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Media Evaluation
Evaluation Task 1
Task: In what ways does your media product use, develop or challenge forms and
conventions of real media products?
1. A shot that shows a link between lyrics and/or music and visuals.
Our song, has a series of lyrics that can easily be portrayed through visuals
however we have decided to focus on one of the most common lines
throughout the song which is the line Mr Blue Sky... We have attempted to
add clips/images of the blue sky as often as we are able to. It also makes
for a useful link between other clips. Other links between lyrics and visuals
are things like running down the avenue we have shots of a band member
running. You can see in the first image that when certain lines such as Mr
Blue Sky are used then imagery is also added.
George Lawley
Media Evaluation
2. A shot that typifies the way a record company would want their artist to be
represented.
George Lawley
Media Evaluation
Our music genre is Rock, with a sub genre of Classic Rock. Because of
this genre we have set our target audience to 22 +. However we do believe
that people below 22 would still be interested in this video, however with
other genres particularly focused on the under 22 group such as R&B. We
have used typical performance shots throughout the video, which is
extremely common in this genre. We have also decided not to follow genre
convention by not relying on large amounts of performance based, but
instead story based.
George Lawley
Media Evaluation
We have based our music video on several different music video texts.
These other music videos include; several artic monkeys songs, Piano Man,
The animated Mr Blue Sky video and also several queen albums. This is
because all of these music videos use both narrative performances and also
and in our case more important, narrative performance. Piano Man, by Billy
Joel, is an excellent example as it incorporates lots of narrative lines as
well as a link between lyrics and visuals. It also effectively used a small
performance element.
George Lawley
Media Evaluation
We have used the image of the radio throughout the video, along with the digital
task. Our music video is rather conventional with its use of mine - en - scene its
subtle but portrays the decade that we are attempting to re-make. We have also
used to to add some of the sound effects, such as the first few seconds of the
George Lawley
Media Evaluation
song. We have tried to go down the similar rout of music videos such as Piano
man which uses Mise - en - scene to show what these music jazz clubs are like
and use it to be stereotypical. Music videos tend to use mine - en - scene to a large
extent to pass over a message. In our case our message is for people to just be
happy and enjoy nature. So we have used large numbers of shots of the sun,
outdoors and clouds. This has allowed us effectively I believe to portray our
message.
8/9. Two shots which you feel demonstrate something which shows you have
watched other music videos.
One of videos from which I took a lot inspiration was Billy Joels Mr. Piano Man
which portrays large amounts of emotion. The most important emotion that I
wanted to focus on was happiness. I also took inspiration from the video, with the
sub plots that we see happening between the characters. The mix of performance
and narrative really caught my attention as it tends to be quite unique in todays
modern music video market, however using this music video along with others I
found it to be very common in music produced around the same time as Mr Blue
Sky and hence been a hugely important factor into the structure of our video.
The second video that I have used to inspire our work is the music video for whistle
for the choir. This video has inspired us for the more technical elements, such as
camera shots, the way we decided to light the whole shoot and the way we have
edited the video. The video again is very traditional and hits our older target
audience, which is what we are trying to reach out to throughout the entire video.
George Lawley
Media Evaluation