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February 2012

airline economic analysis

By:
Bob Hazel
Tom Stalnaker
Aaron Taylor

Table of Contents
Summary

Carriers Included and Methodology

Cost

1. System CASM Increase

2. Domestic CASM Increase

3. Long-Term Domestic CASM Trends

4. Fuel Prices

5. Value Versus Network Carrier Domestic CASM Comparison, with and



Without Fuel

6. Use of More Efficient Aircraft

7. Regional Aircraft Efficiency

11

8. Individual Value Carrier Domestic CASMs

12

9. Individual Network Carrier Domestic CASMs

14

10. Stage-Length-Adjusted Individual Carrier CASMs

15

11. Direct CASMs for Smaller Narrowbody Aircraft Operated by the



Same Carrier

16

Revenue

18

12. RASM Increase

18

13. Network/Value Carrier Domestic RASM Gap

19

14. Changes in US Airline Revenue over Time

19

15. RASM Adjusted for Stage Length

20

16. Baggage and Cancellation Fees

21

Margin

24

17. RASM/CASM Margin

24

18. Domestic RASM/CASM Margin

25

19. Break-Even Load Factors

26

20. Changing Capacity in the US Domestic Market

29

Copyright 2012 Oliver Wyman

21. Changing Fleet Composition in the US Domestic Market

30

22. International Portion of US Network Carrier Revenue

31

23. Revenue Growth Drivers

32

International Carriers

35

24. Air Service Provided by Value Carriers Around the World

35

25. Stage-Length-Adjusted Costs for International Carriers

36

Conclusion

Copyright 2012 Oliver Wyman

37

Summary
In our annual economic analysis, the following changes
affecting US airlines stand out since last year (Q2 2010 Q2 2011):

Cost
1. CASM Increase Both network and value carriers experienced much larger CASM
increases than last year, driven by fuel-price increases. The average network carrier
CASM increased by less than the average value carrier CASM.
2. Network/Value Carrier Domestic CASM Gap The domestic CASM gap between
network and value carriers has now declined for the fourth consecutive year and is the
smallest ever.
3. Network/Value Carrier Fuel Cost Gap Historically, value carriers have had a fuel
cost advantage because of their newer fleets and, at one time, Southwest Airlines
advantageous hedge positions. However, network carriers have closed the gap by
transitioning to newer technology aircraft.
4. Fuel Consumption In an era of high fuel prices, the continuing growth of the
large regional aircraft fleet is easy to understand, as airline operating cost data show
that the smaller regional aircraft consume much more fuel per seat hour than the
large regionals.
5. Aircraft Seat Size For carriers that operate multiple narrowbody types, there are
sharp operating cost differences between the larger and smaller aircraft.

Revenue
6. RASM Increase Both network and value carriers experienced smaller RASM increases
than last year, as carriers were unable to pass on all of their increased costs. The average
network carrier RASM increased by less than the average value carrier RASM.
7. Network/Value Carrier Domestic RASM Gap The domestic RASM gap between
network and value carriers declined and amounts to only about a 6% premium for
network carriers.
8. Revenue Growth Among US network carriers, nearly all domestic revenue growth
this past year was the result of yield increases, while their international revenue growth
was the result of yield increases and additional passengers. Among US value carriers,
revenue growth was driven by yield increases and additional passengers.
9. Ancillary Revenue Revenue from reservation change fees and bag fees has
substantially leveled off. Other miscellaneous sources of ancillary revenue continue to
grow. Most carriers generate 5%-11% in fees above their ticketed revenue.
Copyright 2012 Oliver Wyman 1

10. International Operations The proportion of US network carrier revenue generated


by international operations reached a new highwith Latin America having surpassed
the Pacific region and growing most rapidly.

Margins
11. Margins Despite strong cost control, network carriers did not make a profit on
their domestic operations, as measured by a comparison of total RASM/CASM, while
value carriers did. Network carriers remained slightly profitable because of their
international operations.
12. Break-even Load Factors Domestic load factors have been steadily increasing,
while operating profits have not. With the largest network carriers having load factors
in the mid-80s, while the largest value carriers have load factors in the low 80s, future
profitability improvements will depend on yield increases or cost reductions, as there is
little room for additional load factor growth.
13. Domestic Capacity Growth Regional carriers are no longer a growth business. In
2011, regional capacity in ASMs declined even more than network carrier ASMs. Only
value carriers eked out a small increase in domestic capacity.

International Carriers
14. Value Carriers Around the World Value carriers are steadily gaining market share
around the world. Oceania has the highest percentage of ASMs provided by value
carriers. South America and the Middle East have the lowest percentages.
15. International Carriers RASK/CASK Cross-country RASK/CASK comparisons
for international carriers are limited by foreign exchange and financial reporting
differences. However, our analysis shows the same trends for international carriers as
among US carriers. In all regions, the value carriers have lower unit costs than their
network carrier rivals. Ryanair and Air Asia have CASKs that are a step lower than even
the value carriers in those regions.

Copyright 2012 Oliver Wyman 2

CARRIERS INCLUDED
AND METHODOLOGY
The largest US value carriers are included in this analysis, as are the largest US network
carriers. The carriers included comprise over 85% of US carrier ASMs.1
Our set of value carriers (low-cost):
1. AirTran
2. Allegiant
3. Frontier
4. JetBlue
5. Southwest
6. Spirit
7. Virgin America

Our set of network carriers:


1. Alaska
2. American
3. Continental
4. Delta
5. Hawaiian
6. Northwest2
7. United
8. US Airways
We have based most of the analysis on second quarter 2011 data, which is the most recent
US DOT (Form 41) data available. In past years, we have used third quarter data, but DOTs
data releases have increasingly lagged the reporting period, and third quarter data was
not available in time for this report. Still, DOT data was used instead of SEC filings to permit
comparisons of specific equipment types and ensure that non-airline-related costs did
not dilute the specific focus on airline costs. For US carrier comparisons, we have used
data either from the most recent quarter or the most recent four quarters, as appropriate.
For carriers outside the US, we have used the most recent reporting period available on a
comparative basis.
1

The primary category not included is regional carriers, which provide most of their capacity under Capacity Purchase Agreements
(CPAs). Regional carriers have different expense payment arrangements in the CPAs with their mainline partners, and the number
of expense categories paid directly by mainlines and not appearing in the regional carriers costs has increased over time. Fuel and
aircraft ownership were among the first to be directly paid in some CPAs; more recently, some mainlines have taken over payment
for ground handling and engine maintenance. As a result, comparing total CASM across regional carriers and aircraft may be very
misleading. Instead, our report provides a fuel consumption comparison of regional aircraft.
Northwest data is prior to 2010.

Copyright 2012 Oliver Wyman 3

Unless indicated otherwise, the revenues and costs provided are for mainline domestic
operations only. We have removed the revenues and costs associated with the carriers
regional affiliates by correcting for their transport-related revenues and cost although
it is impossible to do so with absolute precision. Weighted averages are used for
carrier groupings.

