SwissQual Trnds

2010 Future Trends Survey
November 2010
SwissQual 2000-2010
CONFIDENTIAL MATERIALS
Summary of Survey Results

and Commentary
SWISSQUAL AG 2000-2010
16/07/2012
Survey Overview
Population, Sample, Confidence
SwissQual carried out a survey on future industry trends

Population = 8,367 radio experts globally
3,201 EMEA, 1,689 APAC, 3,477 Americas
More than 800 network operators
Survey respondents = 369

4.4% overall response rate
EMEA 138, APAC 84, Americas 147
Data collected via internet 20-22 October 2010

Sample error = +/-5% at 95% Confidence Level
Confidence Intervals
at 90% = +/- 3%
at 80% = +/- 4%
16/07/2012
LTE & Mobile Data Usage Results

High Level Summary & Comments
90% of engineers need better insights on mobile data usage

95% need to better understand customer usage patterns/hotspots
Data is driving growth, but there is a lack of information regarding how/where it is used
93% need to understand impact of own optimization efforts

Consumer behaviour changing very rapidly, need to ensure network is robust & ready
92% need to focus effort on revenue-generating activities

Move away from purely engineering KPIs towards business KPIs
70% of engineers expect optimization challenges in LTE

85% expect issues with hard handover affecting application QoS
Need to focus carefully on handover zones, interference, dominance, neighbours
83% expect problems with inter-RAT handover to 2G & 3G

Multi-RAT testing will be essential and drive the need for multi-channel test systems
81% foresee challenges optimizing load balancing

Combination of complex service mixes, higher throughouts & bursty traffic patterns
73% expect issues with SON self-configuration of e.g. neighbour lists

SON plug-and-play promises will need to be tested manually until proven and trusted
16/07/2012
NextG Benchmarking Definition Results

9/10 engineers agree on attributes of future benchmarking systems

90% say a multi-processor benchmarking approach is needed to manage
the demands of high speed mobile data
Large numbers of existing laptop-based tools will be unsuitable and need replacing
90% need a system that can go anywhere

Portability, robustness, independence and flexibility will be very important
86% need a high accuracy system to direct resources/efforts precisely

Single drops make a difference; laptop-based tools wont provide good enough data
85% need high reliability to avoid production delays

Systems will need to be able to offer >95% productivity levels
84% need new features to carry out indoor benchmarking

Need to re-think the way benchmarking systems are delivered and used
75% need a multi-purpose system to do multi-channel optimization as well

as benchmarking
Need to move to more flexible, multi-purpose systems
16/07/2012
Current Equipment Results

Conflict between future needs and current systems

77% use laptop-based tools for benchmarking today
Laptop-based tools are becoming unsuitable and will soon need replacing
64% use optimization tool as simple benchmarking solutions

Need to move to more flexible, multi-purpose systems for both tasks
51% use a laptop-based portable benchmarking solution today

Inadequate for next generation with multi-RAT and high speed sensitivities
70% do not use a multi-channel portable system for benchmarking

Large gap in current instrumentation portfolio; many operators now evaluating
SwissQual introduces Diversity Ranger
Multi-channel optimization & benchmarking

High-speed multi-processor, LTE ready
Portable, ultra-lightweight, go-anywhere
Continuous independence, flexible use cases
Engineered for reliable & precise operations
SwissQual Diversity Ranger
16/07/2012
Detailed Survey Results

and Commentary
16/07/2012
Q1. LTE Challenges
With the introduction of LTE, where do you

foresee optimization challenges in the future?
16/07/2012
Q1. LTE Challenges

7/10 engineers expect major challenges with LTE
Essential issues are defined (in order of severity) as
1.
2.
3.
4.
5.
6.
Return to hard handover

Inter-RAT handover to 3G, 2G legacy systems
Load balancing in each cell
Multi-RAT frequency/neighbor planning
Ensuring coverage match
Troubleshooting SON
High level of agreement on key issues

Confidence Interval 80%-90% > +/-4%
16/07/2012
Q1. LTE Challenges
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
26%
28%
17%
15%
21%
19%
Maybe/not an issue
Probably/denately
an issue
CI 80%-90% > +/-4%
16/07/2012
10
Q2: Mobile Data Use

Considering the need to understand mobile data
usage patterns, how would you assess the
importance of the following to your network?
16/07/2012
11
Q2: Mobile Data Use

9/10 engineers said they need better insights
New data usage patterns driving new needs
Operators need to understand (in order of need) as:
1.
2.
3.
4.
5.
6.
Where data services are used

Impact of current optimization efforts
How to direct future optimization effort
How to direct future technology investments
Specific device performance
Justifying/discovering marketing claims
Exceptionally high level of agreement

16/07/2012
12
Q2. Mobile Data Use
100%
6%
8%
90%
7%
10%
26%
18%
80%
29%
70%
60%
50%
40%
Low Importance
30%
High Importance
20%
CI 80%-90% > +/-4%
10%
0%
Ability to
Ability to direct Ability to direct Ability to drive
Ability to
Ability to
understand
opEmizaEon
investments in
markeEng
understand the generate trend
customer usage
eort to
capacity /
messages based performance of report for CXO
paCerns / hot
maximize
technology
on data service dierent devices management
spots
revenue
upgrades
quality / speed
Ability to
understand
impact of own
opEmizaEon
eorts
16/07/2012
13
Q3. Next Gen Benchmarking

When defining the term "mobile network benchmarking",
what elements do you consider essential for the
next generation of benchmarking equipment?
SwissQual Diversity Benchmarker

16 test channels for voice/data + RF scanner
Remote control configuration
>95% productivity in live installations
16/07/2012
14

