
yourselfDentonstressedCreativesneed
totakeresponsibilityfortheirpublicity
AndfromtheminutehearrivedatBETC
Londonsocesitwasclearhisown
self-promocampaignhasbeenthorough
Verymuchthefaceofhisownbrand
Dentonpresentedhisspeechdressed
inamustard-colouredbespoketracksuit
bearinghispersonallogoasign
inspiredbynoneotherthanRichieRich
CULTUR E EV E N TS
JANUARY 2014
W H AT S ON
CrainAdvertisingandDesign
arelookingforthemostbeautiful
workinexistencesodontmiss
thedeadlineforsubmiingyour
bestdesignmotionphotography
orillustrationwork January
Winnerswillbeawardedduring
thisyearsADCfestivalinApril
DESIGN OF UNDERSTANDING
24 JAN 2014
BridewellHallStBride
LibraryFleetStLondon
thedesignofunderstandingcom
ItsNiceThatsWillHudsonis
amongthespeakersatthisonedayconferencelookingathow
ideasaredesignedtobemore
understandableTalkswillbe
minuteswithspeakersdiscussing
whatworkswhatdoesntandwhy
TOMORROW AWARDS:
CALL FOR ENTRIES DEADLINE
3 FEB 2014
wwwadcawardsorg
Recognisingthatnotallwork
producedbythecreative
COMPUTERARTSCREATIVEBLOQCOM
-24-
industriescanbeneatlylabelled
TomorrowAwardscelebrates
thegrowingsubsetofwork
thatshardertocategorise
Maybeaprojectharnesseda
newtechnologyorinvolvedan
ideathatsaheadofitstimeThe
deadlineforsubmiingyourentry
isFebdontmissit
VISUALIZED
6-7 FEB 2014
TheTimesCenter!!West"st
StreetManhaanNewYork
wwwvisualizedcom/!"
Visualizedistakingoverthe
TimesCentreinNYCagainfor
twodaysofdatastorytellingand
designwith-plusindustry
innovatorssettotaketothestage
fordiscussionsondatastories
thatmaerSpeakersinclude
AlexanderChenGoogleand
JuliaLaubGenerativeDesign
SUPERGRAPH
14-16 FEB 2014
TheRoyalExhibitionBuilding
#NicholsonStreetMelbourne
wwwsupergraphcomau
Australiascontemporarygraphic
artfaircelebratesdesignprintand
illustrationduringathree-dayesta
ofcreativityWithworkshops
artist-ledmasterclassesandfamilyorientatedeventsexpecttobe
bothinspiredandmotivated
JANUARY 2014
CATHOW
FOUNDER
HOWKAPOW
www.howkapow.com
GORDONTAIT
NEWPRODUCTDEVELOPMENTMANAGER
DCTHOMSON&COLTD
www.dcthomson.co.uk
REGULAR WRITERS
NATHUNTER
DIRECTOROF
DESIGN
RSA
CATHOW
FOUNDER
HOWKAPOW
LAWRENCEZEEGEN
HOSSGIFFORD
DIGITALSTRATEGIST DEANOFDESIGN
LCC
ANDANIMATOR
COREYHOLMS
FREELANCE
DESIGNER
DEANJOHNSON
VICEPRESIDENT
BRANDWIDTH
ODE TO AN
ANTI-HELVETICA
WORLD
One of the true founding fathers of
expressive typography, AlanPeckolick,
believes designers should op letting
the same old fonts do the talking
AL AN P E C KOLI C K INSIGHT
JANUARY 2014
ABOUTTHEWRITER
AmericandesignerAlanPeckolick
heraldedaconceptualmovementin
graphicdesignknownasexpressive
typographyHisrecentbookTeaching
TypetoTalkPointedLeafPressis
therstevercompendiumtospan
thetypographerscareer
bitly/teachingtype
INSIGHT D E SI G N M AT TER S
JANUARY 2014
REJANEDALBELLO
SENIOR GRAPHIC DESIGNER
WOLFF OLINS
www.rejanedalbello.com
KENLO
FOUNDER
BLOW
wwwblowhk
DIANABELTRAN
HERRERA
ARTIST AND DESIGNER
www.dianabeltranherrera.com
My resolutions are to work hard, achieve
newgoals and take my art todierent
countries. Im planning abig installation
inBerlin in May as part of the Pictoplasma
conference, and some secret projects will
berevealed. Paper will remain my material
but my subject will change. Ill explore new
forms and animals orangutans have
caught my attention. I cant wait.
DESIG N M AT T E R S INSIGHT
JANUARY 2014
MRBINGO
FREELANCE ILLUSTRATOR
AND ANIMATOR
www.mr-bingo.org.uk
For 2014, my new years
resolutions areto make more
stu that I want to make and
less stu that companies want
me to make, to decorate things
and sell bad products.
BONNIESIEGLER
FOUNDER
EIGHT AND A HALF
www.8point5.com
YOURVIEWS
Comment on Facebook,
ortweet @ComputerArts
with your thoughts using
#DesignMatters
SIMONMANCHIPP
@MANCHIPP
dpiBoom
Dadjokesrock.
www.someone
inlondon.com
DAVIDAIREY
GRAPHIC DESIGNER
www.davidairey.com
DAVIDMAHONEY
Saying no! Being
productive is great, but
applying myself thinly
doesnt help me action
ideas quickly or to the
best of my ability.
www.idmahoney.com
TIGZRICE@TIGZY
I shall be creating my
very rst app for my
photographystudio
in"#$Research
done%timetobuild.
www.tigzrice.com
JONATHANMAK
Be more succinct with
my words, but learn that
sometimes more is more
in visual communication.
Also, get beer at
replying to emails.
www.jonmak.com
I N SI GH T C AT H O W
JANUARY 2014
ABOUTTHEWRITER
CatHowstudiedEnglish
literatureatBristol
Universityandthen
communicationdesign
atCentralSaintMartins
In CatandRoger
HowsetupHowkapow
acolourfuldesignshop
promotingtheworkof
independentcreatives
wwwhowkapowcom
I N SI GH T G O RD O N TA I T
JANUARY 2014
ABOUTTHEWRITER
GordonTaitisnewproduct
developmentmanagerat
DCThomson&CoLtd
Heisresponsibleamongst
otherthingsforensuring
brandconsistencywithin
aportfoliothatincludes
TheBeanoDennisthe
MenaceandGnasherThe
BroonsandBananaman
wwwdcthomsoncouk
INDEPENDENTLYMINDED
THEINDEPENDENTREDESIGN
November
byMaWilleyandThe
Independentsin-houseteam
www
mattwilley
co
uk
TheIndependenthasunveiledaradicalredesign
completedbytheBritishpapersin-houseteamand
MaWilleynotablycelebratedforhisworkon
magazinesincludingPortandElephantaswellas
therecentlyredesignedRIBAJournal
Therevampincludesacleanbespokefontsetby
A /SW/HKsHenrikKubelfewervariancesinstory
lengthprominentwhitespaceandaninnovative
verticallyrunmastheadonthefrontpageItsa
boldnewdirectioninplacesmoreakintoamonthly
literarymagazinethannationalnewspaperbut
doesitdelivernewsstandcut-throughandwillit
beenoughtoreversedramaticallyfallingsales?
