A W E A LT H M A N A G E M E N T

COURSE MADE
FOR YOUR AMBITIONS

M a k e s u ccess your trademark

with

ICICIdirect Centre for Financial Learning

ICICIdirect Centre for Financial Learning (ICFL) is an educational initiative of ICICI Securities Limited.
Our premium education programmes range from skill enhancement programmes for investors and
traders to career-oriented certification programmes for students and professionals in areas of
Capital Markets, Financial Planning and Wealth Management.
We strive to offer the best in class financial learning programmes, through one of the most superior
and practical learning approach that has benefited more than 50,000 individuals till date.

About CWM Certification

CHARTERED WEALTH MANAGER (CWM) is a Wealth Management Certification that comprehensively deals with all aspects of wealth management
like Investment Strategies, Life Cycle Management, Intergenerational Wealth Transfer, Relationship Management, Behavioural Finance,
Alternative Products, Real Estate Valuation and Global Taxation.

About AAFM
The American Academy of Financial ManagementTM is a worldwide Board of Standards and Financial Professional Organisation, offering exclusive
certified designations, charters, and masters certification to candidates who meet the required high standards. AAFM India Pvt. Ltd. is the standard
settings body for providing CWM certification.
Highlights of AAFM
Founded in the Year 1996 | 3,00,000 + Certificants Globally | 50,000 + CHARTERED WEALTH MANAGERS Globally
Member Presence in 151+ Counties | Offices in 17 Countries | AAFM works with more than 800 universities worldwide

Anup Bagchi
MD & CEO, ICICI Securities Ltd.

India, as an economy, has embarked on a high growth trajectory which results in higher GDP with higher
disposable income in the hands of individuals. This, coupled with India's growing interaction with
developed nations, has exposed Indians to the global financial service standards. These, and many more
favourable factors, have given rise to an untiring demand for specialised financial services which match the
growing aspirations of young & emerging India.
The CWM certification has emerged as a respected standard to justify an individual's proficiency in
understanding Wealth Management Services and render world class wealth management solutions to
affluent clients with the highest standards of integrity.

Ashish Kehair
Executive Vice President &
Head-Wealth Management
ICICI Securities Ltd.

The cornerstone of a successful wealth management firm comes from the confidence that it is able to earn from
its clients. These clients entrust their financial desires and aspirations with the firm through professional wealth
managers representing the firm. It is imperative that wealth managers should have the highest levels of
professional integrity backed by a deep understanding of investment solutions that cater to the exclusive needs
of affluent individuals.
CWM certification reinforces the high competency levels of wealth managers and hence, is fast gaining
acceptance amongst many reputed wealth management firms.

CWM Credentials

CWM Certification is awarded by AAFM US, International Boards of Standards and Financial Professional Organisation

The certification is accepted globally without any territorial limitations

CWM certification is recognised by top companies around the world

AAFM works with over 800 business schools worldwide

CWM members are present in 151+ countries

Demand in India for CWM Certification

With the growth in GDP and rising income levels, India is witnessing a strong growth in the number of High Net Worth
Individuals. Credit Suisse, in its Global Wealth Report 2012, estimates that there are 1,58,000 millionaires in India which are
likely to rise to 2,42,000 by 2017 requiring a minimum 10,000 Wealth Managers in India just to manage clients relationships.
Source: Credit Suisse, Global Wealth Report 2012

Besides this, CWM certificants would also be required in Banking, Wealth Advisory Firms, AMCs, Broking, Insurance and
Financial Advisory businesses.

Build Competence to Manage Wealth

Provide advice on Wealth Management, Financial Planning, PMS, Estate Planning, Investment Planning,
Personal Taxation, Retirement etc.

