Company Profile

Honda Cars Makati, Inc. (HCMI) enjoys the distinction of being the first Honda
car dealership group in the country. Committed to achieve the highest form of
customer satisfaction, we trust in our core competence professional
management and skills.
The company emphasizes quality services, high work standards, above industry
compensation packages and customized in-house training programs. It is an
organization that offers opportunities for career advancement, personal
development, and professional growth.
HCMI believes that the organizations competitive advantage lies in its people whose
management and leadership ability, intellectual capacity and personal
characteristics best equip them for careers in their field of expertise. The
associates contribute to transform business challenges into new opportunities for
innovation and learning. We hire people who want to work in an environment
where they can undoubtedly be HCMIs COMPETITIVE EDGE.

VISION
HCMI and their Associates, take pride in being part of the Ayala Automotive family.
HCMI values driven associates are innovative and proponents of quality initiatives. They
provide customer friendly and up-to-date facilities. They are at the forefront in the
application of the latest service-based automotive technology.
HCMI create and maintain an atmosphere that uplifts associates morale by
promoting professional and personal growth.
HCMI espouse good corporate governance and Corporate Social Responsibility. We are an
advocate of environmental consciousness, road-worthiness, safety and protection.
HCMI is No.1 in Customer Satisfaction Index (CSI).
HCMI is the benchmark of real-time automotive service: anytime, anywhere.
HCMI provide 24-hour satellite services in strategic locations in the country.
HCMI protect the interest of our business partners through continued viability and growth.

MISSION
HCMI is a prestigious service organization.
HCMI commits to make the HONDA experience delightful by delivering superior products and
excellent service to our customers.
HCMI aims to be a key player in the new economy using the latest technology in
continuously improving our craft.
HCMI is driven by corporate values of Excellence and Service Mindset, Integrity,
Commitment, Teamwork and Concern for Others in building and nurturing
relationships with all our stakeholders.
HCMI draws strength from our associates and shareholders who partake in the
aspirations and goals of their Company.

A. HISTORY
Started as a one-unit showroom in 1991, HCMI has now grown into five strategically located
branches in the metropolis, with an innovative service center right in the heart of the Makati
CBD. Honda Cars Cebu, Inc. (HCCI), a wholly owned subsidiary of HCMI, has also established
five fully operational dealerships in the Visayas-Mindanao region.
1991
Honda Cars Makati, the first Honda dealership of Honda Cars Makati, Inc. (HCMI), started as a
one-unit showroom at Bicutan, Paraaque.
1992
HCMI moved to its new dealership office at Magallanes, Makati - the 1st Honda car dealership
in the country.
1994
Honda Cars Cebu, Inc. (HCCI) was founded.
Honda Cars Pasig was established.
HCM Insurance Agency, Inc., a subsidiary of HCMI, was founded.
Honda Cars Pasig won the championship title in Honda Cars Philippines, Inc. (HCPI)'s 1st
National Technician Contest.
1995
Honda Cars Iloilo was established.

Honda Cars Makati bagged the TOPS (The Outstanding Professional in Sales) Award Automotive Category.
Honda Cars Makati won the championship title in the 2nd Honda National Technician Contest.
Honda Cars Pasig was also awarded second runner-up in the same contest.

1996
Honda Cars Alabang was established.
Honda Cars Cagayan de Oro was established.
Honda assumed leadership in the passenger car market.
Honda Cars Makati bagged the TOPS (The Outstanding Professional in Sales) Award Automotive Category.
Honda Cars Pasig and Honda Cars Makati placed first and second runners-up in the 3rd Honda
National Technician Contest.
1997
Honda Cars Negros Occidental was established.
Honda remains No.1 in passenger car sales.
Honda Cars Alabang won the championship title in the 4th Honda National Technician's Contest.
Honda Cars Pasig was also awarded second runner-up in the same contest.
1998
Honda Cars Shaw was established.
HCMI received the Best Quality Silver Award from Honda Motor Co., Ltd. (Japan).
Honda Cars Alabang and Honda Cars Pasig won the championship and first runner-up
awards in the 5th National Technician Contest.
Honda Cars Alabang placed first runner-up in the 5th Asia-Oceania Technician Contest held in
Thailand.

