Corporate Identity: Standards Manual

Corporate Identity Standards Manual Version 1.
0 l 1 Nov 2009
Corporate Identity
Standards Manual
Table Of Contents
 1.0 The Basic Elements

› 1.1 Corporate Colours 8
› The Importance of Managing Our Corporate Identity 4 › 1.2.1 The Samling Global Limited Logo 13
› 1.2.2 The Samling Global Limited Logo 14

› How to Use this Manual 5 (With Chinese Lettering)
› Glossary 6 › 1.2.3 The Samling Global Limited Subsidiaries Logo 15
› 1.2.4 The Samling Global Limited Subsidiaries Logo 16

Samples
› 1.2.5 The Samling Logo 17
(Samling Logotype)
› 1.2.6 The Samling Global Limited Subsidiaries Statement 18
› 1.3 Isolation Space 19
› 1.4.1 Minimum Size 20

Samling Global Limited Logo
› 1.4.2 Minimum Size 21
Samling Global Limited Subsidiaries Logo Samples
› 1.5 Incorrect Uses 22
Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

2
 2.0 Corporate Applications  3.0 Other Applications
› 2.1 Corporate Typefaces 24 › 3.1.1 Press Ad (Full Colour Version) 50
Samling Global Limited Subsidiaries Sample
› 2.2.1 Business Card 25 (With Its Own Corporate Identity)
Samling Global Limited
(General Business Card) › 3.1.2 Press Ad (Black & White Colour Version) 51
(Board of Directors Business Card) › 3.2.1 Recruitment Ad (Black & White Colour Version) 52
› 2.2.3 Business Card 27
Samling Global Limited Subsidiaries Samples › 3.2.2 Recruitment Ad (Black & White Colour Version) 53
(With Its Own Corporate Identity) › 3.3.1 Corporate Signage 54
First Floor (Lobby)
› 2.3.1 A4 Letterhead (Main Sheet) 29
Samling Global Limited › 3.3.2 Corporate Signage 55
Second Floor (Staircase)
› 2.3.2 A4 Letterhead (Main Sheet) 30
Samling Global Limited Subsidiaries Sample › 3.3.3 Corporate Signage 56
Sticker / PVC
› 2.3.3 A4 Letterhead (Continuation Sheet) 31
› 3.3.4 Corporate Signage 57
› 2.3.4 A4 Letterhead (Main Sheet) 32 3-D Laser Cut Acrylic
(With Its Own Corporate Identity) › 3.3.5 Corporate Signage 58
Glass Door Sign
› 2.4.1 Director’s Personal Letterhead 33
› 2.4.2 Director’s Personal Letterhead 34
› 2.5.1 Envelope (DL) 35

Samling Global Limited Subsidiaries Samples
(With Its Own Corporate Identity)
› 2.5.4 Envelope (C4) 38
› 2.5.5 Envelope (C4) 39
› 2.5.6 Envelope (C4) 40
(With Its Own Corporate Identity)

› 2.6 With Compliments Slip 41
› 2.7.1 Facsimile 42
› 2.7.2 Facsimile 43
› 2.8.1 Memorandum 44
› 2.8.2 Memorandum 45
› 2.9 Email Signatures 46
› 2.10.1 PowerPoint 47
› 2.10.2 PowerPoint 48
3
The Importance of Managing
Our Corporate Identity
Corporate Identity is not only helpful in communicating a company’s philosophy, legacy, values and
services, it is essential in establishing and maintaining a company’s presence in the crowded market
place. Also, it serves as the foundation on which a company builds a trusting relationship with
customers, suppliers and stakeholders that will last for years.
Samling is renowned as a company with vision and integrity in all aspects of its business; from managing
forest resources to delivering world-class quality wood products to business partners and customers
worldwide.
Such reputation takes years to build. Therefore, it is vital that we protect and build on our brand by
maintaining a consistent visual presentation and maximum recognition of the Samling brand across all
media. This can be achieved by adhering to the rules and guidelines illustrated in this manual at all times.
You can help in preserving the integrity of Samling’s Corporate Identity by:
 Reviewing your existing applications and making changes where necessary in accordance to the
standards set in this manual.
 Referring to this manual in all future applications of our Corporate Identity across all media.
If you have any questions regarding the use of this manual, please contact the Corporate
Communications Department.

KUALA LUM P U R O F F I C E , M A L AY S IA
Level 42, Menara Maxis, Kuala Lumpur City Centre,
50088 Kuala Lumpur, Malaysia
T +60 (3) 2382 3999
MIRI OFFIC E , M A L AY S IA
Wisma Samling, Lot 296, Jalan Temenggong Datuk Oyong Lawai Jau,
PO Box 368, 98007 Miri, Sarawak, Malaysia
T +60 (85) 413099
4
How to Use this Manual
This manual is designed to provide the rules and guidelines to standardise the use of Samling’s
Corporate Identity across all communication channels.
Important:
All branding rules and guidelines stated within may NOT be altered, unless otherwise stated.
1. Core elements of the Logo

The Samling logo has four core elements:
 the symbol
 the logotype
 the corporate typeface
 the corporate colours
The relationships between all four elements are demonstrated in this manual in full colour, single
colour and reverse variations, and in horizontal and vertical formats.
2. Pantone Matching System (PMS)

Use the PMS colour artworks for print applications such as corporate stationery, signage, promotional
material, clothing and print advertising. The PMS colour artworks are included in the enclosed CD-
ROM, which can be used on both Mac and PC.
3. RGB
Convert the PMS artworks into RGB for onscreen applications such as television, internet and
computer graphics. Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009
Make sure that the correct format and colours are selected based on the medium used.
The choice of which artwork to use also depends on production limitations and size of the medium,
such as promotional material and clothing.
Note:
All master artwork files of applications in this manual are also available from the Corporate
Communications Department (enquiry@samling.com.my).
5
Glossary
The following terms are explained in the context of their uses in
this manual.
CORPORATE IDENTITY The totality of images, ideas and reputation of a brand in the minds of
people who come into contact with it, as well as the image that the brand is
trying to project.
CORPORATE COLOURS A standardised set of colours used by a brand in all its communications to
preserve the brand’s identity.
CORPORATE TYPEFACE A typeface specifically developed or chosen by a brand to support and

complement its visual identity. It is used across the brand’s communications.
LOGOTYPE The name of the brand written in a standardised format, often in its
corporate typeface and used as a logo, or part of a logo, across all of the
brand’s communications.
PMS Pantone Colour Matching System; an international colour swatch numbering

system used to provide a method for the selection, specification, and
matching of colours.
POINT A unit of measurement used in the specification of type, approximately

0.35mm. There are 72 points in one inch.
RANGED LEFT The first word of each line is aligned vertically with no indent.
SYMBOL An icon or image used to form part of a brand’s logo.

