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  • Danone - Scorecard Catman Trade Marketing

    Încărcat de

    Orso2010
    164 vizualizări49 pagini
    The document appears to be notes from a presentation or meeting about scorecards and 1-to-1 projects between suppliers and retailers. It includes definitions of a scorecard as a global card of key performance indicators and as a strong instrument for cooperation. An example is given of a potential 1-to-1 project where regular scorecard meetings are started when on-shelf availability is below 70% and leads to a common project that increases sales by over 10% in a month.

    Descriere originală:

    Danone Trade marketing

    Titlu original

    Danone_scorecard Catman Trade Marketing

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    © © All Rights Reserved

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    The document appears to be notes from a presentation or meeting about scorecards and 1-to-1 projects between suppliers and retailers. It includes definitions of a scorecard as a global card of key performance indicators and as a strong instrument for cooperation. An example is given of a potential 1-to-1 project where regular scorecard meetings are started when on-shelf availability is below 70% and leads to a common project that increases sales by over 10% in a month.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    164 vizualizări49 pagini

    Danone - Scorecard Catman Trade Marketing

    Încărcat de

    Orso2010
    The document appears to be notes from a presentation or meeting about scorecards and 1-to-1 projects between suppliers and retailers. It includes definitions of a scorecard as a global card of key performance indicators and as a strong instrument for cooperation. An example is given of a potential 1-to-1 project where regular scorecard meetings are started when on-shelf availability is below 70% and leads to a common project that increases sales by over 10% in a month.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 49

    Scorecard

    Oksana Yavnaya
    NKA Relations manager

    We heard many
    interesting subjects

    We heard many
    interesting subjects
    OSA

    We heard many
    interesting subjects
    OSA
    Trade
    marketing

    We heard many
    interesting subjects
    OSA

    CatMan
    Trade
    marketing

    We heard many
    interesting subjects
    OSA

    CatMan
    Trade
    marketing

    EDI

    We heard many
    interesting subjects
    OSA

    CatMan
    Trade
    marketing

    EDI

    Masterdata

    We heard many
    interesting subjects
    OSA

    CatMan
    Trade
    marketing

    EDI

    Masterdata

    Logistics

    We heard many
    interesting subjects
    OSA

    CatMan
    Trade
    marketing
    VMI

    EDI

    Masterdata

    Logistics

    We live in different galaxies!

    We need planets engine to be in one galaxy!

    We need planets engine to be in one galaxy!

    We need planets engine to be in one galaxy!

    We need planets engine to be in one galaxy!

    We need planets engine to be in one galaxy!

    D
    R
    A

    O
    C
    S

    C
    E
    R

    Scorecard what is it?

    Scorecard what is it?

    Scorecard what is it?

    Global card of main performance KPIs

    Scorecard what is it?

    Global card of main performance KPIs

    Scorecard what is it?

    Global card of main performance KPIs

    Scorecard what is it?

    Global card of main performance KPIs

    Scorecard what is it?

    Global card of main performance KPIs

    Strong instrument for cooperation between


    supplier and retailer (1-to-1)

    Scorecard what is it?

    Global card of main performance KPIs

    Strong instrument for cooperation between


    supplier and retailer (1-to-1)

    1-to-1 projects planning

    1-to-1 projects planning

    1-to-1 projects planning

    1. It is not so easy to meet!!!

    1-to-1 projects planning

    1. It is not so easy to meet!!!


    2. When we meet, we meet mostly with buyer

    1-to-1 projects planning

    1. It is not so easy to meet!!!


    2. When we meet, we meet mostly with buyer
    3. Meeting always leads to better cooperation

    1-to-1 projects planning

    1. It is not so easy to meet!!!


    2. When we meet, we meet mostly with buyer
    3. Meeting always leads to better cooperation

    Example of 1-to-1 project

    Example of 1-to-1 project

    Example of 1-to-1 project

    OSA < 70%

    Example of 1-to-1 project

    Start scorecard regular meetings

    OSA < 70%

    Example of 1-to-1 project

    Common decision on
    collaborative project
    Start scorecard regular meetings

    OSA < 70%

    Example of 1-to-1 project

    Common project
    team and planning
    Common decision on
    collaborative project
    Start scorecard regular meetings

    OSA < 70%

    Example of 1-to-1 project

    In 1 month sales
    increase >10%!
    Common project
    team and planning
    Common decision on
    collaborative project
    Start scorecard regular meetings

    OSA < 70%

    We are in one galaxy

    We are in one galaxy

    Thank you!
    Oksana Yavnaya
    NKA Relations Manager
    Oksana.yavnaya@danone.com
    Tel.8-985-904-7011

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