In the name of Allah, the most Merciful &

Beneficial,

The Master of Liberality & Beneficence,

The Gracious & Obligor,

The Granter of Peace & Security,

The Holy & above all Defects,

The Master of Wisdom & Manifestation,

The Master of Mercy & Satisfaction,

The Master of Argument & Proof,

The Master of Grandeur & Royalty,

The Kind & Helpful,

1
 The Pardoner & Forgiver.....

PROJECT ON:

IMPLEMENTATION OF MANAGEMENT
FUNCTIONS
IN

MASTER PLASTIC PACK LIMITED

Submitted to:

Prof. AMJAD ALI

Submitted by:

Group “ACER”
Group Members:
Usman Yousaf GR
M. Imran Butt
Saad Arif
M. Wasim Ijaz
2
 Waheed Zafar
Jahanzeb Haider
Iqbal
Atif

PLASTIC FILMS

MASTER PLASTIC PACK LIMITED

8-km Lahore side, G.T. Road Gujranwala, Pakistan.

3
IMPLEMENTATION OF MANAGEMENT

CONTENTS PAGE #

EXECUTIVE SUMMARY 5

ACKNOWLEDGEMENT 6

INTRODUCTION 7

VISION STATEMENT 8

MISION STATEMENT 9

MASTER’S UNITS 13

PRODUCTS OF THE MASTER GROUP 14

MASTER PLASTIC PACK LIMITED 15

MANAGEMENT FUNCTIONS 18

HUMAN RESOURCE MANAGEMENT DEPARTMENT 22

PEST ANALYSIS 25

BCG MATRIX 28

SWOT ANALYSIS 33

CONCLUSIONS 39

RECOMMENDATION 40
4
 EXECUTIVE SUMMARY

Management is the soul of an organization. Organizations have been

using their departments in carrying out the policies and procedures set by

the management. In order to address the challenges of MODERN

BUSSINESS era, the organizations use their all departments as a tool. Also

to cater the needs of employees, to make them successful in the

organization and to enhance the capabilities of the organizations and also

to get maximum output from the workers and the team members. All

departments have helped the organizations in their success very much.

This project is an effort to investigate & evaluate the

IMPLEMENTATION OF MANAGEMENT FUNCTIONS in all departments of

MASTER PLASTIC PACK (PUB) LTD. It is a very reputed organization in

the field of PLASTIC PACKING PRODUCTS.

Being pioneers and market leaders in world class SANITARY

FITTINGS , BATHROOM ACCESSORIES , WALL TILES and then

introduced CERAMIC GRANITE / PORCELAIN , MOSAIC , FLOOR ,WALL

& ROOF range of tiles . This range based on future technology, is being

launched for the first time in the world. A pride not only for MASTER but for

5
the entire nation, this new addition will revolutionize the life and life style of

our people.

ACKNOWLEDGEMENT

All the praises are for Almighty Allah, The most compassionate, the most

Merciful and Magnificent. We are humbly thankful to Allah who enabled us to seek

knowledge.

Thanks are also to last Prophet HAZRAT MUHAMMAD (S.A.W),

through whom Almighty Allah communicated knowledge to mankind.

We are thankful to our respected

PROF. AMJAD ALI who provided us the opportunity, guidance and

attention to completion this project.

We are also thankful to the management of Master Plastic Pack

Limited for the cooperation which they extended to us.

We also acknowledge the efforts of, MR. SHAFIQ head of the Human
Resource Department at Master Plastic Limited.

6
 INTRODUCTION
FOUNDATION
OF

MASTER GROUP OF INDUSTIES

The Master Group of Companies Gujranwala Pakistan is an adored
name. This Group of Industries was founded in the year 1982 with the
establishment of a small unit manufacturing high quality sanitary
fittings. With clarity of concepts, the target at that time was to provide
the customers with well furnished bathrooms containing all the facilities
of the modern age. This first unit was named as Master Sanitary
Fittings. Since that time, the group has undergone unprecedented
development. The major milestone in this journey was the establishment
of Master Tiles in the year 1995. In 2003, this group launched another
venture with the name Master Plastic Pack. Today, this group is the
leading group of Industries with five different units currently in operation
in the region. This group has given a new identity to the Gujranwala
district and is a source of pride for the people of this region.