TYPEFACE A particular style or appearance of letters which make up an alphabet.
6
1.0 The Basic Element
1.0 The Basic Elements
The Corporate Logo Identity and the Correct Uses
To ensure a consistent visual presentation is portrayed for the logos to

maximise recognition, the following rules and guidelines have been
developed and must be followed at all times.


1.1
Corporate Colours
Our corporate colours are

Green PMS 348 and Red PMS 032.
This colour palette also applies to the
SAMLING Samling Global Limited’s subsidiaries logo.
 1. Pantone-colour Version  2. Four-colour Version (CMYK)  3. Digital Version
PMS 348 PMS 032 C - 100% M - 91% R - 0 R - 232

coated and uncoated coated and uncoated Y - 79% Y - 87% G - 116 G - 37
K - 27% B - 69 B - 40
Hex Hex
#007445 #E82528
 4. Grayscale Version  5. Logo In Reverse Black & White
1 Pantone-colour Version 2 Four-colour Version 3 Digital Version 4 Grayscale Version

This version is used in all (CMYK) This version is used in all This version is used in black and white
colour applications, such This version is used in digital applications, such applications, such as press advertisements
as pre-printed stationery. all full colour printed as website, PowerPoint and faxes.
applications, such as files and digitally 5 Logo in Reverse Black & White
brochures and packaging in produced stationery. This version is used on black or dark
the event that the Pantone backgrounds.
colours can’t be used.
8
Corporate Logo - Coated Colour Swatches
PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE PANTONE
PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated PMS 032 Coated
Corporate Logo - Uncoated Colour Swatches
PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated PMS 032 Uncoated
Corporate Logo - Coated Colour Swatches
Corporate Logo - Uncoated Colour Swatches


1.2.1
The Samling Global Limited Logo
› The Vertical Combination
Symbol
SAMLING GLOBAL LIMITED Logotype
Our logo comprises of

a symbol and a logotype.
x The space between the
SAMLING GLOBAL LIMITED

logotype and the symbol
x
should always be the
same as the height of the
logotype.
› The Horizontal Combination
x
x
› The logo can be used either in a vertical combination or a horizontal combination as shown above.
› The logo is made up of a logotype (lettering) and a symbol.
› The full colour formats shown on this page are the preferred formats. You should use these wherever possible.
Font
English - Frutiger (75 Black)
13


1.2.2
The Samling Global Limited Logo

(With Chinese Lettering)
Symbol
SAMLING GLOBAL LIMITED Logotype
Our logo comprises of

a symbol and a logotype.
x The space between the

SAMLING GLOBAL LIMITED x logotype and the symbol
½ x should always be the
same as the height of the
logotype.
x
x
› The logo can be used either in a vertical combination or a horizontal combination as shown above.
› The logo is made up of a logotype (lettering) and a symbol.
› The full colour formats shown on this page are the preferred formats. You should use these wherever possible.
› These are versions with the Chinese lettering.
Font
English - Frutiger (75 Black)
Chinese - 华文黑体
14


1.2.3
Samling Global Limited Subsidiaries Logo
Symbol
COMPANY x
Logotype
COMPANY NAME x
The text is set in Frutiger (75 Black). Use only upper case. Our logo comprises of
The logo font size is 10% smaller than the default Samling Global a symbol & a logotype.
Limited logotype and the size of the logo remains the same.
COMPANY x The space between the

COMPANY NAME 1 x logotype and the symbol
should always be the
COMPANY NAME 2 same as the height of
the logotype.
x
COMPANY NAME
x
x
COMPANY NAME 1
COMPANY NAME 2
x
› The logo of subsidiary companies must use the same symbol where it is applicable.
› The company name(s) can be changed accordingly, but the font used for the logotype must remain the same – Frutiger (75 Black).
› In general, the subsidiary’s logo must comply to the same guidelines which apply to the Samling trademark where it’s applicable.
› Please refer to the following page for some samples of how this guideline applies to Samling Global Limited subsidiaries logo.
15


1.2.4
The Samling Global Limited Subsidiaries Logo Samples
 Sample 1
LINGUI DEVELOPMENTS BERHAD

GLENEALY PLANTATIONS (MALAYA) BERHAD

 Sample 2

SAMLING HOUSING PRODUCTS SDN BHD
Sample 1 Sample 2

 Lingui Developments Berhad
 Samling Housing Products Sdn Bhd

 Glenealy Plantations (Malaya) Berhad
16


1.2.5
The Samling Logo

(Samling Logotype)
SAMLING
SAMLING x
The logo is made up of a logotype (lettering) and a symbol. This is the version with the Samling logotype.
17


1.2.6
The Samling Global Limited Subsidiaries Statement
› English Version › Chinese Version
A Member of Samling Global Limited
 Full Color Printing The statement’s frame should be red on communication

materials with colour printing.
› Pantone Version › CMYK Version › Digital Version
R - 0, G - 0, B - 0
Black Black 80% Black 80%
Hex - #000000
R - 232, G - 37, B - 40
Red Pantone 032 M - 91%, Y - 87%
Hex - #E82582
 Black & White Printing For black & white communication materials and ads.
Black 80%

 Reverse White Printing For backgrounds with black or other solid dark colours.
White
1.2mm 1.2mm
0.6mm 0.6mm
A Member of Samling Global Limited 0.6mm 0.6mm
1.2mm 1.2mm
› Enlarged 200% The rectangle in the background is intended for orientation

only and it is not a part of the logo.
It is important that all subsidiaries use the same format. Font

Each piece of stationery and communication material of the subsidiary company English - Frutiger (45 Light)
must have the following statement which identifies it as a member of Size 6 pt
Samling Global Limited:
Chinese - 华文黑体
English “A Member of Samling Global Limited” Size 5 pt
Chinese “三林环球子公司”
To be printed on the bottom left / right corner.
18


1.3
Isolation Space
A minimum “isolation space” must be maintained around the logo,

as indicated by the grey rhombus shapes.
A minimum “isolation space” must be maintained around the logo,

as indicated by the grey rhombus shapes.
When displaying the logo in any context, make sure that it is surrounded on all sides by an area which is clear of any distracting graphic
elements, such as text, photography, or background patterns. The purpose of this “isolation space” is to preserve the logo’s integrity and
impact in any and all applications.
19


1.4.1
Minimum Size
Samling Global Limited Logo
› Print Logo › Digital Logo
13mm 70 pixels
SAMLING GLOBAL LIMITED SAMLING GLOBAL LIMITED
The minimum size for the vertical format is 13mm, The minimum size for the vertical format is 70pixels,
measured from the height of the logo. measured from the height of the logo.
Note: The logo shown beside is not displayed at
actual size.
SAMLING GLOBAL LIMITED 5mm SAMLING GLOBAL LIMITED 30 pixels
The minimum size for the vertical format is 5mm, The minimum size for the horizontal format is
measured from the height of the logo. 30 pixels, measured from the height of the logo.
actual size.
 With Chinese Lettering
15mm 80 pixels
SAMLING GLOBAL LIMITED SAMLING GLOBAL LIMITED
actual size.
SAMLING GLOBAL LIMITED 5mm SAMLING GLOBAL LIMITED 30 pixels
actual size.
 Samling Logotype Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009
13mm 70 pixels
SAMLING SAMLING
The minimum size for the vertical format is 13mm, The minimum size for the vertical format is 70 pixels,
actual size.
Each version of our logo has a recommended minimum application size.