Thepapersnewdesignitsthirdsince
tookthreemonthsandWilleyworkedclosely
withheadofcreativeDanBarberandStephen
PetchartdirectoroftheSundayNewReview
AccordingtoeditorAmolRajantheaimwasto
recreatetheclassicwithatwistdesignofits
launchandradiatethefeelingofa
broadsheetincompactform
Startingfromthetypeanddesigningupwards
thepaperhasbeenentirelyrestructuredand
simpliedthroughoutWilleycommissionedKubel
toproduceabespokenewfontfamilycomprising
IndySansIndySerifIndyCondensedandIndy
Hairlinesetseachcarryinglightmediumand
boldweightsKubelhadntworkedonanewspaper
projectbeforeandcouldbringamorehardworking
approachtoafontfamilyintendedtoworkacross
multiplemediumsinvaryingpointsizesfromweb
listingstofront-pageheadlines
PROJECT
REVIEW
WhileTheIndependentretainsitscompactformat
afresheditorialstrategyinformedtheredesignWilley
saysthatstoriesarenowmainlyshortnews-in-briefs
orlongerfeatureswithlessmid-lengthcontentThis
enabledtheteamtocontrastthestorylengths
creatingmorecleanspaceoneachpage
Nowhereisthismoreprominentthanonthe
frontpagewherethenewmastheadplacement
isintendedtoallowtheleadimageandheadline
roomforimpactHoweverthenewlayoutpresents
acommoneditorialdesignchallengebypositioning
thepicturestorydirectlyabovetheleadstorythere
isadangerthetwocouldbeperceivedasconnected
placingincreasedpressureonthemainheadlineto
createthenecessaryvisualhierarchy
Overallthoughthenewdesignisacondent
movethatwhileaddingtothemagazinefeel
providesthesophisticationdemandedbythebrief
CruciallyitsucceedsinseingTheIndependent
apartfromitscompetitorsonthebusyUKnewsstand
Thenewdesignisalsopracticalintendedtomake
theproductionprocessassmoothaspossiblefor
sub-editingteamsontightdeadlinesCaptionshave
moreexiblewordcountsforexamplemakingpage
ingeasierAsWilleypointsoutthebriefwasfor
boldsophisticationbutthechallengeofcreatinga
sustainableproductwascoretohisinterpretation
Itfeltimportanttodosomethingcondentclean
andsophisticatedheexplainsButitalsohadtobe
somethingthatcouldbebuiltbeermoreeasilyput
togetherandwithmoreunderstandingsomething
thatcouldbesustained
S HO W C AS E
JANUARY 2014
Thefrontpageofsection HenrikKubels
elegantcustomdisplayfontIndyHairline
neatlylinksthesectiontotherestofthe
newspaper
TheIndependentsverticalmastheaddevice
featuresonWilleysnewcovertemplatesfor
theRadarandTravellersectionsaswellas
thefrontpagecreatingcoherenceand
continuityacrossthenewidentity
ThisspreadfromtheVoicessectionofthe
Saturdayeditionfeaturesanillustration
ofJeKoonsbyLaurenCrow
WalterMoltenifromMilan-basedmedia
studioLaTigreredrewtheIndependents
iconicEagleemblem
WhileeachofKubelsbespokefontsdiers
instyleandweighttheunderlyingframework
remainsthesameasthistypefacesample
demonstratesTheresultisanelegant
hardworkingfamilyabletodelivereverything
fromheadlinestolistings
TH E VERY B E ST NE W DE SI G N
JANUARY 2014
SUZANNELEMON
Art director, the Guardian
www.theguardian.com/uk
S HO W C AS E
JANUARY 2014
TH E VERY B E ST NE W DE SI G N
JANUARY 2014
TURNITUP
VOLUMESPRINTSERIES
by Fieldwork
www.madebyfieldwork.com
MANINTHEMIRROR
Manchester-baseddesignanddigitalagency
Fieldworkhaslaunchedanewlimited-edition
printseriesentitledVolumesPitchedasan
openplatformforcollaborativeexploration
Volumewentliveon
Novemberwitha
collectionofvibrantprintsillustratedby
SpanishstudioHeyonGFSmithpaper
Anythinggoesaslongaswecantit
intotheAfolderssaysdigitaldirector
AndyGoWevetalkedaboutallkinds
ofpotentialcollaborationswoodwork
papercratextileselectronicsandcode
Keepitsimpledoitwellisakeymantra
behindtheprojectwhichismadewithfriends
fellowmakersandindustrypunditsinmind
andtheprojecthasadigitalcomponent
tooOneofourbigthingsatFieldworkis
exploringthespacebetweenprintanddigital
howandwhypeoplemovebetweenthem
andhowthetwocanbelinkedGoadds
CLASHMAGAZINEILLUSTRATIONS
by Mat Maitland
www.matmaitland.com
To celebratetherecent -year
anniversaryofthemakingofMichael
Jacksons
lmMoonwalker
illustratorMatMaitlandcreatedtwo
collage-basedimagesforanarticle
inClashmagazinesNovember issue.
It was about looking back to his
golden period, so I wanted to echo
this in the images which is why I
used mirrors, explains Maitland, who
is also creative director at Big Active
Design. I love mirrors and it was a
new device for me to use in my work.
While one image is based on the
Palace of Versaille, an older-seeming
Bubbles features in the other. Its
almost like Michael is forever young
but Bubbles has aged. I wanted to
get some sadness in there.
PAPERINSPIRATIONS
AFFINIAMANHATTANHOTELARTWORK
by Eiko Ojala
www.ploom.tv
I wanted to make my life really hard with this project, laughs Estonian
illustrator Eiko Ojala, in reference to his new papercut-inspired artwork
forthe Ania Manhaan hotel lobby. Their interior design company
contacted me with a totally open brief, he recalls. It just had to represent
New York so I decided to do something detailed and time-consuming.
Starting with black-and-white hand-drawn sketches, Ojala digitally built
up the detail of the ribbons. I like the base of this work three ribbons
where the city stands, he says.
TH E VERY B E ST NE W DE SI G N
JANUARY 2014
LONDONCALLING
COFFEEHOUSELONDONIDENTITY
by Reynolds and Reyner
www.reynoldsandreyner.com
S HO W C AS E
JANUARY 2014
MOTION
HIGHLIGHT
AMINIATUREHISTORY
AMICROCOSMOFLONDONANIMATION
by Persistent Peril
www.persistentperil.com
TH E VERY B E ST NE W DE SI G N
JANUARY 2014
S HO W C AS E
JANUARY 2014
FEATURED
SHOWREEL
ALTERNATIVEREALITIES
SHOWREEL
by Neon
www.neon.tv
Neonisaboutiquecreativestudiothatspecialises
invisualstorytellingItsrecentlyreleasedshowreel
providesanupbeattasteroftherangeanddiversity
oftheteamsworkseamlesslycuingbetween
animationvisualeectsandliveactionprojects
Itsmostlycommercial-basedbutwevealso
includedworkwevedonefortitlesequencesandour
ownR&Dprojectswherewegetthechancetobe
alilemorecreativeexplainsTomBridgeswho
highlightsboththestudiosskatelmMacroand
itsColliderconferencetitlesamonghisfavourites
SowareusedincludedMayaMariCinemaD
NukeAerEectsPhotoshopPFTrackTopogun
RealowFinalCutthelistislonghelaughs
AUTHOR
AngharadLewisisanindependent
writerandeditorspecialisingin
designandcultureShehasedited
andauthoredseveralbooks
herlatest%publishedbyLaurence
King%istitledThePurpleBook
ShewaseditorofGrakmagazine
between""*and"##and
isfounderofUpSideUp%anew
ventureworkingwithgraphic
designerstodevelopproducts
IMAGE:
Tote bag byCrispin Finn
wwwcrispinnncom
ENTERPRI SI NG I LLUST R AT OR S
SPECIAL REPORT
enterprising
illustrators
With the economic downturn promoting an entrepreneurial spirit,
Angharad Lewis identies an exciting new breed of designers and
illustrators who are busy diversifying not only to survive, butthrive
PERHAPSBEING
ENTREPRENEURIALIS
LESSSCARYTHANIT
WASBEFOREBECAUSE
BIGBUSINESSES
SEEMSOFRAGILE
ALEXSPIRONOBROW
opening shops illustrators are creating
their own markets.
