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Bibliografie
Allender, W. J., 2009, Brand loyalty and equilibrium promotion strategies,
Dissertations&Theses.
Bennett, R., Rundle-Thiele, S., 2005, The brand loyalty life cycle: Implications for
marketers, Journal of Brand Management, vol. 12, nr. 4, pp. 250-263.
Cooper, L., 2010, Brand loyalty: How to retain customers and build brand loyalty, Trade
Journals, pp. 22-23.
Clow, K. E., Baack, D., 2007, Integrated Advertising, Promotion and Marketing
Communications, Pearson Education, New Jersey.
Datta, P. R., 2003, The determinants of brand loyalty, Journal of American Academy of
Business, vol. 3, nr. 1/2, p. 138.