HCM Insurance Agency, Inc. was turned over to MZM Holdings and was renamed MZM
Insurance Agency, Inc.
2007
HCMI became the first Honda dealership group to be awarded with the Consumer Welfare Desk
(CWD) certification by the Department of Trade and Industry.
Honda Cars Global City was inaugurated on July 20.

Source: http://www.hondamakati.com.ph/Ver3/Scripts/Home/Main.asp?
Link=Profile/History/default.asp

B. MANAGEMENT

C. HUMAN RESOURCE MANAGEMENT PRACTICE

HCMIs recruitment practice varies in two different ways. In this company, they use internal
recruitment and external also to assess the current available pool of job candidates, other than
existing staff, to ascertain if any are sufficiently skilled or qualified to fill and perform existing job
vacancies of HCMI. In some positions, HCMI engages in external recruitment, an agency is
used to facilitate the search, contact and recruitment process.
But still, HCMIs human resource has built a tradition which emphasize quality service, high
work standards, team oriented structures, competitive compensation package and in-house
training programs and services.

D. BENEFITS PROVIDED
Upon permanency, associates are entitled to enjoy the following benefits:
Hospitalization
Coverage includes outpatient consultations, in-patient hospitalization and emergency cases in
clinics/hospitals accredited by the Companys designated health care provider. This benefit is
extended to the associates eligible immediate family member.

Eligible dependent of a single associate

Eligible dependent of a married associate

Physical and Dental Examination

Conducted annually by the companys accredited health care provider.
Group life/ Group Personal Accident Insurance
Associates are eligible to 24-hour worldwide life insurance coverage that entitles their surviving
next of kin to an insurance claim in case of death due to any cause.
Family Medical Assistance
Credited to the payroll account of the associate. This can be used by the associate and
immediate family members to purchase medicines or as payment for doctors fee.
Bereavment Assistance
Leave Credits
Rice Subsidy
Maternity Benefit
Uniforms

An associate who fails to complete one year of service from date of uniform issuance is
required to defray the company cost of the uniform based on a certain schedule.

Company Privileges

Salary Loan
Emergency loan
Computer Loan (3years of service)

Ayala Multi-purpose Cooperative

All probationary and permanent employees of the Ayala Group and its subsidiaries are qualified
to join.

E. Career path of employees

Promotion
HCMI is an organization that offers boundless opportunities for career advancement, personal
development and professional growth.
As far as promotion is concerned, HCMI promotes and employee based on the performance
evaluation made by a certain immediate head. Process are made by the HR and a
corresponding head.

2. In your opinion, what differences in HRM practices did they manifest to make you say one is
a better company than the other?
Answer:

For me, both organization (Linde Group of Companies and Honda Cars Makati, Inc.)
Are very impressive towards the management and how they run a business and attract
employees. Furthermore, researching and comparing about the two companies, I could always
see the advantage of an international company against the Local Company which is the HCMI.
The HR practices of the international company I have researched about (which is Linde Group)
has a very large gap between the Local company (HCMI). Since it is an international company,
it signifies that this company is very luxurious and has a strong practice especially in their
employees who are very exclusive in terms of recruitments and trainings. As I experienced in
HCMI, they do not tend to focus on trainings but rather get employees who are highly skilled.
But there are still trainings conducted internally in HCMI though not unlike in Linde Group, It is a
very crucial part of their organization in their employees to have this training. It is a must for
them since the values and cultures of the company has to be adapted to be able to align their
people in the company.
Benefits can also be compared on specifically on the benefits covered on each employee to the
Company. Since an international company has engraved the peoples mind that this would be
better compared only to a local, the Linde Group would think highly of their organization and will
always execute and strive to always be the best and to remain the reputation among the people
especially to the candidates or for their future applicants. Though in HCMI, they are competitive
to their local competition or even international.
Also the difference of the two companies have a huge gap in terms of business, since the Linde
Group is a Gasoline company and HCMI is an automotive company. Therefore in Linde we
could always see a very professional employee which will make a plus in the companys image.
Since most of the employees working there are Licensed Engineers, scientist etc.

ANGELES UNIVERSITY FOUNDATION

Angeles City
GRADUATE SCHOOL

BA 216 ORGANIZATIONAL BEHAVIOR

FINAL REQUIREMENT

SUBMITTED BY:
RAJI VIDEZ M. GARCIA
SUBMITTED TO:
DR. CHERE C. YTURRALDE
PROFESSOR

JANUARY 31, 2015