Pearson Education Services signs

Anil Kumble as Brand Ambassador

MEDIA COVERAGE REPORT

_____________________
Compiled by:

Public Relations Consultants

Integral PR Services Private Limited
# 309, B wing, 3rd Floor Mittal Tower, M G Road Bangalore 560 001

INDEX
November 2011

SL. NO.

PUBLICATION

DATE

1.
2.
3.
4.
5.
6.

The Hindu
The New Indian Express
Dainik Tribune
Dainik Jagran
Punjab Kesari
Dainik Bhaskar

18-Nov-11
19-Nov-11
18-Nov-11
18-Nov-11
18-Nov-11
18-Nov-11

7.

Arth Prakash

19-Nov-11

8.
9.

Business Standard
newkerala.com

Online
Online

10.

edupundit.in

Online

11.

indiantelevision.com

Online

12.

educationinsight.in

Online

13.

education.oneindia.in

Online

14.

audiencematters.com

Online

15.

indiainfoline.com

Online

16.

newspolitan.com

Online

17.

adgully.com

Online

18.

calcuttatube.com

Online

19.
20.

washingtonbanglaradio.com
allvoices.com

Online
Online

21.

http://breakingnewsonline.net

Online

HEADLINE
Kumble is brand ambassador for PES
Anil Kumble to work for education
Anil Kumble as brand ambassador
Kumble as brand ambassador
Anil Kumble as brand ambassador
Anil Kumble is Pearsons brand ambassador
Pearson education services sings Anil Kumble as
ambassador
Pearson Education signs Anil Kumble as ambassador
Anil Kumble to promote Pearson Education
Anil Kumble Signed on as brand ambassador for
Pearson Education.
Anil Kumble is brand ambassador for Pearson
Education
Pearson appoints former cricketer Anil kumble as
brand ambassador
Anil Kumble To Be Brand Ambassador For PES
Pearson Education Services signs Anil Kumble as
Brand Ambassador
Pearson Education appoints Anil Kumble as brand
ambassador
Anil Kumble to promote Pearson Education
Pearson Education Services signs Anil Kumble as
Brand Ambassador
Anil Kumble brand ambassador of Pearson Education
Services
Anil Kumble to promote Pearson Education
Anil Kumble to promote Pearson Education
Pearson Education Services signs Anil Kumble as
Brand Ambassador

Publication

The Hindu

Edition

Bangalore

Date

18th November, 2011

Publication

The New Indian Express

Edition

Bangalore

Date

19th November, 2011

Publication

Dainik Tribune

Edition

Chandigarh

Date

18th November, 2011

Anil Kumble as brand ambassador

Publication

Dainik Jagran

Edition

Chandigarh

Date

18th November, 2011

Kumble as brand ambassador

Publication

Punjab Kesari

Edition

Chandigarh

Date

18th November, 2011

Anil Kumble as brand ambassador

Publication

Dainik Bhaskar

Edition

Chandigarh

Date

18th November, 2011

Anil Kumble is Pearsons brand ambassador

Publication

Arth Prakash

Edition

Chandigarh

Date

18th November, 2011

Pearson education services sings Anil Kumble as ambassador

Pearson Education signs Anil Kumble as ambassador

To have integrated advertising campaign for DigiClass product, TVC with Kumble
Announcement / Mumbai November 17, 2011, 19:21 IST

