01/02/2015

112millionFacebookusersinIndia,secondlargestuserbaseafterUS:News,NewsIndiaToday

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112 million Facebook users in India,

second largest user base after US

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Growing Internet penetration and a large youth population Facebook expand its user
base in India to 112 million - which is the largest after the US. Facebook, which had
more than 100 million users in April, saw its monthly active users (MAUs)'s base
touching 112 million at the end of September. The number of daily active users from
India is 52 million.

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Globally, the company has 1.35 billion users, while the daily active users are 864
million. India has the largest user base outside of the US for Facebook.
"We have seen tremendous growth from across regions. There is still a huge market
opportunity to tap into. We are engaging actively with our users and partners (brands,
advertisers etc) on how can their experience on the platform be enhanced further,"
Facebook India Managing Director Kirthiga Reddy told PTI.

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Of the 112 million users in India, more than 99 million users are using the platform
through their mobile phones at least once a month. About 45 million users in India are
using their mobile phones every day to connect with their friends on Facebook.
Facebook has also conducted a study titled 'Coming of Age on Screens', which aims
to understand people's attitudes and behaviour both online and offline. The study
found that 77 per cent of the users in the 13-24 years age group agreed that they
can't leave their house without their mobile, while 63 per cent agreed that they would
prefer to give up their TV for their mobile phone.

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"Another interesting finding that emerged was that youth today use an average of
four devices and often use multiple screens in the evening, especially while watching
TV," Reddy said. They suffer from FOBO (Fear Of Being Offline) with 77 per cent
respondents saying they like to be connected to the Internet wherever they are, she
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added.

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"Social media is the first place this group would turn to share a photo of themselves
(41 per cent) , a funny video or joke (37 per cent), an interesting news article (32 per
cent) and a random observation (24 per cent) - ranking ahead of face-to-face, text,
email and other means of communications," she said.
Reddy said the study will help advertisers understand this young group better in
terms of how do they connect and the role of technology and different digital
platforms in the lives of youth.

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For more news from India Today, follow us on Twitter @indiatoday and on Facebook at
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