The Content

People have always worked. So they have had different occupations

along centuries.
All professions require much training, learning and responsibility.
To get a job its not enough to be good, but you must convince
others that you are good.
You have to manage your own work easily, to be flexible in any
situations, to come up with new ideas to inspire confidence, to have well
established priorities, to be a good team player.
More and more people have part time jobs such as: babysitter,
waiter/ waitress, shop assistant, paper boy, taxi driver .Among the
advantages of part time jobs there might be:
-the sense of financial independence
-self reliance
-getting to know other people

-stronger links to real life
In different countries, different trades and different grades, the salary
that goes with a job may be only part of the package: perks like a company
car or cheap housing loans, bonuses paid, company pension schemes,
generous holidays, flexible working hours may contribute to the
attractiveness of a job.
Everybody has to go through interviews to be offered a position.
Recruiting a new member of your staff is likely to be the most expensive
decision you will make as a manager. If you do it right you can make a
fortune for your company. Most managers inherit a team of workers who
know what they are supposed to do, who know something about your
company, about the way your team works, about your customers, about the
business processes within the department.
What happens when you bring an outsider in to this situation?
Some of the possible outcomes if you do it wrong are:
-you and your staff spend ages helping the new team member to get
started.
-your team norms are threatened and possibly changed.
- you discover that the perfect qualifications on the new employees
C.V are no more than hype.
- you discover that the new employee is not fit for what you want.

Both parties the interviewer and the interviewee have to

communicate effectively: open questions, right answers, positive opinions.
A job appraisal interview is one of the major tasks of the leader of a
team of people. It enables to: plan the future, look at individual performance,
discuss and plan training and development needs, contribute to company
career planning, salary planning and job progression, evaluate the efficiency
of past targets and goals, establish priorities, identify, assess, solve
problems, look at resourceful needs.
Job appraisal needs to be systematic if it is to be of any use. All
effective managers have day to day or week to week contact with their team,
they will also be running up dating sessions where they inform the team of
corporate, market or local changes in working, policy or law and any
changes that affect the workings of their teams. These are day to day tasks of
management. The job appraisal interview is an opportunity for the team
member and their manager to think about the future months in an organized
manner. Before an appraisal they both have the opportunity to think in depth
about what they have been doing and where this will lead in the future,
where the success and shortfalls are, and what objectives they will set each
other in the future.
Applying good communication practices to the appraisal process
will ensure that career progression has the best chance of success from the
point of view of both parties.
Interviews really arent out to trap people. They evaluate people,
they know how to assess your qualities. And they are linked to advertising.
Advertising is the greatest art form of the 20th century. It may be
described as a science of arresting human intelligence long enough to get
money from it. It stimulates debate and sometimes controversy. It has a
powerful effect on the human consciousness as it is around us on television,
radio, cinemas, newspapers and magazines. The way we dress, talk and
behave sends a message to other people. It is about manipulating public
opinion and getting a message across to an audience so that they will behave
in a particular way.
The advertising industry has been in existence since the end of the
th
17 century when newssheets carried printed advertisements for products
and information. Merchants returning from voyages overseas needed to
generate markets for the products they imported and so they had to advertise.
By the end of the 19th century, advertising was big business. Advertisements
dominated the newspapers, posters were commonplace and spawned a whole
art form. But the new communication technology gave the industry its
biggest boost. Modern advertising exploits every medium of

communication. We tend to think of advertisements in terms of the

mainstream media but we also have posters, billboards, point of sale
displays, direct selling and cold calling by phone and fax, the internet which
taps into worldwide audiences.
If you work in advertising , you will for sure be part of an influential
band of people who can change public attitudes and behaviour.
The heart of this industry lies in the advertising agencies. The large
ones are multinationals with in such far flung places as Beijing and Buenos
Aires. If you work in a small agency, you may be expected to do
everything, including account management, client liaison, concept
development, creative work. In a larger one, job roles will be more
structured. You will have a specific role and a greater chance of more formal
career development. Advertising agencies vary in the services they offer.
The most familiar names are full service agencies but there are also other
companies that specialize in media services or focus on particular areas of
advertising, such as recruitment or business to business advertising.
Business needs to advertise so that we should learn of the existence
of different products.
Advertising is aimed at conveying information to potential
customers and clients.
Advertising is used to persuade the public to buy.
At the lowest level people need food, shelter, warmth and sex. Then,
people begin to think about personal possessions and finally we move on to
egocentricity.
The ultimate need is for fulfillment. This would come when we have
all that the advertisers say we so desperately need. For most of us it seems
that that day will never come!
Sometimes advertisements are misleading. Advertisers shouldnt
make untrue statements about their products but they so often do it. They
create a demand which would not otherwise exist.
Advertising goes far beyond T.V. and hoardings, newspapers and
magazines, they enrich our lives.
Arguments for advertising
It tells consumers about the products that are available,
allowing them to make a wider choice.
It encourages competition between firms.
By creating a wider market for products it makes large scale
production and sales possible.
Media would be more expensive without it.

Arguments against
It is expensive.
It can be wasteful, sometimes involving the same firm
advertising virtually identical products against each other. (eg. washing
powder )
It can be misleading.
It can exert control over media.
It can put pressure upon people to buy products that they dont
really need or cant afford.
Advertising media
National newspapers
Regional newspapers
Consumer magazines
Business and Professional Directories
Press production costs
Poster and Transport
Cinema
T.V, Radio
Banners on Internet sites
Television commercials
The most effective medium for reaching large numbers of
people.
They have to be brief.
But:
They cannot be very informative and display images rather than
information.
They are selective it is hard to reach a particular group of
people except for certain programs.
Radio
-advertising is cheap and can be effective in reaching certain types
of people: old people and housewives.
National press
- it is expensive too but if has a large geographical selectivity and
allows detailed information to be given.

Magazines and trade press

It is a way of reaching a specialized group of customers.
There are magazines for almost any interest and for any type of
product.
Posters and hoardings
-Effective if good locations can be found.
Sales promotions
-They include free gifts, competitions, give away samples, special
offers.
Sponsorship
-Of the arts, public works, sport can be very effective in putting a
product or company name before the public.
Packaging and display
-In shops; they maintain existing sales but also encourage first time
buyers.
This is the information about a job advertisement:
Asian Monetary Institute
Computer Programmer in the Statistics Division
The successful candidate will have
A University degree in economics or statistics
Work experience in banking and financial accounts
Fluent English and Mandarin
Applicants should send a C.V., a recent photo and references from
previous employers to the Asian Monetary Institute P.O. Box 6707