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5
COMMUNITY COUNCIL
Minutes of the Meeting of the Council
Wednesday, December 3, 2014
WAMU Community Council Members Attending:
Kent Lynn, Council Chair; Barbara Bares, Vice Chair; Sharvell Becton,
Christine Berg, Rudy Burwell, Paul DesJardin, Trisha Hartge, Rawn M.
James, Jr., Jody Steiner Kelly, Ginny McArthur, Larry McCarthy, Margaret
OBryon, Daniel Okonkwo, Delphine Peck, Micaela Mejia Pond, Don Quayle,
Tony Sarmiento, Matt McCormick, and Peter Tannenwald.
I.
II.
JJ informed the Council that he had just flown in from Boston where he and
David Taylor (AU Presidents Chief of Staff and Secretary, Board of
Trustees) spent two days at WBUR, the public radio station in the Boston
area which is licensed to Boston University. This visit was part of a process
to learn what other major-market stations are doing and how they do it.
They chose WBUR because as a university licensee it is similar to WAMU in
many ways and faces many of the same issues.
JJ said the wanted to update the Council on what he has been doing during
his first four months at the station. He is continuing his one-on-one
meetings with each WAMU staff member and has already met with about
80% of the full- and part-time employees. He said that he has been using
the General Managers office and conference room for some meetings but
much prefers to work from his cubicle in the underwriting area where he
does not feel cut off from the day-to-day operations of the station. JJ
reported that he is in the process of dealing with three major problems
WAMU faces: 1) improving our engineering particularly the sound and the
reliability of service; 2) taking steps to reduce spending and increase
revenue; and 3) resolving some leadership issues.
JJ explained that we are also taking the first steps toward building WAMU
for 2020. The leadership team is reviewing proposals from consultants to
help us with the Station Identity Project focusing on who we are and
where we are going. JJ said they have been very impressed with the
proposals they have received and hope to have the consultants in place by
mid-February. This project will lead to developing a strategic plan for the
next five years and finding the resources to finance it. And, we have
brought in a consultant to work with our membership team to assess our
membership effort and suggest ways to maximize efficiency and increase
revenue.
Kent asked for questions and comments from the members of the Council.
He said that JJ and he had talked about encouraging more interaction and
dialogue with the Council at these meetings. In other words they would both
like to see less presenting and more discussion.
Trisha asked JJ to talk more about his efforts to develop a closer relationship
with NPR that would be advantageous to both WAMU and NPR. JJ said that
we have recently changed our Station ID to reflect the close relationship by
replacing . . . your mind is our medium with . . . your community
-supported NPR news station from American University. We have also
invited NPR journalists to come and work with our reporters and to train
our journalists to pitch stories to the network. Don Quayle, who served as
NPRs first President and CEO, pointed out that WAMU existed 10 years
before NPR got started.
Kent asked JJ what he took away from his visit to WBUR. JJ said that he was
impressed with the support they receive from their 26-member fundraising
group each of whom commit to contribute or raise a minimum of $25,000
for the station . WBUR has a budget of $30 million and a surplus while
WAMU currently has a budget of $23 million and a deficit. WBUR has a
more financially supportive relationship with its university and an
endowment of $6 million. Its rent is less than one-third of ours, and it has a
larger staff in a considerably smaller space. JJ said he was also impressed
with the amount of content WBUR has produced and with its robust news
operation. On its part, WBUR is impressed with the number and high quality
of the guests that appear on the WAMU talk shows.
Margaret OBryon asked JJ what he sees as great opportunities for WAMU
as we move toward 2020. JJ responded that he would like for WAMU to have
the opportunity to provide more robust and significant news coverage. He
pointed out that We are in a major market but we do not have the
resources to cover the news as we should. JJ would also like to see us
expand our audience not by increasing signal expansion but by increasing
and diversifying our audience and membership, especially in areas such as
Fairfax County and Prince Georges County where we should have a higher
percentage of listeners.
Micaela Pond told JJ that she was delighted with WAMUs efforts to expand
its presence on social media. She pointed out that it is a great way to reach
a younger, more diverse audience.
Delphine asked how the Council Members could be most helpful to the
station. JJ responded that he would like to have members help him connect
with a broad list of people across the metropolitan area who can help us to
learn both the most important issues we should cover and how to find the
resources we will need to deliver that coverage.
III.