Cost
1. System CASM Increase
The average network carrier CASM increased by 11.4% from 11.9 to 13.2, while the
average value carrier CASM increased even more by 16.8% from 10.3 to 12.1. The
increases were driven primarily by fuel costs. As a result, the network carrier CASM
disadvantage to the value carriers declined from 15.0% in Q2 2010 to 9.6% in Q2 2011. This
relatively small cost disadvantage is a far cry from the much larger gaps of previous years.
Exhibit 1: System CASM by group
(Q2 2010/2011)
15
13.2

13.0

12.1

11.9

11.5
COST PER ASM (CENTS)

10.3
10

0
2010

2011

Our airline sample overall

2010

2011

2010

Average for network carriers


(Alaska, American, Continental, Delta,
Hawaiian, Northwest, United,
US Airways)
Labor

Fuel

2011

Average for value carriers


(AirTran, Allegiant, Frontier, JetBlue,
Southwest, Spirit, Virgin America)

Other

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals)

Copyright 2012 Oliver Wyman 4

2. Domestic CASM Increase


The average network carrier domestic CASM increased by 10.5%, from 12.4 to 13.7,
while the average value carrier CASM increased even more by 17.3%, from 10.4 to 12.2.
As a result, the network carrier domestic CASM disadvantage to the value carriers declined
from 19.2% in Q2 2011 to 12.3% in Q2 2011. The value carrier results are heavily impacted
by Southwest, which provided 54% of value carrier domestic ASMs and collected 56%
of value carrier domestic revenue. Of the three cost categories shownlabor, fuel, and
othernetwork carrier CASM increased only in the fuel area, while value carrier CASM
increased in each of the three areas.
Exhibit 2: Domestic CASM by group
(Q2 2010/2011)
15

13.7

13.2
12.4

11.8

12.2

COST PER ASM (CENTS)

10.4
10

0
2010

2011

Our airline sample overall

2010

2011

2010

Average for network carriers


(Alaska, American, Continental, Delta,
Hawaiian, Northwest, United,
US Airways)
Labor

Fuel

2011

Average for value carriers


(AirTran, Allegiant, Frontier, JetBlue,
Southwest, Spirit, Virgin America)

Other

Source: PlaneStats.com. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Copyright 2012 Oliver Wyman 5

3. Long-term Domestic CASM Trends


Exhibit 3 shows the domestic CASM differential between network and value carriers broken
into Fuel and Other for the 2nd quarter of each year from 2005 through 2011.
Exhibit 3: Comparison of Domestic CASM between network and
value carriers over time
16
14.4

13.7

14

COST PER ASM (CENTS)

12

3.7

11.7

11.4

8.0

9.0

2.6

11.8

10.7

10.6

10

12.4

2.5

8.9

2.8

9.3

12.2 1.5
10.4 2.0

2.5

6
4
2

2005 Q2

2006 Q2

2007 Q2
Fuel

2008 Q2
Other

2009 Q2

2010 Q2

Value

Cost Gap

Network

Value

Cost Gap

Network

Value

Cost Gap

Network

Value

Cost Gap

Network

Value

Cost Gap

Network

Cost Gap

Value

Network

Value

Cost Gap

Network

2011 Q2

Difference

Source: PlaneStats.com. Mainline operations only. Excludes transport-related revenue and cost (regionals).

The domestic CASM gap between network and value carriers has now declined for the
fourth consecutive year and is the smallest ever. The table below shows the declining gap in
percentage terms:

Network carrier CASM %


higher than value carrier CASM
2008 Q2
2009 Q2
2010 Q2
2011 Q2

34.6%
27.1%
19.2%
12.3%

Copyright 2012 Oliver Wyman 6

One reason for the declining gap is the change in fuel cost for network versus value carriers,
which will be discussed next.

4. Fuel Prices
As of Q2 2011, the average fuel price was the second highest since 2001, exceeded only
by the mid-2008 peak. From Q2 2010 to Q2 2011, the network carrier domestic fuel CASM
increased from 3.5 to 4.6, while the value carrier fuel CASM increased from 3.4 to 4.7.
During Q2 2011, fuel costs amounted to 38.5% (up from 32.7% in Q2 2010) of the average
value carrier domestic CASM and 33.6% (up from 28.2% in Q2 2010) of the average network
carrier CASM.
Exhibit 4 shows the average fuel price paid by US carriers in comparison to the average
spot price. Where the system average is lower than the spot price, as was the case through
mid-2011, carriers are benefiting from effective hedging. Conversely, during much of 2009
and 2010, carriers were losing money on their hedges as lower prices were available in the
market on a spot basis.
Exhibit 4: System average fuel price (US carriers) and fuel spot price
(January 2001November 2011)

400
Carriers benefit from
future buys

350

CENTS PER GALLON

300
Carriers penalized
by future buys

250
200

tion
Stabiliza

150
100

2001

2002

2003

2004

2005

2006

2007

2010

Nov

Jul

Sep

May

Jan

Mar

Jul

Sep

Fuel spot price


May

Jan

Mar

Nov

Jul

2009

Sep

Mar

May

Q3

2008

Jan

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

System average fuel price

Nov

50

2011

Source: Oliver Wyman research based on US DOT (Form 41) Fuel Cost and Consumption Report and US Energy Information
Administration data.

Copyright 2012 Oliver Wyman 7

5. Value versus Network Carrier Domestic


CASM Comparison, With and Without Fuel
Historically, value carriers have had a fuel cost advantage because of their newer fleets and,
at one time, Southwest Airlines advantageous hedge positions. However, network carriers
have completely closed the gap.
As shown in Exhibit 5, since late 2009, network carrier fuel costs have been tracking very
close to value carrier levels. Q2 2011 is the first time that the network carrier domestic fuel
CASM has been slightly lower than the value carrier fuel CASM. In a business where every
0.1 in CASM counts, this is significant. For historical perspective, see the 2008 fuel price
peak in Exhibit 5, where the network carrier CASM of 5.9 far exceeded the value carrier
CASM of 4.5.
Exhibit 5: CASM and fuel CASM growth (Q1 2007Q2 2011)
12

COST PER ASM (CENTS)

10
8
6
4
2
0
Q1

Q2

Q3

Q4

Q1

Q2

2007

Network CASM ex-Fuel

Q3

Q4

Q1

2008

Q2

Q3

Q4

Q1

Q2

2009

Fuel CASM

Value CASM ex-Fuel

Q3

2010

Q4

Q1

Q2

2011

Value Fuel CASM

Source: PlaneStats.com. Mainline operations only. Excludes transport-related cost (regionals).

Apart from showing the convergence of fuel costs between the two groups, Exhibit 5 also
shows the narrowing of CASM excluding Fuel (ex-Fuel CASM) between network and value
carriers over time. Putting aside quarterly swings, the network carrier ex-Fuel CASM has
been generally flat since 2008, while the value carrier ex-Fuel CASM has been trending

Copyright 2012 Oliver Wyman 8

upwards slightly. As noted previously, the value carrier results are heavily influenced by
Southwests large proportion of value carrier ASMs.

