FOREWORD

The Asia Responsible Entrepreneurship Awards

Since 2011, AREA has been hosted regionally,

is a regional recognition program organized

namely for the South Asia and Southeast Asia

by Enterprise Asia to honour companies for

chapters awarding companies from their respective

outstanding, innovative and world-class products,

nations. In 2015 Enterprise Asia is pleased to

services, projects and programs in 5 categories for

embark on a more inclusive AREA 2015 Asia

Enterprises and 1 individual category.

chapter, encompassing countries such as Indonesia,

Malaysia,

These programs demonstrate the Enterprises

leadership, sincerity and on-going commitment
in incorporating responsible and ethical values,

Philippines,

Singapore,

Thailand,

Vietnam, South Korea, Taiwan, to India, Sri Lanka

and Bangladesh, and to the Middle East such as
UAE and Turkey.

legal compliance, concerns for health issues,

respect for people and individuals, involvement

Award recipients will join their counterparts from

in communities and protection of the environment

other parts of Asia at AREA 2015, where captains

into the way they run their Enterprise.

of industries across Asia will gather, network, and

DATO W I L L I A M N G
President, Enterprise Asia

share business opportunities through markets

The recognition program is an extension of our

across the region.

founding pillars of Responsible Entrepreneurship

and Investment in People and forms part of
the

Enterprise

Asia

triangle

of

All recipients of AREA 2015 are cordially invited

Responsible

Entrepreneurship; Environment, Community and

venue to commemorate the success of luminary

People.

responsible enterprises, designed to leave a lasting

impact to all!

BACKGROUND

C AT E G O R I E S

Enterprise Asias Asia Responsible Entrepreneurship Awards program (AREA)

AREA is divided into 6 categories to recognize businesses and 1

recognizes and honours Asian businesses for championing sustainable and responsible

category to honour an iconic individual. The Awards are built on 4

key pillars, namely the Environment, Fair Practices, the Community

Promotion, Social Empowerment, SME CSR and Responsible Business Leadership. These

and its People. We believe these are critical aspects in our pursuit to

programs demonstrate the participants leadership, sincerity and on-going commitment

promote Responsible Entrepreneurship. The Awards Categories are:

in incorporating responsible and ethical values, legal compliance, respect for people and
individuals, involvement in communities and protection of the environment into the way
they run their businesses. There is no limit to the number of categories each business may
enter as long as the participant is able to meet the criteria. Previously, the Awards was held
in four sub-regions of Asia, namely, Southeast Asia, Eastern Asia, South Asia, and Middle
will see over one thousand attendees, including business and government leaders,
diplomatic representatives, social and community leaders, local and international media.

 J   8 1 
  J N " # G
a
J 
# 8 `  N S 7  8 S # 8 G  = G 1 
a
J 
" 
1 S " G J = 7 =S # = 8
a
J 
N = #
1  7 G =a  J 7  8 S
a
J 
N 7  N J
a
J 
J  N G = 8 N #  1   W N # 8  N N 1 
  J
a
J 

Participants can enter as many projects as they wish in one or more

of these categories. The awards criteria do not favour large or small
enterprises and all enterprise sizes have equal chances to win. The

W H Y T H I S AWA R D ?
Winning awards brings prestige and recognition to the organization. Even more
important, winning the AREA is a recognition and independent endorsement of
the increasing societal and environmental concerns, being part of the prestigious
the society on you. The credibility gained through AREA heightens your worthy

forward to associate with an award winning corporation. AREA is your opportunity

winning enterprise, regardless of size, is simply one which in the

opinion of the judges, best meets the criteria for each category.

C AT E G O R I E S

T H E A WA R D S A R E B U I LT O N 4 K E Y P I L L A R S :
T H E E N V I R O N M E N T , FA I R P R A C T I C E S , T H E
COMMUNITY AND ITS PEOPLE

 J   8 1 
  J N " # G
AWA R D

# 8 `  N S 7  8 S # 8 G  = G 1 
AWA R D

" 
1 S " G J = 7 = S # = 8
AWA R D

The recipient believes in the larger responsibility for

The recipient has policies and programs in place

The Award honours businesses that encourage and

recognizing the impact of running their business to the

that show their respect for their people (primarily

promote programs aimed at raising awareness and

environment and seeks to reduce and reverse the impact.