Kent called for the updates from the WAMU Directors. He explained that
while Carey will be presenting a financial report at each of the quarterly
meetings, the other department reports will be made on a rotating basis.
listeners 18 to 34 years old, garnering a 5.4% audience share and a 4thplace ranking in the market compared to WTOPs 3.1% share and 12th-place
ranking. In other words, millennials are listening to public radio.
WAMUs program changes made in August for both weekdays and
weekends were not reflected in the Summer PPM. Lettie reported on the
feedback the station received on each of the program changes and on the
early audience data from the Fall PPM reflecting these changes. The Fall
PPM will be released at the end of December. (Please see attachment #2)
News Department Updates Meymo Lyons, Managing Editor, News
Meymo said that she is extremely proud of the outstanding work that the
news team continues to produce with limited resources. She talked about
Armando Trulls series on the unaccompanied children who crossed the
border to escape from life-threatening conditions in their home countries. A
great number of these border kids came to the Washington area. Meymo
said that Armando brought this issue to the attention of the newsroom and
followed up with a marvelous series, including first-hand reports from El
Salvador. Kavitha Cardozas wonderful series on Military Children was
picked up by NPR and aired on 100 stations across the country. And Patrick
Maddens investigative reports on the pay to play culture in the District of
Columbia have won several awards. Margaret OBryon said that she would
like to give a shout out to Armando who recently appeared at a meeting of
the Washington Regional Association of Grantmakers and did a fantastic job
of facilitating the conversation. Council Member Rawn James, who is a
Senior Trial Attorney in the US Navys General Counsels office and works
at the Navy Yard, informed Meymo that Navy Yard staff would soon be
moving back into the building where the deadly shooting took place in 2013.
Meymo thanked him for that news tip and for the assistance he has given
the news team with stories relating to the military.
V.
Report of the Nominating Committee Trisha Hartge,
Committee Chair Trisha reported that her committee had corresponded
by e-mail and had held two meetings. She said that the Council Members
who will be retiring when their terms expire on December 31, 2014, are
Don Quayle, Delphine Peck, Rawn M. James, Jr., and Kim Jones. Amy
Nakamoto left mid-year to relocate with one year remaining on her term.
The Nominating Committee recommends that Margaret OBryon and Paul
DesJardin, both active Council Members, be appointed to second three-year
terms ending on December 31, 2017, and that Jody Steiner Kelly be
appointed to fill the one-year available term. The Committee recommends
the following five new members to fill the remaining available three-year
terms: David Nemazie, Vice President, External Affairs, University of
Maryland Center for Environmental Sciences; Shay Stevens, MARS Urban
Arts Curator for Washington Performing Arts; Manuel Ochoa, Senior Analyst
and Program Director, Enterprise Community Partners, and formerly
Regional Director of Home Ownership for the Latino Economic
Development Center; Audrey R. Alvarado, President of Alvardo Consulting
and formerly Vice President and Interim President of the Nonprofit
Roundtable of Greater Washington; and Nakeisha Neal Jones, Executive
Director, Public Allies, DC and former Project Manager at the Office of the
Deputy Mayor for Planning and Economic Development. A motion to
approve the recommendations of the nominating committee was made and
seconded and the motion was unanimously approved by the Council. Trisha
informed Council Members that the Nominating Committee had also
recommended that Kent Lynn and Barbara Bares be reappointed as Council
Chair and Vice Chair. The Council Members voted unanimously to accept
this recommendation and Kent and Barbara agreed to serve as Council
Chair and Vice Chair for 2015.
VI.
Old Business
Kent asked for a motion to approve the minutes of the September 17, 2014
Quarterly Meeting of the WAMU Community Council. Don Quayle made the
motion which was seconded by Micaela Pond and approved by the Council.
VIII.
Public Comment
Kent called for comments or questions from the members of the public. Cliff
Brody, a long-time listener and supporter of WAMU and former member of
the Development Advisory Council, said that he was very proud to be
associated with the station and was favorably impressed by the efforts JJ is
making to move WAMU to an even higher level. Greg Carroll said he really
enjoys the programming he hears on the station and especially the reports
from Bryan Russo.
IX.
Adjournment
There being no additional business, the Chair asked for a motion to adjourn.
The motion was made and seconded and the meeting adjourned at 9:05 p.m.
Respectfully submitted,
Anne
Anne Slattery Healy