6. Use of More Efficient Aircraft


Network carriers have been upgrading their fleets and replacing old technology aircraft with
new, fuel-efficient aircraft. The result, as discussed, has been to eliminate the fuel efficiency
advantage enjoyed by value carriers. The transition to new technology aircraft is shown in
Exhibit 6. For purposes of this analysis, the 737-700/800/900 and A318/319/320/321 are
considered new-generation aircraft.
Exhibit 6: Proportion of Domestic aircraft days flown by new and old
technology aircraft (YEQ2 2006YEQ2 2011)
NETWORK

VALUE

100%

100%

New Technology

52.3%

80%

80%

New Technology

69.2%
69.8%

60%

60%

40%

40%

20%

72.9%

Old Technology

20%

Old Technology

0%

YEQ2 2011

YEQ4 2010

YEQ2 2010

YEQ4 2009

YEQ2 2009

YEQ4 2008

YEQ2 2008

YEQ4 2007

YEQ2 2007

YEQ4 2006

YEQ2 2006

YEQ2 2011

YEQ4 2010

YEQ2 2010

YEQ4 2009

YEQ2 2009

YEQ4 2008

YEQ2 2008

YEQ4 2007

YEQ2 2007

YEQ4 2006

YEQ2 2006

0%

Source: PlaneStats.com. Mainline operations only.

Copyright 2012 Oliver Wyman 9

Exhibit 7 shows the general correlation between fuel efficiency and aircraft age, and also
points to the tendency to fly newer aircraft on longer stage lengths, where fuel makes up a
higher portion of total operating costs. The similar results for aircraft <5 and 510 years old is
largely due to the fact that many aircraft in the 510 year age category are close to the 5-year
point in that range. (The average age of aircraft in the 510 year group is 7 years.) The 510
year group in fact has lower reported fuel burn per seat hour than the 05 group, reflecting
differences in aircraft mix and seat configuration between the two groups.

GALLONS OF FUEL PER SEAT HOUR

Exhibit 7: Fuel burn versus aircraft age and average stage-length


Median
andVERSUS
high-low
fuel AGE
burns
by carrier
sample (YEQ2 2011)
FUEL BURN
AIRCRAFT
ANDreported
AVERAGE STAGE
LENGTH
7.0

6.91

6.0

5.98

6.19

6.03

6.10

5.11

5.23

5.57
5.0

5.19
4.84

4.0

3.82

3.0

2.82

2.0
> 15 Years

10-15 Years

5-10 Years

< 5 Years

AIRCRAFT AGE
Average Stage
Length (miles)

677

1,021

1,071

1,230

Source: PlaneStats.com. Mainline operations only.

Not surprisingly, there is a similar correlation between aircraft age and maintenance cost,
shown in Exhibit 8. The maintenance cost per ASM more than doubles between the 510 year
age group and the 1015 year age group. As with the previous chart, the 05 and 510 year
groups have similar costs because of the disproportionate number of 510 year old aircraft
that are in the younger years of that group, as well as differences in aircraft mix and seat
configuration.

Copyright 2012 Oliver Wyman 10

Exhibit 8: Maintenance cost versus aircraft age and stage length


median and high-low maintenance costs reported by carrier sample
(YEQ2
2011)
MAINTENANCE
COST VERSUS AIRCRAFT AGE AND AVERAGE STAGE LENGTH

MAINTENANCE COST PER ASM

7.0
6.0

5.99

5.0
4.0

3.85

3.0
2.59
2.0
1.0

1.61

1.71

0.99

0.98

1.59
0.83
0.32

0.0
> 15 Years

10-15 Years

5-10 Years

0.63
0.40
< 5 Years

AIRCRAFT AGE
Average Stage
Length (miles)

693

937

1,019

1,213

Source: PlaneStats.com. Mainline operations only.

7. Regional Aircraft Efficiency


As shown in Exhibit 9, the fastest growing aircraft segment is the large regional segment. In
an era of high fuel prices, the continuing growth of this fleet is easy to understand. Based on
airline operating cost data for the year ended Q2 2011, the smallest regionals consume much
more fuel per seat hour than the large regionals. The ERJ-135, for example, consumes 84%
more fuel per hour than the ERJ-175.

Copyright 2012 Oliver Wyman 11

Exhibit 9: Regional aircraft gallons per seat hour (YEQ2 2011)


12
10.1

GALLONS PER SEAT HOUR

10
8.5
8
6

5.5

5.7

6.1

6.2

6.3

CRJ 900 (78)

CRJ 200 (50)

6.8

6.8

7.0

CRJ 100 (50)

ERJ-170 (72)

ERJ-145 (50)

4
2
0
ERJ-175 (80) ERJ 190 (100) CRJ 700 (66)

ERJ-140 (44)

ERJ-135 (37)

AIRCRAFT (SEATS)
Source: PlaneStats.com.

8. Individual Value Carrier Domestic CASMs


Each of the value carriers experienced domestic CASM increases over the one-year term
between Q2 2010 and Q2 2011, ranging from 0.7 to 3.6. These changes are largely driven
by the increase in fuel prices, and are much greater than last year when the range was 0.3
to 0.9. Spirit, which had the lowest CASM last year, again had the lowest CASM at 9.8.
The largest increases were at Frontier, which was in the middle of restructuring; AirTran,
which had just been acquired by Southwest; and Allegiant, whose fleet of older aircraft is
disproportionately affected by higher fuel prices. Of the set of seven value carriers, only
Spirit increased costs by less than 10 percent.
Exhibit 10 shows the domestic CASM for each of the value carriers, ranked from low to
high. These rankings are not adjusted for stage length, and that adjustment will change
the rankings.

Copyright 2012 Oliver Wyman 12

Exhibit 10: Domestic CASM breakdown by airlinevalue carriers


(Q2 2010/2011)
15

11.4

COST PER ASM (CENTS)

11.1
9.1

10

9.8

9.2

11.0

13.0

12.8

12.6
11.6

10.4

9.9

9.4

8.9

0
2010 2011
Spirit

2010 2011

2010 2011

Virgin America

JetBlue

2010 2011
Allegiant

Labor

Fuel

2010 2011
Southwest

2010 2011
AirTran

2010 2011
Frontier

Other

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Individual carrier details are shown below:


Exhibit 11: Domestic CASM details for individual carriers
airli ne

Year

casm

Labor

Fuel

Other

Spirit

2010

9.10

1.81

2.99

4.30

2011

9.82

1.70

4.17

3.95

Virgin

JetBlue

Allegiant

Southwest

AirTran

Frontier

2010

9.16

1.44

3.11

4.61

2011

11.05

1.44

4.21

5.40

2010

9.86

2.68

3.13

4.05

2011

11.41

2.66

4.56

4.19

2010

8.87

1.64

3.78

3.45

2011

11.58

1.80

5.65

4.13

2010

10.99

3.71

3.50

3.78

2011

12.57

3.82

4.65

4.10

2010

10.40

2.25

3.51

4.64

2011

12.84

2.40

5.12

5.32

2010

9.42

1.96

2.87

4.59

2011

13.03

2.33

4.77

5.93

Increase

Increase %

0.72

7.9%

1.89

20.6%

1.55

15.7%

2.71

30.6%

1.58

14.4%

2.44

23.5%

3.61

38.3%

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).
Copyright 2012 Oliver Wyman 13

Of the value carriers, Allegiant had the highest fuel CASM in Q2 2011, while Southwest had
the highest labor CASM.

