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Holography is a technique which allows the recording and playback of true threedimensional objects.

The produced image is called a hologram. The playback

provides an image in light that can be viewed in different angles and is an exact
copy of the original 3D object

Characteristics of a hologram.
Holograms have unique characteristics:
1)

On the same holographic (photographic) film one can record much more

independent scenes, images of 3D objects, on the not yet developed film. It depends
on the angle under which the reference beam hits the film and creates the
interference pattern with the object beam. All these different scenes can be called
up, by aiming a laser beam on the photographic film, under the same angle as the
reference beam that was being used.
2)

When you create a cylindrical hologram, you can see the original 3D object in

a 360 degree view.


3)

You can copy the Master hologram with the reference beam reflecting from

the Master on a new photographic film and the result will be a positive image,
exactly the same as the image produced by the original Master.
4)

When a light wave hits the Master holographic film, it acts as a (diffractive)

filter, allowing some light to pass through and pick up the imprint in the medium.
However, unlike a photographic image, it is the interaction of the new light wave
with the recorded interference pattern that is seen as a 3D image. It is 3D because
the new light wave becomes modified by the wave-interference pattern recorded in
the emulsion and appears thereby as the ORIGINAL light wave emitted by the object
itself.
5)

When the light wave hits the Master holographic medium and reflects from

this film, this will contain the information originally recorded, multiplied by the
intensity of the new light beam. This will be seen by the observing eye as a VIRTUAL
image reconstructed in space and as a focused REAL image appearing either inside
the witnessing eye or out in space just in front of it. A virtual image is the kind of
image that you see when you look at yourself in the mirror, and the image appears
to be behind the glass, while a real image is what you see when the image can be
projected for instance on a screen, because the rays converge to focus the image.

6)

Each piece of the hologram contains the interference pattern produced by

adding the reference wave to the object (information) wave. Each point on the
object wave acts as a tiny sender of spherically distributed information waves, and
these waves hit all points on the surface of the recording medium together with the
reference wave. This means that every tiny piece of the recording medium contains
information from all points on the surface of the 3D object. This is where the idea of
the part contains the whole comes from. However as the hologram size reduces,
when you break it up in pieces, the result will be that the tiny pieces will show a loss
of image perspective, resolution and brightness.
To understand the process of the making of a hologram, the term INTERFERENCE is
very important and in the case of the holography we talk about the interference of
light waves. What it basically means is the addition (superposition) of two or more
waves which results in a new wave pattern. Although interference is a characteristic
behavior of light, it is not solely an optical phenomenon. Interference also occurs
between sound waves, as well as waves induced in a standing pool of water. A very
nice and easy interference experiment can be performed, using a swimming pool
and two stones. First let the water become very still, than simultaneously let two
persons throw the stones into the water from opposite sides of the pool. Just as with
light waves, the two stones will produce a series of waves in the water going in all
directions. The waves that were formed in the area between the spaces where the
stones entered the water will eventually collide. Where they collide in step, they will
constructively add together to make a bigger wave and where they collide out of
step they will destructively cancel each other out. The resulting wave pattern is
called an INTERFERENCE PATTERN. Holography is entirely dependent on the
interference of light to create its three-dimensional effects. In transmission
holograms, both a reference and an object beam (reflecting from the 3D object) are
reflected on a holographic film from the same sides. These beams interfere to
produce light and dark interference wave field areas (See figure 3 and figure 4) and
this interference pattern contains ALL the information of the original 3D object. The
aim in holography is to record the complete wave field on the recording holographic
film. This includes both amplitude and phase information

What's Holography Master Origination?


In the commerical world, there are generally, three types of holograms, film
holograms ,photopolymer and embossed holograms. Embossed holograms are most
common hologram products and can be easily mass produced by embossing. They
are widely used for security, labels, packaging, and display purposes. To produce

embossed holograms, we have to make holography nickel master origination first.


Holography master origination is one piece of nickel shim which made in a laboratory
by master shooting system(2D/3D or Dot-matrix) using laser light , advanced optics,
and photosensitive glass. Holographer records holography image created by master
shooting system onto photosensitive glass and coat the glass with silver layer for
electronic forming. This is process to make a master origiantion. After eletronic
forming, we'll get one piece of holography nickel shim which records holography
images and other information(for example, E-beam or Mole hidden text) in 2D/3D or
Dot-master effect. This is called master origination. Then we can duplicate lots nickel
copy shims from this origination by electronic froming.

Custom Design Hologram Master One-time Setup Cost and Single Max Image
Unit We Can Make.
A custom holography master cost is one-time setup cost. For next time continous
order, the master cost won't be charged again. Our master price is very competitive
because some materials and equipment needed to create a holography is developed
by ourselve and we save some time-consuming and complex process by our high
technology to produce high quality masters. Usually, our master costs1/8 to 1/10 of
master made in USA.
The majority of holograms sticker is in smaller size which is smaller than
70mm*70mm, which has most shininess and highest quality rainbow effect without
noise wrinkle image. Depending on artwork, we also can work with larger pieces, we
can make single holograms image without recombination maxinum 150mm*150mm.

What's Holography Master Origination We Can Make?