Provide advice on Debt, Real Estate, Mutual Funds, Alternative Investment Products, Derivative Strategies
and understand the clients different behaviour towards investment

Develop ability to manage Cross Border Investments

Conduct Equity Research, recommend investments and portfolio management strategies to the clients

Start catering to HNI & UHNI clients along with your existing clientele

Develop, implement and review Wealth Plans for clients

Job Profiles
JOB PROFILES

MARKET SEGMENTS
BANKING
WEALTH ADVISORY
FIRMS / OUTFITS
AMC

Priority / Premier Banking, Private Clients, Wealth Management, Investments, Liabilities,

Financial Planning, Bank Assurance, Product Management, Client Servicing, Operations
Wealth Management, Research, Relationship Managers, Portfolio Manager, Client Servicing
Institutional Channel Sales, Fund Management, Retail Sales, Investor Relationship, Marketing,
Operations, Client Servicing

BROKING

Wealth Management, Equity Analyst, Research, Institutional Sales, Retail Sales, Sub-Broker
Channel, Portfolio Manager, Operations

INSURANCE

Institutional Channel Sales, Managing Agent & Retail Channels, Corporate Broking, Product
Management, Operations, Client Servicing

ADVISORY
BUSINESS

Practice as an Independent Financial Advisor, or for Boutique outfits providing comprehensive

Wealth Management

Skills required to succeed in the industry:

Product Knowledge

Customer Management & understanding of Client Psychology

Soft Skills & Selling Skills

Understanding of Financial Markets & Competition

Business Understanding

Who should apply for CWM Certification?

1. Working Professionals

Existing Relationship Managers in Wealth Management / Private Banking who wish to enhance their knowledge
and achieve a professionally recognised international certification

Product heads and managers who wish to learn or reinforce all the technical aspects of their business

IT professionals seeking to enhance their domain skills

Executives in Banks, NBFCs, Broking Houses, Mutual Funds, Insurance and Distribution houses

2. Students

Pursuing / completed B.Com / BMS / BBA / BBI / BAF / BFM / M.Com

Other Undergraduates / Graduates seeking careers in finance

MBA / CA / CA Inter / Law

Other Graduation and Post-Graduation students seeking to make a career in Financial Advisory Services

3. Self Employed

Professionals who manage HNI clients

Independent financial advisors

Insurance and Mutual Fund advisors

Others who wish to enhance their technical skills in Wealth Management

Curriculum
The CWM curriculum is divided in two levels. A candidate needs to appear for two exams.
Details of the curriculum are given below:
Level 1 : Foundation Level

Level 2: Advanced Level

Unit 1

Overview of Indian and Global Financial System

Unit 1

Equity Analysis

Unit 2

Concept of Wealth Management

Unit 2

Use of Alternative Products in Wealth Management

Unit 3

Life Cycle Management

Unit 3

Use of Behavioral Finance in Wealth Management

Unit 4

Measuring Investment Returns in Wealth Management

Unit 4

Real Estate Valuation and Analysis

Unit 5

Investment Vehicles of Wealth Management

Unit 5

Loan & Debt Management

Unit 6

Managing Investment Risk in Wealth Management

Unit 6

Portfolio Management Strategies

Unit 7

Indian Tax Laws

Unit 7

Relationship Management by a Wealth Manager

Unit 8

Legalities in Wealth Management

Unit 8

International Taxation and Trust Planning

Unit 9

Role of Wealth Management in Banking

Unit 9

Wealth Management Planning

Unit 10

Inter generational Wealth Transfer & Tax Planning

Unit 10

Advanced Wealth Management

Examination Format
Level

Level Type

Duration

Examination Type

Examination Pattern

Foundation Course

2 Hours

MCQs (Objective)

1 Mark - 30 Questions
2 Marks - 15 Questions
4 Marks - 10 Questions
Total Marks - 100

Advanced Wealth Management

3 Hours

MCQs (Objective)