employees, but may also include vendors, clients

improving the health of their direct and indirect

The recipient has consciously implemented programs

and

ask

stakeholders. The recipient must have clear health

questions such as how much has the business

related programs which could focus on Millennium

and Water Conservation. Additional weightage will

closing, health and wellness, employee training,

malaria and other diseases. They could also focus

be given to participants that have a harm reduction

fair recruitment and promotional practice, and

on other issues of social concern such as dietary

and reversal program in place. The recipient should

fostering

the

health, obesity, heart disease, early screening for

also have integrated environmental performance

quality of life at work and in implementing

treatable and preventable diseases, mental health

into its sustainable development strategy and has an

employee

and social isolation amongst others. For participants

business

partners).

lifelong

The

learning,

ownership

on

judges

in
a

will

improving

sustainable

basis.

annual reporting structure to track this performance.

standard business operations must be provided.

C AT E G O R I E S

N = #
1  7 G = a  J 7  8 S
AWA R D

S M E C S R AWA R D

J  N G = 8 N #  1   W N # 8  N N
1 
  J N " # G
a
J 
#8#`#W
1

The

promote

The Award honours Small and Medium Enterprises

The Award will be awarded to an iconic individual

empowerment of communities or individuals that

Award

honours

businesses

that

that have successful CSR policies appropriate to their

who is a role model in advocating and promoting all

size and business operations. The recipients must have

aspects of Responsible Entrepreneurship in building

work, business or involvement in community life.

a clear CSR Statement and programs and projects

the business. The individual shows exemplary

Such groups might include people with physical

in place that support this policy. It is recognised that

or mental disabilities, isolated minority groups, or

their CSR programs may be on a smaller scale than

and greed to promote responsible practices in his

refugees. Programs for empowerment of women,

larger companies but nonetheless make an impact

enterprise and the people around him. This may

economically disadvantaged communities or other

on their stakeholders in clear and measurable ways.

encompass the areas of environmental preservation,

minorities would fall into this category. The recipients

sustainability, community partnerships, education

must have a clear Social Empowerment Mission

promotion, and poverty alleviation.

and must have programs and projects in place that

support this mission.


a
J  - W  # 8  G
J
7  S  J N

I N N O VA T I O N , S O L U T I O N - O R I E N T E D R E S U L T S ,
S U S TA I N A B I L I T Y, I N T E G R A T I O N

1
Entries

must

be

2
programs

that

were implemented in 2014 and was

Participating

Enterprise

must

be

The

following

criteria

4
under

each

headquartered in the Asia region.

category were designed to help the

delivery

Enterprises from outside the region

judges determine the recipient for

outlined. The rating is the average

Asia chapter or operations of the

that score card was built upon is on

year as the Award places importance

enterprise

the programs delivery in achieving:

projects.

originated

the

projects.

in

each

of

the

criteria

score that is attained by each of

are also eligible as long as the South

presented can stretch beyond the past
on sustainability of the programs and

Judges use a rating to determine

the applicant.

Innovation
Solution-Oriented Results
Sustainability
Integration

THE COMMON QUESTIONS JUDGES ASK

=WSg=WJGJ=J
7N

internal expertise or other agencies

system-wide solution as opposed to an

in designing to drive innovation to

activity?

Can the project be sustained if the

The extent to which the project is

outcomes? Are these measurable? Are

corporation leaves the scene? Or is the

integrated into the core strategy of the

there testimonials to show impact on

program an integral part of the way

enterprise?

the company does business?

improve the program?

N = 7  I W  N S # = 8 N S "
S 7
g
G G 1 g
S = g = W J
S   = J g

the majority of the employee through

account the employees welfare and

monitored?

social
fair

incentives

and

remuneration,

4
wellbeing

for

growth

and

advancement?

reduce or eliminate the issues in the

board, poison pill, or other devices

year by leaps and bounds regardless of
performance, or do the top guys take a

ownership opportunities?

hit with the shareholders?

8
invested

on

internal

CSR,

the

CSR

risk

programs?
management

and ethics committees?

lasting?

