CONDUCTED

IN

COLLABORATION WITH LEAD-

ING THEATRE ARCHITECTS AND ENGINEERS

The Cine' Theatre

Strictly Modern Plant in

a Small

Town

From descriptive data supplied by ERWIN G.

FREDRICK, Chicago architect, who designed
and supervised the project to completion.
patronage of the passersby.

CONSTRUCTED and

outfitted at a
of approximately $75,000, the
new Cine' Theatre, at Linton, Indiana, is a worthy example of well-directed investment in theatre properties.
Thriftily and thoughtfully planned, it is
a project that would not be out of place
in cities much larger than Linton, a town
of some 6,000 inhabitants.
1

cost

The Cine', an entirely new modern theatre with a seating capacity of 850 patrons,
was planned for Linton Theatres Company
by Architect Erwin G. Fredrick, of Chicago, and was completed for opening on
October

19,

1938.

Linton Theatres

Com-

pany is the operating name of Scherer

Brothers, who entered theatre business in
Linton twenty-six years ago when they
owned and operated the Nicklo Theatre, a
nickelodeon playhouse of that period.
Later they acquired the Sher-Ritz Theatre, and still expanding, they took over
the Grand Theatre, which remained under Scherer direction until recently.
The new Cine' Theatre, under the man-

46

agement of Robert F. Scherer, typifies

the extent to which modern theatre architecture, functional furnishing and the
finesse of House Appeal, have taken hold
in small towns and communities throughout the nation.
est

little

It is

one of Indiana's fin-

movie theatres.

Construction in General

The building in its entirety is of fireproof construction and no expense was

spared to make the theatre one that is
safe from every angle. The predominant
planning thought the owners had in mind
was to give the townspeople a theatre
second to none and one which compared
favorably with even the best in the entire
state. It was their intention to embody all
the latest comforts and improvements
available to make a perfect motion picture theatre one that would command

teft Spacious, well-lighted foyer arranged for

the convenient access of patronage.
Right
The expansive appearing lobby of the Cine'
an excellent example of modern functional
theatre planning.
is

the attention of people in nearby towns

as well.
This they have done to their
complete satisfaction and that of the com-

munity

also.

Modem

treatment and the attractive

scheme throughout the house met
with instant favorable response on the
part of the patrons and since it provided such a complete departure from the
color

usual in small-town

has

been made

and acceptable

even

theatres,

the house

more outstanding

the public.
It has
brought big city picture presentation right
up to the doors of the inhabitants of Linto

and its surrounding neighborhood.

Under such conditions, the small-town exhibitor need not be concerned with what
ton

the big-town exhibitor does, because he

also may boast of big-city technique.

The entire facade of the Cine' is of

terra cotta in three colors.
That portion
below the marquee is in maroon, the space
above is in cream, and trimming is in a
light shade of green.
Formed in colors
to blend with the front, the marquee is of

The

MODERN THEATRE SECTION

the latest point-of-sale type, with changeable silhouette letters, and lighted both
directly and indirectly by neon and incandescent lamps.
Poster cases are made of stainless steel
with a neon border for illumination. Of
particular note is the fact that these cases
are full height to accommodate any type
The attractive modern boxof display.

formed of terra cotta.

Lobby and Foyer
The lobby, which is 21 by 60 feet, has

office

is

also

a terrazzo floor of five colors in a delightfully modern pattern, and sand-finished

Poster frames
plaster walls and ceiling.
with reflectors above each unit are feanumber of
ample
tured in the lobby. An
display frames is provided to properly ex
ploit coming attractions in an artistic
fashion. Lighting in the lobby is by di-

and reflective coves.

The Cine' foyer is 16 by 64 feet in dimensions and has a carpeted floor of deep
The coral colored walls and
blue color.
rect

light blue ceiling are surfaced with acous-

The auditorium of the Cine' embodies

the requisites to complete relaxation and enjoyment of the program. A
restful atmosphere prevails.
all

Lighting is direct with the

tic plaster.
exception of the mirrored glass brick panel
feature which conceals reflectors that give
a strikingly pretty pattern and glow. The
mirror is etched and has reflectors above
This entire feature is in French grey
it.
and India ivory, making a sparkling contrast to the rest of the foyer.