1 Mark - 40 Questions
2 Marks - 30 Questions
4 Marks - 15 Questions
Total Marks - 160

Project Work
Stage 1
At the completion of Level 1 - Project 1
The candidates need to get a Data Gathering Sheet Filled by one person. The data gathering sheet basically
finds out the current financial position of the client and also their financial goals. Ideal person who fills this
sheet should be married person with kids and currently employed.
Note: The contact details of the client are not required while filling the Data Gathering Sheet.
Stage 2
At the completion of Level 2 - Project 2
AAFM India will send a case study and candidate needs to send a Wealth Plan on the case study sent. A
sample Wealth Plan would be sent to the Candidates.
Time Frames:
Project 1
Candidates enrolling through compulsory pathway need to submit the project 1 within 30 days after
completion of Level 1 Exam.
Candidates enrolling through experience pathway need to submit the project 1 before appearing for the
level 2 exam.
Candidates who do not submit the project work would not be allowed to appear for the CWM
examination as the case may be.

Fees, Eligibility and Pathways

Resident Indian Candidate

Heads

Registration Pathway
Corporate Member Pathway

Pathways
Compulsory Pathway

Experience Pathway

Eligibility

Minimum 10 + 2 for
registration#

Minimum Graduation
and Minimum 3 years
of relevant
work experience

Examination

Level 1 & 2

Work Experience

Not required

3 Yrs

As per Pathway

Registration Fee*

`10000

`10,000

`5000

Courseware Fee*

`5000

`5000

`5000

Level 2 only

Fee Payable to AAFM India

#

Minimum Graduation to hold the certification

All fees are exclusive of taxes; fee payable to AAFM India

Candidate should be an employee /

associate / advisor etc. of the
Corporate Member of AAFM India

As per Pathway

Why learn from us?

The CWM certification is designed to give a learning experience which only an
Industry Practitioner can offer:
1. Learn from the Practitioners of Wealth Management
Learning from an educational wing of ICICI Securities Limited is a different experience altogether. You will experience an
excellent blend of academics and some of the best industry practices related to Wealth Management. This blend will
ensure that you experience a highly practical and in-depth learning.

2. Industry Experienced Faculty

Our Faculty comprises highly qualified and industry experienced practitioners, with the expertise and a natural flair for
teaching.

3. Internships in Wealth Management Industry to imbibe Practical Knowledge

Internships* are offered to candidates who truly want to experience the world of Wealth Management. You get a chance to
work closely with some of the best Wealth Management Professionals in your period of internship.

Please refer to the terms & conditions on our website

Our Regional Offices

BENGALURU

DELHI

Address: ICICIdirect Centre for Financial

Learning, 2nd Floor, No.50, Little Plaza,
Cunningham Road, Bengaluru - 560095
Phone: 080 49228916 / 17

Address: ICICIdirect Centre for Financial

Learning, 2E/ 22, Ground Floor,
Jhandewalan Extension, New Delhi - 110055
Phone: 011 43251018 / 26

MUMBAI

PUNE

Address: ICICIdirect Centre for Financial

Learning, 2nd Floor, Patel Complex,
Liberty Garden Rd., Off S.V. Road,
Malad West, Mumbai - 400064
Phone: 022 65900141 / 168 / 169

Address: ICICIdirect Centre for Financial

Learning, Ground floor, SANAS Memories,
Fergusson College Road,
Near Deendayal Hospital, Pune - 411004
Phone: 020 40009246 / 48

HYDERABAD

KOLKATA

Address: ICICIdirect Centre for Financial

Learning,1st Floor, 6-3-111, Amrutha
Mall, Somajiguda, Hyderabad- 500082
Phone: 040 60020036 / 37 / 38 / 39

Address: ICICIdirect Centre for Financial

ICICI Securities Ltd Flat no 21, 2nd- Floor
Parijath Building 24A Shakespeare Sarani,
Kolkata - 700017,
Contact 9230700996 / 9230700997

Website: learning.icicidirect.com, SMS - EDU CWM to 5676766

Our Authorised Financial Learning Partner / Business Associate

ICICI Securities Ltd.( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. The contents herein above shall not be considered as an invitation or persuasion to trade or
invest. These programmes do not guarantee any job or placements with ICICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness of any program offered herein above. I-Sec and affiliates accept no liabilities for
any loss or damage of any kind arising out of any actions taken in reliance thereon.