CONFIDENTIALITY REQUESTED AND APPRECIATED

WM. DOUGLAS KOLLMYER

Riverside, California 92506
Cell: (951) 323-6683 Home: (951) 784-6229 E-mail: dkollmyer@gmail.com LinkedIn profile: WmDougKollmyer

SENIOR SALES & MARKETING MANAGEMENT

SALES MANAGEMENT, BUSINESS DEVELOPMENT, SALES TRAINING, TEAM BUILDING, MARKETING,
CHANNEL STRATEGY, TERRITORY DEVELOPMENT, ORGANIZATIONAL & CULTURAL CHANGE, OPERATIONS
Senior Sales and Marketing Executive with experience in all phases of sales, marketing, distribution, operations and product
development. Proven record of highly successful sales management with significant contributions to growing revenue and
improved profits. Skills and ability for team building through creative problem solving, outstanding communications skills
and an ability to motivate others to change. Dynamic, results oriented leader with strategic vision and management
experience; augmented with an MBA and a BS in Psychology, with distinction, from Arizona State University.
ADDITIONAL KEY AREAS OF EXPERTISE
Sales Management
Strategic Planning
Key Account Development
P & L Responsibility
Distribution & Channel Strategy
Sales Analysis
Customer Relationship Management
Product Planning

Business Development
Marketing and Promotion
Market Forecasting
Operations Management

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS

A-Z BUS SALES, INC Colton, California
2010 Current
New and used school, commercial and transit bus dealerships for CA and Western states.
Director A-Z Emissions Solutions division, sales and service for diesel emissions equipment.
Grew emissions sales from $8 million to $15 million during first year. Developed aftermarket parts sales to $950
thousand, and services to $350 thousand at a 70% gross margin. Divisional P&L responsibility with highest ROS in the
company. Managed multiple locations with mobile service teams. Developed multiple vendor relationships, becoming
top volume dealer for several vendors. Business Development focus on alt-fuels created several new business prospects
for parent company. Experience with government regulatory agencies, including CARB, EPA and CEC
MODTECH HOLDINGS, INC. Perris, California
2006 - 2009
Manufacture of modular buildings start up of residential division generating $280 million in potential sales in first eight
months. Project Estimating Manager and Western Region Sales Manager.
Regional Sales Manager, Cost estimating, bidding strategies and project management
K2 REALTY GROUP, INC. Riverside, California
Residential real estate brokerage. REO, web based services development
President and Broker

2000 2005

FLEETWOOD ENTERPRISES Riverside, California

1984 2000
Recreational vehicle and mobile home manufacturer with annual sales revenue of $2.3 billion and 2,300 employees.
Director of Sales and Product Planning
General Sales Manager
National Sales Manager
Product Sales Manager
Assistant Sales Manager

1997 2000
1994 1997
1993 1994
1986 1993
1984 1986

Riverside, Ca.
Paxinos, Pa.
Riverside, Ca.
Chico, Ca.
Decatur, In.

Implemented a division wide sales reorganization to define channel strategy, reduce inter-brand conflict, and
maximize revenue growth through national sales organization resulting in increased motor home division sales
from $750 million to $1.3 billion in three years, doubling profits compared to prior records.

WILLIAM DOUGLAS KOLLMYER

Page Two

FLEETWOOD ENTERPRISES (Continued)

Increased sales, market share and profitability in most segments through the implementation of an integrated product
planning process segmenting brands and defined value propositions, pricing strategy and marketing activity.
Designed a dealer/plant inventory program and implemented production scheduling to better fit demand profiles
resulting in numerous benefits including improved production planning and reduced cycle time; reduced finished
goods inventories by over $8 million; increased inventory turnover; and eliminated discounts. A secondary
benefit was increased dealer cycle time and turnover resulting in incrementally increased sales and market share.
Generated millions of dollars in additional sales and profits through the implementation of a special product
marketing scheme initiative aimed at the lower end segments where we could provide a tangible value
proposition and improve market share in a segment where the company typically struggled.
Developed and implemented a Traveling Road Show training concept that equipped the sales force with
information and techniques that resulted in the highest sales and market share gains in company history (over 50%
share in the southern California market area compared to approximately 15% nationally). This training concept
was subsequently implemented nationwide.
Turned around an underperforming sales group by implementing an MBO sales management philosophy focusing
on improving weaker performing markets and dealers, with the objective of impacting the sales organizations
ability to grow sales revenue and market share, resulting in the region becoming the number one brand seller for
the first time in company history, increasing eastern regional sales by 87% to $187 million.
Coordinated a collaborative multi-dealer, multi-media, regional marketing program resulting in sales of over 60%
of available inventory in 3 days, including a significant volume of obsolete inventory, allowing for replacement
with new model year products. This marketing format was adopted in other major markets and used for 10
consecutive years.
Developed two Sales Managers who were subsequently promoted to Regional Sales Directors in the new sales
organization.
Manufacturing plant operations team member; raised eastern regional sales by 87%, increasing plant volume and
profitability to highest ROI and ROS in division. Key player in developing award winning quality control
program to reduce warranty expense and implement quality brand marketing strategy. Team implemented
kaizan materials system and off-line departments just-in-time workflow process, eliminating work in process
investment.
FORD MOTOR COMPANY, Sales Division Kansas City, Missouri & Salt Lake City, Utah
Automotive manufacturing and wholesaler through captive dealer network.
Field Sales Manager.

