Documente Academic
Documente Profesional
Documente Cultură
Data--information--knowledge--wisdom
Information increasingly forms the basis of
competitive advantage, and organizations must
explicitly articulate and define the role information
will play in the design and execution of their
competitive strategies.
However, we must also remember that information
is not free and does not always flow freely and in this
regard information is often open to manipulation to
sometimes achieve dubious ends.
What is polling?
A count
A census
A vote
A question
A survey
A sample
Question: what is common to each of the above?
Analogy
Surveying a representative sample of the main
target population is like testing for salt in a dish
of soup; you do not have to scoop whole plate to
determine the salt concentration.
Likewise, surveying a representative sample of the
main survey target population is preceded by
sampling the various homogeneous groupings
(dishes of soups) Making up the diversity of the
population
Sampling
Sampling
The Idea behind sampling is to maintain the principle of
randomness throughout the process of selecting sample
areas to selection of the final individual survey
respondent
The principle of randomness entails that all elements of
the demographic segments of the target survey
population should have an equal and proportionate
probability of being selected into the sample
NB: There exists time tested scientifically proved
procedures for doing representative random sampling
(refer to: sample surveys with special reference to Africa
by: prof. Ben Kiregyera)
4.
5.
Group assignments
Examine AfroBarometer Uganda R5
results handed out and assess the validity
and reliability of the results