Documente Academic
Documente Profesional
Documente Cultură
Braov, 1994
Bag, Sudin, Debasish Biswas. four PS compass model in new paradigm of
marketing mix. International Journal of Applied Services Marketing
2007
Popescu D, Epure M., Bucea-Manea Tonis R, Gudei C., Creoiu R., Popescu
M.- Managementul marketingului organizaiei, Editura Fundaiei Romnia de
2003
Teodorescu N., Metode avansate de marketing. Suport de curs, ed. ASE,
Bucureti, 2009
Thomas M.J., Manual de marketing, ed. Codecs, Bucureti, 2008
Vdura, C. E., Preuri i concurena, Editura Academina Brncui, 2008
Walker, C., Boyd, W., Larreche, J.C., Marketing Strategy, Third Edition, 1998