Alex Spiro of indie publisher Nobrow
also makes a connection between economic
recession and new technology a perfect
storm for entrepreneurs. I think people
aremore critical of who they work for these
SP ECI AL R E P OR T
JANUARY 2014
AisforApplePrintby
illustratorEmilyForgot
BEINGABLETO
SEETHINGSIN
AMONETARYSENSE
HELPSYOUEDITTHINGS
OUTANDSAYNO
NEALWHITTINGTON
PRESENT&CORRECT
ENTERPRI SI NG I LLUST R AT OR S
JANUARY 2014
I L L U S T R AT I O N
ASBUSINESS
Nobrowopeneditsdoorsin!setupbyanimator
SamArthurandillustratorAlexSpirowhowererecently
shortlistedfortheHospitalClub"Conceivedasan
indiepublishinghouseforillustratedbooksandcomics
todayNobrowoperatesoutofabuildinginShoreditch
Londonwithaprintingpressinthebasementastreet
levelshop-galleryandstudioupstairs
Itmakesbooksandprintswitharosterofillustrators
alwaysusingthedistinctivespot-colourprintingprocess
Spirosseasonedadvicetoillustratorswithabusiness
idea$StandbyitWhateveritisitwillnotbeeasy
Self-beliefiseverything
N O B R OW
wwwnobrownet
SP ECI AL R E P OR T
JANUARY 2014
Productsby
CrispinFinnin
itsdistinctive
restricted
colourpalee
IN!ISOLDSOME
EDITIONSWHICH
FELTGOODIDNEVER
HADTHATMUCH
SATISFACTIONDOING
COMMERCIALWORK
PATRICKTHOMAS GRAPHICARTIST
ENTERPRI SI NG I LLUST R AT OR S
JANUARY 2014
I L L U S T R AT I O N
ASART
PatrickThomasfoundhispathasan
artistbyremovinghimselffromhis
comfortzoneasacommissioned
illustratorAergraduatingfromthe
RoyalCollegeofArthebalanced
commissionswithhisownpracticebut
everythingchangedwhenhefound
recognitionandamarketforhisown
workthroughexhibiting
In"##"heuppedsticksandmoved
toBarcelonatohonehisartHenow
worksacrossfourcities%Barcelona
BerlinLondonandStugart'spliing
histimebetweenteachingrunninghis
screenprintingstudiosandexhibiting
Igenerallyhatedbriefssowhen
Idecidedtostoptakingoncommissions
thepressurewasontoproducebeer
workNowtherearenoexcuses$ifit
goeswrongyoucantblameanyoneor
anythingelseThomasexplainsIenjoy
thatpressureIrarelyhaveanideafora
pieceinthestudioIspendalotoftime
travelingFormethestudioiswhere
Iworkwithideasconceivedelsewhere
PATRICKTHOMAS
wwwpatrickthomascom
SP ECI AL R E P OR T
JANUARY 2014
Arangeofabusive
postcardsfrom
MrBingosHate
Mailservice
A DIFFERENT PERSPECTIVE
It boggles my mind that there arent more
people like me doing this, says Hogg of his
position as an illustrator designing a video
INSOMEWAYSI
SUPPOSEIAMLIVING
THEDREAMITS
CERTAINLYAPRETTY
UNUSUALWAYTO
MAKEALIVING
MRBINGOILLUSTRATOR
ENTERPRI SI NG I LLUST R AT OR S
JANUARY 2014
I L L U S T R AT I O N
A S I N N O VAT I O N
Hohokumisaradicalvideogameinitsplotand
designnodeathnostressnofailurejustan
enjoyablesensoryexperienceasyoucontrolthe
colourfullong-moverthroughvariousinteresting
environmentswithchallengestocomplete%ornot
asyouwish'andamazingmusiclikelisteningtoan
albumandyouvisitdierentplacestolistentothe
trackssaysthegamesmakerRichardHogg
HeanddeveloperRickyHaggebeganworking
onideasin!*andtooktheirprototypegameto
festivalsandcompetitionseventuallygeingsigned
bySonyin!"!Hohokumwillbereleasedin!"
R IC HA R D HO G G
wwwh##com
SP ECI AL R E P OR T
Windowdisplayby
GeorgeWuandSarah
Goleibfortheir
pop-upPoundshop
IDONTTHINKWE
HAVETOBECRAZY
ENTREPRENEURSAND
HAVETHESECRAZY
IDEASIFYOUREGOOD
ANDWORKHARD
YOULLMAKEIT
SARAHGOTTLEIB POUNDSHOP
WE ARE FAMILY
You have to be pretty comfortable with
yourown company as an illustrator hours
poring over a drawing or ddly Photoshop
job can mean you dont speak to another
human for entire days. Which is why
illustrators band together for company (and
use a lot of social media). The need for
sanity-saving compadres, collaboration and
teamwork has spawned collectives, shared
studio spaces and collaborative projects.
Nobrow is an amazing example
ofpeople power. Despite being a small
machine, its output is prolic and exquisitely
executed. We have a wonderful team
ofpeople who work very hard to keep
everything running smoothly, says
co-founder Alex Spiro. It sounds very
ENTERPRI SI NG I LLUST R AT OR S
JANUARY 2014
I L L U S T R AT I O N
ASSOCIALENTERPRISE
IllustrationcollectiveNousVouswasinvitedtocollaborateonELMO
%EastLondonMobileWorkshop'bycuratorFionaBoundyaera
collaborationwithBoundyandarchitecturepracticeStudioWeave
calledTheEcologyofColourinDartfordlastyear
Wecameupwiththeideaofamobilestudiotochampionthe
ideaofmakinginvariousformsincludingprintmaking"mmlm
instrumentbuildingceramicsandfurnituresaysJayCloverco-
founderofNousVouswithNicholasBurrowsandWilliamEdmonds
TheELMOBedfordbusiskiedoutwithmodularpeg-board
claddingthatcanbecustomisedforworkshopsandeventsSofar
therehavebeeneventsatWilliamMorrisGalleryinWalthamstow
BethnalGreenLibraryandTimberLodgeintheOlympicPark
NOUSVOUS
wwwnousvouseu
SP ECI AL R E P OR T
JANUARY 2014
NEALWHITTINGTON
banal, but having a good team of motivated
and passionate people who believe in the
company and what it does is crucial.
Making work that you can sell
directly to the punters, as Nobrow does, also
makes you feel more connected. Going from
working in his spare room at home to
opening a shop was a big shift in Present &
Correct founder Whittingtons daily routine.
Its made me a lot more productive
and structured, he says. To go somewhere
every day, with very certain tasks, is good.
Its also nice to chat to people and sit in
aroom full of office supplies that I love.
