Internal Correspondence

Date: July 07th 2014.

From: Mr. Rajesh Kabu

To: All India Field Staff /Pharma Div

Ref: MPL/MKT/3244/2014-15

Reg: Opportunity to earn extra (July to October 2014)

The IMS ORG of May 2014 is quite encouraging as Macleods continues to
remain largest growing company in IPM with a growth of nearly 29%. Market
has grown up by 12.60%. We have regained 8th Rank putting behind GSK
once again. Our current trend of growth dares us to speculate that attaining
no. 7th rank is not far of now.
July to September are the peak months for the industry and for us too. These
are the months when we can re draw our achievements by augmenting our
strengths and look beyond targets. To motivate you further and to break the
shackles of the targets we are herewith announcing a lucrative way of
increasing your incentive earning potential. The table below (for Example)
will indicate you the same.
:- Example
PHARMA DIVISION
STRENGTH

981

TARGETED PRPM JUL-OCT14

5.35 LACS

% ACH
ACHIEVEMENT
CURRENT INCENTIVE %
CURRENT INC. VALUE
ADDED INCENTIVE % on higher achievement
REVISED VALUE POTENTIAL

90%
4.82
1.50
7223
1.50
7223

95%
5.08
1.75
8894
1.75
8894

100%
5.35
2.00
10700
2.00
10700

105%
5.62
2.25
12639
2.50
14044

You need to relook on the above table again and again and understand how
you will be benefitted by increasing your percentage of achievement. To
facilitate your understanding and keeping a look on the table again, you will
understand on a monthly achievement of 100% and in this case a person of
PRPM of 5.35 lacs, the earning would be Rs.10700/- which is as per the
existing incentive policy. In case you venture it out to 105% the same
incentive earning jumps to Rs.14044/- and in case you go 110% achievement
your monthly incentive becomes Rs.17655/- you will look at the table once
again and see that for a months achievement from variability from 90% to
110% your incentive earning can fluctuate from Rs.7223/- to Rs.17655/- or in
other words your monthly incentive earning can fluctuate from 1.50% to 3%.
Also understand in this case on an increased sale of Rs.53500/-than his targets
the extra incentive percentage earned will be 13%. It is for you to decide what
you want to earn from your monthly achievements.

110%
5.89
2.25
13241
3.00
17655

This special incentive earning offer will be applicable on monthly incentives

for the peak period of July to October 2014. All other terms and conditions
will remain to be same.
Isnt this time to aim higher? Understand its often seen that limitations are
within us and not in the market which offers unlimited potential. In your
Division only we have a PRPM that varies from 2 lacs to 14 lacs or more while
the Div is at approximate targeted National PRPM 5.35 lacs for Jul-Oct14. The
vast variability is perhaps what people choose themselves ought to be.
Somebody has rightly said that there is no future in any job, the future lies in
the man who holds the job. The market practically remains same for
everybody. Are we prepared to stretch and walk that extra mile is what
makes the difference.
Should this special offer interest you, then plan now and see how you over
shoot your targets and come out winner in this forth coming high season time
and give a new dimension to your earnings.
Wishing you a bumper Sales and bumper Incentive earning.

Regards

Rajesh Kabu
President Sales and Marketing