9. Individual Network Carrier


Domestic CASMs
Each of the network carriers experienced domestic CASM increases over the one-year term
between Q2 2010 and Q2 2011, ranging from 0.9 to 1.5. Hawaiian was the one exception
with a greater increase, linked to a one-time fleet transition event (lease termination costs
related to its Boeing 717 aircraft purchase, which its Q2 financials reported to have added
2.35 to its CASM). See Exhibit 12. As with the value carriers, these changes are largely driven
by the increase in fuel prices, and are much greater than last year.
Alaskawhich had the lowest CASM among the network carriers last yearagain had the
lowest CASM at 10.9. The largest increase was for Hawaiian at 44%, a one-time event that
should not be viewed as indicative. Other increases fell within the 7.0% to 12.3% range,
consistent with the lower end of the range of the increases for the value carriers. The CASMs
are grouped tightly among the largest network carriers, with Delta slightly higher than the
others. As with the value carriers, these are not stage-length adjusted CASMs.
Exhibit 12: Domestic CASM by breakdown by airlineNetwork carriers
(YEQ2 2010/2011)
20
17.2

COST PER ASM (CENTS)

15

13.2
12.1

12.5

2010 2011

2010 2011

Alaska

Continental

11.9

13.7

13.6

13.4

14.5
13.2

12.1

12.2

2010 2011

2010 2011

2010 2011

2010 2011

2010 2011

American

US Airways

United

Delta

Hawaiian

11.9

10.9
10

Labor

Fuel

Other

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Copyright 2012 Oliver Wyman 14

Individual carrier details are shown below:


Exhibit 13: Domestic CASM Details for individual carriers
airli ne

Year

casm

Labor

Fuel

Other

Alaska

2010

10.93

3.44

2.96

4.53

2011

11.94

3.19

4.32

4.43

Increase

Increase %

1.01

9.2%

Continental

2010

12.10

3.76

2.89

5.45

2011

13.22

3.83

3.96

5.43

American

2010

12.51

3.86

3.58

5.07

2011

13.38

3.78

4.48

5.12

US Airways

2010

12.07

3.03

3.58

5.46

2011

13.56

2.93

4.94

5.69

United

2010

12.20

3.44

3.50

5.26

2011

13.70

3.90

4.26

5.54

Delta

2010

13.18

3.91

3.90

5.37

2011

14.51

3.80

4.88

5.83

Hawaiian

2010

11.91

3.02

3.15

5.74

2011

17.16

2.89

4.81

9.46

1.12

9.3%

0.87

7.0%

1.49

12.3%

1.50

12.3%

1.33

10.1%

5.25

44.1%

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

10. Stage-Length-Adjusted Individual


Carrier CASMs
Using an accepted stage-length adjustment method, we recomputed the Q2 2011 domestic
CASM for each carrier based on a standardized stage length of 1,000 miles. Exhibit 14 shows
the results: Spirit remains the lowest cost value carrier, followed by Southwest and Allegiant.
Among the network carriers, Alaska and US Airways have the lowest costs. Alaskas costs are
lower than two of the value carriersVirgin America and Frontier. In comparison to last year,
the major changes involve Hawaiian and Allegiant for the reasons mentioned previously. Of
the three largest network carriers, Americans stage-length adjusted CASM was slightly less
than Delta and the United/Continental system.

Copyright 2012 Oliver Wyman 15

Exhibit 14: Domestic CASM by airlinestage-length adjusted to 1,000 miles


(Q2 2011)
United

14.7

Continental

14.3

Hawaiian

14.1

Delta

14.0

American

13.7

US Airways

13.0

Virgin America

12.8

Frontier

12.8

Alaska

12.3

AirTran

11.8

JetBlue

11.7

Allegiant

11.1

Southwest

11.0

Spirit

9.6

10

SLA = CASM * ((SL/1000)^0.3333)

12

14

16

SLA COST PER ASM (CENTS)

Source: PlaneStats.com for Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

11. Direct CASMs for Smaller Narrowbody


Aircraft Operated by the Same Carrier
Traditionally, value carriers operated with a single aircraft type, although that has changed
over time. Three value carriers in our sample, Frontier, JetBlue, and the Southwest/AirTran
system, currently operate two different narrowbody aircraft. Exhibit 15 illustrates how the
smaller aircraft compare in efficiency with the larger aircraft.

Copyright 2012 Oliver Wyman 16

Exhibit 15: Direct CASM plotted against average stage length by aircraft
type, actual fuel prices (YEQ2 2011)
11
JetBlue
E190 (100 seats)

10

AirTran
717-200 (117 seats)

DIRECT CASM

Frontier
A318 (120 seats)

Southwest
737-700/LR (137 seats)

AirTran
737-700/LR (137 seats)

Frontier
A320 (162 seats)

JetBlue
A320 (150 seats)

5
4
400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

STAGE LENGTH
Source: PlaneStats.com for Q2 2011. Mainline operations only. Costs include direct aircraft operating expenses. Direct costs include pilots,
fuel, aircraft ownership, maintenance and insurance. Indirect expenses not reported by aircraft type.

The values plotted are for Direct CASM onlythe direct operating costs reported by the
carriers on DOT Form 41, including pilots, fuel, aircraft ownership, maintenance, and
insurance. Indirect costs are not included because the carriers may allocate these in different
ways. To smooth out quarterly variations caused primarily by maintenance requirements,
the data is for the full year ending Q2 2011.
Frontiers A320 has the lowest unit costs measured on a Direct CASM basis when stagelength is taken into account, much lower than Frontiers A318, which is being retired. The
results of Frontiers most recent restructuring are not included in the chart, which is for the
year ending Q2 2011.
AirTrans 737-700, which had the lowest unit costs last year, now has significantly higher
unit costs than the same Southwest aircraft. AirTrans 117-seat 717 has the highest unit
costs of the three narrowbodies within the Southwest/AirTran fleet, although still lower than
JetBlues 100-seat E190.
JetBlues two aircraft have very different stage lengths and Direct CASMs, at 684 miles and
approximately 6 for the E190, versus 1278 miles and 10 for the A320. For the E190 to be
successful, it requires a different mission than the A320, as the smaller aircraft has much
higher direct costs and therefore would not be successful in a low-fare environment.

Copyright 2012 Oliver Wyman 17

REVENUE
12. RASM Increase
Both network and value carriers experienced much smaller RASM increases from Q2 2010
to Q2 2011 than they did during the prior year, as carriers were unable to pass on all of their
increased costs. From Q2 2010 to Q2 2011, RASM for the average network carrier increased
by 7.3%, less than the average value carrier RASM increase of 11.4%. By comparison,
network carrier RASM increased by 20.3% from Q2 2009 to Q2 2010, while value carrier
RASM increased by 14.9%. RASM has been trending upwards for both network and value
carriers since early 2009. See Exhibit 16.
Exhibit 16: RASM growth (Q1 2007Q2 2011)
15

REVENUE PER ASM (CENTS)

14
13
12
11
10
9
8
Q1

Q2

Q3
2007

Q4

Q1

Q2

Q3

Q4

2008

Network RASM System


Value RASM System

Q1

Q2

Q3

Q4

Q1

2009

Q2

Q3

Q4

2010

Q1

Q2

2011

Network RASM Domestic


Value RASM Domestic

Source: PlaneStats.com. Mainline operations only. Excludes transport-related revenue (regionals).

