SWOT Analysis:

Strengths:
o Location: The Buddh Redi is located in between Ram Bhavan and Buddh Bhavan. This is
a strategic location as it is nearer to three hostels covering a huge number of students.
The same is evident from the survey. Most of the students agree that one of the major
reasons for liking this place is location/proximity to the hostel/class.
o Variety: The redi offers a wide range of items. The students like variety, taste and
freshness of food offered here.
Weaknesses: The redi is able to attract good crowd but often fail to gain most out of it as most
of the people who visit here would spend in the range of 19-49. This reduces the profits. (Exhibit
1)
Threats:
o Demand Fluctuation: Limited time of demand and fluctuating demand has ill effects on
the inventory and in turn the profits. As they are dealing with perishable goods, piling of
inventory on demand expectation would be dangerous.
o Competition: The major competitor for this food point is the redi at Krishna Bhavan.
Most of the respondents have chosen this as the most other frequently visited redi
apart from Buddh Redi.
Opportunities: This is the only redi coverig three bhavans. Hence, expansion of business is
possible by offering more variety, retaining present customers and attracting new customers. s

Nature of Customers visiting:

The students visiting this redi would spend Rs.251-500 in a month. Average amount spent per visit by a
customer at this redi is also only Rs. 19-49 per visit. The students visiting here also have a habit of eating
outside weekly. Hence he should focus on bringing down his operating costs. Offering for low rates is
not an option as they are regulated internally. Frequently consumed items include sam chat, Maggie,
Mirchi chat, Shikanji, rubdy .
Recommendations:

The redi should strive to reduce its operating costs. This is due to the limited spending pattern
per head.
They also need to increase variety of food available to grab new customers and retain old
customers.

Q1 .How Often Do you eat at this redi

Frequency of eating @ this Redi

Everyday

At least monthly<4 times a month

10%

at least weekly <7

other

23%
17%

50%

Around 50% respondents visit this redi less than 7 times a week while only 23% visit this redi every day.
It indicates there is not much regular customer visiting this redi Also the percentage of respondents who
visit redi at least monthly but less than 4 times a month is quite significant that is 17%.So customer
loyalty is issue for this redi.
Q2. What items do you most frequently consume here?

Items
SAMCHAT
5%

2%

2%

15%

MAGGI

24%

TEA
SHIKANJI

8%
17%

7%
20%

KELA RABADI
Papdi Chat
Mirachi Chat
Poha
Samosa

Variety of items is quite less at this redi. Also There is no significantly favored single item available at
redi .Tea, Samchat, Maggi , Samosa are quite popular among respondents while shikanji ,papdichat
,rabdi,poha is less preferred by respondents.

Q3. On average How much do you spend per visit

Spend per visit

<19

19-49

50-99

0%

0%
17%

100-200

>200

20%

63%

Most of the customer spend around 19-49 per visit. While 17% spend 50-99 rs per visit. Average cost of
item at this redi is around 20 rs so by looking at spending pattern we can say on a single visit customer
prefer to have two items these combinations are generally Sam chat and Tea or Maggi and Tea. Here
Redi owner have good chance to increase sell by giving discount on these combos to attract more
customers to purchase combos
Q4 Why do you like to eat at this place

Reasons
Like the taste

0% 3%
18%

63%

More crowd

0%
5%

Lower prices

3%

Freshness of food

3%
5%

More variety
Quicker service
Location
More Hygine
Certain good items

Majority of respondents which is 63 % prefer this location just because it is near to bhavan or on the
way while coming from Class. This redi has strategic advantage of location as it is only redi for Ram
Bhavan , Budh Bhavan and 3 Malviya Bhavans . There are only 18% respondents who visit this redi
beacuase they like the taste and only 5% thinks it is cheaper than other redi. Reason to vist is major area
of concern for this redi as students are opting this option just because they dont want walk more so it is
very easy for

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