SWOT

ANALYSIS

.............
By :
Siti Hudaiyah | 7675
sitihudaiyah.stemba38@gmail.com
085740284031
PT. Nutrifood Indonesia

what is S W O T ANALYSIS ?
Tedjo Tripomo said S W O T a n a l y s i s is
the evaluation or assessment of the results of
the identification of the situation, to
determine a condition that can be
categorized as strengths, weaknesses,
opportunities and threats.

SWOT
Strengths

Internal attributes that are helpful to the organization to

achieving its objective

Weaknesses

Internal attributes that are harmful to the organization to

achieving its objective

External factors that help the organization achieve its

objective
Opportunities

Threats

External factors that are harmful to the organization to

achieving its objective

OBJECTIVE
The aim of
to identify
external
important
objective.

any SWOT analysis is

the key internal and
factors
that
are
to
achieving
the

SWOT analysis groups key pieces of information into

two main categories
...............................................

Internal factors
The Strengths and Weakness internal to the organization.
External factors
The Opportunities and Threats presented by the external
environment.

By specifying clear objectives and

identifying internal and external factors
that are either helpful or not,
a short and simple SWOT analysis is a
useful resource which may be
incorporated into an organizations
strategic planning model.

SWOT Analysis Can be Used for...

Workshop sessions
Brainstorming meetings
Problem solving
Product evaluation
Strategic planning
Competitor evaluation
Personal development planning

Potential Uses of SWOT Analysis

Set Objectives
Environmental Scanning
Analysis of existing strategies
Strategic issues defined
Develop new/revised strategies
Establish critical success factors
Preparation
Monitoring results

Guidelines
Be realistic about strengths and weaknesses. When
performing a SWOT analysis on your business, be neither
modest nor overly optimistic.
Consider answers from the companys point of view and
from the point of view of customers, vendors,
distributors, and others who do business with them.
Distinguish between where the organization is today and
where it could be in the future.
Note that the SWOT is subjective. No two people will
come up with the same SWOT.

Before carrying out a SWOT analysis, consider the guidelines above...

There are eight steps that are involved in

making the SWOT matrix:
1. Write
down
key
external opportunities
company.
2. Write the company's
key external threats.
3. Write down the key
strength
of
the
company's internal.
4. Write the company's
key
internal
weaknesses

5. Match internal strengths and

external opportunities and record
the SO strategy in the specified cell.
6. Match internal weaknesses with
external opportunities and record
the WO strategy.
7. Match internal strengths with
external threats and record the
result in the ST strategy specified
cell.
8. Match internal weaknesses with
external threats and record the
result in the WT strategies cell
specified.

SWOT
Leave empty

Strength-S
1
2
3
4

Weaknesses-W
1
2
3
4

Opportunity-O
1
2
3
4

STRATEGY SO
Overcome
weaknesses by taking
advantage of
opportunities

STRATEGY WO
Use the opportunity
to overcomes
weaknesses

Threats-T
1
2
3
4

STRATEGY ST
Use the strength to
avoid threats.

STRATEGY WT
Minimize weaknesses
and avoid threats

STRENGTHS
Low cost

Since its qualitative, it can be

used as a discussion tool
Simplicity
A good first step before a
more in-depth analysis or a
Flexibility
good summary of detailed
findings
Collaborative Takes into consideration of
external business environment
Quickness
as well as internal capabilities

WeaknessES

It may tend to persuade companies to compile lists

rather than think about what is actually important in
achieving objectives
No suggestions for solving disagreements
Can become too focused on the short term
No obligation to verify statements or aspects based
on the data or the analysis
It also presents the resulting lists uncritically and
without clear prioritization

Develop internal and external aspects of the analysis

in depth by conducting a preliminary analysis on the
data collection phase. The purpose of the
preliminary analysis is to determine the level of
importance or magnitude of the influence exerted by
every aspect of the marketing strategy.
2. Provide an assessment of the SWOT factors
quantitatively by using weights and rating.
1.