For band of three Nous Vous Jay
Clover, Nicholas Burrows and William
Edmonds working as a threesome brings
condence as well as cameraderie. Three
people are better than two for making
decisions and resolving any creative
disputes, says Burrows.
There are things that wed never
take on individually that wecan do asa
three-piece, such as our East London Mobile
Workshop (ELMO), but thatdoesnt mean
we share absolutely everything, continues
Edmonds. Its important to retain our own
individual practices, otherwise itd be boring
and wed be the same person. Thats what
makes it exciting the potential and the
energy created between the three of us.
It is also about community in a wider
sense for Nous Vous. A joint venture with
Studio Weave, Fiona Boundy and Hunt
&Gather, ELMO takes them outside the
illustration bubble and literally out on
theroad in a converted Bedford bus.
Being involved in the community
locally, or in a wider sense is part of why
we dowhat we do, concludes Clover. We
enjoy connecting with people on a personal
level, but we wouldnt ever want to give the
impression that were always doing that as a
seless thing away from work. We want to
be part of theworld in general, not part of
aclique orsub-culture, and these things
really help us todothat.
PRESENT&CORRECT
outItsasmallpricetopayforsanityknowing
thatitisbeingdoneproperlyfreesupalotof
headspacetothinkaboutfunthings
Threetoptipsforcreatingabrilliantbusiness?
Numberone0EmbracesocialmediaItssohelpful
forasmallbusinessbutitsimportanttoshare
thingsyoulikeratherthanjustyourworkPeople
arealreadyfollowingyousoyouknowtheylike
youandwhatyoudoBalanceitout
Numbertwo0Findoutwhoyouareanddo
itonpurposeIstolethisfromDollyPartonbut
itsabrilliantquotewhichringstrueSticktoyour
planwhatyouareandwhatyoulikeSomany
businessesaresimilarbutthepeoplerunning
themarenotandthatshouldshow
Finallynumberthree0Quitesimply
workashardasyoucanIfyoubelievethatyou
getoutwhatyouputinthenthatisaverygood
startingpointWithabitofluckyouwilllove
whatyoudoanywaysoitdoesntreallyfeel
likeajobUltimatelyitsimportanttoremember
thatyoucanonlydoyourbest
Present&Correctstationery0founderNealWhiingtonspersonalobsession
New pioneers of Dutch design Having rued a few feathers in The Netherlands back in
with an opinionated DesignObserverpiece
implyingthecountrysonce-mightydesignscenewasashadeofitsformerselfleadingcriticRickPoynortakesafreshlookatsomeofthe
mostinspiringboundary-pushingstudiosattheforefrontofDutchdesignasformergureheadWimCrouwelturns
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A CUT ABOVE
THE REST
Sharing an eclectic sense of humour,
JulienValle and Eve Duhamel have
set up a unique studio that might just
be Montreals next big thing
Normallyplacidcreatives%whenitcameto
self-promotionJulienVallewasprepared
tobeslappedintheface%whileEveDuhamel
waspeltedwithchunksofwatermelon
orseveraldecadestheMileEndcommunityin
Montrealhasenjoyedareputationforcreativityand
cultureSituatedontheplateaurightnexttoMount
Royalfromwhichthecitygetsitsnameitsin-between
thefrancophoneandanglophonedistrictsandhaslong
beenameltingpotofethnicitiesTheHasidicJewsPoles
andIrishCatholicsthatoriginallyseledinthequarter
todaymixwithartistsactorsdesignersandmusicians
ItsfromMileEndthatthebandArcadeFireblastedo
onitsmeteoricrisesevenoreightyearsago
VenturedownAvenuedeGaspandshueupto
thesecondooratnumber22andyoullndthelaunch
padforanewbutnolesscreativeendeavourStudio3
isthehomeoftherecentlyfoundeddesignouttValle
DuhamelsetupbyJulienValleandEveDuhamelIt
hasalreadybuiltareputationforeclecticvideotrickery
tactilesetslledwithhandmadeobjectsandinventive
photographytoboot
Thedesignershavebeencollaboratingforseveral
yearsbutonlydecidedtoformalisearrangementsand
setupthestudioinJanuary%ItwasntuntilOctober
thatitwasociallyannounced
Wemetsoona$erschoolwhenwedjustboth
graduatedexplainsValleWebothlikedeachothers
workandstartedcommunicatingaboutthepossibilityof
collaboratingTherstprojectweworkedontogetherwas
anexplodedtelevisionforMTVandwehavebeenworking
closelyeversinceWeshareverysimilartastesindesign
andartandeachbringdierentbackgroundstoeachbrief
tohopefullymakesomethinguniqueDuhamelcontinues0
TheideaforthestudiocamenaturallyWeweregeing
moreandmorerequestsforworkinthelineofwhatwehad
beencollaboratingonandlovedworkingtogethersowe
justdiditanditsbeenworkinggreatsince
BothpartnersarefromtheCanadianprovince
ofQuebecandstudiedattheUniversitduQubec
MontralwhichisalsolocatedintheMileEndarea
DuhamelhasadegreeinvisualmediaartswhileValle
studiedgraphicdesignHesfromGatineauwestof
MontrealneartheborderwithOntariowhileDuhamel
hailsfromacornanddairy-farmingregionaboutanhourand-a-halfoutofthecityWhileVallebringshisgraphic
designerseyetoprojectsshehastheartandcra$skills
toputprojectsintomotion
Wealwaysworkonconceptverycloselytogether
andthenJulienmainlytakescareofthecreativedirection
likenalmodicationsontheconceptsandtreatment
Iworkmoreonthenalconstructionandlookofthework
Ialsoworkmorecloselywiththeprojectmanagementside
andJulieniswaybeeratPRSowetrytofocusonour
strengthsbutremainexibleDuhamelsays
Forvideowork%they
lovetolltheirsets
withtactileobjects%
manyofwhichare
handmadeEven
anadforcloud
accountingservice
Intacctbecomesa
captivatingworld
VA LL E DUHA M E L
JANUARY 2014
PROJECT FOCUS
MISTEUR VALAIRE
ThesoundsofQuebecarematched
withValleDuhamelsvisuals
HailingfromSherbrookeQuebecMisteurValaire
isave-pieceelectro-jazzbandwithanincreasing
reputationontheCanadianmusicsceneOneof
ValleDuhamelsmostrecentprojectshasbeento
designvisualsandpackagingforthebandslatest
albumBellevue
Thebandwantedustocreatealltheirvisualsfrom
theCDtotheLPrecordsthemerchandiseandelements
oftheirshowssaysco-founderJulienValleTheyalso
wantedtwosmallvideoteaserstoannouncetheiralbum
TheCDpackagingfeaturesabookletdesignedbythe
studiowhichincludesshapesandformstheyvemade
digitalelementsiceandsnowtypographyandsome
unusualphotographyTheCDcasehasbeenprintedwitha
laser-cutslipcasewithpagesthemedaroundthetracksIts
somethingelegantandeclecticforfansofMisteurValaire
VallecontinuesThisnewalbumwasamajorstepfor
thebandsinceitwasmorematureandsubtlemusicallyso
wedecidedtocreateanentireuniverseforthealbumPart
ofitwasshotinvastemptyspacesinQuebecswinterwe
wenttoEves3Duhamelco-founder4hometownand
someotherbigemptyindustrialspacesinMontrealAllthe
elementscometogethertocreateasumthatismorethan
thepartsandreecttheuniversewecreatedforthem