All kinds of the holographic masters can be developed with our powerful holographic
mastering system and recombination system. These masters are designed for both
narrow web machine and soft wide web machine to produce embossed hologram
stickers and holographic packaging materials.
The standard image sizes for the masters are 6" x 6", 12" x 12", 19" x 26", 36"x 40"
and 36" x60". The larger image size masters can be achieved for the special
requirement of the customer. Master in size of 6" x 6" is used to produce holography
sticker mostly.
We offer an sophisticated range of holographic
techniques to meet all levels of security and all your
products promotional needs.
2D/3D--------2D/3D holography master origination just

has one layer hologram image,. It doesn't have any other layers other than on
surface. 2D hologram has several color hologram image or text on surface, without
"virtual depth", but very shining, especially, it's big rainbow area. Most of flip-flop
effect and most true color image is 2D on surface because it has best shininess.
Typically, there are 2 or 3 layers in one 2D/3D design. One layer is on the surface,
other layers are in the mid-ground and background or floating. The effect is much like
the flat scenery in a theatrical play arranged at different distances from the front of
the stage to create the illusion of depth.
2D/3D Holographys have been intensively used on the commercial securities. The
depth between the levels is the most important features of 2D/3D hologram. Good
2D/3D hologram sticker has very good visual depth between different layers and
shininess on first layer.
2D -------- 2D holography master origination just has one layer hologram image,. It
doesn't have any other layers other than on surface. 2D hologram has several color
hologram image or text on surface, without "virtual depth", but very shining,
especially, it's big rainbow area. Most of flip-flop effect and most true color image is
2D on surface because it has best shininess.
FLIP-FLOP -------- Flip-flop effect is made by 2D/3D
master shooting system. It's also called two channel
effect of 2D/3D. Flip-Flop hologram can display two
images from different viewing angle. When the viewing
angle changes horizontally (left to right) or vertically
(upside and down), different images evolve through the
hologram.
Floating -------- Floating effect is made by 2D/3D master shooting system. Floating
image or text floats highly above the surface, which causes the image has
movement effect contrast to hologran images on other layer. It also has some kind of
flip-flop effects if the floating image has big viewing angle.
2D/3D Kinetic Movement -------- 2D/3D Kinetic movement hologram image
composed by at least 3 viewing angle(color) lines(images) in some certain
sequence. Every line(image) has its own viewing angle, so lots lines can have kinetic
movement effect. Kinetic movement effect made by 2D/3D master shooting system
doesn't have so good movement effect as hologram made by Dot-matrix master
shooting system because 2D/3D kinetic movement effect is composed of hologram
lines, not millions of dots as Dot-matrix hologram has.
True color -------- True Color image is made by 2D/3D
master shooting system. True Color Hologram is made
up of photographic quality art-work, especially, of high
resolution photo of people. If counterfeiters can't get the
original photo, they can't duplicate hologram close to
original hologram. It's a very good way to achieve anti-

counterfeit performance by true color hologram.


Dot Matrix -------- Dot-matrix Holography original master created using a high
resolution dot structure (600 DPI, usually). Viewed under a microscope, the kinetic
dot-matrix Holography images reveals thousands of tiny sub-micron grooves over a
minuscule area.
Dot-matrix hologram effect has a broader viewing angle than other 2D/3D
holograms, So dot-matrix holograms used to create interesting kinetic effects in the
holography. It. The dot-matrix hologram have lots kinds of kinetic movement as we
can image and discribed by cumputer.
Resolution for security grade holograms typically begins
at 400 dpi and goes higher(600 dpi, 1000 dpi and
higher). Generally speaking, the higher the resolution,
the more expensive it is to produce the master
hologram. Also, larger images increase costs as a result
of the increase in the number of pixels which must be generated. Usually, maxinum
single dot-matrix unit size we can made and recombine is 50mm*50mm.
There are two kind of hologram hidden text or Image. These two kinds of
hidden features improve the hologram stickers security feature agaist
counterfeit strongly. One is laser readable hidden text(image). It's also called
E-beam hidden text too. Another is Mole hidden text or image.
Mole hidden text or image security feature ------- Mole hidden text or image
security feature ------- Mole hologram hidden text(image) is advanced digital
technology by encrypt a digital codes to encoding each dot of the images. Mole
hidden text or image contains unique encrypted images or text, invisible to the naked
eye. Mole hidden text just can be detectable by means of decode film when you
cover it onto holographic sticker. The hidden text or image will appear when you put
decode film onto it. Please click here to see sample.Click here to see Mole hologram
hidden sample
E-beam hidden text or image security feature------- Ebeam hidden text (image) is another advanced
holography technology which make hidden image(text)
directly in hologram master too. Hidden image(text) is
invisible to naked eye without encryption reader(laser
pointer). It's just can be seen with help of laser pointer.
The hidden text (image) will be reflected out of the
sticker when you light a laser pointer point to it.Click here to see E-beam hologram
hidden sample
2D/3D and Dot-matrix combination------- 2D/3D and Dot-matrix combination------Combining 2D/3D and dot-matrix methods into a hybrid hologram can be very
effective in combining the broader viewing angle of movement effect dot-matrix
hologram and brightness and 'viewing depth' of 2D/3D hologram. With the "virtual

depth" in 2D/3D hologram and movement dot-matrix effect, combination can create
an impact that has extra-ordinary viewing effects and
also security features.
We also can recombine all hologram feature into one
master. For example, we can add two hidden
image(text) feature into 2D/3D and Dot-matrix
combination. To do that, we have to arrange good
design because not all design is suitable to combine
several hologram feature together.
Flashlight feature------- Flashlight effect has new tech high security and eye
catching beautifulness of hologram. It's new tech with high security and with special
beam effect. The flash light looks like a torch beam come from the very deep
background. Color with great pureness and shape of beam gets bigger and smaller
smoothly with viewing angle changing. It won't have overlap with other images which
located above it. It improves beautify and security of hologram!
Stereograms
Stereogram hologram can create a 3D effect of an object or show a small "movie
clip" action sequence, especially having good effect to make people's head image
into stereogram

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