Documente Academic
Documente Profesional
Documente Cultură
Process Workshops
Contents:
Format:
Marking Criteria
Cookery Book
Project Proposal
SWOT
Checklist
Audience Research
Contact Details
Hand-In:
Aims
1 To develop the application of estimating and planning techniques for multimedia information systems, and hence
promote and encourage professional multimedia project management principles and practices.
2 To instil flexible project management models for the development of creative artefacts
3 To instil the project manager's responsibilities at each stage of the project life cycle.
Learning Outcomes
1 Describe and articulate the developing role that technology plays in the entertainment industries.
2 Differentiate the media production process including multimedia techniques, design processes, project planning
and production.
3 Design, plan, document and produce a creative artefact of a professional industry standard.
4 Review the requirements of the project design, development and evaluation process.
5 Implement and appraise work for specific contexts, audiences or events.
Syllabus Outline
1 Creative industries production processes, phases & environments, marketing and current legislation.
2 Project Management - Traditional multimedia/Multi-Discipline project management models and their application to
a project.
3 Visual aesthetics, still and moving images, typography and layout
4 The human component in the design and production of multimedia/multi-disciplinary materials.
5 Key activities of a Project Manager in the creative industries.
6 Design, documentation and reporting
7 Careers and opportunities in the creative industries.
8 Individual skills development.
Scheduled Activities
1
2
2 hrs x 6 weeks 12
2 hrs x 18 weeks 36
Have the appropriate technical and/or practical skills been used in the
production?
Does the work fit within the codes and conventions of existing practices
and/or genres?
Does the work demonstrate originality or an imaginative response?
Appropriateness [30%]
Is the project clearly outlined in the blog and does it reflect the working
process.
Evidence of Scoping the project. Identification and use of project
management tools and procedures.
Evidence of monitoring the progress and control of the project.
Indication of appropriate testing and QA procedures.
Evaluation [40%]
BLOG EXAMPLES
http://jackdaly.me/#/
Jack designed a student cookery book
which was available online and printed.
Assessed artefact:
Financial:
Price up the costs involved even if this is for free
Client Specifications:
List the priorities
Software/Hardware:
What will you be using?
Copyright Issues:
If any
Possible Risk:
Time scale:
Lecturer Sign-Off
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and
innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics: eg, surprise, major
contracts?
Business and product
development?
Information and research?
Partnerships, agencies,
distribution?
Volumes, production, economies?
Seasonal, weather, fashion
influences?
thr eat s
Political effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions - various?
Market demand?
New technologies, services,
ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
criteria e xamples
op p ort uniti es
criteria e xamples
criteria e xamples
we a kne s se s
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and
pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain
robustness?
Effects on core activities,
distraction?
Reliability of data, plan
predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
str engt hs
Advantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution,
awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications,
certifications?
Processes, systems, IT,
communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?
criteria e xamples
SWOT Anal ysis T em plate State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed
criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.
Content
Identify a client
Two interviews:
A formal document but short document making and impact quickly and
clearly
Include:
Gantt Charts
Risk Assessment
Check
(monitoring progress
and control)
Section 8 Testing
Production Phase
Usability testing
Correcting faults
Does the artefact meet the needs of the client and user
Agreeing the final project artefact with your client and ensuring it
meets the needs of the client and the user
Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.
Expectations- What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.
Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand your
audience and their needs in relation to your specific project.