20


1.4.2
Minimum Size
Samling Global Limited Subsidiaries Logo Samples
 Sample 1
15mm 80 pixels
LINGUI DEVELOPMENTS BERHAD LINGUI DEVELOPMENTS BERHAD
GLENEALY PLANTATIONS (MALAYA) BERHAD GLENEALY PLANTATIONS (MALAYA) BERHAD
actual size.

5mm LINGUI DEVELOPMENTS BERHAD
30 pixels
actual size.
 Sample 2
13mm 70 pixels
SAMLING HOUSING PRODUCTS SDN BHD SAMLING HOUSING PRODUCTS SDN BHD
The minimum size for the vertical format is 13mm, The minimum size for the vertical format is 70 pixels,
actual size.
SAMLING HOUSING PRODUCTS SDN BHD 5mm 30 pixels

actual size.
Sample 1 Sample 2

 Lingui Developments Berhad
 Samling Housing Products Sdn Bhd

 Glenealy Plantations (Malaya) Berhad
21
1.5
Incorrect Uses
 1  2  3
DO NOT reverse the logo on a DO NOT partially reverse DO NOT contain the logo in
light background. the logo. a shape.
 4  5  6
DO NOT develop your own DO NOT alter the typography, DO NOT distort the logo in
colour combinations. substitute the typeface or any manner.
letter forms in the logo.
 7  8  9
DO NOT fill the logo with a DO NOT embellish the logo DO NOT place the logo on
gradient or pattern. with additional graphic a textured or patterned
elements within the isolation background.
space.
› Our logo has been specially created and must not be redrawn or altered in any way. The examples shown here illustrate a wide range of
incorrect uses. They show how any deviation from guidelines can weaken the impact of the Corporate Identity.
› The same guidelines apply to all Samling Global Limited subsidiaries logos.
22
2.0 Corporate Applications
This section specifies the correct typefaces, layout, grid system, paper material
and colours as well as the relationships between them when applied on
stationery such as business cards, letterheads, envelopes and others,
including PowerPoint files.


2.1
Corporate Typefaces
 Corporate Font
› For general print applications.

Frutiger (45 Right)
A B C D E F G H I J K L a b c d e f g h i j k l 1234567890
Frutiger (55 Roman)
Frutiger (65 Bold)
Frutiger (75 Black)
Frutiger (95 Ultra Black)
A B C D E F G H I J K L a b c d e f g h i j k l 1 2 3 4 5 6 7 8 9 0
Frutiger (46 Right Italic)
Frutiger (56 Italic)
Frutiger (66 Bold Italic)
A B C D E F G H I J K L a b c d e f g h i j k l m 1 2 3 4 5 6 7 8 9 0
华文黑体
华文黑体
 System Font
› For word-processing applications and the internet (emails, websites).

Arial
A B C D E F G H I J K L a b c d e f g h i j k l 1 2 3 4 5 6 7 8 9 0 Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

Helvetica
ABCDEFGHIJKL a b c d e f g h i j k l 1234567890
Trebuchet
华文黑体
华文黑体
 Corporate Font  System Font

The typeface to be used for general print applications is Frutiger For word-processing applications, the typeface to be used is Arial.
from the Adobe Type Collection. Alternatives such as Helvetica and Trebuchet may be used. These are
included in both PC and Macintosh computer operating systems.
The Samling family of typefaces have been specifically chosen for their legibility and distinctive qualities. They should be used carefully and
correctly to represent Samling’s corporate identity at all times.
The typefaces are included in the CD that accompanies this manual.
24


2.2.1
Business Card
 General Business Card

This applies to Samling Global Limited Business Cards.
› Front (English) x
9mm
x
Frutiger (55 Roman)
NAME 8pt
Position
Frutiger (45 Light) name@samling.com.my Frutiger (45 Light)
7pt 6.5pt
Room 2205, 22nd Floor, Harbour Centre, 25 Harbour Road

Wanchai, Hong Kong
½x
T +000 0000 0000 (HK) D +000 0000 0000 F +000 0000 0000
+00 (0) 000 0000 (M’sia) M +00 (00) 000 0000
x
www.samling.com
x
Frutiger Frutiger Frutiger

(65 Bold) (65 Bold) (45 Light)
7pt 7pt 7pt
› Back (Chinese)
Size Paper Material Colours (Logo) Font

90mm (w) x 55mm (h) Ivory Card 280gsm Symbol - PMS 032 & PMS 348 English - Frutiger
Colour - White Logotype - PMS 348 Chinese - 华文黑体
Colours (Font)
Address - Black 100%
Website - PMS 348
25


2.2.2
Business Card
 Board Of Directors Business Card

Only applicable to Samling Global Limited’s Board Of Directors.
› Front (English)
NAME
Position
name@samling.com.my
Room 2205, 22nd Floor, Harbour Centre, 25 Harbour Road

Wanchai, Hong Kong
T +000 0000 0000 (HK) D +000 0000 0000 F +000 0000 0000
+00 (0) 000 0000 (M’sia) M +00 (00) 000 0000
www.samling.com
› Back (Chinese)

Colours (Font)
Website - PMS 348
26


2.2.3
Business Card
 Sample 1
Lingui Developments Berhad & Glenealy Plantations (Malaya) Berhad
LINGUI DEVELOPMENTS BERHAD (7574-D)

9mm
GLENEALY PLANTATIONS (MALAYA) BERHAD (3453-X)
x
Frutiger (65 Bold)
NAME 8pt
Position Frutiger (45 Light)

6.5pt
Frutiger (45 Light)

Level 42, Menara Maxis 7pt
7pt
Kuala Lumpur City Centre, 50088 Kuala Lumpur
Frutiger (65 Bold) ½x
T +60 (0) 0000 0000 D +60 (0) 0000 0000 F +60 (0) 0000 0000
7pt
M +60 (00) 000 0000 E name@samling.com.my
x
www.samling.com A Member of Samling Global Limited
x
Frutiger Frutiger Frutiger

(45 Light) (65 Bold) (45 Light) ½y
7pt 7pt 6pt
 Sample 2
Samling Housing Products
Sdn Bhd SAMLING HOUSING PRODUCTS SDN BHD (274166-P)
NAME
Position
Lot 9177 & 9178, Kampung Teluk Gong, 42000 Port Klang
Selangor Darul Ehsan Malaysia
T +60 (0) 0000 0000 D +60 (0) 0000 0000 F +60 (0) 0000 0000

M +60 (00) 000 0000 E name@samling.com.my
www.samling.com A Member of Samling Global Limited
The subsidiary company must

ensure that this statement is
printed on the bottom right
corner of the business card.

