Microblogs(ReadingList)

ebusiness
SurinderKahai

Objective
Tohelpyouunderstandmicroblogging(asaWeb2.0technology)anditsbusinessandpersonal
consequences.

Whilethenumberofreadingsisonahigherside,mostofthereadingsarebriefandeasytoread.
ThereareseveralcasestudiesofbusinessandorganizationalusesofTwitter,themostpopular
microbloggingservice.Theywillhelpyoudevelopconcreteandpowerfulstoriesaboutthe
usefulnessofTwitter.Youwillalsonoticeamixofbothrecentandolderarticles.Theolderarticles
providesomebasictipsandinsightsthatcangoalongwayinhelpingusbothunderstandand
useTwittermoreeffectively.Ihavealsoprovidedoptionalarticlesattheendincaseyouwantto
learnmoreaboutTwitter.

Readings

1. Tweetingwithoutfear:Howthreecompanieshavebuilttheirtwitterstrategies
http://online.wsj.com/article/SB10001424052970204319004577086140865075800.html

2. HowTwitterchangedmylife(verygoodarticleonaneffectivestrategyforbuildingyour
brand)
http://boss.blogs.nytimes.com/2012/06/08/howtwitterchangedmylife/

3. TwitterGivesSaudiArabiaaRevolutionofItsOwn
http://www.nytimes.com/2012/10/21/world/middleeast/twittergivessaudiarabiaarevolutio
nofitsown.html

4. HowTwittercreatesasocialsixthsense.
http://www.wired.com/techbiz/media/magazine/1507/st_thompson

5. RelyingonTwitterduringHurricane#Sandy
http://www.huffingtonpost.com/pietrorea/twitterhurricanesandy_b_2059980.html

6. Twittercoziesuptotelevisionwithnewadproducts
http://blogs.wsj.com/digits/2013/05/23/twittercoziesuptotelevisionwithnewadproducts/

7. Frenchbank,Twitterteamupformoneytransfersviatweets
http://www.reuters.com/article/2014/10/12/ustwitterpaymentsidUSKCN0I10UV20141012

8. 50FinancialTwitterFeedsYouMustFollow
http://blogs.wsj.com/moneybeat/2014/08/14/50financialtwitterfeedsyoumustfollow/

9. TwitterUsers'DiversityBecomesanAdSellingPoint
http://online.wsj.com/news/articles/SB10001424052702304419104579323442346646168


10. OfficersTrainWithNYPD'sTwitterPolice
http://online.wsj.com/articles/officerstrainwithnypdstwitterpolice1411002492

Optional(keepthemforfutureuseorifyouwanttolearnmoreaboutmicroblogging,readthe
followingaswellyouwillnotbetestedonthese)

11. ZapposshowshowTwitterisdone.
http://www.readwriteweb.com/archives/zappos_twitter.php

12. Only11%ofNewTwitterUsersin2012AreStillTweeting
http://blogs.wsj.com/digits/2014/03/21/newreportspotlightstwittersretentionproblem/

13. InsideaTwitterRobotFactory
http://online.wsj.com/news/articles/SB10001424052702304607104579212122084821400

14. PoliceuseYouTube,Twittertosolvecrimes,getthewordout
http://usatoday30.usatoday.com/news/nation/story/20120620/policeyoutubetwittercrime
/55930126/1

15. TwitterBeginsTestingaBuyButtonforInstantPurchasesbyItsUsers
http://www.nytimes.com/2014/09/09/technology/twitterbeginstestingbuybuttonforposts.
html

16. AsSandypoundedNYC,firedepartmentworkerwasaTwitterlifeline
http://www.cnn.com/2012/11/01/tech/socialmedia/twitterfdny/

17. IfGooglecouldsearchTwitter,itwouldfindTopsy
http://bits.blogs.nytimes.com/2013/09/04/ifgooglecouldsearchtwitteritwouldfindtopsy/

18. HowcompaniesuseTwittertobolstertheirbrand.
http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm

19. Casestudy:UseofTwitterbyMicrosofttoeducateInternetusersaboutonlineprivacyand
safetyconcerns
https://business.twitter.com/en/optimize/casestudies/saferonline/

20. Casestudy:UseofTwitterbyAmericanRedCrossfordonorsupport&tomobilize
communities
https://business.twitter.com/en/optimize/casestudies/redcross/

21. GovernmentsusingTwitterfortrafficalerts,trafficnotices,andmore.
http://bit.ly/954eWp.

22. SeattlePoliceDepartmentusesTwittertoreportcrime
http://www.nytimes.com/2012/10/02/us/seattlepolicedepartmentusestwittertoreportcri

me.html

23. Twittermoodpredictsthestockmarket.
http://arxiv4.library.cornell.edu/abs/1010.3003(justlookattheabstract)

24. TwittersMagicRecsexperimentpersonalizeswhatyoufollow
http://bits.blogs.nytimes.com/2013/09/13/twittersmagicrecsexperimentpersonalizeswhat
youfollow/?_r=0

25. Twitterpredictsboxofficereturns
http://bit.ly/dbQiIF