THEATRE MODERNIZING GUIDE

Through the co-operation

Spaciousness in the foyer has created

much favorable comment in that it provides for both hold-out crowds within the
auditorium itself and yet allows ample

jority

whom

are active
are prepared

we

our affiliated architects, leading manufac-

members
to

of

and

others,

a ma-

The Modern Theatre Planning

assist the theatre-owner in selection

and

commodities and services needed in remodeling and

modernizing by placing him in touch with dependable sources of supply.
As sponsor of the Institute, we strive to impartially relay each
However, we do not
inquiry only to sources of reliable information.
guarantee all statements or claims made in connection with products
application of

all

offered.

ceiling.

(Continued on

of

Institute,

room for circulation.

The auditorium has a seating capacity
for 850 persons and is 64 by 90 feet in
dimensions, with concrete floors, acoustic
plaster walls and sand-finished plaster
Its color scheme is coral for the
walls, which increases in intensity at each
break to the proscenium, and Cobalt blue
for the ceiling.
A continuous ceiling plaque furnishes
diffusion facilities for heating and ventilating and has a running border of concealed blue neon for lighting effect. The
chairs are full upholstered with leather
seats and velour backs and the aisles are
completely carpeted. The stage is 22 by
64 feet and is fully equipped and furnished

of

turers, their engineers, designers, dealers, contractors

MAIL THIS FORM FOR FREE INFORMATION

The

MODERN THEATRE

Room 334332
Chicago,

page 53)

S.

Planning

Institute,

12-10-38

Michigan Ave.

111.

Gentlemen: Without cost or obligation please arrange

to

have data supplied

to

us

covering the following subjects:

Conditioning

Amplifiers

Please Note

Architectural

you have recently built, rebuilt,

remodeled or otherwise modernized
your theatre and are particularly
proud of the result, please send us
photographs and details. Through the
presentation of these Case Histories,
it is our purpose to raise the standard
//

and outfitting
and thus render a service to the entire industry. Your cooperation is re-

of theatre construction

quested.

Screens

Decorating

Acoustics

D Air

All Exhibitors,

D Heating

Equipment

Lighting Fixtures
Service

n Carpets

Lounge Furniture
Plumbing Fixtures

Coin Changers

Projectors

Complete Remodeling

Projection

Seating
Signs and Marquees

n Sound

Equipment

Theatre Fronts
Ticket Machines

Lamps

Other Subjects

Seating Capacity..

Theatre

Address
State..

City

The Editor.

Signed..

(Owner-Manager)

BOXOFFICE

::

December

10,

1938

47

The Cine' Theatre

Strictly

In

Modern Plant

a Small Town

INDEX
OF ADVERTISING IN THE MODERN
THEATRE SECTION

(Continued from page 47)

for theatrical productions. Dressing rooms
are located beneath the stage.

sign Letter Co
Service Corp
icun Mat Corp

Lounge and Comfort Facilities

The

Advisory Board
The PLANNING INSTITUTE

conducted in collaboration with the following theatre architects, structural designers and engineers, who have agreed to act as technical
advisers to the Institute and editorial text
Is

MODERN THEATRE

contributors to THE
from, their respective localities.

C.

are off the

equipped.

projection

Co.,

Denver, Colo.

The building
and has direct

Kugene DeKosa,

York, N. Y.
I. Hohaaser, Inc.,
York, N. Y.
Houston & Smith,
Dallas, Tex.
Win.

New

Kalischer,
III.

Kaplan & Sprachman,

Toronto, Ont., Can.
Clarence Kivett,

Kansas
S.

Mo.

City,

is

heated by a steam boiler

radiation for the boxoffice,

lobby, lounge, toilets, offices and other
areas. The auditorium is heated by means
of coils and a blower fan located above the
stage through an overhead distribution
system.
Cooling also is handled in a
similar fashion.
A well furnishes cold
water for the cooling coils, thereby eliminating the expense of a compressor and

New

Chicago,

located directly

....

Manufacturing Co.

Carrier Corporation
Chicago Expansion Bolt Co.

Continental

Co

Electric

D
Inc.

45

Eastern Seating Co., Inc

F
Forest

Manufacturing Co

Charles Lee,

4.1

G
General Electric Co.
General Seating Co.
C.-M laboratories. Inc.
Guide Manufacturing Co.
.

Hertner Electric Co

tion.