This group has endeavoured to build Pakistan’s image as semi

industrial state on the global canvas. In a short span of 26 years, this
group has launched five successful ventures. These five ventures are
not only serving the domestic needs but also have bright prospects for
exporting its products to the neighbouring countries in particular and to
the rest of the world in particular. This group of companies has played a
major in making Pakistan self-sufficient in the fields of sanitary fittings,
ceramics, granite tiles, bathroom accessories, baby diapers and
ballpoint pens.
7
 The latest development in this field has been the establishment
of a plastic films factory. This last launch has been given the name of
Master Plastic Pack Ltd. Master Plastic Pack aims at manufacturing of co-
extruded Cast Polypropylene (CPP) Films. CPP is the key need of all
packing industry irrespective of its product definition. Since its
establishment, the company has been making rapid progress and has
earned a name among the top plastic films manufacturing of the region.

VISION STATEMENT

We have the goal to serve maximum industrial requirements of Pakistan

irrespective of their particular nature. We offer our products that are

attractive because of their quality and cost effectiveness. As a

competitive market, converters need quick decision to provide better

advantage to their customers.

Our first responsibility is towards our customer. We

strive to better understand our customer’s need and thus to create

extra value for them through comprehensive and in-depth studies of

customers need. A firm grip on the emerging market towards

technology advancement and new product development are tools to

maximize customer value. Our promise to the National Industry is to

8
 provide packing material of superb nature which has unmatched

features.

MISION STATEMENT

Master is committed to leadership in market economy

through competitive advantage in providing the highest
quality products and services to its customers, based on:

• Professionally trained, high quality, motivated workforce,

working in a team environment which recognizes and rewards
performance, innovation and creativity and provides for personal
growth and development.
• Low cast operations assured access to long term and cost
effective supply sources.
• Sustained growth in earnings in real terms.

9
• Highly ethical, safe environment friendly and socially
responsible business practices.

Message From The Board Of

Directors

Carrying on the traditions of producing excusive quality over half

a decade, master continues to make the living of people, worth

living with innovation of concepts and application of newer

technologies. Our endeavors have resulted in bringing greater

heights of luxury in every bodies range with affordable prices. The

products that we are providing to our beloved customers are

purely based on the demand and value.

10
 According to research study conducted by us in 2002, a huge

gap existed in the demand and supply of quality flooring and

facing materials in Pakistan with the increasing economic

development in the country. The gap is widening so we are trying

our level best to fulfill this gap by giving top quality products to

our customers that have the value in them.

We take it as challenge and are all out to face it with

commitment to make investments in terms of material and human

resources and fill this gap not only with quality but also with

affordability.

Master’s Units
1. MASTER SANITARY FITTINGS INDUSTRIES LIMITED

2. MASTER PLASTIC PACK LIMITED

3. MASTER TILES & CERAMIC INDUSTRIES LIMITED

4. Z&J HYEGIENIC (BABY MASTER) PRODUCTS (PVT)

LTD.

5. MASTER BALLPOINT PEN INDUSTRIED (PVT) LTD.

11
 Owners Of Master Group Of
Industries

The Master Group of Industries is owned and operated by

a group of

Seven brothers. Their names are listed below:

1. Sheikh Jawad Iqbal

2. Sheikh Pervez Iqbal

3. Sheikh Nasir Iqbal

4. Sheikh Mehmood Iqbal

5. Sheikh Maqsood Iqbal

6. Sheikh Akbar Iqbal

12
7. Sheikh Asghar Iqbal

Management Of Master’s Units

• Z & J (Diapers) Industry is managed and controlled by

Sheikh Javaid Iqbal.

• Master Plastic Pack Industry is managed and controlled by

Sheikh Pervez Iqbal.

• Master Ballpoint Industry is managed and controlled by

Sheikh Nasir Iqbal.

• MASTER TILES & CERAMICS INDUSTRY is managed and

controlled by Sheikh Mahmood Iqbal and Sheikh Maqsood
Iqbal.

13
• MASTER SANITARY FITTINGS INDUSTRY is managed and
controlled by Sheikh Akbar and Sheikh Asghar Iqbal.