1977 1984

VICTORIA CLUB Riverside California, Board of Directors, Treasurer

EDUCATION
MBA, Arizona State University, Tempe Arizona
BS, Psychology, With Distinction, Arizona State University, Tempe Arizona
CONTINUING EDUCATION AND TRAINING
Negotiating Strategies, The Edge Negotiations
Strategic Pricing, California Institute of Technology
Strategic Sales Leadership and Technology Enabled Selling, The Conference Board
Strategic Marketing, University of Michigan
Channel Conflict and Design, and Sales Compensation Design, The Alexander Group
Organizational Dynamics and Maverick Retailing, Texas A & M University
Interpersonal Executive Development Workshop, Farr Institute
Lessons in Leadership and Strategic Influence, Anthony Robbins
COMPUTER PROFICIENCY
IBM PC & Mac: Word, Excel, PowerPoint, Outlook, Salesforce
AVAILABLE FOR TRAVEL AND FOR RELOCATION
KEY WORDS FO R OPTICAL SCANNING
Real Estate, Wholesale Trade, Transportation and equ ipment, Mob ile Home dealers, Auto Dealers, Dire ct Selling, Misc. Manufacturing, Fabricated metals, Building & Cons truction, REIT S, Petroleum Products & Natural Gas, Industrial Machinery & Equipment, Durable Wholesale, Commercial & Mortgage Ban king, Economic administratio n, National and International affairs, VP or Director of Sales /Mar keting any kind of transpor tation machinery manufacturer or wholesale co., National/Reg ional Sales Manager, Relationsh ip Manager, Sa les & Service Manager, Busines s Development Manager, Channe l Sales Management, Operations or General Manager light manufacturing or fabrication, Sales experience, Sales Management experience (success), Sales Training development and delivery , Sales and Mar keting forecasting , analy sis, plann ing and implementation, Strategic Planning, Organizational des ign & process, compensation plan ning, Market/Product segmentation, dis tribution channel design, produc t developm ent plann ing, Operatio nal planning, bu dgeting, P & L responsibility , Mar keting strategy , program design and implementation, P ricing strategies, Promotions and incentives, Auto /RV Dealer operations financial, sales & service, inventory , personnel, Manufacturing Operations Management Team member for
plant ops group respon sible for prod ucing approx. $200m motor homes per y ear. E-commerce organizational s upport & service, B2B & B2C web based services, design and operation. I am a Senior Sales and Mar keting Executive with extens ive experience in all phases of sales, marketin g, operation s and product development. I have a proven rec ord of highly successful sales performance with sign ificant contrib utio ns in increased revenue, reduced costs, and improved profits. My specific expertise is in turning aroun d low performing organizations through creative problem solving, outs tanding communications s kills and an ability to motivate others to change. I am a dy namic, results oriented leader with a strategic vision and exceptional management savvy . My experience is augmented with an MBA and a BS in Psy chology , with dis tinction, from Arizo na State Un iversity . Sales and Mar keting Manag ement, Sales and Mar keting, Sales/Marketing Admin istration, Natio nal Sales Manage ment, Regional Sales Management, Outside Sales, Sales Representative, Product Management, Brand Management, Advertis ing/Promotion Management, Real Estate Acqu isitions Management, Plant & Manufacturing M anager, Production, Inventory Control, Production Plann ing, Process Co ntrol, Order Processing, D irect Sales, New Accoun t
Sales, Territory Development, Field L iaison, Accoun t Main tenanc e, Sales Management, Sales Analy sis, Sales Recruiting, Sales Administration, CRM, Cus tomer Relationsh ip Management, Sales Promotio n, Advertis ing, Market Research, & Analy sis, Strategic Alliances, Product Management, Brand Management, New Product, Development, New Product, Introduction, Forecasting, Pricing, Packag ing, Planning, Merchandis ing, Mar keting, Administration , Financial Analy sis, Budgets, Forecasting, Planning, E RP, Enterprise Resource Planning,SystemsandProcedures, Training, Supervision, RealEstateSiteSelection,Project Management, Recruiting, Train ing, E valuation, Compensation, Organization Plann ing & Development, Product Development, Sales Assistance, Research Plan