Pearson Education Services, part of Pearson plc and one of Indias leading education services company, today
announced former Indian test cricket team captain Anil Kumble as its brand ambassador. The iconic cricketer shall
endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is a
world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very interesting teaching
tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards
education, which I believe will make a great impact on the education scene in India. With this, the child doesnt just
memorize the topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to
become a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution
that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with
syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning which suggests that
when an individual learns by experiencing, she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian
cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on
approach towards the game. His qualification as a software engineer and the legend stature in international cricket
makes him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass,
a product that thrives in the experiential learning and the huge variety of animation. We are proud of this association and
welcome Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand
the toughest concepts and never forget what they have learnt, thereby helping them enhance their academic
performance. Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The
TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to
remember things distinctively, since he has experienced it.
About Pearson Education Services
Pearson Education Services is part of Pearson, a global education, media and publishing group, represented by marketleading businesses such as the Pearson Education, Financial Times and Penguin. From pre-school to high school, early
learning to professional certification, our curriculum materials, multimedia learning tools, assessment and testing
programmes help to educate more than 100 million people worldwide - more than any other private enterprise, making
Pearson the worlds leading education company .
Pearson in India is well placed to bring its wide range of leading products and services to the Indian Education System
and contribute to the development of learning in the country. We are committed to bringing this depth of international
experience to contribute to measurable, outcome based and technology enabled learning in India.

http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-asambassador/455794/

Anil Kumble to promote Pearson Education

Kolkata, Nov 18: Pearson Education Services, a leading education services company, on
Friday announced former Indian test cricket team captain Anil Kumble as its brand
ambassador.

The cricketer shall endorse a range of cutting edge education products for Pearson Education
Services, starting with DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It
is a different experience altogether, and has a fresh approach towards education, which I believe
will make a great impact on the education scene in India.
"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot
of promise and I am confident that it will go on to become a great success. I wish the team and the
brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising
campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content.
The concept of the product is based on cognitive learning which suggests that when an individual
learns by experiencing, she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,
Nepal, UAE, etc.).
Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this
association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson
Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.
--IBNS

http://www.newkerala.com/news/2011/worldnews-109554.html/

Anil Kumble Signed on as brand ambassador for Pearson Education.

Pearson Education Services, part of Pearson plc and one of Indias leading
education services company, announced former Indian test cricket team
captain Anil Kumble as its brand ambassador. The iconic cricketer shall
endorse a range of cutting edge education products for Pearson Education
Services, starting with DigiClass which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble
said, DigiClass is a very interesting teaching tool which makes classroom
learning fun. It is a different experience altogether, and has a fresh
approach towards education, which I believe will make a great impact on
the education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and
the brand all the very best.
With this announcement Pearson Education Services (PES) launched an
integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions by
combining state-of-the-art hardware with syllabus-compliant, multimedia content. The concept of the product is based on
cognitive learning which suggests that when an individual learns by experiencing, she/he processes the information better
and therefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India and
abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian
cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on
approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes
him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand the
toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.
Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents
an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember
things distinctively, since he has experienced it.

http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11

BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricket
team captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of
education products for Pearson Education Services (PES), starting with a teaching tool - DigiClass.
PES has launched an integrated advertising campaign including television, print and digital media to
promote DigiClass.
The underlying idea behind the TVC is that Digiclass makes learning a real life experience so that children
understand the toughest concepts and never forget what they have learnt, thereby helping them enhance
their academic performance. Students are taught using multimedia which introduces interactivity and
collaboration in the classroom. The TVC presents an interactive dialogue between a young girl and
Kumble in which Kumble demonstrates his ability to remember things distinctively, since he has
experienced it.

http://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.php

Pearson appoints former cricketer Anil kumble

as brand ambassador
November 18, 2011
Pearson Education Services (PES) has appointed
former Indian test cricket team captain, Anil Kumble
as its brand ambassador. The legendary cricketer will
endorse Pearsons education products starting with
DigiClass, a world-class teaching tool.
Apart from signing up Anil Kumble, PES has also
launched an integrated advertising campaign
including television, print and digital media to
promote their flagship product DigiClass. DigiClass is
an ICT based solution to convert traditional
classrooms into interactive sessions using syllabuscompliant, multimedia content delivered through
latest IT hardware. The basic concept is cognitive
learning that is through experiential learning, kids
process information better and hence remember it
longer. It is being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
We are extremely delighted to have Anil Kumble as a brand ambassador. His wide knowledge and
verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experiential
learning and the huge variety of animation. We are proud of this association and welcome Anil
Kumble to the Pearson family. said Srikanth B Iyer, COO, Pearson Education Services.
Pearson Education Services India, formerly known as Edurite is part of Pearson, the global education,
media and publishing group, comprising brands like Pearson Education, Financial Times and Penguin.
From pre-school to high school, early learning to professional certification, curriculum materials,
multimedia learning tools, assessment and testing programmes help to educate more than 100 million
people worldwide more than any other private enterprise, making Pearson the worlds leading
education company.
http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/

