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The difference between success and failure for a team is not dependent on
factors such as intellect but more on behaviour. People are not the same and
each person has its own stage of intelect and focus. Of course all these factors
are important if you are working independent but when it comes to team forming
and team objectives the situation changes. Researches show that every team
development its formed based on a few stages:
FORMING; STORMING; NORMING; PREFORMING CONSTRUCTIVE ACTION;
ADJOURNING; SELF EVALUATION;
When refering to AMAZON.COM think that all of these stages are
applied over hundread of teams.
Now lets see why Jeff Bezos is such a good leader and CEO and more than that,
lets discuss about the methodes he used in building his company. Well start with
an interview where David Selinger, the founder of a well known company named
RichRelevance talks about how his experience with Bezos shaped him as a true
leader and CEO.
He says that in 2003 Amazon hired him directly out of Standford. He was bounced
around from one manager to another, including working directly with Bezos
himself. He said that Bezos formed a team and gave it to him, tasking them to dig
into Amazon's data to unearth new ways to grow business. His team responded
with three new systems that drove Amazon's annual profit by over 50$milion.
Bezos had an early love of computers and computer engineering. Even when he
had the idea and started developing it ( Amazon.com ) he worked along with a
few employees where they began developing software. They expanded
operations into a two-bedroom house, equipped with three Sun Microstations,
and eventually developed a test site. He had the gift to analyse each person and
test him so that he know perfectly how to establishe the team roles for each
employee and when Amazon was at its begining he assumed a few ones himself
so that everything could work perfectly.
While conventional wisdom has held that customer service is Amazons secret
sauce, Bezoss core innovation was to place data at the center of his corporate
culture. Despite big datas hype, Bezos is unique in his data focus. The rest of us
are using buzzwords to try to keep up.
Heres what it takes to do it right, according to the Amazon boss:
1. Metrics define your corporate culture. Bezos knew that things dont
improve unless theyre measured. At Amazon, everything that can be measured
is. Every piece of data is tested and analyzed, not just web design or product
features, but finance, HR and operations processes. Bezos and Amazon
reorganized around a new, even more aggressive method of measuring website