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Documente Profesional
Documente Cultură
Article 1
Article 2
Article 3
Article 4
Article 5
Organizational
decision-making
theory (March, 1958)
The behavioural
theory of the firm
(Cyert and March,
1992)
The resource-based
view (RBV) of the
firm (Wernerfelt,
1984).
Organizational theory
on the internal
structure Grant,
1996),
Organizational
structure (Aiken et
al., 1980; Hall, 1977;
Hall et al., 1967;
Miller et al., 1988),
Organizational
efficacy (Bandura,
2000; Bohn, 2001),
Organizational
champions (Howell
and Shea, 2006;
Schon, 1963),
Organizational
change capacity
(Judge and Douglas,
2009).
98 respondents
The markets - six
Quantitative survey
(Directors of
categories of
of 748 managers
Marketing, Sales
consumer-packaged
from mostly large
Managers, Product
goods in five U.S.
companies globally.
Managers and Pricing markets; New York, Los
Managers, dependingAngeles, Chicago,
on who was in
Marion
charge of pricing
(Indiana), and Pittsfield
within the firm) from (Massachusetts)
firms which among consist of 17 chains
the largest
and 212 stores
manufacturing
obtained from
companies in France. ACNielsen and Co. and
Info Resources, Inc.
Location
France
Independ
ence
Variables
Study 1 : real,
Awareness,
Pricing strategy,
existing brandperceived quality, Pricing structure,
handbag (the level of uniqueness,
Offer Structure
price and the level of corporate social
price deal highresponsibility
priced brand and
(CSR), social image
low-priced brand)
and home country
Study 2 : fictitious
origin
U.S.
U.S
Dependen Behavioural
Loyalty and price
t Variable intentions: brand
premium
equity, brand loyalty,
and purchase
intention.
Findings
None
None
Competitive
intensity, Product
advantage
Market conditions,
competitive
conditions, company
conditions, product
conditions
Price Consistency,
Price-Promotion
Intensity, PricePromotion
Coordination, Relative
Brand Price
Pricing capabilities,
Organizational
confidence, Relative
firm performance
led price
management,
organizational
change capacity, and
championing
behaviours act as
important
antecedents to
pricing capabilities
and, except for the
former, to org
confidence.