Colours (Font)
Website - PMS 348
Subsidiary Symbol
- PMS 032 & Black 80%
27
2.2.4
Business Card
Samling Global Limited Subsidiaries Sample (With Its Own Corporate Identity)
 Elegant Living
› Front (English)
Name
Position
E-mail:person@163.com Mobile:00000000000
Tel:0000-0000000-156 Fax:0000-0000000
Website:www.elegantliving.cn
Add: Sui An industrial Zone, GangKou Town, Zhongshan
Guangdong Province, China 528400

3mm
3mm
The subsidiary company must
ensure that this statement is
printed on the bottom right
corner of the business card.
› Back (Chinese)
Size
90mm (w) x 55mm (h)
28


2.3.1
A4 Letterhead (Main Sheet)

20mm 20mm
20mm

13mm
60mm
Typing Font:
Arial (10/14pt)
DD MONTH YEAR
Name
Title
Company Name
Address
Address
Address
Dear Person
Subject Title
The application of a neat and consistent typing format enhances the design of stationery items and
complements the image of the company.
The typing format of this letter should align left with a margin of 20mm. The top margin should be set at
60mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with a 14 point
line spacing. All lines should be typed using single line spacing, ranged left, avoiding the use of hyphenation.
Paragraphs should not be indented, but separated by one line of space.
If your letter comes within 45mm of the foot of the page, use a continuation sheet. Ensure at least a fine line,
excluding the signature, are carried over. Do not split the paragraph over the page. Take the whole
paragraph to the next page.
Type the closure three line spaces below the body of the letter and the name of the signatory and his/her title
if required, five line spaces below the closure.
Yours sincerely,
Name of the Signatory

Title
Frutiger (65 Bold) Frutiger (45 Light)

5.5pt 7pt
45mm
HONG KONG OFFICE MALAYSIA OFFICE
Room 2205, 22nd Floor, Harbour Centre 25, Level 42, Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur
Harbour Road, Wanchai, Hong kong PO Box 12053, 50766, Kuala Lumpur, Malaysia
T +852 2500 3099 F +852 2500 3030 T +60 (3) 2382 3999 F +60 (3) 2162 9311 www.samling.com
8mm
Frutiger (65 Bold) Frutiger (45 Light) Frutiger (55 Roman)
6.5pt 7pt 7pt
Size Colours (Logo) Typing Font When producing the letterhead,

210mm (w) x 297mm (h) (A4) Symbol - PMS 032 & PMS 348 Arial 10/14pt always use the official
Logotype - PMS 348 on single line spacing reproduction materials from
Paper Material the electronic files included in
Simili Paper 100gsm Colours (Font)
the CD for alterations.
Colour - White Address - Black 100%
Website - PMS 348 Note
A4 Letterhead shown is not
displayed at actual size.
29


2.3.2

 Lingui Developments Berhad & Glenealy Plantations (Malaya) Berhad
20mm 20mm
20mm
13mm LINGUI DEVELOPMENTS BERHAD (7574-D)

GLENEALY PLANTATIONS (MALAYA) BERHAD (3453-X) 60mm
Typing Font:
Arial (10/14pt)
DD MONTH YEAR
Name
Title
Company Name
Address
Address
Address
Dear Person
Subject Title
The typing format of this letter should align left with a margin of 20mm. The top margin should be set at
60mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with a 14 point
Paragraphs should not be indented, but separated by one line of space.
If your letter comes within 45mm of the foot of the page, use a continuation sheet. Ensure at least a fine line,
excluding the signature, are carried over. Do not split the paragraph over the page. Take the whole
paragraph to the next page.
Type the closure three line spaces below the body of the letter and the name of the signatory and his/her title
if required, five line spaces below the closure.
Yours sincerely,

Title
Frutiger (65 Bold)

5.5pt
The subsidiary
company must
45mm
ensure that this
Level 42, Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur
PO Box 12053, 50766 Kuala Lumpur, Malaysia
statement is
printed on the
T +60 (3) 2382 3999 F +60 (3) 2162 9311 www.samling.com A Member of Samling Global Limited
bottom right
8mm corner of the
letterhead.
Frutiger (65 Bold) Frutiger (45 Light) Frutiger (55 Roman) Frutiger (45)
6.5pt 7pt 7pt 6pt

Subsidiary Symbol A4 Letterhead shown is not
- PMS 032 & Black 80% displayed at actual size.
30


2.3.3
A4 Letterhead (Continuation Sheet)
 Samling Global Limited and all its subsidiaries must follow the same guidelines as shown to produce continuation sheets.
20mm 20mm
20mm
13mm
60mm
Typing Font:
Arial (10/14pt)
Text continues here...
20mm
Size Colours (Logo) Typing Font When producing the continuation

210mm (w) x 297mm (h) (A4) Symbol - PMS 032 & PMS 348 Arial 10/14pt sheet, always use the official
Logotype - PMS 348 on single line spacing reproduction materials from the
Paper Material electronic files included in the CD
Simili paper 100gsm for alterations.
Colour - White
Note
31


2.3.4

 Elegant Living
The subsidiary
800 999 3693 company must
www.elegantliving.cn ensure that this
statement is
printed on the
A Member of Samling Global Limited bottom right
corner of the
letterhead.
Size
210mm (w) x 297mm (h) (A4)
Note
A4 Letterhead shown is not displayed at actual size.
32


2.4.1
Director’s Personal Letterhead

 Customised Letterhead
50mm
20mm
25mm
20mm
13mm SAMLING GLOBAL LIMITED

60mm
Typing Font:
Arial (10/14pt)
Text starts here...
Frutiger (45 Light)

12pt

YAW CHEE MING
Frutiger (65 Bold) Chief Executive Officer
8pt Level 42, Menara Maxis
Kuala Lumpur City Centre
Frutiger (45 Light) 50088 Kuala Lumpur
7pt Mailing Address Frutiger (65 Bold)
PO Box 12053
50766 Kuala Lumpur 5.5pt
Malaysia
Frutiger (65 Bold) T +60 (3) 2382 3988

