A

SYNOPSIS
On

A Comparative study on consumer Buying

Behaviour towards dell laptop & other
laptop with reference to
Gondia city
Submitted to
The Department of Business Administration
N.M.D College, Gondia

In partial fulfillment of the requirement of

Bachelor of Business Administration
B.B.A III
(2014-2015)
Submitted by
Ms. Neelam Baraikar

Under Guidance of
Pro- Reeti Mishra

Introduction

Michael Dell established Dell Computer Corporation in 1984 in Austin, TX with the capital of
$1,000, during the time he was Attending University of Texas. He had a vision that he could do
great things by upgrading PCs and sell them. In 1983, his father asked him what he wanted to do
with his life; Michaels answer was I want to compete with IBM! Even-though his father was
not amused; he made his choice and started his own business with all his heart. While upgrading
and selling PCs, he found out that traditional manufacturer-retailer chain is not as productive as it
should be. Therefore he started to think of finding ways to sell to the end users directly. By doing
so, decreasing the costs on the supply chain and more important servicing the customer with
those saved dollars would be a great solution in order to increase customer satisfaction and
loyalty. He was right to do what he believed in as an entrepreneur and now he has a reputable
company not only in terms of the sales but also building great customer relationships.

Company profile :
Dell traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at
the time did business as PC's Limited, while a student of the University of Texas at Austin. The
dorm-room headquartered company sold IBM PC-compatible computers built from stock
components.[15] Dell dropped out of school to focus full-time on his fledgling business, after
getting $1,000 in expansion-capital from his family. In 1985, the company produced the first
computer of its own design, the Turbo PC, which sold for $795.PC's Limited advertised its
systems in national computer magazines for sale directly to consumers and custom assembled
each ordered unit according to a selection of options. The company grossed more than $73
million in its first year of operation.
In 1986, Michael Dell brought in Lee Walker, a 51-year-old venture capitalist, as president and
chief operating officer, to serve as Michael's mentor and implement Michael's ideas for growing
the company. Walker was also instrumental in recruiting members to the board of directors when
the company went public in 1988. Walker retired in 1990 due to health, and Michael Dell hired
Morton Meyerson, former CEO and president of Electronic Data Systems to transform the
company from a fast-growing medium-sized firm into a billion-dollar enterprise.

Objectives:
1.
2.
3.
4.

To study the different strategies for sales promotion.

To identify the sales promotion activities adopted by Dell computer in Gondia region.
To study of the perception of dealers or retailers towords Dell Computer.
To know the effectiveness of sales promotion on customers.

5. To compare the sales of Dell Computer with its competition.

Hypothesis:
Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study

Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.

Source of Data:
The data will be collected in the two Forms

a. Primary data :

Questionnaire & Interviews.

b. Secondary data: Book & Websites.

Sampling Type: Convenient Sampling Method.
Sampling Size: 100 respondents
Sampling Unit: All retail outlets in Gondia
Data Analysis & Interpretation: Table, Graphs, Chart & Statistical Methods will be
used for analyzing the data.

Hypothesis testing: It is useful to prove that your hypothesis is Accepted Or Rejected.

Conclusion: It will be based on survey.
Limitation:

a) Study is limited due to time constrain.

b) Limited in Gondia city.

Suggestion: It will based on survey.

Bibliography :
Books and reference
Marketing Management Dr. Philip Kotler
2. Journals and periodical: Business standard.
Advertising and marketing
India today
3. Websites:

http://www.wikepedia.org

http://www.dell.com/

http://www.google.com