Dallas, Tex.

D.

is

offices are at the opposite

of the lounge and have provisions for

Corgan & Moore,

Mark

room

ushers' dressing rooms, printing rooms,

advertising and various other operating
functions.
Pull control of the entire
mezzanine floor is made possible by this
grouping; thus reducing the cost of opera-

Dearborn, Mich.

&

Company

Devices Co

Bareh

Management

Benjamin,

Buell

Hiilhintynt-

Best

toilet and rest rooms

main lounge and are fully

one end of the lounge and it is

equipped with all the latest types of equipment and accessories for a high standard
of projection and sound reproduction.

Jacksonville, Fla.
Bennett & Straight,
II.

51

Men's and women's

end

T.

Co

is

off to

Allen,

Saginaw, Michigan.
Clifford A. Batch,
Los Angeles, Calif.
Bruce F. Barnes,
St. Louis, Mo.

ICoy A.

Beating Co

nutir Device,

lounge, 50 by 16 feet,

located on
the mezzanine floor.
Here the floor is
also of terrazzo in a modern pattern and
the walls and ceiling are of colorfully
decorated sand-finished plaster.
A feature of the lounge is its provision for
nursery use by mothers with infants who
might disturb the audience in the auditorium. One end of the room is enclosed
and outfitted with a vision panel and
sound system. This also has met with a
great deal of approval from the patrons.

The

Charles N. Agree,
Detroit, Michigan.

Samuel

ii-im

88
44
52
28

Recirculation is accomplished
by means of a continuous tunnel around
the auditorium, which connects to the fan
room.

43
52
45

Co

Heyvv ood- Wakefield

Hurley Screen Co

Ideal Seating Co
International Projector Corp.
International Seat Corp
Irwin Seating Co

40
.

Fourth Cover
52
52

Fare Box Co

condenser.

Los Angeles, Calif.

Kd.vard Paul Lewin,
Chicago, III.
Llebenberg & Kaplan,
Minneapolis, Minn.

Kees, F. D., Mfg. Co.

MacKle & Kamrath,

Houston, Tex.

Marr & Holman,

Nashville, Tenn.
Pereira & Perelra,
Chicago, 111.

NAP ON CARPET

H. A. Kaapke,
Omaha, Neb.
C. W. A Geo. L. Bapp, Inc.,
Chicago, 111.
Victor A. Ri urn mount,
Pittsburgh, Pa.

Ben Schlanger

Associates,

Kllasoph & Greenspoon,

Montreal, Que., Canada
Spill man

& Spilt man,

San Antonio, Tex.

the front lip. On the reverse stroke raise

the hand, thus lifting the rear lip, the
one toward the operator. This is wise to
do in many places where no nap trouble

Philadelphia, Pa.
Wetherell & Harrison,
Des Moines, la.

NOTK: The

Institute does not undertake

functions of an architect or
Its service is intended
merely
our readers in touch with relinble
local
sources of preli
ary Information
and advice on theatre pis intng and stmctural
problems.
Inquirii
pertaining to
Architectural
Service
v U
relayed
be
promptly to the nearest m mber of the ad\lsory board.
(

he prnc' leal

(lesigrcr.
,'i.kt

BOXOFFICE

::

December

IYnlmdy

Sometimes we find carpets with heavy

naps where the floor-cleaning tool may go
jumpy. It will go smoothly with the nap,
but jumpy agamst it. This is prevented
in several ways, according to Fred Bissell,
the National Super Cleaner man.

The best way is to drop the hand when

making the forward stroke, thus raising

David Supowitz,

10,

1938

National Carbon Co., Inc

Notional Super Service Co
Novelty Scenic Studios. Inc

is

Third

Cover
52
52

Sealing Co.

RCA Manufacturing
Reynolds Mfg. Co

Co.,

Inc.. Second Cover

smith. Alexander. * Sons Carpet

Strong Electric Corp

52

CO....S9
37

I nion
Carbide * Cnrbon Corp.. Third Cover
82
Universal stumping & Mfg. Co

present.

Another way is to run the tool across the

nap, neither with nor against it, and then
it runs smoothly.
Or maybe a diagonal
stroke if that is more convenient.
Incidentally,
these differing directions of
strokes on the same carpet give better results in cleaning, according to Mr. Bissell.
53