F +60 (3) 2162 9293
6.5pt
www.samling.com Frutiger (45 Light) 20mm

8mm 7pt

33


2.4.2
Director’s Personal Letterhead
 Customised Letterhead
50mm
20mm
25mm
20mm
13mm LINGUI DEVELOPMENTS BERHAD (7574-D)

GLENEALY PLANTATIONS (MALAYA) BERHAD (3453-X) 60mm
Typing Font:
Arial (10/14pt)
Text starts here...
Frutiger (45 Light)

12pt

YAW CHEE MING
Frutiger (65 Bold) Chief Executive Officer
8pt Level 42, Menara Maxis
Kuala Lumpur City Centre
Frutiger (45 Light) 50088 Kuala Lumpur
7pt Mailing Address Frutiger (65 Bold)
PO Box 12053
50766 Kuala Lumpur 5.5pt
Malaysia
Frutiger (65 Bold) T +60 (3) 2382 3988

F +60 (3) 2162 9293
6.5pt
www.samling.com Frutiger (45 Light) A Member of Samling Global Limited

20mm
8mm 7pt
The subsidiary company must ensure that

this statement is printed on the bottom right
corner of the letterhead.

CD for alterations.
Subsidiary Symbol A4 Letterhead shown is not
- PMS 032 & Black 80% displayed at actual size.
34


2.5.1
Envelope (DL)
2½ y
2x

10mm
Frutiger (45 Light) Frutiger (65 Bold) Frutiger (45 Light)

7pt 5.5pt 7pt
www.samling.com HONG KONG OFFICE MALAYSIA OFFICE

Harbour Road, Wanchai, Hong kong PO Box 12053, 50766, Kuala Lumpur, Malaysia
x
Size Colours (Logo) - CMYK Offset Colours (Font) - CMYK Offset Note
240mm (w) x 115mm (h) Symbol Address - Black 100% Envelope shown is not displayed
- Green Website - Green at actual size.
Paper Material (C - 100%, Y - 79%, K - 27%) (C - 100%, Y - 79%, K - 27%)
Winpaq/Captain Envelopes Red (M - 91%, Y - 87%)
100gsm Logotype
Font - (C - 100%, Y - 79%, K - 27%)
English - Frutiger
35


2.5.2
Envelope (DL)
 Sample 1
2½ y
2x

10mm GLENEALY PLANTATIONS (MALAYA) BERHAD (3453-X)
Frutiger (45 Light) Frutiger (45 Light)

7pt 7pt
Frutiger (45 Light)
6pt
www.samling.com Level 42, Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur
PO Box 12053, 50766 Kuala Lumpur, Malaysia A Member of Samling Global Limited
x x
The subsidiary company

must ensure that this
statement is printed on
the bottom right corner
 Sample 2 of the envelope.
Samling Housing Products Sdn Bhd
SAMLING HOUSING PRODUCTS SDN BHD (274166-P)
Frutiger (45 Light)

6pt
www.samling.com Lot 9177 & 9178, Kampung Teluk Gong

42000 Port Klang, Selangor Darul Ehsan, Malaysia A Member of Samling Global Limited
x
- Green Website at actual size.
Paper Material (C - 100%, Y - 79%, K - 27%) - Green
Winpaq/Captain Envelopes Red (M - 91%, Y - 87%) (C - 100%, Y - 79%, K - 27%)
100gsm Logotype Subsidiary Symbol
Font - (C - 100%, Y - 79%, K - 27%) - Black 100%
English - Frutiger Red (M - 91%, Y - 87%)
36


2.5.3
Envelope
 Elegant Living
800 999 3693

www.elegantliving.cn
The subsidiary company

must ensure that this
statement is printed on
the bottom right corner
of the envelope.
Note
Envelope shown is not displayed at actual size.
37


2.5.4
Envelope (C4)
2½y
2x

12mm
Frutiger (45 Light) Frutiger (65 Bold) Frutiger (45 Light)

7pt 5.5pt 7pt
HONG KONG OFFICE MALAYSIA OFFICE

www.samling.com
Harbour Road, Wanchai, Hong Kong PO Box 12053, 50766, Kuala Lumpur, Malaysia
x
Size Colours (Font) - CMYK Offset Colours (Font) - CMYK Offset Note
320mm (w) x 230mm (h) Address - Black 100% Address - Black 100% Envelope shown is not displayed
Website Website at actual size.
Paper Material - Green - Green
Winpaq/Captain Envelopes (C - 100%, Y - 79%, K - 27%) (C - 100%, Y - 79%, K - 27%)
100gsm Subsidiary Symbol
Font - Black 100%
38


2.5.5
Envelope (C4)
2½y
2x

12mm
Frutiger (45 Light) Frutiger (45 Light) Frutiger (45 Light)

7pt 7pt 6pt
x x
y
The subsidiary company must ensure that this statement
is printed on the bottom right corner of the envelope.
- Green Website at actual size.
Paper Material (C - 100%, Y - 79%, K - 27%) - Green
Winpaq/Captain Envelopes Red (M - 91%, Y - 87%) (C - 100%, Y - 79%, K - 27%)
100gsm Logotype Subsidiary Symbol
Font - (C - 100%, Y - 79%, K - 27%) - Black 100%
39


2.5.6
Envelope (C4)
 Elegant Living
800 999 3693

www.elegantliving.cn
The subsidiary company must ensure that

this statement is printed on the bottom right
corner of the envelope.
Size Note
320mm (w) x 230mm (h) Envelope shown is not displayed at actual size.
40
2.6
With Compliments Slip
 Samling Global Limited
With Compliments 5mm

Text starts here...
5mm
10mm
5mm
www.samling.com HONG KONG OFFICE MALAYSIA OFFICE
Room 2205, 22nd Floor, Harbour Centre 25, Level 42, Menara Maxis, Kuala Lumpur City Centre, 50088 Kuala Lumpur,
Harbour Road, Wanchai, Hong Kong PO Box 12053, 50766, Kuala Lumpur, Malaysia
5mm
15mm 15mm
 Samling Global Limited Subsidiaries Sample

With Compliments
Text starts here...


is printed on the bottom right corner of the slip.
Size Colours (Logo) Typing Font The slips follow the same font
190mm (w) x 110mm (h) Symbol - PMS 032 & PMS 348 Arial 10/14pt system as the letterhead.
Logotype - PMS 348 on single line spacing
Paper Material
Website - PMS 348
Subsidiary Symbol
- PMS 032 & Black 80%
41