Products Of The Master Group

Master Group of Industries is manufacturing a wide range of

products. This group is not only serving the needs of the domestic
market but also emerging on the global scenario. The major
products of this group are listed below.

1. Granite Floor and Wall Tiles

2. Ceramic Material

3. Baby Diapers

4. Plastic Packing Material

5. Extra Decorative Tiles

14
6. Sanitary Fittings

7. Bathroom Accessories

8. Ballpoint Pencils

MASTER PLASTIC PACK LIMITED

ORGANIZATIONAL PROFILE

CEO Name SHEIKH

PERVEZ IQBAL.

CEO Address 106, A_1 ,

Wapda Town GRW.

Incorporate Date 29-SEPTEMBER

2003

Authorized Capital 250000000

Paid Up Capital 250000000

15
 Authorized Share Capital 2500000

Paid Up Share Capital 2500000

Authorized Per Value 100

Paid Up Per Value 100

REASONS FOR SELECTING MASTER

PLASTIC PACK

We have selected Master Plastic Pack Limited for the following reason :

• Best company to satisfy customer’s needs

• Best plastic manufacturing company of Pakistan

• Equipped with most modern technology

• Famous to adopt any innovation at first hand

• It is easily accessible on the road

16
• Better working conditions

• Cooperative staff

CEO
The CEO of Master Plastic Pack Limited is Sheikh Pervez Iqbal.
He has a vast experience of handling CPP plants. He is guiding
his management of the company from the front. The managers
consult him in all important matters regarding the operations of
the company.

General Manager
The General Manager of the company is Mr. Izhar Ahmad Khan.
His qualification is MBA. He is a very dynamic man and is very
much dedicated to his profession. He is a graduate of the IBA
Karachi. He has played a key role in the setting up of the plant.

17
Number of Employees
Currently, there are about 80 employees working in the
factory.

Shifts per day

Since the production is low than the full capacity of the plant,
so the work is done in only shift operation from 9 a.m. to 7
p.m.

Facilities to the Employees

The company provides following facilities to its employees;

• Free Medical
• Free Food

MANAGEMENT FUNCTIONS

1. PLANNING
MASTER’S Management starts with planning. They always say that
Good management starts with good planning.

Without a plan MASTER could never succeed. Every organization may

make it as a flash-in-the-pan, an overnight sensation, but you will
never have the track record of accomplishments of which success is
made.

First of all, Figure out what your goal is (or listen when your boss tells
you). Then figure out the best way to get there.

18
• What resources does MASTER have?

• What can MASTER get?

• Compare strengths and weaknesses of individuals and other

resources.

• Will putting four workers on a task that takes 14 hours cost less
than renting a machine that can do the same task with one worker in 6
hours?

• If you change the first shift from an 8 AM start to a 10 AM start, can

they handle the early evening rush so you don't have to hire an extra
person for the second shift?

• They always look at all the probable scenarios. Plan for them.
Figure out the worst possible scenario and plan for that too. Evaluate
their different plans and develop what, in their best judgment, will work
the best and what organization will do if it doesn't.

2. ORGANIZING

Now the organization has a plan, it has to make it happen..

• Is everything ready ahead of their group so the right stuff will

get to their group at the right time?

• Is their group prepared to do its part of the plan?

• Is the downstream organization ready for what their group will

deliver and when it will arrive?

• Are the workers trained?

• Are they motivated?

19
• Do they have the equipment they need?

• Are there spare parts available for the equipment?

• Has purchasing ordered the material?

• Is it the right stuff?

• Will it get here on the appropriate schedule?

• Do the work make sure everything needed to execute the plan is

ready to go, or will be when it is needed. Check back to make sure
that everyone understands their role and the importance of their role
to the overall success.

3. LEADING
Now flip the "ON" switch. Tell people what they need to do.

• They know which section is working well?

• Which piece and when?

• They know when to come in?

• What to start?

• When to stop again?

• Do you have the right number of workers in each department?

20
 • Have you arranged the sections?

4. CONTROLLING

Now that organization has everything moving, it has to keep an

eye on things. Make sure everything is going according to the
plan. When it isn't going according to plan, they need to step in
and adjust the plan.