Copyright 2012 Oliver Wyman 18

13. Network/Value Carrier Domestic


RASM Gap
The domestic RASM gap between network and value carriers declined from 2010 and,
during Q2 2011, amounted to only about a 6% premium for network carriers. As shown in
Exhibit 17, the RASM gap has declined nearly every year since 2007.
Exhibit 17: Comparison of Domestic RASM between network and
value carriers over time (Q2 2005Q2 2011)
16
14

0.9

REVENUE PER ASM (CENTS)

13.6

12
11.7

10

10.1

1.5

11.9

10.2

1.3

12.4

1.8

1.9
9.9

11.5

1.0

11.0

10.6

12.8

1.1

12.6

9.9

8.8

8
6
4
2

2005 Q2

2006 Q2

2007 Q2

2008 Q2

2009 Q2

2010 Q2

Value

Rev. Gap

Network

Value

Rev. Gap

Network

Value

Rev. Gap

Network

Value

Rev. Gap

Network

Value

Rev. Gap

Network

Rev. Gap

Value

Network

Value

Rev. Gap

Network

2011 Q2

Source: PlaneStats.com. Mainline operations only. Excludes transport-related revenue (regionals).

14. Changes in US Airline Revenue over Time


Exhibit 18 shows US airline revenue over the past ten years, including revenue from cargo,
regional carriers (Transport Revenue), and service fees. All US carriers are included in the
chart. Peak revenue for the decade occurred during YEQ3 2008. Revenue declined sharply
the following year, and has nearly reached the peak again in current dollars. Despite all the
public discussion of fees collected beyond the ticket price, the chart shows that they remain
a small percentage of airline revenue. A more detailed discussion of the sources and drivers
of airline revenue follows.

Copyright 2012 Oliver Wyman 19

Exhibit 18: Operating revenue, all reporting carriers, including transport revenue
(YEQ3 2001YEQ2 2011)

OPERATING REVENUE (BILLIONS)

$200
$180

Reservation Fees
Baggage Fees
Miscellaneous
Charter

$160

Cargo

$140
$120

Transport Revenue

$100
$80
$60

Passenger Revenue

$40
$20
$0
YEQ22001 YEQ22002 YEQ22003 YEQ22004 YEQ22005 YEQ22006 YEQ22007 YEQ22008 YEQ22009 YEQ22010 YEQ22011
Note: Transport revenue is primarily revenue from regional carriers.
Source: PlaneStats.com advanced query > income statement for all reporting carriers.

15. RASM Adjusted for Stage Length


Exhibit 19 shows the stage-length adjusted domestic RASM for all carriers in the study, similar
to the domestic CASM ranking in the cost section. The highest unit revenue performance, by
Continental, is 38% greater than the lowest, by Allegiant. This gap is only about half of last
years 77%, largely the result of improved revenue performance at the low end by Allegiant
and Sprit. Continental and United have the highest RASMs (and also the highest CASMs).
Frontiers results are included as reported, but as with its CASM results, are considered nonrepresentative.
As expected, the value carriers tend to have lower RASMs than the network carriers. Virgin
America has the highest RASM among the value carriers, just below American. Allegiant has
the lowest RASM, consistent with its ancillary revenue-focused business model.

Copyright 2012 Oliver Wyman 20

Exhibit 19: Domestic RASM by airlinestage-length adjusted to 1,ooo miles


(Q2 2011)
14.2

14.2

14.7

14.8

United

Frontier

Continental

13.0

13.6

Delta

Southwest

13.0

US Airways

Hawaiian

12.6

American

11.3

11.7

AirTran

10.9

11.7

JetBlue

10.7

Spirit

12

11.6

Allegiant

SLA DOMESTIC RASM (CENTS)

14

Virgin
America

16

10
8
6
4
2

Alaska

Source: PlaneStats.com advanced query > income statement for all reporting carriers. Excludes transport-related revenue (regionals).

16. Baggage and Cancellation Fees


Over the past several years, airlines have captured increasing amounts of revenue from nonticket charges such as baggage, buy-on-board meals, in-flight entertainment, reservations,
and change fees; some of which are not included in DOT-reported average airfares or
passenger RASM. Exhibit 20 focuses on the three major categories of feesbaggage,
reservation change, and miscellaneousto show the growth to date. Miscellaneous is a
broad category including food and beverages, in-flight entertainment, Wi-Fi, and other.

Copyright 2012 Oliver Wyman 21

Exhibit 20: Baggage, reservation change, and miscellaneous fees


(YEQ2 2001 YEQ2 2011)
$10
$9
$8
Misc.

SERVICE FEES (BILLIONS)

$7

+22.1%
+0.0%

$6
$5
$4

+13.2%

Reservation
Change Fees
+1.4%
+11.0%

$3
$2

Baggage
Fees

+66.9%

+8.6%

$1

+48.8%
+287.8%

$0
YE2Q2001

YE2Q2002

YE2Q2003

YE2Q2004

YE2Q2005

YE2Q2006

YE2Q2007

YE2Q2008

YE2Q2009

YE2Q2010

YE2Q2011

Source: PlaneStats.com advanced query > income statement for all reporting carriers.

Based on airline reports to DOT, these service fees generated $9.2 billion in YEQ2 2011,
with baggage fees and miscellaneous fees generating the largest shares, $3.4 billion each.
Change fees generated $2.4 billion. Baggage fees continued to grow modestly, by 8.6% from
Q2 2010 to Q2 2011, but reservation change fees reached a plateau, increasing only 1.4%
during the same period. Miscellaneous fees grew strongly, by 22.1%, as carriers searched for
new sources of revenue.
Although these fees contribute much needed revenue to the carriers, the average revenue
generated is a smaller portion of the total amount collected from each passenger than many
passenger anecdotes would suggest. The percentage of revenue collected in fares and fees
from each segment passenger is broken out for selected carriers in Exhibit 21.3 Most carriers
collected from 5-11% of passenger revenue from service fees. Spirit, which collected 29.5%
of revenue from service fees, is the exception.
These percentages are less, and in some cases substantially less, than reported by some
individual carriers in their quarterly financial reports. Allegiant, a leader in this area, reported
that third-part ancillary revenue amounted to 28.1% of its gross revenue in Q2 2011. The
important distinction between that figure and the DOT results is that the carrier reports to
the DOT only those fees directly related to the provision of air transportation. Allegiants

A segment passenger is a passenger traveling on one segment of what may be a multi-segment itinerary. The long-term average
number of segments per one-way itinerary is 1.4. Segment passengers are used here instead of O&D passengers based on the
available data at this time.

