DRIED RED ROSE PATELS TO

ROMANA

SUBMITTED BY :

HASAN KHURSHEED

MBPE 13206

SHAHID BHATTI

MBPE 13209

UMAIR JALIL

MBPE 13223

HAFIZ MUHAMMAD YOUSAF

MBPE 13230

NAVEED ANJUM

MBPE 13237

SUBMITTED TO :
PROF. NADEEM IQBAL

DATE : 2ND FEB,2015

DRIEDRED ROSE PATELS TO

ROMANA
EXECUTIVE SUMMERY
About Red Rose Petals
Dried Red Rose Petals Common NameDried Red Rose Petals
Botanical Name

: Rosa GallicaOfficinalis

Family

:Rosaceae

Part-Used

:Flower petals

Other Names

:Red Rose Flowers, Buds & Petals

Red Rose Petals

Zamzama Corporation is one of the leading suppliers and exporters of Dried Red Rose Flowers
Petals and Buds Exporter. Pakistan is rich in medicinal and aromatic plants which are used as
natural health care products in Traditional Systems of medicine prevalent in Pakistan. Medicinal
Plants are growing bundle in the wild in Hazara, Malakand, Kurrum Agency, Murree Hills, Azad
Kashmir, Northern Areas, Sindh and Baluchistan, or are cultivated on farmlands in the Punjab,
Sindh, NWFP, Baluchistan and Azad Kashmir. As some words instaneously suggest beauty
because they are associated with things that afford pleasure and delight, the word "Rose" is one
of them. Medicinal Flowers of Pakistan are among the loveliest creation of the Nature and
among them Rose is the Queen. Red Rose is an erect shrub cultivated in gardens as well as in the
cities of Pakistan usually raised from cutting. Flowering season is January - July. The flowers

appear in clusters of five or ten. The flowers colour is ruby-red due to which it is commonly
known as "Gul-e-Surkh"
Pure Dry Red Rose Petals and Dry Red Rose whole (Petals with Calyx) are available
Precautions:- All drugs should be used only after the prescription of doctor.

Vision
Our one of the primary goal is to introduce Pakistani Flowers to the world and to get
well-deserved place in the world flower business. Our company always aims to
move forward to the bright future with its expert team.

Mission
Since its establishment, our company gives priority to customer satisfaction and
quality with social responsibility. It expands its product ranges with innovation and
investments every year. Based on this concept gives us an opportunity to become
one of the sector's leader

Situation Analysis

Our main production: Red Rose Petals

Region

Country : Romania

The Export: $ 68 million in 2010

The target of export: $250 million in 2023

Competitors: Our mainly competitors are Ecuador and colombia, because

of the their labor costs

: Turkish

Company profile

Zamzama Corporation has successful history of decades in manufacturing and

trading of rice herbal and flower products for nationally and internationally.
Zamzama Corporation is professionally managed organization that specialized in
providing comprehensive range of Basmati &Non Basmati Rice. Zamzama
Corporation is a recognized and trusted name and t it has the privilege of a big
working team, as the rice business needs personal presence and care at every
stage of rice business, from procurement of rice paddy to storage, milling, grading,
packing and shipment of fully processed rice. Basmati Rice Zamzama Corporation is
the top ranked Basmati Rice manufacturers in Pakistan and supplier of ethnic foods.
Zamzama Corporation specializes in the supply of pure white Basmati rice from the
Punjab valley, carrying a peculiar basmati rice aroma and the taste, as the irrigation
water comes from mountains of Himalaya valleys after the melting of snow.
Zamzama corporation exports all basmati rice varieties from Pakistan like 1121
Basmati Rice, Super Kernel Basmati Rice, Super Basmati Rice, PK 385 Basmati Rice
and Non-Basmati Rice, white rice, Brown Rice and Parboiled Rice Spices, Herbs and
Ethnic Grocery products Zamzama Corporation deals the best quality products and
our team is committed for the assurance of quality. AFFILIATIONS We are members
of
Rice Exporters Association of Pakistan (REAP)
Karachi
Chamber
of
Commerce and Industries Pakistan (KCCI)
Karachi Wholesale Grocers Association
of Pakistan (KWGA)
FDA Basmati Rice, Super Kernel Basmati Rice, 1121 Rice,
Pk 385 Basmati Rice, D 98 Rice, Short Grain Basmati Rice, Non Basmati Rice, Pk 386
Long Grain Rice, Irri 9 Long Grain Rice, Irri 6 Long Grain Rice, KS 282 Rice, 100%
Broken Rice, Rice Flour, Anise Seeds, Bishop Weed Seed (Ajwain), Black Mustard
Seed (Rai), Cumin Seed (Zeera), Castor Seed (Arandi), Coriander Powder, Curry
leaves, Caraway Seeds, Dried Pomegranate, Dill Seeds, Fennel Seed, Fenugreek
Seeds, Kalonji ( Nigella Seed ), Poppy Seed (KhusKhus), Red Chili Sesame Seed,
Spiked Millet (Bajra), Turmeric (Haldi), Coriander Seed, Alkanet Roots, Costus Root,

