Assessment

Programme
Unit Title:
Health promotion
Assignment
Student Name
Brief

BTEC HND Healthcare and Social Care

Level: QCF 5
Student ID

Date Issued:
22 September
2014

Submission Dates
Part 1: Power point
presentation (Formative):
3/11/2014

Part 2: Essay Final & poster

submission (Summative):
20 /12/2014
Unit leader:
Internal Verifier:
Franklin Onukwugha
HSC TEAM
Rules and regulations:
Plagiarism is presenting somebody elses work as your own. It includes: copying
information directly from the Web or books without referencing the material; submitting
joint coursework as an individual effort; copying another students coursework; stealing
coursework from another student and submitting it as your own work. Suspected plagiarism
will be investigated and if found to have occurred will be dealt with according to the
procedures set down by the College. Please see your student handbook for further details of
what is / isnt plagiarism.
Coursework Regulations
1
2
3
4

You are required to submit your coursework on-line through online e-learning system
http://stponline.org.uk. Detailed information about this is available in the student
handbook submission
Details of submission procedures and penalty fees can be obtained from Academic
Administration or the general student handbook.
Late coursework will be accepted by Academic Admin Office and marked according
to the guidelines given in your Student Handbook for this year.
If you need an extension (even for one day) for a valid reason, you must request one,
using a coursework extension request form available from the Academic Admin
Office. Do not ask the lecturers responsible for the course - they are not
authorised to award an extension. The completed form must be accompanied by
evidence such as a medical certificate in the event of you being sick.
General guidelines for submission of coursework:
a All work must be word-processed and must be of good standard.
b Document margins shall not be more than 2.5cm or less than 1.5cm
c Font size in the range of 11 to 14 points distributed to including headings and
body text. Preferred typeface to be of a common standard such as Arial or Times
New Roman for the main text.

Health promotion assignment brief for September 2014

Assessment

d
e
f

Any computer files generated such as program code (software), graphic files that
form part of the course work must be submitted either online with the
documentation.
The copy of the course work submitted may not be returned to you after marking
and you are advised to have your personal copy for your reference.
All work completed, including any software constructed may not be used for any
purpose other than the purpose of intended study without prior written permission
from St Patricks International College.

Assessment Criteria
Outcomes

LO 1.
Understand
the
socioeconom
ic influences
on health

Assessment requirements
To achieve each outcome a learner must demonstrate the ability to:
1.1 Explain the effects of socioeconomic influences on health.
1.2 Assess the relevance of government sources in reporting on inequalities
in health.
1.3 Discuss reasons for barriers to accessing Healthcare

LO2
Understand
models of
health
promotion

2.1 Analyse the links between government strategies and models of health
promotion
2.2 Explain the role of professionals in meeting government targets for
health promotion
2.3 Discuss the role of routines in promoting healthy living

LO 3.
Understand
factors
which
influence
health
promotion

3.1 Explain how health beliefs relate to theories of health behaviour.

LO4.Be able
to plan a
health
promotion
campaign

4.1 Plan a health promotion campaign to meet specific objectives

3.2 Discuss the possible effects of potential conflicts with local industry on
health promotion
3.3 Explain the importance of providing relevant health related information
to the public

4.2 Explain how the health promotion campaign supports health promotion
strategies

Merit descriptors

Indicative characteristics

Health promotion assignment brief for September 2014

Contextualised Indicative characteristics

Assessment

Identify and
apply
strategies to
find
appropriate
M1 solutions

Select/design
and apply
M2 appropriate
methods/
techniques

Present and
communicate
M3
appropriate
findings

Effective judgments have

been made

M1 can be achieved when a learner has

made effective judgment in assessing the
relevance of government sources i.e.
statistics in reporting inequalities in
Health. LO1.2

M1 can be achieved when a learner has

explained the importance of providing
relevant health related information to the
public and justifying the same with
evidence. LO 3.3

A range of sources of
information has been
used

M2 can be achieved where a range of

sources of information have been used
throughout the essay. It needs to be
supported with relevant in-text citation
following the Harvard referencing system

Appropriate structure
and approach has been
used

M3 can be achieved when a learner has

used appropriate structure and approach
has been used throughout the essay

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Assessment

Distinction
Descriptors

Indicative characteristics

D1

Use critical
reflection to
evaluate own
work and
justify valid
conclusions

D2

Take
responsibility
for managing
and organising
activities

D3

Demonstrate
convergent/
lateral/creative
thinking

Conclusions have been

arrived at through
synthesis of ideas and
have been justified

Contextualised Indicative characteristics

D1 can be achieved when learner has

arrived at a conclusion after comparing
and contrasting different models of Health
promotion through synthesis of
information and have arrived at a
justifiable conclusion linking them to
government strategies. LO2.1

D1 can be achieved when the learner has

assessed the relevance of government
sources in reporting on inequalities in
health and have concluded how these
information can be used by the
government to develop future strategies.
LO1.2

D2 can be achieved when a learner has

effectively planned, managed, and
organised a health promotion campaign to
meet specific objectives. In addition, has
produced a health promotion campaign
poster to support the campaign. LO3.3 &
LO4.1

D3 can be achieve when learner has

applied innovative and creative thought
when explaining how health beliefs relate
to theories of health behaviour. LO3.1

Substantial activities,
projects or
investigations have been
planned, managed and
organised
Innovation and creative
thought have been
applied