Problems will come up. Someone will get sick. A part won't be
delivered on time. That is why they developed a contingency plan
in the first place. The manager, have to be always aware of what's
going on so he / she can make the required adjustments.

DEPARTMENTS
There are five departments working in Master Plastic Pack.

o Marketing department

o Production department

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o Finance department

o Accounts department

o HR department

HUMAN RESOURCE MANAGEMENT

DEPARTMENT

Manager of HRM Department: Mr. SHAFIQ

The HR department is considered to be the backbone of an

organization. If it works in compliance with the goals of the
organization, it can do the best job towards the organization. The
HR Department must be up-to-date and works in relation with the
management to maintain the human resource that is fully capable

22
 mentally as well as physically to do the job. The HR owes its
primary responsibility to give the energetic employees to the
management in the best interest of the organization.

Strict policies are followed in HR Department of every

organization. It means that traditional approach is implemented
here .The control of the employee’s vests strictly in the hands of
the management .All decisions are taken by the central authority.
So the style of the management is autocratic.

“HRM is the process of acquiring training, appraising and

compensating employees and attending to their labor relations,
health and safety and fairness concerns”.

It includes the following functions;

• Conducting job analysis

• Selecting job candidates
• Training and developing managerial skills
• Building employees’ commitment

DEPARTMENT CHART
HR Manager

MTO MTO
MTO

23
RECRUITMENT & SELECTION PROCESS
1 Job analysis
2 Job specification
3 Submission of C.V’S
4 Polling
5 Testing & interviewing
6 Post interviewing process
7 Job rotation procedure
8 Orienting employees
9 Training
10 Probation period
11 Salary
12 Inter-departmental transfer
13 Performance Appraisal

About The HR Department

MR. SHAFIQ, the manager of the department is a very cooperative and
realistic man. The information provided by him clearly reflects the
organization’s culture and rules and regulations. He provided us the
following information.

Number of Employees: 4

24
We provide the medical facility to the employees who are working in our
organization and they are performing their duties for the Goodwill of our
organization.
• The decision making process in our organization is totally centralized
that means the employees are not involved in the decision process.
• Rules and regulations are very strict and must be obeyed by all the
employees simultaneously.
• If there is a violation of rules then there may be some kind of
punishment for the employees.
• Employees are sometimes appreciated if they suggest some good
amendments.
• We have proper training system for the orientation of the new
employees which are fully unaware of their duties.
• There is no any kind of incentives for the employees of the
organization but they are compensated when they perform overtime duties.
• There is no transportation facility for the employees but employees
are facilitated with TA/DA and other transport facilities for the business
operations of the organization.
• No parties and functions are held in the organization.

According to our point of view the HRM department of this organization is not
as much effective as it should be. The employees are not satisfied with the
salary package and facilities offered by the organization. There is lack of self
motivation in the employees as they are not free to perform the duties with
their own consent.

PEST ANALYSIS
OF THE ORGANIZATION
• POLITICAL ENVIRONMENT

• ECONOMIC ENVIRONMENT
25
• SOCIAL ENVIRONMENT

• TECHNOLOGICAL ENVIRONMENT

1. POLITICAL
It is the policy of the MASTER’S to strictly comply with all laws
and regulations relevant to their activities. They participate in
discussions on legislation and regulations between national
organizations, government representatives, industry, the scientific
world and consumer associations. They also apply this policy to
environment related matters.

In doing so, they cooperate with legislators through local

industry associations in order to promote laws and regulations in
the field of environment which are reasonable, rational, realistic,
applicable and enforceable. They oppose unjustified bans and any
other discriminatory measures.

This applies also to environmental issues.

2. ECONOMIC
MASTER respects the economy and is committed to economically
sound business practices throughout the country, thus taking into
account the need to walk with economy.
26
 This commitment is put into practice by considering local legal
requirements as a minimum standard. If these do not exist, their
internal rules, adjusted to local conditions, apply.

The MASTER is a national company so the economic conditions

couldn’t beat it because of a huge structure. The only economic
problem it face is that the people don’t know its home country so
whenever boycott occurs of imported goods, MASTER suffers
because all their raw material come from abroad.

3. SOCIAL
Master is taking measures for well being of country

Manufacturing products under hygienic environment so that saving

people from unhygienic products and polluted environment.