2.7.1
Facsimile
20mm 20mm
20mm
13mm SAMLING GLOBAL LIMITED
FACSIMILE Arial
28pt
To Recipient’s Name Fax Recipient’s Fax

Company Recipient’s Company Date Insert Date
Arial
From Sender’s Name Tel Sender’s Tel Number 10pt
Subject SUBJECT OF THIS FAX
Total pages No. of Pages
Typing Font:
Arial (10/14pt)
Dear Person
The typing format of the facsimile should align left with a margin of 20mm. The top margin should be set at
20mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with 14 point line
spacing. All lines should be typed using single line spacing, ranged left, avoiding the use of hyphenation.
Paragraphs should not be indented, but separated by one line space.
Type the closure three line spaces below the body of the fax and the name of the signatory and his/her title if
required.
Yours sincerely

Title
Arial
7pt
CONFIDENTIALITY NOTICE : This fax is confidential and may be privileged. If you are not the intended recipient, please call us immediately at
the telephone number given above and reverse the charges. You should not copy, distribute or take any action in reliance on it.
30mm
10mm
Size Typing Font Reproduction Note

210mm x 297mm (A4) Arial 10/14pt Laser printed. Facsimile shown is not displayed
on single line spacing MSWord template is available in at actual size.
the CD included in this manual.
42


2.7.2
Facsimile
20mm 20mm
20mm

FACSIMILE Arial
28pt
To Recipient’s Name Fax Recipient’s Fax

Company Recipient’s Company Date Insert Date
Arial
From Sender’s Name Tel Sender’s Tel Number 10pt
Subject SUBJECT OF THIS FAX
Typing Font:
Arial (10/14pt)
Dear Person
The typing format of the facsimile should align left with a margin of 20mm. The top margin should be set at
20mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with 14 point line
spacing. All lines should be typed using single line spacing, ranged left, avoiding the use of hyphenation.
required.
Yours sincerely

Title
Arial
7pt
30mm
15mm A Member of Samling Global Limited
8mm

is printed on the bottom right corner of the facsimile.

210mm x 297mm (A4) Arial 10/14pt Laser printed. Facsimile shown is not displayed
on single line spacing MSWord template is available in at actual size.
43


2.8.1
Memorandum
20mm 20mm
20mm
MEMORANDUM Arial
28pt
To Recipient’s Name From Sender’s Name

Department Recipient’s Department Date Insert Date Arial
10pt
Subject SUBJECT OF THIS MEMO
Typing Font:
Arial (10/14pt)
Dear Person
The typing format of the memorandum should align left with a margin of 20mm. The top margin should be set
at 20mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with 14 point
required.
Yours sincerely

Title
Arial
7pt
30mm
10mm

210mm x 297mm (A4) Arial 10/14pt Laser printed. Memorandum shown is not
on single line spacing MSWord template is available in displayed at actual size.
44


2.8.2
Memorandum
20mm 20mm
20mm

MEMORANDUM Arial
28pt
To Recipient’s Name From Sender’s Name

Department Recipient’s Department Date Insert Date Arial
10pt
Subject SUBJECT OF THIS MEMO
Typing Font:
Arial (10/14pt)
Dear Person
The typing format of the memorandum should align left with a margin of 20mm. The top margin should be set
at 20mm and the right-hand margin at 20mm. The typeface is Arial and the point size is 10 point with 14 point
required.
Yours sincerely

Title
Arial
7pt
30mm
15mm A Member of Samling Global Limited
8mm
The subsidiary company must ensure that this statement is

printed on the bottom right corner of the memorandum.

210mm x 297mm (A4) Arial 10/14pt Laser printed. Memorandum shown is not
on single line spacing MSWord template is available in displayed at actual size.
45


2.9
Email Signatures
 Samling Global Limited
NAME Arial (Bold), 8 pt

Title / Department

Room 2205, 22nd Floor, Harbour Centre, 25 Harbour Road Arial, 8 pt
Wanchai, Hong Kong
T 000 0000 0000 | M 000 0000 0000 | F 000 0000 0000
E name@samling.com.my | www.samling.com
10mm
 Samling Global Limited Subsidiaries Sample 1

NAME Arial (Bold), 8pt

Title / Department

Level 42, Menara Maxis Arial, 8pt
Kuala Lumpur City Centre, 50088 Kuala Lumpur
T 000 0000 0000 | M 000 0000 0000 | F 000 0000 0000
E name@samling.com.my | www.samling.com
LINGUI DEVELOPMENTS BERHAD (7574-D) 10mm

 Samling Global Limited Subsidiaries Sample 2

AinoKitchen (Malaysia) Sdn Bhd (With Its Own Corporate Identity)

NAME Arial (Bold), 8pt
Title / Department
AinoKitchen (Malaysia) Sdn Bhd (687595)

No.3 & 5, Jalan SS25/12, Taman Suria, 47301 Petaling Jaya, Arial, 8pt
Selangor Darul Ehsan, Malaysia
T 000 0000 0000 | M 000 0000 0000 | F 000 0000 0000
E name@ainokitchen.com.my | www.ainokitchen.com
10mm
For a professional, consistent Colours (Logo) Colours (Font) Reproduction

look, please maintain the Symbol Address Email Signatures template is
provided formatting for email - Green (R - 0, G - 116, B - 69) - Black (R - 0, G - 0, B - 0) available in the CD included in
signatures. Red (R - 232, G - 37, B - 40) Subsidiary Symbol this manual.
Logotype - Black (R - 0, G - 0, B - 0)
Type text - Green (R - 0, G - 116, B - 69) Red (R - 232, G - 37, B - 40) Note
Arial 8/10pt All email correspondences
should be branded with the
Samling logo.
46


2.10.1
PowerPoint
15mm
› Cover
40mm

20mm
10mm
Arial (Bold)
35pt
Click to add title
Arial, 13pt [ Name of Presenter & Designation ]
[ Date of Presentation ]
www.samling.com
20mm
15mm
› Inside 10mm
12mm
8mm
Sample title style (28pt Arial)

• Secondary content style (23pt Arial)
• Text must be in black, green, or red from our palette
• Highlighted important point in text
page month/date/year www.samling.com
20mm
Size Font Reproduction Note

254mm x 190.5mm English - Frutiger PowerPoint template is available PowerPoint shown is not
Chinese - 华文黑体 in the CD included in this manual. displayed at actual size.
47


2.10.2
PowerPoint
15mm
› Cover
40mm

20mm
10mm
Arial (Bold)
35pt
Click to add title
Arial, 13pt [ Name of Presenter & Designation ]
[ Date of Presentation ]
20mm
15mm
› Inside 10mm
12mm GLENEALY PLANTATIONS (MALAYA) BERHAD (3453-X)
8mm
Sample title style (28pt Arial)