Copyright 2012 Oliver Wyman 22

strong ancillary revenue is largely the result of its success in hotel room sales. Note as well
that carrier sales of frequent flyer miles are not included in the DOT results.
Exhibit 21: Service fees by carrier (YEQ2 2011)
$250

REVENUE PER SEGMENT PASSENGER

4.9%

$200
7.4%

4.8%

10.6%

$150

$100

7.9%

8.0%

10.9%

5.0%

9.8%

29.5%

6.8%

6.4%

11.2%

$50

Reservation Res
Change
FeesFees
Ticketed Revenue
Ticketed Revenue
Change

Baggage
Fees
Baggage
Fees

CO/UA

JetBlue

American

Hawaiian

Southwest

Virgin America

Alaska

Frontier

AirTran

Delta

US Airways

Allegiant

Spirit

$0

Miscellaneous
Misc

Source: PlaneStats.com advanced query > income statement for all reporting carriers.

Outside the US, carriers service fees vary widely. The carriers with the least amount of
service fee revenue are network carriers, such as Singapore, Lufthansa, and LAN, each of
which reported 1% or less in ancillary revenue in 2010. At the other end of the spectrum,
carriers such as Ryanair, Tiger, EasyJet, and Air Asia, reported ancillary revenue percentages
approaching or exceeding the level of Spirit.

Copyright 2012 Oliver Wyman 23

Margin
17. RASM/CASM Margin
For all carriers, the RASM/CASM margin declined substantially from Q2 2010 to Q2 2011.
For network carriers, the margin declined by 87%, from 0.5 to only 0.1. For value carriers,
the results were better, but value carriers still experienced a 41% decline in margin, from
1.1 to 0.6. For both groups, the RASM increase failed to match the overall fuel-price driven
increase in CASM.
Exhibit 22 shows the RASM and CASM comparison for network versus value carriers on a
system basis for the second quarters of 2010 and 2011.
Exhibit 22: Comparison of system RASM and CASM (Q2 2010/2011)
16
13.2

14
12.2

CENTS PER ASM

12

13.0

13.3
12.4

11.5

13.2

11.9

12.7
11.4

12.1

10.3

10
8
6
4
2
0

RASM CASM RASM CASM


2010
2011
Our airline sample overall

RASM CASM RASM CASM


2010
2011

RASM CASM RASM CASM


2010
2011

Average for network carriers


(Alaska, American, Continental, Delta,
Hawaiian, Northwest, United,
US Airways)

Average for value carriers


(AirTran, Allegiant, Frontier, JetBlue,
Southwest, Spirit, Virgin America)

Labor

Fuel

Other

Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Copyright 2012 Oliver Wyman 24

18. Domestic RASM/CASM Margin


For all carriers, the domestic RASM/CASM margin declined substantially from Q2 2010
to Q2 2011. For network carriers, the domestic margin declined from 0.2 to -0.1. For
value carriers, the domestic margin declined by 42%, from 1.1 to 0.6. As with the system
RASM, the domestic RASM for both groups increased less than the fuel-price driven increase
in CASM.
Exhibit 23 shows the RASM and CASM comparison for network versus value carriers
for domestic service for the second quarters of 2010 and 2011. As with the previous
comparison, this one excludes transport-related revenue and cost.
Exhibit 23: Comparison of Domestic RASM and CASM (Q2 2010/2011)
16
13.3

14
12.2

CENTS PER ASM

12

13.2

11.8

13.6
12.6

13.7

12.8

12.4
11.5

12.2

10.4

10
8
6
4
2
0

RASM CASM RASM CASM


2010

2011

Our airline sample overall

RASM CASM RASM CASM


2010

2010

Average for network carriers


(Alaska, American, Continental, Delta,
Hawaiian, Northwest, United,
US Airways)
Labor

RASM CASM RASM CASM

2011

Fuel

2011

Average for value carriers


(AirTran, Allegiant, Frontier, JetBlue,
Southwest, Spirit, Virgin America)

Other

Source: PlaneStats.com. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Most important, despite strong cost control, US network carriers did not make a profit
on their domestic operations, as measured by a comparison of total RASM/CASM, while
value carriers did. Network carriers remained slightly profitable only because of their
international operations.

Copyright 2012 Oliver Wyman 25

19. Break-even Load Factors


The largest network carriers have load factors in the mid-80s, while the largest value
carriers have load factors in the low 80s. With break-even load factors above 80% for most
carriers, future profitability improvements will depend on yield increases, as there is little
room for additional load factor growth. Exhibit 24 shows the high break-even load factors
for most carriers and the limited opportunities for additional revenue provided by the small
percentage of unfilled seats.
Exhibit 24: Domestic Break-even Load factor versus actual load factor
(Q2 2011)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Spirit

Frontier

Alaska

Southwest Continental

Gain Load Factor


in Excess of Break-Even

Delta

JetBlue

US Airways AirTran

Loss Load Factor Less


Than Break-Even Load Factor

Virgin
America

United

Allegiant

American

Revenue Opportunity
Empty Seats Available

Note: Break-even calculation does not take into account generation of ancillary revenue, which for carriers such as Allegiant may
be substantial.
Source: PlaneStats.com for Q2 2010 and Q2 2011. Mainline operations only. Excludes transport-related revenue and cost (regionals).

Further historical perspective is provided in Exhibit 25. It shows that network carriers
achieved a load factor of 86.0% in Q2 2011 in their domestic operations, but they required
a break-even load factor of 86.8%. They were one seat short of breaking even on aircraft
averaging 160 seats. (For network carriers, the average mainline domestic aircraft has had
about the same number of seats over the past several years). Since 2001, their load factor
has increased, but their domestic operating margin has turned slightly positive only very
briefly and intermittently.

Copyright 2012 Oliver Wyman 26

Exhibit 25: Network carrier domestic load factor and Break-even load
factor (Q1 2004 Q2 2011)
100%
95%
90%
85%
80%
75%

Q2 2011
Load Factor: 86.0%
BELF: 86.8%

70%

Quarterly Load Factor

BELF

Q2 2011

Q1 2011

Q4 2010

Q3 2010

Q2 2010

Q1 2010

Q4 2009

Q3 2009

Q2 2009

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

Q3 2004

Q2 2004

Q1 2004

65%

Monthly Load Factor

Note: Break-even load factor calculated without transport (regional) revenue/expense.


Source: PlaneStats.com.

Exhibit 26 shows that value carriers achieved a domestic load factor of 83.0% in 2Q 2011,
and had a break-even load factor of 79.3%. They were five passengers ahead of breaking
even on aircraft averaging 138 seats. (For value carriers, the average mainline aircraft has
had roughly the same number of seats over the past several years). However, since 2001,
the value carriers load factor has increased, while their operating margin has not.
Exhibit 26: Value carrier domestic load factor and Break-even load factor
(Q1 2004 Q2 2011)
100%

Q2 2011
Load Factor: 83.0%
BELF: 79.3%

95%
90%
85%
80%
75%
70%

Avg. Load Factor

BELF

Q2 2011

Q2 2011

Q1 2011

Q4 2010

Q3 2010

Q2 2010

Q1 2010

Q4 2009

Q3 2009

Q2 2009

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

Q3 2004

Q2 2004

Q1 2004

65%

Monthly Load Factor

Note: Break-even load factor calculated without transport (regional) revenue/expense.