Along with this they change the chemicals of their product to

create a new

product.

They hire their employees locally (Pakistan) because they want

to decrease

unemployment from Pakistan.

4. TECHNOLOGICAL
MASTER has strong believe on innovations. They think that no one
organization can survive in the market until it is innovative. So for
this purpose MASTER has its own innovation means R&D
department in the organization
27
 So it is using high level technology for the betterment of its
industry as well for benefit of human beings working in production
field with the aim of improving attributes of tiles such as quality,
size, categories so that there will be ease of processing and
production.

Master is adopting the different strategies to create change in

design, color and packaging of its products.

R n D is one of the important departments of MASTER as it deals

with all the research and development work. In the existing
competition among the industries it is very difficult to survive in the
market so the MASTER for having modifications and innovations in
the products maintain a separate department which done all the
related research as the product demand, the wants and need of
people, the target market, the innovations demand by people and
the competitors strategies to capture market.

BCG MATRIX
This is a method used to evaluate the performance of the organization
on the basis of its growth rate and market share. This method was
28
introduced by the Boston Consultant Group. On the basis of this
evaluation method, organizations are classified into four categories.
These categories are:

• STARS
• CASH COWS
• QUESTION MARKS
• DOGS

STARS
Stars are high growth businesses or products competing in markets
where they are relatively strong compared with the competition. Often
they need heavy investment to sustain their growth. Eventually their
29
growth will slow and, assuming they maintain their relative market
share, will become cash cows.

CASH COWS
Cash cows are low-growth businesses or products with a relatively high
market share. These are mature, successful businesses with relatively
little need for investment. They need to be managed for continued
profit - so that they continue to generate the strong cash flows that the
company needs for its Stars.

QUESTION MARKS
Question marks are businesses or products with low market share but
which operate in higher growth markets. This suggests that they have
potential, but may require substantial investment in order to grow
market share at the expense of more powerful competitors.
Management has to think hard about "question marks"; which ones
should they invest in? Which ones should they allow to fail or shrink?

DOGS
Unsurprisingly, the term "dogs" refers to businesses or products that
have low relative share in unattractive, low-growth markets. Dogs
may generate enough cash to break-even, but they are rarely, if ever,
worth investing in

After detailed study of Master Plastic Pack industry we have concluded

that it falls in the QUESTION MARK Category. This is because that the
production of this organization is increasing by 15 % annually but the
market share of this organization is low as compared to its
competitors.

30
 OUR OBSERVATIONS
Goodwill of the Organization

Master Group of Companies has earned a name among the top

organizations of Pakistan. This group is one of the largest industrial
groups in the whole region. The products of Master Group are generally
considered as a sign of quality by the people of Pakistan.

Organizational Culture

The organizational culture means a system of shared meanings and

common beliefs held by the organizational members that determines,
to a large degree, how they act towards each other. It includes the
values, symbols, rituals, myths and practices within the organization.

The organizational culture affects all the four functions of the

manager i.e. Planning, Organizing, Leading and Controlling. It
determines the degree of risk which the plans should contain, how
much autonomy should be designed into employee’s job, the degree
to which the department managers interact with each other, what
leadership styles are appropriate etc.

Organizational cultures are of two types; strong and weak. A strong

culture is one in which key values are deeply held and widely held and
have strong influence on the organizational members. A strong
culture creates stronger employee commitment to the organization
and fosters higher organizational performance by instilling and
promoting employee initiative.

31
The organizational culture which we observed at Master Plastic Pack
does not seem to meet the definition of the strong culture. Though the
size of the organization is small and also the organization is still new,
there are visible lapses in the organizational culture. Few examples of
this which we closely observed are:

• The organization focuses on documentation rather than

encouraging the managers for some useful changes.
• Creative decisions and risks are not encouraged.
• Extensive rules and regulations exist for all levels of employees.
• Productivity is valued over employee morale.
• Employees are encouraged to stay in their own departments.
• There are no rewards for the employees for doing some good
jobs for the organization.
• It seems to be lack of team-work within the employees due to
strictness of the rules and regulations.
• There is no formal socialization of the employees, no rituals
within the organization.