WereallyliketheoutcomeForthebandandforus
theaestheticsarenewWedontworkwithcontemplative
anddarkimageryalotbutwewereallhappywiththe
nalresultshesays
STU D I O L I F E
Studiowithinastudio5the
ValleDuhamelworkspace
isliterallyaboxwithinthe
Robocutindustrialdesign
studioinMontrealscreative
MileEnddistrict
MisteurValaireThisyearsReasonstobeCreative
conferenceinBrightonopenedtoavideothatValle
Duhamelcreatedtointroducethespeakers
Therstprojectthattheyputtogetherasastudio
wasthepairsSmashPonginteractiveinstallationwhich
wasondisplayattheCincinnatiArtCenterfromMarch
toSeptemberthisyearaspartoftheOn!Handcra$ed
DigitalPlaygroundTheconceptoftheexhibitionwasto
allowthespectatorstoplaytouchandinteractwitheach
pieceWedecidedtocreateaping-pongtablewhere
thegoalwastosmashshapesdowntogetbonuspoints
explainsDuhamel
Vallecontinues0Theopeningnightwasgreat
Allruleswereli$edandpeoplewereallowedtodrinkand
eatandtakeashphotographyItwasabigplayground
whichwasamazingtowitness
stampsinthemtooForsixmonthsin3theypulled
uptheirQubcoisrootsandrelocatedtoBerlin
WerenottoosurewhywewenttoBerlin
saysDuhamelWejustkepthearingthatitwasagreat
timetobeacreativeinBerlinandwerecuriousWewere
justoutofschoolwithnoobligationsWejustwentforit
WesharedourrststudioinBerlinSincethenwehave
beencollaboratingalotonourworkandsharingstudios
backinMontreal
Thepairhaveworkedtogetherlongenoughtotrust
oneanothersdecision-makingandhavelearnttolisten
toeachothersideasThebestonesaretakentothenext
stageforthebenetoftheclientandofthestudioitself
Oneofthethingsthatmakesitworkwellatthe
studioisthatwehaveveryverysimilartastesandagreeon
stylesaysValleWhatisdierentishowweseethings
Ireallyhaveastrongconnectionwithconceptandadda
lotonanaestheticleveltotheconcepts
Thenotionofdrawingcra$ingmakingandbuilding
elementsisstronginValleDuhamelsworkThereisalot
oftextureanddepthinmanyofthestudiosprojectsas
wellWeweredrivenawayfromthecomputerbecause
welikedwhatwashappeningwhenwewereworkingby
handexplainsValleWelikethemistakesorsmall
imperfectionsthatarealwayspresentandhowwhen
youlearntocontrolthemandusethemtheybecomewhat
makestheworkspecialDuhamelcontinues0Maybethats
whatpeoplelikeaboutitthatitsmoreaccessibleMore
humbletoomaybe
Thisstillfroma
strikingpiecefor
MTVHitsAustralia
incorporatedthe
stationspinkbrand
colourwithanew
wayofcreatinga
geometricmatrix
inaliveset
VA LL E DUHA M E L
JANUARY 2014
PROJECT FOCUS
SMASH PONG
Atabletennisinstallationwith
anoriginalspinsmashingdown
shapestowinbonuspoints
OneoftheprojectsthatValleDuhamel
foundersJulienValleandEveDuhamelare
mostproudofsofarisaninteractiveinstallation
createdforanexhibitioninCincinnatiVisitors
totheOn!HandcraedDigitalPlaygroundshow
hadtheopportunitytoplaytheirreinventionof
tabletennisSmashPong
Theideawastocreateapiecethatpeople
couldtouchplayandinteractwithapiecethat
woulddefythemoreclassicwaysofseeingand
interactingwithartsaysDuhamelTheexhibition
ranfromMarchuntilSeptember andit
oeredthemthechancetoworkonapieceout
thereinthephysicalworldthatpeoplewould
interactwithratherthanlookatinprintoronline
Sincewebothndthatthemostinteresting
partofthatgameisthesmashwedesignedthe
entiretablearoundthatideaWecreateda
ping-pongtablewherepeoplehadtosmash
verticalshapesdowninordertogainextrapoints
Thetablecamealongwithitsownscoreboardand
asetofsixcustompaddlesshesays
Thesimplecolourfulgeometricshapessimply
stickupoutofthetableuntiltheyresmashed
downThepaddlesareunorthodoxtooone
evenhasaholethroughitscentre
DuhamelcontinuesWelovedworkingon
theping-pongtableWehadloadsofideasand
wehopetogetabriefsomedaywhereastoreor
somethinglikethatwouldwantalotofcustom
tablesandsportsaccessoriesThatwouldjust
beamazing
STU D I O L I F E
TheUKconferenceReasonstobe
CreativekickedoinSeptemberwith
ValleDuhamelsintrovideo%which
highlightedthenamesofallthespeakers
intheirowninimitablefashion
Itsnothardforthemtondinspirationbothinthe
studioandthesurroundingneighbourhoodsinMontreal
Thespacetheyworkinissharedwithanindustrialdesign
studiocalledRobocut
Theirstudioisasmallfactorywithalotofmaterials
andmachinerylikelasercuersand%Dprinterssays
ValleWeliterallybuiltourstudioinsideoftheirstudio
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surroundedbyallthesemachinesItsaverydynamic
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andEspacetotheBelgoBuildingwhichhousesmany
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favouritesrevealsDuhamel
TherearefourdesignersintotalatValle
Duhamelandtheycollaboratewithawidercircleofabout
2creativesWelovetoworkwithOlivierCharlandwho
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WelovetocollaboratewithPhilippeSavardatRobocut
Healwayscomesupwiththebestandcraziestideas
WerecentlystartedtoworkwithCarolyneDeBellefeuille
whoisagreatartdirector
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ofthesame0Ideallywellcontinuewhatweredoingnow
andbeluckyenoughtoworkwithclientsthatgiveustheir
trustandallowustohavealotofcreativefreedomtokeep
onworkingonprojectswelove
Withtheireclectic
tastesandasenseof
humourthatsunique
eveninQuebec%
ValleDuhamelis
thenextbigthingin
Canadiandesign
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Introducing the
Impact Conference
A one day event on how to achieve
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06 March 2014
LONDON FILM MUSEUM
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JANUARY 2014
TURN UP YOUR
DOWNTIME
Downtime doesnt need to be wasted time we spoke to four
creatives who turned their free hours into something equally
asfullling and creatively productive as their day jobs
WORDS:
Ed Rickes
ILLUSTRATION:
Joe Waldron
wwwjoewaldroncouk
orktoliveorlivetowork?Formanydesigners
thisisntarelevantquestioneveniftheywerent
earningalivingfromtheircreativeendeavours
theydprobablybepursuingthemanywayHavingajob
whichalsohappenstobeyourmainpassioninlifeis
of
course
ablessing
But if youre not careful
it could turn out to be
something of a curse too
as you might nd yourself lling
every waking hour with work While it can sometimes be
dicult to say no to paid work especially if youre a
freelancer ensuring that you have some time to focus on
your own projects
experiment with new ideas
or just do
nothing at all
is vital for wellbeing and creativity This is
perhaps even more important when the downtime doesnt
come through choice So how do other designers ll their
downtime creatively?