INSTRUCTIONS
Read the following carefully and proceed to do the tasks in your assessment. The instructions
below apply to all parts of the assignment.
1. You must have read extensively, using diverse sources of information.
2. For each source of information you use in doing this assignment, ensure that you give the
source of your information by giving a reference in the text of your assignment, followed by a

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Assessment

list of the references you use at the very end of the body of your text. You should use the
appropriate referencing system-Harvard referencing system.
3. You should cover all the topics in the assessment requirements below, When doing your
presentation, poster and writing your answers.
Background Information for Learning Outcome 1.
The aim of this assignment is to provide learners with the knowledge and understanding of
pertinent issues and factors, which prevent some individuals from accessing health support.
You will investigate a range of influences on health and reasons for the varied success of
health promotion campaigns and strategies. Moreover, this assignment also requires you to
develop your understanding to the role of national and regional strategies and professionals.
You will need to develop your understanding around the theories of Health Behaviour, models
used in Health Promotion, and government strategies to improve the health of individuals in
society. You will have to develop your knowledge and understanding around potential
conflicts between local industry, and health promotion campaigns are for example, antismoking campaigns and parents employed within the tobacco industry. Your competency
level will be assessed on planning a Health Promotion Campaign for a target audience of
yours.
On completion of this unit and assignment, you will have a clear understanding of:
1. Understand the socio-economic influences on health (Learning outcome 1)
2.

Understand models of health promotion (Learning outcome 2)

3.

Understand factors which influence health promotion (Learning outcome 3)

4.

Be able to plan a health promotion campaign (Learning outcome 4)

Group work (Formative Assessment)

This group work requires you to gather baseline information about your local community in
order to identify needs, socio-economic factors influencing health, inequalities, barriers to
accessing health etc. Community profiling is the art of collecting such baseline information
about a community or place of interest. In completing this task, you are required to work as a
team. At the end of this task, each group must produce their work in PowerPoint of not more

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Assessment

than 12 slides. A time slot of 15 minutes will be allocated to each group for a short audiovisual presentation covering learning outcomes in LO1 (1.1, 1.2 & 1.3).
Note 1: This is a group activity, each student must participate actively in completing the
PowerPoint presentation. From your group, you will be allocated a task for which you must
complete as part of own contribution towards the presentation. As an individual, you must
produce not more than 2 slides covering the given assessment criteria, and this must be
handed over to the group leader for final presentation. You will be required to present your
own slides and each member of the group will submit the group PowerPoint (12 slides)
individually.
Task 1- Essay
You need to write an essay of approximately 1000 words covering entire LO1 (1.1, 1.2 &
1.3). (Opportunity to achieve M1 & D1). The essay needs to be based on baseline information
that you have gathered about your local community in order to identify needs, socioeconomic factors influencing health, inequalities, and barriers to accessing health as discussed
above.
PART 1: DELIVERABLES
Learning
Outcomes

LO 1. Understand
the socioeconomic
influences on
health

Assessment requirements
To achieve each outcome a learner must demonstrate the ability to:
1.1 Explain the effects of socioeconomic influences on health.
1.2 Assess the relevance of government sources in reporting on inequalities in health.
1.3 Discuss reasons for barriers to accessing Healthcare

Task 2- Essay
Background Information
Having been recently employed by a G.P practice in the role of a smoking cessation officer. You task is
to reduce the number of patients registered at the practice who smoke. Using knowledge from the lectures
and your reading say why this is an important target for the practice and which model would you use to
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Assessment

help smokers quit. Explain what your role would be in this intervention relating to theory and discuss how
you could help the patients to become long term non-smokers (LO2.1, 2.2, 2.3) (M1, M3, & D1). Your
essay should not be more than 1,200 words long.
DELIVERABLES
Learning Outcomes
LO2 Understand
models of health
promotion

Assessment requirements
To achieve each outcome a learner must demonstrate the ability to:
2.1 Analyse the links between government strategies and models of health
promotion
2.2 Explain the role of professionals in meeting government targets for health
promotion
2.3 Discuss the role of routines in promoting healthy living

Task 3 Essay
From the following health promotion topics, breastfeeding, tackling Obesity, stopping smoking,
increasing regular exercise etc. write an essay covering any subject of your interest. Secondly, produce a
health promotion campaign poster, which is appropriate for your target audience, partly covering LO 3.3
and 4.1 (opportunity to meet D2). Your report should not be more than 1,300 words covering the points in
LOs 3.1, 3.2, 3.3, 4.1 and 4.2 relating to your health promotion topic. You must cover the learning
outcomes 3 and 4 in this section. (Opportunity to achieve M2, and D3)
DELIVERABLES
LO 3. Understand
factors which
influence health
promotion
LO 4. Be able to
plan a health
promotion
campaign

3.1 Explain how health beliefs relate to theories of health behavior.

3.2 Discuss the possible effects of potential conflicts with local industry on
health promotion
3.3 Explain the importance of providing relevant health related information to the
public
4.1 Plan a health promotion campaign to meet specific objectives
4.2 Explain how the health promotion campaign supports health promotion
strategies

NOTE: The total word count for your written piece of work covering LO1, LO2s; LO3s
and LO4s is approximately 3500.

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Assessment

Task1, 2 & 3 are to be submitted together as one piece of written coursework through
turnitin checking against plagiarism. Your poster should be included in your appendix.

Health promotion assignment brief for September 2014