N O M I N AT I O N

S H O RT L I S T I N G

AUDIT

R AT I N G

FINAL JUDGING

AWA R D S C E R E M O N Y

WINNER ANNOUNCEMENT

A WA R D S C E R E M O N Y

N1 S#=8GJ= NN

There is an in-depth search and selection process for the Awards

corporate social responsibility from government, business

composed of generating entries, initial screening, and audit

and civil society from the region, and the media will
be present.

by the auditors, panel of representatives from supporting

G = N S  J  # N G 1
g
The Award recipients will have the chance to display their
projects poster during the Awards Luncheon.

The poster

display provides a venue for the recipients to showcase their

J U R Y PA N E L

award-winning projects, thereby giving them the chance to share

other participants.

S " 
W  # SG
J S 8  J

As the most prestigious recognition program for Enterprises
in the region, we seek to recognize industrys best and most

Ms Alexandra

Dr Eugene Chien

Mr Michael Oh

Dr Naoki Adachi

Boakes Tracy

Chairman for the Taiwan

Institute for Sustainable
Energy, Former Minister
lic of China

Chairman of CSR Committee

of Enterprise Asia

CEO of Response Ability, Inc.

tures, non-executive Chairman of the Association for

Sustainable & Responsible
Investment in Asia, Senior
Advisor to the Asia Investor

deserving. Audits are performed to ascertain the validity and

reliability of information; also to provide an assessment of a

systems internal control. The goal of an audit is to express an

opinion on the nomination in question, under evaluation based
on work done on a test basis. Therefore, we have put together
an independent panel of juries comprising business leaders,
academician and retired senior government and political
leaders to evaluate the credibility of submitted projects.

Niraj Sharan

Dr Niven Huang

Chairman & CEO of Aura Inc.

Sustainability Consulting
Co., Ltd., Taiwan, Chaiman
of the Advisory Board of
the Association of Sustainable and Responsible Investment in Asia, Secretary
Council

for

Lt. Gen. Sudhir

Sharma
Former Quarter Master

Sustainable

FREQUENTLY ASKED QUESTIONS

W H A T I S T H E A S I A R E S P O N S I B L E E N T R E P R E N E U R S H I P A WA R D S

W H O C A N S U B M I T N O M I N AT I O N S F O R C O N S I D E R AT I O N ?

(AREA)?
Asia Responsible Entrepreneurship Awards is Enterprise Asias Recognition Program to

ethics, value human capital, protect the environment, and to contribute to the community are
eligible to participate in AREA. Enterprises from outside Asia are also eligible as long as the

enterprises for outstanding, innovative products, services and projects in 6 categories.

These projects should demonstrate the enterprises leadership, sincerity and on-going
commitment in incorporating ethical values, compliance with legal requirements, respect for

C A N I PA R T I C I PA T E I N M O R E T H A N O N E C A T E G O R Y ?

individuals, involvement in communities and protection of the environment into the way

There is no limit to the number of entries per enterprise. Nominees would be required to

they do business.

submit a separate nomination form for each nomination they would like to submit. If an
enterprise wishes to participate in all categories, it is advised to submit distinct nomination

H O W I S T H E A S I A R E S P O N S I B L E E N T R E P R E N E U R S H I P A WA R D S
D I F F E R E N T F R O M O T H E R A WA R D S ?
The AREA is the regions most prestigious recognition for organization that goes beyond

forms and documentations accordingly.

D O I H A V E T O PA Y A F E E T O PA R T I C I PA T E I N T H E A S I A
R E S P O N S I B L E E N T R E P R E N E U R S H I P A WA R D S ?

environment. The program is held through out Asia. Winners will have the opportunity to
exchange ideas with industrys best, and further prolong learning opportunities as they are

throughout the region (or the equivalent in local currency at the prevailing exchange rate).
Please note that Nominees are not required to pay any other fee for participation, and if your

networking opportunity with leaders of top responsible corporations and prominent

organization is approached by any party requesting payment of any other fee, kindly report

entrepreneurs of each country.

to csr@enterpriseasia.org

WHO ARE THE JUDGES?

Forum, which is set to be the largest gathering of entrepreneurs in Asia, AREA Winners are

An independent panel of juries comprising business leaders, academician and retired senior

eligible to join their counterparts and other captains of industries from across Asia, to network,

government and political leaders will evaluate the credibility of submitted projects. For a

share intelligence & opportunities in the global market, while learning from seasoned and
reputable speakers.