Anil Kumble To Be Brand Ambassador For PES

Friday, November 18, 2011, 10:36 [IST]

Pearson Education Services (PES), one of Indias leading education

services companies, on 17th November announced former Indian test
cricket team captain Anil Kumble as its brand ambassador. The iconic
cricketer will favor a range of cutting edge education products for Pearson
Education Services, starting with DigiClass which is a world-class teaching
tool.
Speaking on his association with Pearson Education Services, Kumble said,
DigiClass is a very interesting teaching tool which makes classroom
learning fun. It is a different exposure altogether, and has a fresh approach
towards education, which I believe will make a great impact on the
education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on, to become a great success. I wish the team and
the brand all the very best.
With this announcement, Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution
that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with
syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning which suggests that
when an individual learns by experiencing, she/he processes the information better and therefore remembers it longer. The
DigiClass solution is currently being used by over 2,000 schools in India and abroad like Maldives, Nepal, UAE and many
more .
On the occasion, Sikanth B Iyer, COO, Pearson Education Services expressed himself saying that, We are extremely
delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian cricket and has
become an inspiration for the young cricketers today. Anil has been known for his focus and hands on approach towards
the game. His qualification as a software engineer and the legend stature in international cricket makes him an epitome of
excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the
Pearson family. The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.
What Is Pearson Education Services ? Pearson Education Services is part of Pearson, a global education, media and
publishing group, represented by market-leading businesses such as the Pearson Education, Financial Times and Penguin.
From pre-school to high school, early learning to professional certification, the curriculum materials, multimedia learning
tools, assessment and testing programmes help to educate more than 100 million people worldwide - more than any other
private enterprise, making Pearson the worlds leading education company .
Pearson Education Services (PES) provides an end-to-end education solutions in the K-12 segment, with a focus on
technological innovations. Being a part of Pearson, PES aims to seamlessly combine content and technology and offer
customized solutions of international standards to audiences not just in India but worldwide. For more information on
Pearson Education Services, please click on Pearson Education Services.
http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearsoneducations.html

Pearson Education Services signs Anil Kumble as Brand

Ambassador
By Audience Matters News Desk
Friday, November 18, 2011
Pearson Education Services, part of Pearson plc and one of Indias leading
education services company, today announced former Indian test cricket
team captain Anil Kumble as its brand ambassador. The iconic cricketer
shall endorse a range of cutting edge education products for Pearson
Education Services, starting with DigiClass which is a world-class teaching
tool.
Speaking on his association with Pearson Education Services, Anil Kumble
said, DigiClass is a very interesting teaching tool which makes classroom
learning fun. It is a different experience altogether, and has a fresh
approach towards education, which I believe will make a great impact on
the education scene in India. With this, the child doesnt just memorize the
topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become a
great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based
solution that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art
hardware with syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning
which suggests that when an individual learns by experiencing, she/he processes the information better and
therefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India and
abroad (Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to
Indian cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and
hands on approach towards the game. His qualification as a software engineer and the legend stature in
international cricket makes him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to
be the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We are
proud of this association and welcome Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson
Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children
understand the toughest concepts and never forget what they have learnt, thereby helping them enhance their
academic performance. Students are taught using multimedia which introduces interactivity and collaboration in
the classroom. The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.

http://www.audiencematters.com/articlefinal.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Amba
ssador

http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumbleas-brand-ambassador/71042895

http://newspolitan.com/india/education/2011/11/18/new-kerala-Anil-Kumble-to-promote-PearsonEducation