S T E V E P R I C E
PLAN-BSTUDIO
D A V E Y S P E N S
B OAT ST U D I O
Famously
Stefan Sagmeister took the decision to
close down his studio every seven years and take a year o
on sabbatical I thought it might be helpful to cut o ve
retirement years and intersperse them with working years
he explained in a talk for TED Thats clearly important for
myself
but probably even more important is that the work
that comes out of those years ows back into the company
and into society at large
As an example to prove that downtime or holiday
doesnt necessarily equate to wasted time
he pointed
outthat global corporation !M allows its engineers per
cent of their paid
working time to pursue projects of their
own It was as a result of just such periods that two of the
companys most successful products Scotch tape and
sticky notes were developed The same is true of
designUltimately
Sagmeister said
everything his studio
E D W A T T
OSTREET
MEMOAKTEN
M A R S H M A L L O W
LASERFEAST
Memo is one third of Marshmallow
Laser Feast, a creative studio that
blends art and technology to
produce interactive installations
andshows for the likes of McLaren.
wwwmarshmallowlaserfeastcom
INDUSTRY ISSUES
JANUARY 2014
A LABOUR OF LOVE
This is a subject thats very close to the heart of Steve
Priceof Plan-B Studio
who is himself self-employed
andhas taken a stand against increasing workloads for
decreasing money I know freelancers working -hour
days
week-in week-out
he says Theres o$en 4an aitude
of6 put up and shut up
or a fear of not being invited back
The same has o$en happened with clients
and projects of
my own Theres no charm in constantly being too busy It
projects a lack of personal and professional time
management7 the same is true of clients
As a result
Price has consciously done the opposite
of what might be expected Hes put up his day rate and
willnot take on any job he feels asks too much of his time
for too lile reward
or where he thinks the clients might
become too demanding As he admits
its been hard#
Those with whom I would have worked for free before
who did sometimes commission me
no longer call
he
gives asone example
On the other hand
his personal life and productivity
have been massively enriched I work less I live more Im
JANUARY 2014
PLANAHEAD
If you run a design studio yourself with employees
consider
scheduling in a day every month when each of them can pursue
personal ideas and experiments
go out to events to network
oreven visit other agencies Then take the time to discuss the
outcomes of these days and see if the results can be used to
progress your own business
TAKEONPERSONALPROJECTS
Consider embarking on a regular personal project
which
youcommit to for a year or perhaps less for example
taking
adierent portrait photo every day
or designing a new logo each
week The subject and frequency are up to you7 the idea is to
stick with it
and exercise your creativity however you like
INDUSTRY ISSUES
JANUARY 2014
WORTHY CAUSES
Ed Wa decided to channel his creativity into trying to
make a real dierence in society although
as was the case
with Boat
the project startedalmost by accident Hes the
founder of MakeMaer
which aims to match creative
projects with worthwhile causes
A creative director at O Street design agency in
Glasgow and a contributor to FormFi$yFive
Wa was
recently asked to exhibit some work for Nomas Projects in
Dundee Its a unique mini-gallery format of four windows
displaying directly onto the street
accompanied by a talk
he explains I loved the idea of geing art out of the gallery
and felt that simply showing o or repurposing my
commercial work wasnt really appropriate
At the same time
I was uerly shocked by the
stories Id heard that hadled my church to open a food
bank called Storehouse
dismayed at the welfare cuts and
CORRECTION
OurIndustryIssues
featurelastmonth
incorrectlyaributed
quotestoDysons
PaulCunningham
Theyweresupplied
byPaulCrabtreeat
theUniversityofthe
WestofEngland
ApologiestoDyson
andUWEforthe
mix-up%andforany
confusioncaused
P R O M OT I ON
JANUARY 2014
HP ZED BRINGS
LONDONSCREATIVE
COMMUNITY TOGETHER
Creative professionals from the capital and beyond found a unique place to hang out
this autumn. Find out what you missed and how you can get involved next time around...
eveallheardaboutthepop-up
shopphenomenon
buthaveyou
everbeeninvitedtoapop-up
designstudio?Thatswhatcreative
professionalsinLondonandbeyond
hadtheopportunitytoenjoythroughout
SeptemberandOctober
thankstoHP
providersofpowerfulworkstations
forthedesignindustry
HPZEDapop-upstudioforthe
creativecommunityrecentylandedin
thecapitalstrendySohodistrictand
oeredavarietyofcreativeprofessionals
anddesignagenciesthechancetomeet
learnnetworkandtryoutthelatest
workstationsfromHP
Keentoreachasmanydesigners
aspossibleHPwenttheextramileto
makeiteasytogetinvolvedWithevents
scheduledthroughoutbothdaytimes
andeveningsacrossthefourweekseven
thebusiestandmostin-demandcreatives
couldndawindowintheirschedules
togetthemselvesovertoaneventAnd
withfreeentrytoeverysingleoneit
wasadicultpropositiontoturndown
TotemptdesignersfurtherHP
persuadedanumberoftopindustry
professionalsandagenciestotakepart
intalksworkshopsandspecialevents
inapackedprogrammefocusedaround
motiongraphicsanimationandDartistry
Andthensomethingfantasticand
unexpectedhappenedWhilethose
whocamebenetedgreatlyfromthe
educationandinspirationonoerit
wasntjustaone-waystreamTheunique
natureofthespacefosteredarelaxed
light-heartedatmospherethatgenuinely
enabledcreativesatalllevelstointeract
inafreeandeasymanner
WhatexcitedmeaboutHPZED
wastheideaofbringingallthepeoplein
ourindustrytogetherinoneplacesaid
visualeectscompanyFramestoresMike
McGeeTohavethemtalkshareideas
lookatoneanothersworkandjustto
sharetheexcitementaboutwhatwedo
VFXguruFrazerChurchillagreed
Eventslikethisaregreatbecauseitshard
forpeopletogetaccesstopractitioners
hesaidWereallverybusyAndsoits
goodthatpeoplecancomealongandtalk
topeoplewhoareactuallyworkinginthe
businessandndoutwhatreallyhappens
Ofcourseitwasntjusttalkingthere
wasplentyofdoingaswellSixleading
creativeagenciesMummuGolden
WolfFred&EricBlackmealTerritory
andAnimaderolledupatHPZEDto
takepartinauniquespeed-animation
challengedubbedLondonsHero
OrganisedbyNewYorkcompany
Cut&Pastetheideawasforeachtocreate
a -secondclipthatshowsadierent
stageofanewsuperheroslifefrombaby
toseniorOnaseriesofnightsinfrontof
aliveaudienceeachteamwasgivenjust
vehourstocreatetheirclipAtough
challengefortheanimatorsinvolvedand
arealtreatforonlookerswhogotan
insightintotheprocessesofsomeofthe
industrystopanimatorsYoucanseethe
resultsoverontheCreativeBloqwebsite
Visitorsweretreatedtopractical
demosofsomeofthelatesttechinthe
eldincludingAerEectsCCPremiere
ProCCDSMaxandFlamefromtop
P RO MO TI O N
JANUARY 2014
agencieswhoareactuallyusingitincluding
TheFoundryAnalogandMyLileEyeTV
Meanwhileaseriesofinspiringand
insightfultalkswerealsoonoertoinspire
designersandgetthecreativejuices