W H AT A R E T H E J U D G I N G C R I T E R I A ?

W I L L T H E J U D G E S E VA L U A T I O N O U T C O M E S B E R E V E A L E D T O

The judges use a scorecard system which was built with the aim to assess the programs

THE PUBLIC?

delivery in achieving innovation, solution orientation, results, sustainability and

Enterprise Asia does not reveal the scorecard ratings and commentaries to the public,

integration. Ratings given are the average score that is attained by each of the applicants.

and will not make available any part of the evaluation outcomes on print media,

If an applicant has won other Awards in the past, this will be taken into consideration as
the stringent criteria of AREA, as the AREA is benchmarked against regional yardsticks.
of the evaluation and judging notes for the submissions of your company.
I S T H E I N F O R M AT I O N P R O V I D E D I N T H E N O M I N AT I O N F O R M
KEPT CONFIDENTIAL?

H O W C A N I S U B M I T A N O M I N AT I O N ?
All required nomination documents should be submitted in softcopy by email to

to sign non-disclosure documents prior to their engagement, and are governed by the

csr@enterpriseasia.org
given deadline to the following address:

By submitting a nomination, nominees grant permission for the data to be used for
AREA purposes only.

Asia Responsible Entrepreneurship Awards 2015

Unit 709A, Level 6, Kelana Parkview Tower,
No.1, Jalan SS 6/2, Kelana Jaya,
47301 Petaling Jaya, Malaysia

deemed appropriate, including credit reviews and checks with credit agencies. Site
inspections, peer-review and other authentication measures may also be undertaken
to ensure recipients meet the strict criteria set by Enterprise Asia. It would also allow

For more information, please get in touch with

the Enterprise Asia Secretariat for AREA 2015 :

the organizers to use the organizations name and submitted write-up for promotion
purposes, should your organization be selected as winner.

[e] csr@enterpriseasia.org

10

G
N S
a
J    N

Foundation

11

N O M I N AT I O N
Participants are encouraged to nominate their best projects or programs.

N O M I N AT I O N E N T R Y
Each submission must include the following information in hard copy:

There is no limit to the number of entries per enterprise. Participants

and Individuals are also encouraged to nominate individuals for the

Empowerment, SME CSR), please download the Nomination Form or contact the Secretariat for

individual category. Regional and international organizations, including

a copy of the form.

products and services are also invited to nominate enterprises in the Award
1. A brief Biography of the Individual (not more than 150 words)
CSR commitment.

(not more than 500 words)

4. Any other supporting documents or materials to support the nomination.

nomination for each category they are interested to submit.

following address:

THE ORGANIZER
Enterprise Asia is a non-governmental organization in pursuit
of entrepreneurship development across the region. We
strive to promote fair and equal opportunities for emerging
entrepreneurs. Founded by entrepreneurs for entrepreneurs,
the organization is supported by a panel of prominent industry
and government leaders who truly believe in the mission of
championing entrepreneurship in Asia.

Asia Responsible Entrepreneurship Awards 2015

Enterprise Asia
Unit 709A, Level 6, Kelana Parkview Tower, No.1, Jalan SS 6/2, Kelana Jaya, 47301 Petaling Jaya, Malaysia
Beneficiary Name
Beneficiary Address & Tel

: Business Media International Sdn Bhd (833190W)

: Unit 709A, 6th Floor, Kelana Parkview Tower, Jalan SS6/2, Kelana Jaya 47301 Petaling Jaya, Selangor D.E.
Tel : 03 - 7880 8692 / 03 - 7803 1916 (Ext 166)

Beneficiary Bank
Beneficiary Banks Address & Tel

: OCBC Bank (Malaysia) Berhad

: No.89, 91 & 93, Jalan SS21/60, Damansara Utama 47400 Petaling Jaya Selangor D.E.
Tel : 1 300 88 7000

Beneficiary Account No
: 707 1143 278 (USD Currency)
Beneficiary Company Contact Person : James Quek, Deputy Finance Manager
Tel : 03 7880 8692 / 03 - 7803 1916 (ext 166)

13

aaa8SJGJ#N
N#
=J
J

Organised by

Supporting Organisation