L AU R A R .

G O D D AR D
Somerville, New Jersey 08876
Home: 908-429-9383 Cell: 908-410-4575 Laura@LRGAssociates.com

MARKETING DIRECTOR
Marketing Strategy ~ Brand Development ~ Direct Marketing ~ Marketing Communications
Results-driven marketing strategist skilled at building and executing targeted marketing initiatives to generate leads,
achieve sales objectives and grow bottom-line profits. Proven expertise with B2C and B2B companies at various growth
stages. Effectively utilizes database management tools to create and execute robust marketing initiatives.

Strategic Planning and Brand Development

Lead Generation and Marketing Analytics (ROI)
Direct, eMail, and Trade Show Marketing
Video, Radio, and Print Marketing
Multi-Media Campaigns
Marketing Communications
Public Relations and Press Release Writing

Website Development and Content Creation

CRM System Utilization
Budget Creation and Financial Management
Team Management and Development
Healthcare Services, Education,
Telecommunications Marketing

HEARINGLife, Division of William DeMant Holding SOMERSET, NJ

2012 2014

Patient-focused hearing aid retailer with more than 200 clinics nationwide. Managed budgets of $7-8M.
Director of Marketing
6 Direct Reports
Led direct marketing initiatives, including event management, database marketing, direct mail, email, newspaper, print
advertising, and social media campaigns.
-

Scheduled and managed 200 events per month that account for 43% of corporate revenue.
Wrote advertorials, ad copy, articles and video scripts.
Created and launched a customer loyalty program that increased average selling price by 3.2%
Produced and directed hearing healthcare videos; implemented a YouTube channel
Managed web initiatives and content creation
Managed vendor relationships, $8MM marketing budgets, and KPI/ROI reporting.

LRG ASSOCIATES SOMERVILLE NJ

2008 - 2012

Marketing consultancy focused on for-profit education, healthcare services, and non-profit industries.
Lead Marketing Consultant
Provided direction, oversight, and tactical execution of marketing plans to strengthen brand presence and generated leads
through effective website design, content development, and marketing collateral creation.

University of Medicine and Health Sciences, St. Kitts (2008-2012)

- Partnered with COO to launch a new Caribbean medical school and grew attendance from 22 students in
the inaugural class to over 300 students enrolled in 2011.

Internet Healthcare Records Start-Up Firm (2009)

- Created a business plan and marketing strategy, performed market research, to support entrepreneurial
CEOs efforts to seek venture capital funding for a healthcare portal.

Association of Interior Design Professionals (2009-2012)

- Increased membership by 27% after creating and launching a chapter website and conducting Constant
Contact email campaigns.

Rsum of Laura R. Goddard

908-429-9383

Laura@LRGAssociates.com

ROSS UNIVERSITY, Division of DeVry Inc. North Brunswick, NJ

2005 - 2007

Leading medical and veterinary for-profit Caribbean universities with revenues exceeding $100M. Managed budgets of
$$2.5-3M
Director of Marketing
3 Direct Reports
Formulated, executed, and managed all branding initiatives designed to drive revenue through increased student
enrollments.
-

Increased medical school applications 75% and veterinary school applications 22% by delivering brand
awareness campaigns that included web initiatives, print ads, video presentations, radio campaigns, trade
publication articles, and trade show marketing.
Grew website visits by 68% in the first 6 month of implementation by employing SEO technique, paid search, and
content adjustments.
Spearheaded initiatives to expand brand recognition and market share through email campaigns and public
relations activities, press releases, e-newsletters and alumni articles.

AT&T BUSINESS SERVICES, DIVISION OF AT&T CORP. BEDMINSTER, NJ

2005-2007
1988-2003
$25B business services division of AT&T Corp. that provided global sales and support services to businesses.
General Manager, eSales and Service, Bridgewater, NJ
(2002 2003)
5 Direct Reports
Directed cross-organizational teams that devised and delivered the AT&T BusinessDirect customer portal designed to
streamline customer service processes. Managed budgets of $2-3M.
-

Conceived and implemented marketing initiatives including a web-based video tour, email, and viral marketing
campaigns.
Converted more than 40,000 customers to new self-help portal that increased web-based sales of two service
plans by 8% and reduced customer service costs by 12%.
Pioneered a virtual customer service agent that saved $1.2M for the organization.
Designed and deployed a web-based customer-centric knowledge database that generated $300K savings.

District Manager, eAT&T Web Management, Bridgewater, NJ

(2000 2001)
6 Direct Reports and 14 Contractors
Formulated, designed and implemented content management strategies that disseminated corporate content. Managed
budgets of $2-3M.

Delivered new content management technology while conserving existing production and customer service levels.

ADDITIONAL WORK EXPERIENCE

- Product Manager, AT&T, Bridgewater, NJ
- Data Networking Sales Representative, AT&T, Rochester, NY
- Account Representative, Tymnet Inc., Rochester, NY
- Reading Specialist, Gates Chili School District, Rochester, NY
EDUCATION
Completed courses, Masters of Business Administration, Rochester Institute of Technology, Rochester, NY
Masters in Science, Reading Education, Nazareth College, Rochester, NY
Bachelor of Arts, Psychology and Education, American University, Washington, DC
AFFILIATIONS

New Jersey chapter, Marketing Executive Networking Group (MENG)