• Secondary content style (23pt Arial)
• Text must be in black, green, or red from our palette
• Highlighted important point in text
page month/date/year A Member of Samling Global Limited
20mm
Size Font Reproduction Note

254mm x 190.5mm English - Frutiger PowerPoint template is available PowerPoint shown is not
Chinese - 华文黑体 in the CD included in this manual. displayed at actual size.
48
3.0 Other Applications
This section further demonstrates how the rules and guidelines in this
manual are applied to the print advertisements and corporate signage of
Samling Global Limited and its subsidiaries.
3.1.1
Press Ad (Full Colour Version)

 AinoKitchen
Enjoy the good life

with AinoKitchen
The 3-Step
AinoKitchen experience.
The AinoKitchen Raya/Festive Sale, for July 2009.
Visit
Just bring in
Dummy copy enjoy great discounts on world-class kitchen designs and your plans
appliances when you visit AinoKitchen this festive season. With

Relax
friendly Kitchen Consultants and elegant showrooms featuring breath- Enjoy a cup of coffee
taking kitchen designs, building your dream kitchen has never been while we do all the work
more inspiring and affordable.

Get Inspired
Leave with the vision.

All subsidiary AinoKitchen (Malaysia) Sdn Bhd (687595T) 1300 88 AINO (2466) www.ainokitchen.com
company press A Member of Samling Global Limited
ads must have this

PPDNHEP.PJ.382/1
Petaling Jaya (Main Gallery) T +603 7880 1555 F +603 7880 2555
statement printed.
AEON Cheras Selatan AEON Bukit Tinggi Shopping Centre STADEC Segambut
T +603 9080 1755 F +603 9080 2755 T +603 3324 1555 F +603 3324 2555 T +603 6252 5533 F +603 6252 5522
Sunway Pyramid Shopping Mall Desa Parkcity Kota Damansara
T +603 5632 1333 F +603 5632 2555 T +603 6280 8012 F +603 6280 8015 T +603 6157 7725 F +603 6157 5522
Collect 2X 0% Interest
BonusLink Points for
Instalment Plan*
2x
storewide purchases
*Terms & conditions apply.
50
3.1.2
Press Ad (Black & White Version)

 AinoKitchen
Enjoy the good life

with AinoKitchen
The 3-Step
AinoKitchen experience.
The AinoKitchen Raya/Festive Sale, for July 2009.
Visit
Just bring in
Dummy copy enjoy great discounts on world-class kitchen designs and your plans
appliances when you visit AinoKitchen this festive season. With

Relax
friendly Kitchen Consultants and elegant showrooms featuring breath- Enjoy a cup of coffee
taking kitchen designs, building your dream kitchen has never been while we do all the work
more inspiring and affordable.

Get Inspired
Leave with the vision.

All subsidiary AinoKitchen (Malaysia) Sdn Bhd (687595T) 1300 88 AINO (2466) www.ainokitchen.com
company press A Member of Samling Global Limited
ads must have this

PPDNHEP.PJ.382/1
Petaling Jaya (Main Gallery) T +603 7880 1555 F +603 7880 2555
statement printed.
AEON Cheras Selatan AEON Bukit Tinggi Shopping Centre STADEC Segambut
T +603 9080 1755 F +603 9080 2755 T +603 3324 1555 F +603 3324 2555 T +603 6252 5533 F +603 6252 5522
Sunway Pyramid Shopping Mall Desa Parkcity Kota Damansara
T +603 5632 1333 F +603 5632 2555 T +603 6280 8012 F +603 6280 8015 T +603 6157 7725 F +603 6157 5522
Collect 2X 0% Interest
BonusLink Points for
Instalment Plan*
2x
storewide purchases
*Terms & conditions apply.
51


3.2.1
Recruitment Ad (Black & White Version)

4mm
Logo
100% Black
Job Position Frutiger
(65 Bold)
SAMLING GLOBAL LIMITED 14pt
Background The Job
10% Black Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a
arcu dictum aliquam. Nam ac luctus nulla.
Samling Global Limited is an
› Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a
integrated forest resource, arcu dictum aliquam.
plantation, and wood products › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus. Frutiger
› Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula (45 Light)
company with public-listed mauris. 7pt
companies in Hong Kong and › In arcu orci, viverra eu posuere in, dapibus vitae purus.
Malaysia. As a long-term player in › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
congue tristique consequat.
the natural resources sector, we are
Frutiger
Frutiger committed to creating long-term Requirements (65 Bold)
(45 Light) › Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam
value under sustainable principles. 7pt
7pt a arcu dictum aliquam.
› Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
We employ over 12,000 people › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
mauris.
globally. Join us and be part of a
› In arcu orci, viverra eu posuere in, dapibus vitae purus.
comprehensive on-the-job training › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
for future leaders of the company. congue tristique consequat.
An attractive career growth path
awaits the right candidate.
Job Position
The Job
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a arcu
dictum aliquam. Nam ac luctus nulla.
arcu dictum aliquam.
Frutiger › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
(45 Light) Visit us at www.samling.com › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
6.5pt mauris.
Interested applicants are invited to
Frutiger › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
write in with a CV stating current and
(45 Light) congue tristique consequat.
expected salaries, passport sized
6.5pt photograph (n.r.) and contact

numbers to: Requirements
Frutiger › Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam
Samling Global Limited a arcu dictum aliquam.
(65 Bold)
Level 42, Menara Maxis, › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
6.5pt
Kuala Lumpur City Centre,
› Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
50088 Kuala Lumpur
mauris.
Frutiger
not later than XXXXXXXXXXXX › In arcu orci, viverra eu posuere in, dapibus vitae purus.
(45 Light)
6.5pt Only shortlisted candidates › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
will be notified. congue tristique consequat.
Format
3 columns (129mm)
52


3.2.2
Recruitment Ad (Black & White Version)

4mm
Subsidiary Logo
100% black
COMPANY NAME
Job Position Frutiger
(65 Bold)
16pt
Background The Job
10% Black Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a
arcu dictum aliquam. Nam ac luctus nulla.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Aliquam arcu dictum aliquam.
vel diam a arcu dictum aliquam. › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus. Frutiger
Nam ac luctus nulla. Praesent › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula (45 Light)
mauris. 7pt
congue tristique consequat.
Maecenas rhoncus ullamcorper › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
tincidunt. Sed euismod sapien vel congue tristique consequat.
erat tempus viverra. Nunc magna Frutiger
odio, lacinia ut condimentum eget, Requirements (65 Bold)
Frutiger › Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam 7pt
lacinia non risus. Etiam eget augue a arcu dictum aliquam.
(45 Light)
7pt augue. Sed pulvinar tempus nisi et › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
ultrices. Ut a est arcu, vitae facilisis › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
nisl. Duis aliquam ipsum neque, vel mauris.
euismod ligula. Aenean sed
› Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
vehicula mauris. Vivamus pretium congue tristique consequat.
lacinia condimentum. Mauris
vulputate est pulvinar risus faucibus
quis elementum sapien lacinia. In Job Position
arcu orci, viverra eu posuere in,
The Job
dapibus vitae purus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a arcu
dictum aliquam. Nam ac luctus nulla.
Frutiger › Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam a
(45 Light) Visit us at www.company.com arcu dictum aliquam.
6.5pt
› Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
Interested applicants are invited to › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
Frutiger write in with a CV stating current and mauris.
(45 Light) expected salaries, passport sized › In arcu orci, viverra eu posuere in, dapibus vitae purus.
6.5pt photograph (n.r.) and contact › Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
numbers to: congue tristique consequat.
Frutiger
Compnay Name
(65 Bold) Requirements
Address XXXXXXXXXXXXXXXX,

