EXECUTIVE SUMMARY

Autorickshaws, which qualify as a paratransit mode of transport, are one of the

most popular modes of public transport in India. They stand incomparable in their
segment of providing door-to door transportation and last-mile connectivity at an
affordable cost to a major chunk of the Indian population. In spite of the existence
of buses and trains, connectivity remains an unresolved issue, due to the
underdeveloped feeder system. Thus, there is a strong rationale to emphasize upon
paratransit modes of transport, such as autorickshaws, which can provide the
missing link.

In addition to the basic problems of livelihood of autorickshaw drivers, other

problems like availability of parking spaces, autorickshaw stands and LPG stations
need to be dealt with. They need to be provided formal training and knowledge
about driving rules, so that they can save money spent on fines and penalties. The
government needs to seriously consider revamping the image of autorickshaws and
educating people about its role in daily life and mobility. Autorickshaw drivers are
a crucial sect of the community and the government must provide them with a
sense of security by not only indexing their income by constant revision of fares,
but also by providing benefits in the form of medical insurance, vehicle insurance
and educational scholarships.

INTRODUCTION

Auto rickshaws are a common means of public transportation in many countries in

the world. Also known as a three-wheeler, Samosa, tempo, tuk-tuk, trishaw,
Scooter, autorick, bajaj, rick, tricycle, mototaxi, baby taxi or lapa in popular
parlance, an auto rickshaw is a usually three-wheeled cabin cycle for private use
and as a vehicle for hire. It is a motorized version of the traditional pulled rickshaw
or cycle rickshaw. Auto rickshaws are an essential form of urban transport in many
developing countries, and a form of novelty transport in many developed countries.
However, in some parts of Europe they remain an essential mode of transportation,
notably Italy's.

It is the world's largest manufacturer of 3-wheelers and accounts for almost 84% of
Indias three-wheeler exports. During the FY 2012-13, it sold approx. 480,000
three-wheelers which was 57% of the total market share in India. Out of these
480,000 three-wheelers, 53% were exported and remaining 47% were sold in
India.
SCOPE OF STUDY
Finding out the strength and weakness of the Bajaj auto, where it can correct its

faulty
Finding the market potential and awareness of this vehicle.
Finding the position of the vehicle among the competitors.
Finding the perception of consumers about the vehicle.
This study would be useful to know about Bajaj auto and its competitors.
This study would be useful to students to understand importance and practical

aspect of marketing and promotional strategies.

This study would be useful to other new products to form strategies

OBJECTIVE OF THE STUDY

To study and compare the companies Bajaj Auto Ltd., and TVS Ltd
To compare and analyze the product strategies of these companies
To find out the reasons for change in growth of three wheeler industry
To identify the difference between market performance of Bajaj and TVS
To compare various parameters of marketing strategies, manufacturing
process,

technology

adopted

production

policy,

advertising,

collaboration, export scenario, future prospect for the two companies

and government policies.
To study the level of customer satisfaction in Bajaj Auto and TVS
To study buying behavior and factors which influence the purchase decision
process.
To analyze the customer preference.
To know which manufacturer is providing better services.
To suggest various factors to improve sales.
METHODOLOGY
Achieving accuracy in any research requires a deep study regarding the subject.
The prime objective of the project is to compare Bajaj with the existing competitor
TVS in the market. The research methodology adopted is basically based on
primary data via which the most recent and accurate piece of first hand information
could be collected. Secondary data has been used to support primary data wherever
needed.
Data Collection
There two type of method of data collection.
Primary data
Secondary data

Primary data:
Primary data was collected using the questionnaire method, direct interview. The
main tool used was, the questionnaire method. Further direct interview method,
where a face-to-face formal interview was taken. Lastly observation method has
been continuous with the questionnaire method, as one continuously observes the
surrounding environment he works in.

Secondary data:
Secondary data refer to the data that has been already collected the secondary data,
which has been used to carry out this study, are as follow:
Books, Journals, Magazines, Newspapers
Industry Reports
websites.

LIMITATIONS
It is quite obvious in every project report presentations that our report activities
will be curtailed owing one or the other factors. I did also found some of the
limitations in my project report.
This project report was confined to only Shimoga city.
Numbers of respondents were limited to only 50 customers.
Lack of cooperation
Time factors

INDIAN AUTOMOBILE INDUSTRY PROFILE

A total of of 2,968,201 vehicles were sold in India during the first two months of
the financial year 2013-14, thus registering a feeble decrease of 0.64% as against
same period of 2012-13. The sales stood at 2,987,438 in April-May for 2012.
One of the key highlights of the year so far is the dip in sales of LCV Trucks by
2.38% as against the previous year. Slight growths were registered in two and
three wheelers while the other segments posted declines. In terms of production
two wheeler production increases by 18.10%, while passenger vehicle segment
decreases by 10.25%. The two wheeler export segment is forced down to 16.50%
due to weak demands while commercial vehicle suffered further blow as their
exports decreased by 19.47%

COMPANY PROFILE

Bajaj Auto Limited is an Indian two-wheeler and three-wheeler manufacturing

company. Bajaj Auto manufactures and sells motorcycles, scooters and auto
rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal
Bajaj in Rajasthan in the 1930s. It is based in Pune, Mumbai, with plants in
Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The
oldest plant at Akurdi (Pune) now houses the R&D centre 'Ahead'.

Bajaj Auto is the world's third-largest manufacturer of motorcycles and the secondlargest in India. It is the worlds largest three-wheeler manufacturer.

On 31 March 2013, its market capitalisation was INR 520 billion (US$9.57
billion), making it India's 23rd largest publicly traded company by market value.
The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416

FIRM PROFILE
A Supreme Auto Dealers Pvt. Ltd motor has been registered in 2005; its launched
near Shankar Vihar P B Road Shimoga. The name of firm Supreme Auto Dealers
Pvt. Ltd Bajaj.
They may have a sufficient knowledge about marketing activities. Supreme Auto
Dealers Pvt. Ltd Bajaj is authorized dealers of Bajaj Auto.
Supreme Auto Dealers Pvt. Ltd motors has been managed by two persons they
are
1. Ramesh Supreme Auto Dealers Pvt. Ltd.
2. Vinod Supreme Auto Dealers Pvt. Ltd.

FINDINGS
A majority of the autorickshaw drivers enter the profession at an early age and
come from the lower economic strata of the society. The study revealed that
most of them (54.02 per cent) are school dropouts
Most of the autorickshaw drivers family incomes range between Rs 6,000 to
Rs 12,000 per month

 Poor education, large family sizes and the financial burden on the autorickshaw
drivers could possibly be some of the reasons for their unruly behaviour with
their passengers.

SUGGESTIONS
As in the case of regular auto stands, institute a proper system for providing pre
-paid/fixed fare auto stands across the city.

CONCLUSION
From the present study it was concluded that respiratory functions of the auto
rickshaw drivers who are continuously exposed to emissions from vehicles, petrol
vapor and dust were significantly reduced as compared to respiratory functions of
age, weight and height matched control groups. To prevent the respiratory
dysfunction among auto drivers, medical observation and periodic check ups for
pulmonary function tests should be performed.