9/10 engineers agree on key attributes
Essential attributes are defined (in order of merit) as
1.
2.
3.
4.
5.
6.
7.
8.
Go-anywhere
Multi-processor
High accuracy
High reliability
Multi-channel
In-building features
Robust packaging
Multi-purpose
Exceptionally high level of agreement

16/07/2012
15

120%
100%
15%
18%
10%
10%
14%
14%
25%
16%
80%
60%
Low Importance
High Importance
40%
CI 80%-90% > +/-4%
20%
0%
MulE-channel
Robust
Ability to take MulE-processor High reliability High accuracy MulE-purpose InnovaEve
system that can packaging that the system
approach to
to ensure
to direct
e.g.
features w.r.t.
do high
can withstand anywhere
manage the campaigns are engineering benchmarking in-building
precision
the knocks of
high speeds / not delayed
responses
and
benchmarking
benchmarking
daily use
data loads
correctly
opEmizaEon
16/07/2012
16
Q4. Benchmarking Equipment

What kind of mobile network benchmarking
equipment does your organization possess today?
SwissQual Diversity Benchmarker

12 test channels for voice/data + RF scanner
Shown with MCM device housings
16/07/2012
17

New focus on portability for exploration of data usage
Growing interest in truly portable benchmarking systems
Area most critical to growth - data - has weakest equipment support
Conflict between
Definition of precision benchmarking system requirements (see Q.3)
Economy tools used to deliver approximate results today
Many operators have a mix of equipment

Mature markets tend towards premium systems
Growth markets tend towards economy laptop-based tools
Next generation demands true benchmarking systems

Large number of existing laptop-based tools need replacing
Growing interest in premium benchmarking systems
Need for systems that can be multi-purpose

Optimization and benchmarking without losing precision
16/07/2012
18
100%
5%
90%
80%
3%
3%
6%
10%
21%
37%
32%
43%
70%
61%
60%
50%
Considering buying
40%
No
30%
Yes
20%
10%
0%
Premium mulE-channel Economy laptop-based
vehicular system e.g. tool with mulEple USB-
SwissQual
connected devices
OpEmizaEon tools re- Portable e.g. backpack / Portable e.g. backpack /

used as a simple
trolley system using
trolley using mulE-
benchmarking system single processor (laptop) processor, mulE-channel
and USB-connected
approach
devices
16/07/2012
19
Introducing Diversity Ranger
16/07/2012
20
Introducing Diversity Ranger

New SwissQual product for 2011
Lightweight, precise, full scale portable
benchmarking & optimization solution
Designed for multi-channel optimization
as well as network benchmarking
Best for measurements in pedestrian
areas, in-door areas, in-train, airports
Measures mobile data usage precisely
Immediately HSPA+/LTE-capable
Very low all-in weight
Based on successful Diversity concept
Optimized for portability & autonomy
First production run sold out
Wait list for trials
16/07/2012
21
Diversity Ranger
Handy, low-weight devices for in-building walk tests are required.
Survey Respondent
SOLD OUT
First Production
Run
WAIT LIST
For New Trials
Due to High
Demand
GET MORE
INFO
SwissQual Diversity Ranger
8 test channels voice/data
with device housings.
RF scanner option.
LTE ready
Multi-hour walktime.
Very low all-in weight.
swissqual.com/
ranger
16/07/2012
22
Contact
www.swissqual.com/ranger
info@swissqual.com
16/07/2012
23

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2010 Future Trends Survey

Summary of Survey Results

SwissQual carried out a survey on future industry trends

Survey respondents = 369

Data collected via internet 20-22 October 2010

LTE & Mobile Data Usage Results

90% of engineers need better insights on mobile data usage

93% need to understand impact of own optimization efforts

92% need to focus effort on revenue-generating activities

70% of engineers expect optimization challenges in LTE

83% expect problems with inter-RAT handover to 2G & 3G

81% foresee challenges optimizing load balancing

73% expect issues with SON self-configuration of e.g. neighbour lists

NextG Benchmarking Definition Results

9/10 engineers agree on attributes of future benchmarking systems

90% need a system that can go anywhere

86% need a high accuracy system to direct resources/efforts precisely

85% need high reliability to avoid production delays

84% need new features to carry out indoor benchmarking

75% need a multi-purpose system to do multi-channel optimization as well

Current Equipment Results

Conflict between future needs and current systems

64% use optimization tool as simple benchmarking solutions

51% use a laptop-based portable benchmarking solution today

70% do not use a multi-channel portable system for benchmarking

SwissQual introduces Diversity Ranger

Multi-channel optimization & benchmarking

SwissQual Diversity Ranger

Detailed Survey Results

Q1. LTE Challenges

With the introduction of LTE, where do you

Q1. LTE Challenges

Return to hard handover

High level of agreement on key issues

Q1. LTE Challenges

CI 80%-90% > +/-4%

Q2: Mobile Data Use

Q2: Mobile Data Use

Where data services are used

Exceptionally high level of agreement

Q2. Mobile Data Use

CI 80%-90% > +/-4%

Q3. Next Gen Benchmarking

SwissQual Diversity Benchmarker

Q3. Next Gen Benchmarking

Exceptionally high level of agreement

Q3. Next Gen Benchmarking

CI 80%-90% > +/-4%

Q4. Benchmarking Equipment

SwissQual Diversity Benchmarker

Q4. Benchmarking Equipment

Many operators have a mix of equipment

Next generation demands true benchmarking systems

Need for systems that can be multi-purpose

Q4. Benchmarking Equipment

OpEmizaEon tools re- Portable e.g. backpack / Portable e.g. backpack /

Introducing Diversity Ranger

Introducing Diversity Ranger

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