Pearson Education Services signs Anil Kumble as Brand

Ambassador
Posted by Adgully Bureau | November 18th, 2011 at 6:45 am

Pearson Education Services, part of Pearson plc and one of Indias

leading education services company, today announced former Indian
test cricket team captain Anil Kumble as its brand ambassador. The
iconic cricketer shall endorse a range of cutting edge education
products for Pearson Education Services, starting with DigiClass
which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very
interesting teaching tool which makes classroom learning fun. It is a different experience altogether,
and has a fresh approach towards education, which I believe will make a great impact on the education
scene in India. With this, the child doesnt just memorize the topic but also experiences it. This product
holds a lot of promise and I am confident that it will go on to become a great success. I wish the team
and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising
campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content. The concept of the product is based on cognitive learning which suggests that when an
individual learns by experiencing, she/he processes the information better and therefore remembers it
longer. The DigiClass solution is currently being used by over 2,000 schools in India and abroad
(Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense
contribution to Indian cricket and has become an inspiration for the young cricketers today. Anil has
been known for his focus and hands on approach towards the game. His qualification as a software
engineer and the legend stature in international cricket makes him an epitome of excellence. His wide
knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that
children understand the toughest concepts and never forget what they have learnt, thereby helping
them enhance their academic performance. Students are taught using multimedia which introduces
interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a
young girl and Anil Kumble in which Kumble demonstrates his ability to remember things
distinctively, since he has experienced it.
http://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brandambassador.html

Anil Kumble brand ambassador of Pearson Education Services

November 18, 2011 | Filed under: News | Posted by: Calcutta Tube Team

Kolkata, Nov 18 (Calcutta Tube / IBNS) Pearson Education Services, a leading education services company, on Friday
announced former Indian test cricket team captain Anil Kumble as its brand ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with
DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience
altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in
India.
With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions by
combining state-of-the-art hardware with syllabus-compliant, multimedia content.
The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,
she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).
Anils wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the
experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the
Pearson family, said Sikanth B Iyer, COO, Pearson Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability
to remember things distinctively, since he has experienced it.

http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/

Anil Kumble to promote Pearson Education

Kolkata, Nov 18 (IBNS) Pearson Education Services, a leading education services company, on
Friday announced former Indian test cricket team captain Anil Kumble as its brand ambassador.
The cricketer shall endorse a range of cutting edge education products for Pearson Education
Services, starting with DigiClass which is a world-class teaching tool.
Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It
is a different experience altogether, and has a fresh approach towards education, which I believe
will make a great impact on the education scene in India.
"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot
of promise and I am confident that it will go on to become a great success. I wish the team and the
brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising
campaign including television, print and digital media to promote their flagship product DigiClass.
DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into
interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia
content.
The concept of the product is based on cognitive learning which suggests that when an individual
learns by experiencing, she/he processes the information better and therefore remembers it longer.
The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,
Nepal, UAE, etc.).
Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this
association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson
Education Services.
The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble
demonstrates his ability to remember things distinctively, since he has experienced it.

http://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-education

http://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-education

Pearson Education Services signs Anil Kumble as Brand Ambassador

Written by Breaking News Online Team
Friday, 18 November 2011 12:00
Bangalore, Thursday November 17th, 2011: Pearson Education Services, part of Pearson plc and one of Indias leading
education services company, today announced former Indian test cricket team captain Anil Kumble as its brand
ambassador.
The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with
DigiClass which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very interesting teaching
tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards
education, which I believe will make a great impact on the education scene in India.
With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am
confident that it will go on to become a great success. I wish the team and the brand all the very best.
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including
television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution
that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with
syllabus-compliant, multimedia content.
The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,
she/he processes the information better and therefore remembers it longer. The DigiClass solution is currently being used
by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).
We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian
cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on
approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes
him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product
that thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome
Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand the
toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.
Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents
an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember
things distinctively, since he has experienced it.

http://breakingnewsonline.net/prevents.html