A

SYNOPSIS
On

A Comparative study on consumer Buying

Behaviour towards Maggi Noodles & other
Noodle with reference to
Gondia city
Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the

requirement of
Bachelor of Business
Administration
B.B.A III
(2014-2015)
Submitted by
Ms. Neelam Baraikar

Under Guidance of
Pro- Reeti Mishra

Introduction
The Maggi Brand Extension and Repositioning case
Background Nestle India Limited is the Market leader in
India Noodle Market with Its Maggi Brand of Noodle with
was pioneer brand launched in 1983 in the packaged food
market of India . It look the challenge and established
Maggi in India.
Maggi Noodles is a brand of instant noodles
manufactured
By Nestle. The brand is popular in Australia ,India
,South Africa, Brazil ,New Zealand etc Maggi is Malaysias
no1 bag Noodles and voted as best performing.

Company profile : The original company came into

existence in 1872 in Switzerland, when Julius Maggi took
over his father's mill. He quickly became a pioneer of
industrial food production, aiming to improve the
nutritional intake of worker families. Maggi was the first
to bring protein-rich legume meal to the market, and
followedup with a ready-made soup based on legume
meal in 1886. In 1897, Julius Maggi founded the
company Maggi GmbH in the German town of Singen,
where it is still based today.
In 1947, following several changes in ownership and
corporate structure, Maggi's holding company merged
with the Nestl company to form Nestle-Alimentana S.A.,

currently known in its francophone homebase as Nestl

S.A.
Today, Maggi is known throughout the world for its dry
soups, seasoning sauce and instant noodle dishes. In New
Zealand, Maggi Onion Soup mix is often combined with
reduced cream to create an onion dip for potato chips
that has come to be generally accepted as a Kiwi favorite.

Objectives:
1)To find out Market share of Maggi compared to other
noodles.
2) To study the buying behavior of customer of different
age group.
3)To Know awareness of people towards Maggi Noodles
4) To Know which advertising tool people.

Hypothesis:
1)Maggi is Most preferable brand of noodles at Gondia.
2)Maggi has huge market share in Gondia.

3)

Getting Max level of consumer Satisfaction.

Research Methodology:
The objective of this course to pay attention to the most
important dimension of Research i.e. Research
Methodology.

Source of Data: The data will be collected in the two

Forms

a.Primary data : Questionnaire & Interviews.

b. Secondary data: Book & Websites.

Sampling Type: Convenient Sampling Method.

Sampling Size: 100 respondents
Sampling Unit: All retail outlets in Gondia
Data Analysis & Interpretation: Table, Graphs,
Chart & Statistical Methods will be used for analyzing the
data.

Hypothesis testing: It is useful to prove that your

hypothesis is Accepted Or Rejected.

Conclusion: It will be based on survey.

Limitation:
a) Study is limited due to time constrain.
b) Limited in Gondia city.

Suggestion: It will based on survey.

Bibliography : www.google.com
Bhagvati Pillai .