Cassia Fistula, Colchicum Seeds, Dried Red Rose, Dried Jasmine, Dried Peppermint,
Ephedra Herb, Hermal Seeds, Henna, Liquorice Roots, Neem Sticks, Miswak,
Picrorhiza Root, Rhubarb Roots, Seena Leaves, Valerian Roots, Juniper Berries,
Zizphus Berries, Agarbatti, Black Currant (Munakka), Broken wheat, Dried Apricot
(Khoobani), Amchur (Mango), Dry Dates, Dry Green Raisins (Kishmish), Gram Flour
(Besan), Pistachio Kernel, Pine Nuts (Chilgoza), Rock Salt, Semolina (Sooji),
Vermicelli, Walnuts (Akhrot), Wheat Flour

Research Design
Agriculture in Turkey
Turkey is a country that is optimally situated for ornamental plant production. It
has many advantages for a prospering horticultural sector, like having a
favorable climate for production of cut flowers, geographical proximity to the
main markets, production in modern greenhouses and cheap and skilled labor.

Why
we do
not
choose Russian market ?

Logistics can be problem because of the russian weather conditions ,

It is very cold , it can be reach -30.
Hard transition to the customs
Area is too big
It can be problem for transport
The roads can be close

Romanian Market

Logistics is available for romania low cost transport

Romania is conscious country in flower culture.
cultural accord
easy transition to the customs
consumption is higher

Communist Romania
During the Soviet occupation of Romania, the Communist-dominated government
called new elections, which were won with 80% of the vote.They thus rapidly
established themselves as the dominant political force.

Global Marketing Environment

Demographic
Population : 19 million
Age Structure: 18-65 years
Gender of population%60 male %40 women
Urban population: 80% of total population

Language: Romanian

Economic
GDP (PPP) 2011 estimate
-Total

$267.151 billion

-Per capita $12,476

Politics

Foreign Trade Policy:

EU norms and rules

international agreements

Common Customs Tarif

Turkey and Romania have Commercial Relations

The agreements and rules between Turkey and Romania.

Legal

Memberships and Agreements

Market Access and Investment Legislation

The Incentives of Investment and Export

The Existing Agreements and Protocols

Social
.Cultural and historical relative beetween flowers
People has great relationship with flowers

Natural
A high percentage
(47% of the land area) of the country is covered with natural and semi-natural
ecosystems.

Technological

Cold storage is important for save flowers freshness

Transport

During the 1990s and 2000s , the development of Romanian science was
hampered by several factors, including corruption, low funding and a
considerable brain drain

Marketing Mission Statement

Polycentric & Etnocentric Mix
Polycentric:
Local needs
Sales team from the country's citizens
Localization and adaptation strategy
Ethnocentric: Flower cultural value

Global Marketing Strategy

PRODUCT
-red carnation
-Our mainly aim, flower for every age, every income also every segment

PLACE
-Firstly Bucherest
-Direct investment
-Rent cold storages diferent place

PRICE
-minimum price
-low profit margin
-mass production
-averege price
10 cent- 15 cent

PROMOTION
-instill in people the love of flowers
-love of nature
-Attend to Fairs

SWOT Analysis

-Competition and lack of transparence

-Lack of collaboration and initiative at
European level
-customs duty

Market Entry Strategy

Direct Investment

Buchurest-pitesti-costanta

Competitive Strategies

Niche Competitive Advantage

Marketing Research
Loyalty

Global Positioning Strategy

We are internatioanal company.
-High quality and fresh carnation for consumer from producer via minimum price.

Global Segmentation Strategy

Target Audience
Demographics

ncome:

Every income

Age:

18+

Educated: Low high educated

Gender:

Woman-man

Price
Market penetration
see how the land lies

Global Pricing
-Standardization Minimal Adaptation
-Price is cent
-Minumum profit

Place & Distribution

Rent cold storages
Rent a place in big flower hall
To enter the public market
Agreement with transport company

Public & cultural Relations

Public holidays

January 1 and 2: New Year

Monday following Orthodox Easter:
March, April or early May (date varies)
May 1: Labor Day
December 1: National Day
December 25-26: Christmas
International Women's Day march 8

Exporter Unions

We can take lots of information about countries and statistics.

For information on incentives

Promotion
Ornamental Plants Promotion Group

Ornamental Plants Promotion Group is at FLORPLANT Expo

Many representatives from national and international landscaping sectors will
participate in the exhibit which is going to be organized this year for the first time