The stereotypical audience profile

Who mainly listens to that music the genre is stereotyped to be associated with
young teens and usually females.
Gender female
Age 13 18
Social class working/middle class
Ethnicity white British
Interests fashion, shopping, make up, hair, beauty, going out with friends,
gossip, dancing
Dress sense follow trends, keep up to date with the latest fashions, girley
Why they listen to pop they like dancing to it, its upbeat and makes them
happy, can easily sing along to it, most popular genre of music, they idolise pop
stars, associated with the most well-known singers
How often often as they like to keep up to date with the latest songs and pop
stars.
What they would like in magazines gossip pages, interviews of popular pop
music artists they admire, fashion and make up advice.

My target audience (profile of typical audience)

General background

Feelings about music

magazines

Name Sophie
Age 17
Ethnicity white british
Lives in Solihull West
Midlands
Currently a student at
How she uses music
Sophie regularly attends
concerts and has a wide
range of music genre
tastes but her favourite
is pop. She uses iTunes
to download the latest
music and listens to
music everyday on
youtube.

She doesnt buy them and

doesnt really know anything
about them. She is interested
in buying pop music
magazines but feels they are
not for her age range and are
targeted at a younger
audience. They dont include
gossip and concert information
that shes interested in.
She likes the look of Top of
the pops magazine but it is
not aimed her age range as it
doesnt include concert
She is interested in artists
such as Beyonc, Rihanna, Ed
Sheeran and Girls Aloud. She
would like to see these artists
featuring in a music magazine
to find out gossip about them.
Sophies music magazine
preferences
In a music magazine she
would like to see articles
and images heavily
focused on pop
music/artists. She would
also like the latest news
on concerts, gossip and
fashion.

Target audience research (focus group)

For this task I asked 4 females with an interest in pop music and what they would
prefer to be in a pop music magazine. I then summarised these results to find
out what would best suit my target audience.
The 4 girls I asked were all interested in pop music
Anneya Sadler, Sophie Hughes, Abigail and Gabbie Atwal
I asked them 11 questions and wrote down their main responses.
Summary of results:
1) Which magazine name do you prefer: Chart Toppers or Pop till you drop?
From my results the focus group showed the 4 girls I asked interested in
pop music all said they preferred the name Chart Toppers instead of Pop
till you drop. Therefore I will use Chart Toppers as my magazine name.
2) Do you listen to capital radio and do you enjoy listening to that type of
music?
All 4 girls I asked listen to capital radio and enjoy listening to the type of
music that features on it which is mostly new/chart music. This suggests
that I should use this type of music/artists/bands in my magazine as the
target audience is interested in it and therefore would be more likely to
buy my magazine.
3) Would you be interested in buying a pop music magazine?
All of the girls I asked said they would be interested in buying a pop music
magazine that I have created and therefore I will aim my magazine at this
audience white, 16-17 year old girls.
4) Would you be willing to pay 1-2.99 for a pop music magazine?
All the girls I asked said they were willing to pay 1-2.99 as they thought
that was a reasonable price for a music magazine and therefore my
magazine will cost 2.
5) Why do you like listening to pop music?
Anneya said it was relatable to listen to and pop music is often about
teenagers can relate to as the artists write songs about personal
experiences meaning the lyrics mean something to both the listener and
artist.
6) What artists/groups would you like to see featuring in the magazine?
The girls I asked said they would like to see new artists and chart music in
my magazine as thats the music they are most interested in.
7) What colour scheme would be most appropriate to use for a pop music
magazine aimed at girls 13-18 years old?
Gabbie said bright pinks and purples/pastel colours would be most
appropriate for a girls magazine as these colours are often associated with
girls. These colours would appeal to girls and catch the eye of the target

audience. Therefore I will use pastel colours throughout my magazine to

appeal to my target audience.
8) What sections e.g. boy talk, gossip would you be most interested in
reading about?
The girls I asked said they would be most interested in reading about
gossip of celebrities as this is a popular way of finding out gossip.
Therefore I will include gossip pages in my magazine and coverlines will
feature important gossip to attract the attention of my target audience.
9) What would you prefer the articles to be about?
The girls I asked said they would like to read articles about new artists and
songs as this is a good source of finding this out. Therefore I will use
articles related to new artists and songs.
10)
Would you prefer informal or formal language and why?
The girls I asked said theyd like a mixture of both informal and formal
language not professional but relatable using some slang my target
audience would understand. Therefore I will use a mixture of both informal
and formal language depending on what tone of page it is.
11)
Would you rather the magazine have more images/posters than
text?
The girls I asked said theyd like a mixture of both as it is interesting to
read about different artists but images are also important of catching the
eye of the target audience. Therefore will