Role of the Managers

A manager is a person who works with and through others by

coordinating and overseeing their activities to achieve the
organizational goals in an effective and efficient manner.

There are four functions of managers in an organization. These

are;

32
• Planning
• Organizing
• Leading
• Controlling
There are three levels of manager i.e. Top level manager, Middle
level managers and First level managers. In a traditional
organization, the top level managers are responsible for decision
making that affect the whole organization; the first level managers
govern the activities of the non-managerial employees while the
middle level managers act as a bridge between the top and the
first level managers.

At Master Plastic Pack, the managers are very professional and

energetic. They are:

Key Success Factors

The key success factors of the MASTER INDUSTRIES are;

• Their quality products

• Average prices
• Stability in economy
• High research work
• Production is according to the customers needs.

Decision Making

Decision making in the firm is highly centralized and the owner is

all in all. The management has not been given the freedom to
make major decision own their own.
33
 Only the Marketing Manager has some decision making powers
about deciding prices with the customers. Even he is not fully free
and has to consult the owner in major dealings.

The management has to consult the owner or the members of the

board of directors in even the routine matters of the employees.

The owner is very strict decision maker and he sometimes doesn’t

care for the valuable suggestions of the specialized staff as well
and prefers his own thoughts.

Most of the decisions of the management are not accepted as the

owner thinks that he himself has enough experience to decide
these matters.

SWOT ANALYSIS
A scan of the internal and external environment is an important
part of the strategic planning process.

Environmental factors internal to the firm usually can be classified

as

• Strengths (S)
• Weakness (W)
Those external to the firm can be
classified as

• Opportunities (O)
• Threats (T)
Such an analysis of strategic
environment is referred to as a SWOT
analysis.

The SWOT analysis provides

information that is helpful in

34
matching the firm’s resources and capabilities to the competitive
environment in which it operates. As such, it is instrumental in strategy
formulation and selection.

STRENGTHS
• This department is headed by a professional manager who is very
much dedicated to his work.

• The marketing team is covering almost all the Punjab area.

• Due to the efforts of this department, the sales are increasing by

15% annually.

• The department is still moving upward and the sales are

expected to increase in the future.

• The plant of production department is brand new and produces

high quality plastic films.
• The production department has advanced vacuum system
imported from Italy with the latest technology.
• Since the department consists of automatic machines and there
is no need for large number of laborers.
• The quality of the plastic films is continuously checked by
qualified professionals.
• The finance department is headed by qualified professional so
the resources are managed and allocated properly.
• This department is also directly guided by CEO which increases
the efficiency more.

35
• Finance department has enough funds to fulfil its current
financial liabilities and to make advance payments for its raw material
purchase.
• The organization has not to pay interest charges and most of the
payments are made by the finance of the owners.
• Due to efficient management of the finance department, the
organization’s profits are increasing by 15%.
• The department constantly examines the changes in the
organization’s environment and development and develops strategies
to minimize the effect of harmful changes in the economic
environment.
• The medical facilities are provided to the employees by the
organization.
• Neat and clean environment is provided during the working
hours.
• Newly hired employees are trained.
• Very clear working hours are defined by the organization.
• Latest introduced technologies

WEAKNESSES
• The marketing team consists of only 10 employees which are
insufficient to cover the whole market.
• The marketing managers are not paid any commission but are
working on fixed salaries.
• The in charge of the production department is a DAE (diploma of
associate engineering instead of a B.Sc. engineer.
• Due problem of electricity there is large consumption of gas and
oil which result in the heavy cost of production.
36
• Machine parts are not available in the Pakistan as the whole
plant has been imported.
• There is large wastage of raw material due to breakdown of
electricity.
• The production is low as compared to the capacity of the plant.
• This department is facing problems due to shortage of funds and
they cannot import raw material on large scale to create strategic
reserves stocks.
• This department has not been able to fulfil its commitments with
the banks due to which the organization has failed to develop
credibility of banks.
• This department is not given autonomy to decide on major
financial issue and is mostly interrupted unnecessarily by the owners.
• This department is run only by 3 persons; one is the finance
manager and two clerks who are not appropriately qualified and also
lack good communication skills.
• There is no incentive for the employees. The salary package is
fixed for all the members of organization.
• Decision making is totally centralized.
• Employees are not allowed to involve innovative and risky tasks.
• Employees are not satisfied.
• Rules are not implemented on all the employees simultaneously.