Source: PlaneStats.com.

Copyright 2012 Oliver Wyman 27

Using seat maps, Exhibit 27 compares the situation of network carriers and value carriers
operating domestically in terms of seats needed to break-even and seats still available to
be sold.4
Exhibit 27: Seats Needed to Break Even, and Still Available for Sale (Q2 2011)
Network (168 Seats)

Covers Cost
Need to Fill This Seat to B/E
Revenue Opportunity

Value (138 Seats)

A B C

D E F

10

10

11

11

12

12

13

13

14

14

15

15

16

16

17

17

18

18

19

19

20

20

21

21

22

22

23

23

Covers Cost
Profit
Revenue Opportunity

Note: Seat maps are illustrative only and do not recognize differences in individual carrier performance or revenue composition. Illustration
based on average industry segment fares, including first, business and coach fares, and assumes same load factors in different classes.
Source: PlaneStats.com.

The net effect is that more and more seats must be filled to generate a profit. Stated
differently, there are declining revenue opportunities from selling more seats. Future
operating margin gains must depend on yield increases or cost improvements.

Seat maps are illustrative only and do not recognize differences in individual carrier performance or revenue composition. Illustration
based on average industry segment fares, including first, business and coach fares, and assumes same load factors in different classes.

Copyright 2012 Oliver Wyman 28

20. Changing Capacity in the US


Domestic Market
During much of the past decade, value carriers and regional carriers grew rapidly. Even as
network carriers reduced their mainline operations, regional carriers filled in. Then in 2009,
the industry significantly reduced capacity: domestic network mainline ASMs declined by
9.2%, regional ASMs by 5.5%, and value airline ASMs by 3.9%.
Exhibit 28 shows what happened subsequently. In 2010, domestic capacity remained
essentially unchanged. In 2011, the industry reduced capacity again. Domestic mainline
ASMs declined by 5.4%, regional ASMs declined even more (by 6.7%), and the value carriers
grew by only 1.8%. In each year, value carriers have gained capacity share as they have their
reductions have been smalleror their growth largerthan the network carriers.
Exhibit 28: Change in scheduled domestic US ASMs
(January 2010 January 2012)
40

35

SEAT MILES (BILLIONS)

30

-1.2% yoy

-5.4% yoy

+1.8% yoy

+1.8% yoy

+0.1% yoy

-6.7% yoy

25

20

15

10

0
Jan

Mar

May

Jul

Sept

Nov

Jan

Mar

May

2010

Jul

2011 2011

Network

Value

Sept

Nov

Jan

2012

Regional

Source: PlaneStats.com schedule data for all carriers.

Copyright 2012 Oliver Wyman 29

21. Changing Fleet Composition in the US


Domestic Market
Another perspective on capacity in the US market is provided by the changing size and mix
of the active commercial airline fleet. Exhibit 29 shows that the number of active aircraft used
in domestic service increased by 3.0% from Q2 2010 to Q2 2011, nearly reversing the 3.5%
decrease of the previous year. Over the four years covered, the two aircraft categories with
consistent trends are large regionals, which increased every year, and turboprops, which
declined every year.
Exhibit 29: Distribution of US carriers aircraft (operated during period)
in domestic service (2008 2011)
% Change
2010-2011

5,000

4,000

4,813
248

4,693

4,529

245

1,064
396

3,000

207

4,663

3.0%

193

-6.8%

1,035

1.7%

1,028

1,018

497

500

529

5.8%

2,813

2,684

2,799

4.3%

2,000
2,983
1,000

122

111

120

107

2008Q2

2009Q2

2010Q2

2011Q2

Widebody

Narrowbody

Large RJ

Small RJ

-10.8%

Turbo

Source: PlaneStats.com advanced query > income statement for all reporting carriers.

Copyright 2012 Oliver Wyman 30

22. International Portion of US Network


Carrier Revenue
US mainline carriers have continued to look overseas for revenue opportunities, with
their domestic operations contributing less and less to their system revenue. As shown in
Exhibit 30, the share of network carrier system revenue contributed by domestic operations
dropped by 8.5 points between Q2 2001 and Q2 2010, from 73.5% to 66.0%. The trend
continued between Q2 2010 to Q2 2011, as domestic revenue dropped from 66.0% to
63.7% of total network carrier revenue. Total domestic and international revenue grew
during this period, but international revenue grew much more rapidly.
Exhibit 30: US network carrier operating revenue by geographic area
(YEQ2 2001YEQ2 2011)
100%
Pacific
Latin

80%
SHARE OF OPERATING REVENUE

Atlantic

60%

Domestic

40%
REVENUE $USBIL

20%

Pacific
Latin
Atlantic
Domestic

YEQ2 2001
$7.4
$5.5
$10.4
$64.7

YEQ2 2011
$10.4
$11.3
$18.8
$71.1

CAGR
3.4%
7.5%
6.1%
0.9%

0%
YEQ2 2001 YEQ2 2002 YEQ2 2003 YEQ2 2004 YEQ2 2005 YEQ2 2006 YEQ2 2007 YEQ2 2008 YEQ2 2009 YEQ2 2010 YEQ2 2011

Source: PlaneStats.com advanced query > income statement for all reporting carriers.

Copyright 2012 Oliver Wyman 31

Value carriers are growing internationally, with the focus so far on Latin America. Although
their share of revenue derived from domestic service remains at 95.9%, (down from 96.9%
last year), their revenue from Latin American service has grown from 1.6% in YEQ2 2008
to 4.1% in YEQ2 2011 (up from 3.1% in YEQ2 2010). This trend is likely to continue and
accelerate as Southwest, the largest US value carrier, acquires AirTrans international routes
and develops its own international capabilities.

23. Revenue Growth Drivers


The following charts identify the sources of revenue growth for value and network carriers
from Q2 2010 to Q2 2011, divided into four categories:
Load factor
Yield
Seat capacity
Other (primarily service fees)
During this period, value carriers increased revenue by $3.5 billion, while network carriers
increased revenue by $4.2 billion from their domestic operations and $6.3 billion from their
international operations.
The sources of revenue growth are different for the two groups. For value carriers, price and
seat capacity were the primary drivers, with minor contributions from increased load factor
and fee revenue. See Exhibit 31.

Copyright 2012 Oliver Wyman 32

Exhibit 31: Value carriers revenue increase


price and volume drivers (YEQ2 2010/2011)
$26.0

$24.0

MAINLINE REVENUE (BILLIONS)

$22.0

$3.5B
$20.0

$18.0

$16.0

$14.0

$12.0

$10.0
YEQ22010

Load Factor Impact

Yield Impact

More Seats

Other

YEQ22011

Source: PlaneStats.com advanced query > income statement for value carriers, domestic, mainline operations only. Excludes transport
revenue (regionals) and public service revenue.