owingHighlightsincludedAlexHuguet
fromPassionPictureswhodiscussed
howtobringacharactersketchtolife
AndyMorelyofImaginariumonmotion
captureMPCsAdamDavisoncreating
VFXforWorldWarZandMilkonits
workforDoctorWhoseriesseven
tonamebutafew
WithHPZEDHPhadsetouttohelp
creativesturnimaginationintorealityand
itcertainlydeliveredButifyoucouldnt
makeitorthisisthersttimeyouve
heardaboutitdontfretWereprey
surethisisntthelastweveheardofHP
ZEDkeepaneyeontheeventscalendar
pagesinthemagfordetailsofupcoming
eventsaswellascreativebloqcomandthe
ComputerArtsTwierfeedwherewell
bepostingnewsofanynewdatesforyour
diaryassoonasitreachesourears
Visit hpcouk/zed to nd out more
COMPUTERARTSCREATIVEBLOQCOM
-75-
OUT OF A SEA
OF GREY
From Jean-Paul Gaultier to Bjrk to M/M
Paris: how, against the odds, LeslieDavid
discovered graphic design and went on to work
with the brightest lights of the fashion world
L E S L I E D A V I D
Paris-based graphic designer, art director and illustrator
LeslieDavid specialisesinbrandimageandgraphicdesign
forfashionandculturebrandsShehasworkedforthe
likesofChloHermsandChanelandin
was
oneoftheArtDirectorsClubsYoungGuns
wwwleslie-davidcom
JANUARY 2014
BelowDavidinherstudiopart
ofaatincentralParissheshares
withfreelancerfriendsThereisa
kitchenlivingroomandeachhas
theirownbedroomtoworkin
LE SLI E DAV I D
JANUARY 2014
IHAVEBEENFEDBYART
DURINGMYCHILDHOOD
ITSAVERYINTUITIVEMEANS
OFEXPRESSION
AboveandtoprightForthisrangeofpostcardscreatedforconceptstoreColee
Davidappliedtexturedpaintontooldblack-and-whiteimagesofParis
Thislimited-editionpackagingforafragrancebyAnnaRivkashowcases
Davidsloveofexpensiveprintnishes
DavidartdirectedthispublicationfromNikeShesaysshelikesworkingwithbigbrands
becausetheycanbemorewillingtotrynewthings
I N CO NV E R S AT I ON
JANUARY 2014
MY BIGGEST CHALLENGE
FINDING TIME TO
JUST BE CREATIVE
Werelikeroommatesweo$enstaylatetogetheranddrinkwinesaysDavidofherstudiofriends
LE SLI E DAV I D
JANUARY 2014
Theaccompanyingbookletfeaturessegmentsofthescarfdesigns
OneofacollectionofthreescarvesdesignedbyDavidforAndreaCrews
PlayingWithFireTheHandlerpaintingsetagainstthebackdrop
ofafractallakeandsoldasaseriesofhand-signedminigicleprints
ItsnicetohavearealproductinyourhandattheendsaysDavid
TheartworkforCreaminalsLacrmecompilationusesgeometricpaerns
anddie-cutssothedesignchangesastheinnersleeveispulledout
I NT R O P RO J E C TS
JANUARY 2014
EXCLUSIVE VIDEO!
Get great access
totopstudioswith
The Designer Series
Page 10
WIRED UK ILLUSTRATIONS:
A WORLD OF BIG IDEAS
Cruschiform reveals how
kaleidoscopic illustrations for
91
Wired were developed
PROJECTS
JANUARY 2014
PROJECT FACTFILE
BRIEF
Mintlet approached Brand Nus Radim
Malinic with an open brief to create
the logo
branding and packaging
designs for new multi-currency
pre-payment card Mintlet
CLIENT
Mintlet
wwwmintletcom
CREATIVE
Radim Malinic
Brand Nu
wwwbrandnucouk
PROJECT DURATION
One month
LIVE DATE
March
RadimMalinicin
hisLondonstudio
experimentingwith
dierentexecutions
ofthelogohecreated
forMintlet
RADIMMALINIC
GRAPHICDESIGNER
BRANDNU
Czech-born Radim is an awardwinning freelance art director
illustrator and graphic designer
based in London He established
the name Brand Nu in
and
has worked for clients including
Coca-Cola
Orange
PlayStation
O
and Heineken
DI A R Y 1 : B R A ND NU
JANUARY 2014
PROJECT AT A GLANCE
From the starting point of just a name
Radim Malinic explains how he created Mintlets brand identity
1 Initial ideas
2 Logo tests
3 Material world
6 A versatile logo
7 Packaging design
9 Ready to launch
PROJECTS
JANUARY 2014
WORK IN PROGRESS
Digital mock-ups show how the branding could look on the iPhone it was vital to consider all future uses
INITIAL IDEAS
FORTHE PROJECT
FINDINGABALANCEDAND
EFFECTIVECOLOURSCHEME
PROVEDATRICKYPARTOF
THEBRANDINGPROJECT
DI A R Y 1 : B R A ND NU
JANUARY 2014
THE PERFECT
PACKAGE
ARCHIEVINGTHERIGHTBLENDOF
BRANDINGELEMENTSANDINFORMATION
ONTHECARDSPACKAGINGWASA
CAREFULBALANCINGACT
STEP
The client supplied the die-cut templates, so I
knew the packaging was around twice the size of
the actual card. At rst, Itried to use a rainbow
as the background and weave the dierent
elements into it, but it just didnt look right.
STEP
STEP
I knew I didnt want the packaging to look cheesy
or dumbed down. I experimented with sizing
in order to nd the right balance between the
branding and other elements and information
that needed to be included.
STEP
I ended up deleting everything and starting
again from the ground up. I didnt want to
diminish the brands personality just because
itneeded to be readable on the shelf.
STEP
STEP
STEP
PROJECTS
JANUARY 2014
CONCLUSION
Mintlet is a nancial product, but its a part of your
lifestyle and it shares your values it symbolises having
the freedom to do whatever you want. So the design
needed to be inclusive and fun and it was always going
tobe far more than just a logo.
The client reacted positively to my ideas. They
felt they were in safe hands and they could see I was
experienced. Over time, Ive learned that my clients feel
condent because Im condent, and thats reassuring
and infectious.
I worked on the logo, packaging and card designs in
roughly that order, but it was all signed o at the end
as one complete system. That way, the client had the
freedom to go back a step and change things if they
werent 100 per cent happy at any point. I nd that
otherwise clients can nd the process a bit daunting
it makes things much easier if they dont feel pressured.
Ifyou guide them through it and give them options, they
feel more-or-less in charge.
The nal creative includes four card designs using
the particle device, as well as the plain navy blue card
design that was created earlier in the project. None of
the card and logo designs were discarded, just put aside
for possible future use.
Mintlet gave me the opportunity to create something
really nice and I produced far more than what they
were expecting. I approached the whole project with
condence and made sure we could imagine the system
working in every possible medium.
Ive shown them that what theyve got is really
versatile, which stopped them from having doubts.
Ibelieve this is something people wont have seen on
thehigh street before its not too trendy or of the
moment. Its something that could have come out ve
years ago or in ve years time and be equally relevant.
PROJECT
SOUNDTRACK
RADIMMALINICSWORKING
SOUNDTRACKISFILLEDWITH
FINDSFROMHISDECADE
SPENTASADJ
FATFREDDYSDROP
BLACKBIRD
IvelikedthisNewZealand
collectivefor%yearsIsaw
themliverecentlyandthey
weregreatTheymakereally
longtunestheylltakeagroove
andreallymakeitworkso
theresnothingyoucanadd
KILOKISH
NAVYMELO-XREMIX
IvegotthistrackbecauseIm
afanofMeLo-XIwasaDJfor
yearsandIlikevarietyI
haveabouttracksinmy
iTuneslibraryThissongmakes
youfeelwarminsideandthe
lyricsarereallyquiterandom
ROMARETHEBLUES
ITBEGANINAFRICA
I found this producer through
the Part-Time Heroes podcast.