OPPORTUNITIES
• The marketing department of Master has bright prospects for
increasing sales due to absence of competitors in Punjab.

37
• By exporting to the neighbor countries like Afghanistan, the
market cans expanding significantly.
• The organization can expand its production as there are few
competitors in the market.
• If the organization makes variation in its products then it can
earn more profits.
• Now a day’s snack bar and others are commonly used so they
can produce more industrial.
• Increase in demand
• The technology they are using has been introducing first in the
Pakistan.
• The department can increase its efficiency by hiring he right
type of team with coordinated working.
• The department can take advantage of the current environment
and get loan from bands.
• A successful example of professional financial management
team is working at Mater Tiles. So, this organization should be good
working relationship between the CEO and the finance department
and they should benefit from each other’s experience.
• The department can hire more professional MBA officials with
excellent communication skills.
• This department should regularly be using the statistical and
economic tools to evaluate the current business level and the desired
level and should then recommend strategies for improved
performance.
• They can expand their business exposure because there are
only two competitors in the market.

38
• Due to the goodwill of MASTER they can enlarge their business
activities.
• Now a day’s snack bar and others are commonly used so they
can produce more industrial.
• Increase in demand.

THREATS
• The new competitors in the field of CPP Plastic can lead to
diminishing sales of Master.
• The marketing employees are working on fixed salaries due to
which they are dissatisfied and may leave the organization in case
they get an attractive offer from their incoming competitors.
• New competitors can also in the market as there is less
competition is market.
• There is threat of war on the whole of the country.
• Economic conditions are not stable in the country which is
increasing the cost of production.
• The finance department has bad reputation regarding the
repayment of bank loans due to which it has to face tight financial
circumstances.
• Lack of proper planning for the future can lead to problems
because more competitors are on the verge of entering this business.
• It seems that the department as restricted itself only to the
inside of the organization. This department should have linkage with
other organization as well to learn the things from them.
• Threat of war
• Political instability
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• Rising inflation rate
• Recession of banks
• Economic instability in the country

CONCLUSIONS

Master Plastic Pack limited is running as a good

organization and has solid records throughout its life period. After
conducting a detailed study of this organization we have drawn the
following conclusions. Master Plastic Pack Limited is potentially a
strong organization.

There are bright prospects for higher growth. The

managers in this organization are very much committed to their
work and are aspiring to contribute to the progress of this
organization but they are not given proper autonomy. The
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 management functions are not properly implemented. The
organizational culture is weak and there is still room for
improvement. The organization is facing financial problems but the
banks are not willing to give loans to this organization because of
it bad reputation in repayment of loans. There is too much
interruption of the CEO in the routine affairs of the managers. The
low level employees in the production department are not
specialized. The organization is not functioning according to its
true potential.

There is lack of corporate vision in Master group of

industries because they just focus on Business level strategy. Also
there is no utilization of resources. There is also lack of functional
level strategies like there is no proper HR department although
they are working in different business units. They pay no attention
to information technology and the proper information system is
missing in Master group of industries. These are some obstacles
which are creating hurdles in the way of progress. If this group of
companies removes these obstacles then it can grow rapidly and
can ensure survival in the long run.

RECOMMENDATIONS

• The organizational culture should be made stronger as there is a

lot of room for improvement.
• The owner of the firm should change the way of his thinking.
• Employees should always be encouraged.

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• The organization should allow its employees to do something
new.
• The employees should have the freedom to share their views
with the management about improving the performance of the
organization.
• The organization should make use of more electronic linkages
like websites etc.
• The owners should not interfere more in the work of managers
and they must be given the freedom of thought and action.
• They should be more skilled and specialized employees in every
department of the organization.
• The employees of the organization seem to be dissatisfied with
their salaries. The salaries have to be increased according to their
performance to retain them in the organization otherwise they will
leave the organization in case they are offered a better salary
package in any other organization.
• The raw material which the organization is importing from
Singapore and Belgium is now also produced in India and is
offered at a very low price as compared to the other countries.

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