6.5pt › Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam vel diam
XXXXXXXXXXXXXXXXXXXXXX,
XXXXXXXXXXXXXXXXXXXXXX a arcu dictum aliquam.
Frutiger › Nunc magna odio, lacinia ut condimentum eget, lacinia non risus.
not later than XXXXXXXXXXXX
(45 Light) › Duis aliquam ipsum neque, vel euismod ligula. Aenean sed vehicula
6.5pt Only shortlisted candidates mauris.
will be notified.
› Aliquam vel diam a arcu dictum aliquam. Nam ac luctus nulla. Praesent
A Member of Samling Global Limited congue tristique consequat.
All subsidiary company

recruitment ads must have
this statement printed on its
bottom left corner.
Format
3 columns (129mm)
53


3.3.1
Corporate Signage
 First Floor (Lobby)

W=197cm x H=285cm
The corporate signage can be enlarged

to suit specific needs. However, it should
only be enlarged proportionately, and
should never be distorted.
1700mm
x=50mm
500mm COMPANY NAME 50mm 10x
x x
400mm 1200mm
50mm 50mm
1700mm

54
3.0 Other Applications Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009 55
170cm
COMPANY NAME
Corporate Signage
 Second Floor (Staircase)

W=259cm x H=285cm

3.3.2


3.3.3
Corporate Signage
Sticker / PVC
 Printed Version
› Sample 1
› Sample 2
› Sample 3
COMPANY1 NAME
COMPANY2 NAME
› Sample 4
SAMLING HOUSING PRODUCTS

SDN BHD
› Sample 5
LINGUI DEVELOPMENTS
BERHAD
GLENEALY PLANTATIONS
(MALAYA) BERHAD
Finishings Dimensions Colours

Lettering & Logo - Sticker / PVC Lettering - 50mm (height) Logo - Solid 136 Red* & 348 Green*
Background - Sticker / PVC Logo - 400mm (width) x 264mm (height) Background - Solid 348 Green* & 402 White*
Panel - Clear Perspex Panel - 1700mm (width) x 500mm (height) Lettering - 402 White*
Support - 6 Micro Panel Support Background (Green) - 1200mm (width) x 500mm (height)
* Standard Cast Acrylic Colours
Font
Frutiger (75 Black)
56


3.3.4
Corporate Signage
3-D Laser Cut Acrylic
 3D Version
› Sample 1
› Sample 2
› Sample 3
› Sample 4
› Sample 5
For visual references only
Finishings Dimensions Colours

Lettering & Logo - 3-D Laser Lettering - 50mm (height) Logo - Solid 136 Red* & 348 Green*
Cut Acrylic Logo - 400mm (width) x 264mm (height) Background - Solid 348 Green* & 402 White*
Background - Sticker / PVC Panel - 1700mm (width) x 500mm (height) x 10mm
Panel - Clear Perspex (Thickness) * Standard Cast Acrylic Colours
Support - 6 Micro Panel Support Background (Green) - 1200mm (width) x 500mm (height)
Font
Frutiger (75 Black)
57


3.3.5
Corporate Signage
 Glass Door Sign
200mm
SAMLING SAMLING
1200mm
The symbol and logotype should be made from a reverse cut 3M etchcal
vinyl applied to the inside of the glass door. The overall width of the symbol
is 250mm and centrally positioned on the glass. The symbol and logotype
should be positioned about 1200mm from the bottom of the glass door.
58

Corporate Identity: Standards Manual

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Corporate Identity Standards Manual Version 1.

 1.0 The Basic Elements

› 1.2.2 The Samling Global Limited Logo 14

› Glossary 6 › 1.2.3 The Samling Global Limited Subsidiaries Logo 15

› 1.2.4 The Samling Global Limited Subsidiaries Logo 16

› 1.3 Isolation Space 19

› 1.4.1 Minimum Size 20

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

› 2.5.1 Envelope (DL) 35

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

1. Core elements of the Logo

2. Pantone Matching System (PMS)

CORPORATE TYPEFACE A typeface specifically developed or chosen by a brand to support and

PMS Pantone Colour Matching System; an international colour swatch numbering

POINT A unit of measurement used in the specification of type, approximately

SYMBOL An icon or image used to form part of a brand’s logo.

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

To ensure a consistent visual presentation is portrayed for the logos to

1.0 The Basic Element

Our corporate colours are

 1. Pantone-colour Version  2. Four-colour Version (CMYK)  3. Digital Version

PMS 348 PMS 032 C - 100% M - 91% R - 0 R - 232

 4. Grayscale Version  5. Logo In Reverse Black & White

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

1 Pantone-colour Version 2 Four-colour Version 3 Digital Version 4 Grayscale Version

1.0 The Basic Element

The Samling Global Limited Logo

› The Vertical Combination

SAMLING GLOBAL LIMITED Logotype

Our logo comprises of

x The space between the

SAMLING GLOBAL LIMITED

› The Horizontal Combination

SAMLING GLOBAL LIMITED

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

1.0 The Basic Element

The Samling Global Limited Logo

› The Vertical Combination

SAMLING GLOBAL LIMITED Logotype

Our logo comprises of

x The space between the

› The Horizontal Combination

SAMLING GLOBAL LIMITED

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

1.0 The Basic Element

Samling Global Limited Subsidiaries Logo

› The Vertical Combination

COMPANY x The space between the

› The Horizontal Combination

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

1.0 The Basic Element

The Samling Global Limited Subsidiaries Logo Samples

› The Vertical Combination

LINGUI DEVELOPMENTS BERHAD

LINGUI DEVELOPMENTS BERHAD

› The Vertical Combination

Corporate Identity Standards Manual Version 1.0 l 1 Nov 2009

› The Horizontal Combination

SAMLING HOUSING PRODUCTS SDN BHD

1.0 The Basic Element