For network carriers domestic operations, nearly all of the revenue increase is attributable to
higher yields.
Exhibit 32: Domestic mainline revenue increase
price and volume drivers (YEQ2 2010/2011)
$52.0

MAINLINE REVENUE (BILLIONS)

$50.0

$4.2B

$48.0

$46.0

$44.0

$42.0

$40.0
YEQ22010

Load Factor Impact

Yield Impact

Fewer Seats

Other

YEQ22011

Source: PlaneStats.com advanced query > income statement for value carriers, domestic, mainline operations only. Excludes transport
revenue (regionals) and public service revenue.

Copyright 2012 Oliver Wyman 33

For network carriers international operations, higher yields were the primary driver,
followed by the expansion of seat capacity, with other revenue making a minor contribution
and lower load factors slightly offsetting the increases in other areas.
Exhibit 33: International mainline revenue increase
price and volume dRIVERS (YEQ2 2010/2011)
$38.0
$36.0

$6.3B

MAINLINE REVENUE (BILLIONS)

$34.0
$32.0
$30.0
$28.0
$26.0
$24.0
$22.0
$20.0
YEQ22010

Load Factor Impact

Yield Impact

More Seats

Other

YEQ22011

Source: PlaneStats.com advanced query > income statement for network carriers, international, mainline operations only. Excludes
transport revenue (regionals) and public service revenue.

Copyright 2012 Oliver Wyman 34

International Carriers
24. Air Service Provided by Value Carriers
around the World
In Exhibit 34, we offer a comparison of the percentage of ASMs provided by different carrier
types around the world. Value carrier market shares vary by region, but the business model
is firmly established everywhere. As shown, the highest percentage of air service provided
by value carriers is in Oceania, home to Virgin Australia, Jetstar, and Tiger Australia, where
41.2% of ASMs are flown by value carriers. Mexico/Central America is second, home to
Volaris and Interjet, where 34.3% of ASMs are flown by value carriers. All of the value carriers
in that region are in Mexico. Canada (28.7%) and the US (27.9%) follow. South America
(5.4%) and the Middle East (7.3%) have the lowest percentage of service provided by
value carriers. In all regions of the world, value carriers have increased their share over the
past year.
Exhibit 34: ASMs by airline type and country origin (December 1 7, 2011)

Scheduled
Charter %

Network %

Value %

Asia

80.3%

10.4%

1.0%

Other%*
8.3%

Middle East

78.8%

7.3%

3.0%

10.9%
11.0%

Africa

76.6%

10.8%

1.6%

USA

71.7%

27.9%

0.1%

0.3%

S. America

69.3%

5.4%

0.6%

24.7%

Caribbean

69.3%

16.7%

4.7%

9.3%
10.7%

Europe

66.7%

19.7%

2.9%

Canada

65.7%

28.7%

0.6%

5.0%

Mexico/C. America

59.3%

34.3%

0.5%

5.9%

Oceania

54.8%

41.2%

0.1%

3.9%

Note: Other includes small regionally focused airlines that operate independently, as opposed to other, typically larger regionals included
within the network carrier category.
Source: PlaneStats.com advanced query > income statement for value carriers, domestic, mainline operations only. Excludes transport
revenue (regionals) and public service revenue.

Copyright 2012 Oliver Wyman 35

25. Stage-Length-Adjusted Costs for


International Carriers
In Exhibit 35, RASK (kilometers instead of miles) and CASK are provided on a stage-lengthadjusted basis for selected European, Asian, and South American carriers. The blue line
shows the average stage length for each carrier. Because of differences in time period (e.g.,
fiscal years that end on different months) and other factors, this information is not directly
comparable to that provided for US carriers. The cost comparison (expressed in US Dollars),
however, is useful in showing the relative differences in RASK/CASK between the carriers.
In all regions, the value carriers have lower unit costs than their network carrier rivals. Also,
in all regions, the lower CASK carriers produce lower RASK. Both Europe and Asia, in addition
to having typical value carriers, have successful ultra-low cost carriers in Ryanair and Air Asia,
which have CASKs that are a step lower than even the value carriers in those regions.
Among the network carriers, Singapore and Cathay stand out with their much higher RASK
and CASK, reflecting the premium nature of the service.
Exhibit 35: RASK/CASK for international carriers stage-length adjusted
to 1,609 km (1,000 miles)
20

6,000
5,000

16
14

4,000

12
10

3,000

8
2,000

6
4

1,000

STAGE LENGTH (KILOMETERS)

RASK/CASK (US CENTS)

18

2
0

RASK

CASK

Air Canada

Westjet

Singapore

Cathay Pacific

Malaysian Airline

Qantas

Virgin Blue

AirAsia

Air France

Lufthansa

British Airways

Airberlin

EasyJet

Ryanair

LAN Chile

Copa

TAM Linhas Aereas

Gol Transportes Aereos

AVIANCA

Stage Length

Note: Based on most recent public financial statements as of December 2011


Source: PlaneStats.com advanced query > income statement for value carriers, domestic, mainline operations only. Excludes transport
revenue (regionals) and public service revenue.

Copyright 2012 Oliver Wyman 36

Conclusion
As 2011 wore on, profit predictions for the airline industry steadily weakenedthe result
of mounting fuel prices and uncertain demand. Airline executives, looking back at their
success in 2010, concluded that capacity discipline, along with tight cost control, remained
the best strategy. We can expect to see more of the same in 2012 and beyond.
Throughout the airline industry, some struggles are constants: high fuel prices, uncertain
demand in mature economies, and intense competition between value and network carriers,
in both domestic and international markets. In all parts of the world, value carriers are
gaining market share. For the recently consolidated carriers, the process of rationalizing
their multi-hub systems continues. And in the US market, profitability remains an elusive
goal for the network carriers that are shrinking their domestic systems and shifting their
focus to profitable international operations. As 2012 evolves, well keep a close eye on how
airlines respond to these challenges.

Copyright 2012 Oliver Wyman 37

About Oliver Wyman


With offices in 50+ cities across 25 countries, Oliver Wyman is a leading global management consulting firm that combines deep
industry knowledge with specialized expertise in strategy, operations, risk management, organizational transformation, and leadership
development. The firms 3,000 professionals help clients optimize their businesses, improve their operations and risk profile, and
accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman is part of Marsh & McLennan
Companies [NYSE: MMC]. For more information, visit www.oliverwyman.com

Oliver Wymans global Aviation, Aerospace & Defense practice helps passenger and cargo carriers, OEM and parts manufacturers,
aerospace/defense companies, airports, and MRO and other service providers develop value growth strategies, improve operations, and
maximize organizational effectiveness. Our deep industry expertise and our specialized capabilities make us a leader in serving the needs
of the industry. Also, Oliver Wyman offers a powerful suite of industry data and analytical tools to drive key business insights through
www.planestats.com.
For more information on this report, please contact:

Bob Hazel
+1.703.773.3105
bob.hazel@oliverwyman.com
Tom Stalnaker
+1.703.773.3103
tom.stalnaker@oliverwyman.com
Aaron Taylor
+1.631.745.6875
aaron.taylor@oliverwyman.com
Peter Otradovec and Jorge Davo also contributed to this report preparation.

www.oliverwyman.com

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