I love it for its bone-shaking
baseline. Its my drumming track
I use my Wacom as a drum
when Im waiting for les to
saveor PDFs to be created.
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but it has also trusted us to do two of its
covers, serving as an enormous promotional platform
for our work. We are very grateful for the support
CA gives so many designers around the world.
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cb`mMcik]``fYWY]jY]ggiYg]bUmYUfA]b]aiagiVgWf]dh]cbhYfag]gacbh\g=ZUhUbmh]aYXif]b[h\YfghXUmgmciUfYX]ggUh]gYX]bUbmkUmd`YUgYbch]Zm
ig]bkf]h]b[UbXkYk]``fYZibXmciU``ibaU]`YX]ggiYgDf]WYgWcffYWhUhdc]bhcZdf]bhUbXgiV^YWhhcW\Ub[YCYfYbXgh\:YVfiUfm
DIARY2: CR USCHIF OR M
JANUARY 2014
WIRED UK ILLUSTRATIONS:
A WORLD OF BIG IDEAS
French illustrator Marie-laure Cruschi, aka Cruschiform,
used a unique, geometric system to illustrate six kaleidoscopic
trend forecasts for a special edition of Wired UK
PROJECT FACTFILE
BRIEF
Wired UK commissioned Paris-based
illustrator Marie-laure Cruschi to
createa set of six illustrations for
aspecial issue
The Wired World in
depicting the trends and ideas it
predicts will be big in the coming year
CLIENT
Wired UK
wwwwiredcouk
AGENT
Pocko
wwwpockocom
CREATIVE
Cruschiform
wwwcruschiformcom
PROJECT DURATION
One week
LIVE DATE
November
!
MARIE-LAURE
CRUSCHI
ILLUSTRATOR
Illustrator Marie-laure
is based in Paris She
founded Cruschiform
studio in
a$er
graduating from Lcole
des Arts Dco Her
clients range from
magazines and book
publishers to bands and
luxury brands
including
Esquire
Dior
Herms
and many more
PROJECTS
JANUARY 2014
PROJECT
EVOLUTION
CRUSCHICREATEDSIX
DETAILEDILLUSTRATIONS
EXPLORINGWIREDSLIFESTYLE
PREDICTIONS
INJUSTAWEEK
VISUAL FORMULA
KALEIDOSCOPE PARTS
COLOUR COHERENCE
DIARY2: CR USCHIF OR M
JANUARY 2014
HOW I WORK
MARIE-LAURECRUSCHI
ONTHEPLACEOFTANGENT
LINESANDGEOMETRY
INHERILLUSTRATIONS
STAGESEVENLastly
I moved into Photoshop and created some
brushes I warmed up the images
adding texture
light and shadows
SPREADING OUT
TANGENT LINES
ART OF ANALOGY
PROJECTS
JANUARY 2014
PROJECT FACTFILE
BRIEF
TRO Group commissioned Projection Advertising
to create a permanent installation at the Nissan
Innovation Station in Londons O
Arena
showcasing the Nissan Leaf electric car The aim was
to use projection mapping and real-time rendering
to create an authentic
immersive driving experience
that would highlight the cars selling points
CLIENTS
Nissan
wwwnissancouk
TRO
wwwtro-groupcom
STUDIO
Projection Advertising
wwwprojectionadvertisingcouk
PROJECT DURATION
Six months
LIVE DATE
November
!
DIARY3: PROJE C T I ON A DV E R T I SI NG
JANUARY 2014
JESSICAWALSH
LIZZYCHASE
CREATIVEDIRECTOR
ACCOUNTDIRECTOR
DESIGNERANDARTDIRECTOR
PROJECTIONADVERTISING
A partner at the New York-based
Specialising in creating bespoke
design studio Sagmeister & Walsh
installations for indoor shows and
Jessicas work has won numerous
events
account director Lizzy has
design awards from the Type Directors
collaborated with numerous highClub
Art Directors Club
SPD
Print
prole clientsincluding Coca-Cola
Vodafone
Accenture
Disney
and Graphis and she has received
Nintendo
Google and Nokia
various celebrated distinctions
RICHARDBURNS
INTERACTIVEDEVELOPER
PROJECTIONADVERTISING
Richard joined Projection Advertising
a$er graduating from Northumbria
University with a degree in Motion
Graphics and Animation He specialises
in using TouchDesigner to create
custom interfaces
projection mapping
systems and social media integration
and feel came from the fact that the car is electric,
while the colour scheme was inspired by the Leafs blue
branding. We had a lot of contact with the car so we all
knew what it was like to drive it.
WORK IN PROGRESS
Richard Burns
The London-based creative production company was commissioned to create an authentic driving experience
GETTING SOME
PERSPECTIVE
THETEAMEXPLAINHOW
THEYENSUREDTHEVIEW
OFTHEVIRTUALWORLD
OUTSIDETHECARLOOKED
CORRECTFROMTHEINSIDE
PROJECTS
JANUARY 2014
Initially
a computer
gamesteering wheel was
used tocheck the cars
basicfunctions
CONCLUSION
Lizzy Chase
LESSONS
LEARNED
PROJECTIONADVERTISING
SHARESTHEIMPORTANT
MESSAGESTHATTHETEAM
TOOKFROMTHEPROJECT
This is a novel
wayof enabling
people to experience
the car without
actually taking it
out for atest drive
Projecting a virtual world onto the windscreen makes for an immersive experience
PREPARE TO ADAPT
ON-SITE
With a project like this, you can
prepare really thoroughly in the
studio and know how everything will
work in theory, but theres nothing
like geing on-site with the car. Thats
when you really nd out how you
need to ne-tune everything.
ADJUST THE
VISUALS
You can have a visual that looks
wonderful on-screen when youre
puing the creative together in the
rst place, only to nd it doesnt look
quite right inside the car. We learned
so much once we actually viewed the
content from inside the vehicle.
CONSIDER ALL
YOURANGLES
We considered adding music, but
Nissan wanted people to be able to
hear how quiet the car is thats one
of the Leafs key selling points. Music
would have been counter-productive,
making it feel less like a serious
driving simulation.
NEXT MONTH
DO YOU EARN
WHAT YOU
DESERVE?
PROJECT DIARIES
ON SALE 9 JAN
COMPUTERARTSCREATIVEBLOQCOM
- -
CR E AT I V E I N S P I R AT I ONS
JANUARY 2014
Luke Brookes
When inspiration for a project just wont strike, this artist thinks
that sometimes it helps to stop thinking about it and take a nap
spartofitsthissue
celebrations
LileWhiteLies
magazinechallengedartist
LukeBrookestoillustrateanessay
onAmericanfantasydramalm
TheTreeofLifeBrookesresponded
capturingthemoodandbeautyinan
atmospheric
etherialdesign
LukeisafreelanceartistbasedinStaordshireUKHespendshisdayscraingexpansiveemotionallyinspiredillustrations
andhasworkedandexhibitedwithcreativesfromallovertheglobewwwlukebrookesillustrationcouk
COMPUTERARTSCREATIVEBLOQCOM
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