SUMMER TRAINING REPORT

ON

Study on Marketing of Solar Products

AT
Sunson Energy Devices Pvt. Ltd.
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Submitted by:
Guide Name: Dr. Anubhuti Dwivedi
Name: Tanveet Kaur Bhatia

Student
Roll

No.:06221101712
Batch:2012-2015

Institute of Information Technology & Management,

New Delhi 110058

2014-2015

Certificate

I, Ms. Tanveet Kaur Bhatia Roll No. 06221101712, certify that the Summer Training Report
(Paper Code BBA-311 entitled of Marketing of Solar products is done by me and it is an
authentic work carried out by me at Sunson Energy Devices Pvt. Ltd.. The matter embodied
in this has not been submitted earlier for the award of any degree or diploma to the best of my
knowledge and belief.

Signature of the Student

Date:
This is to Certify that the Summer Training Report (Paper Code BBA-311)
entitled A Study On Marketing of Solar Products. done by Ms. Tanveet
Kaur Bhatia

Signature of the Guide

Date:
Name of the Guide:
Designation:

Countersigned
Director/Project Coordinator

ACKNOWLEDGEMENT

I am extremely grateful and remain indebted to our guide Dr. Anubhuti Dwivedi for being a
source of inspiration and for her constant support in the Design, Implementation and
Completion of the project. I am thankful to her for her constant and valuable suggestions,
which benefited me a lot while developing the project and being a constant source of
inspiration and motivation for hard work.
I owe my profound gratitude to our project Guide, who took keen interest on our project work
and guided us all along, till the completion of our project work by providing all the necessary
information for developing a good system.

Tanveet Kaur Bhatia

Institute of Information Technology & Management, New Delhi

Academic Circular 4/2008/ 06221101712
21st April, 2014
CONDUCT OF SUMMER TRAINING: BBA SEMESTER IV STUDENTS
Objectives
1. Students of BBA Semester IV are to constructively engage themselves in summer training
as part of curriculum at the end of their Semester IV. The summer training is to be carried out
in a firm or company. On completion of the summer training each student is required to
submit a written report. The academic objectives of summer training are to

Work & gain knowledge of real business environment,

Analyse how theoretical concepts taught are applied/not applied in real situations,
Analyse best practices of a company/industry in different functional areas, Enhance
analytical & application abilities of students, and
Develop skills in technical report writing through data collection, data analysis, data
presentation and draw lessons cogently vis--vis a given firm or company.
The objective of this Academic Circular is to lay guidelines to conduct summer
training and to standardise the format of submission of report.
University Scheme for Summer Training
2.
As per the syllabi of BBA (Paper No BBA-311 with number of credits six)
students of Semester IV are to carry out summer training in a firm or company for the
duration of Eight Weeks and to submit a report within Two Weeks of the
commencement of Fifth Semester. The evaluation of report has two components, viz.
(a) External : 50 Marks; it involves external viva.
(b) Internal : 50 Marks; it involves viva & presentation before an
Committee.

internal

Scope of Summer Training

3. It is partly responsibility of the student to find a firm or company where he/she
intends to carry out his/her summer training. A firm or company once fixed cannot be
changed. It is necessary for each student to get the approval of the name of firm or
company from the Summer Training Coordinator. Each student is required to carry
out the work independently and submit the report individually.

ANY PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY

REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE
REPEATED AFRESH.
Final Report
4. The Guidelines for methodology to be adopted for conducting the summer training
are attached as Appendix-A. The format of the project report is attached as
Appendix-B. All students are to adhere to these guidelines.
Schedule of Submissions
5.

Students are required to strictly follow the schedule given below:

To be
Completed by
Date
21st April 2014
10th June 2014

Activity

Marks Remarks
Allott
ed
Summer -

Briefing of students
Commencement
of
Training
14th June 2014 Submission of Firm/Companys
name (to Project Guide) where
the
student
intends
doing
summer training
21st June 2014 Finalization
of
topic
and
submission of Project Proposal
19th July 2014 Mid-term Review: Submission of
work done till date including
complete Chapter-1.
11th
August Submission of Draft Report to the
2014
respective guides.
21st
August Submission of Final Report (One
2014
spiral binded copy) to the
respective guides
25th
August BBA(M1) - Viva & Presentation to
2014
the internal Committee.

26th
2014

August BBA(M2) - Viva & Presentation to

the internal Committee.

27th
2014

August BBA(E1) - Viva & Presentation to

the internal Committee.

10
10

Ref
Appendix A
&B
-do-

10
20

A
Power
Point
or
OHP based
presentatio
n
A
Power
Point
or
OHP based
presentatio
n
A
Power
Point
or
OHP based
presentatio
n

28th
2014

August BBA(E2) - Viva & Presentation to

the internal Committee.

A
Power
Point
or
OHP based
presentatio
n
Final Hard Bound Copy and CD have to be submitted by 8th
September, 2014.
As notified by External Viva before the external 50
the University
examiner
Total Marks
100
6. Faculty Guides and company allotted to each student shall be notified separately
and be displayed on notice board.

Content
S.No.

Topic

Page No.

1.

Certificates

2.

Acknowledgements

3.

Assignment Directives

4.

List of Tables

5.

Lists of Figures

6.

Executive Summary

7.

Chapter-1: Profile of the Firm/Company

8.

Chapter-2: SWOT Analysis of the Company

14

9.

Chapter-3: Functional Analysis of the

Company

18

10.

Chapter-4: Lessons Learnt

51

11.

References/Bibliography

58

List of Tables
Table No.

Title

Page no.

1.

Number of Sunson Services

37

2.

Reason for using services of solar water heater

38

3.

Reason for using services of Air/Room Heater

39

4.

Reason for using services of Industrial System

40

5.

Cost Effect

42

6.

Convenient charge of sunson product

43

7.

Installation charge of Air and Room Heater

44

8.

Industrial System Installation Charges

45

9.

Subscription services

46

10.

Services provided by Sunson

47

11.

Features of Solar water heater

48

12.

Features of Air/Room heater

49

List of Figures
Figure No.

Title

Page no.

1.

Customers using Sunson products

36

2.

Sales of Sunson products

37

3.

Services of Solar Water Heater

38

4.

Services of Air/Room Heater

39

5.

Services of Industrial System

40

6.

Satisfaction oh Customers

41

7.

Cost Effect

42

8.

Installation charges

43

9.

Installation charge of Air and Room Heater

44

10

Industrial System Installation Charges

45

11.

Subscription services

46

12.

Services provided by Sunson

47

13.

Features of Solar water heater

48

14.

Features of Air/Room heater

49

Executive Summary
This report showcases smart marketing strategies from clean energy programs and solar
marketers from across the country that address how to overcome the barriers faced by solar
technology markets and serves as a guide for states in pursuing their own market planning
process.
While there has been a major increase in solar photovoltaic (PV) installations in recent years,
the total amount of solar power installed nonetheless represents less than 0.1% of Indian
energy production. In order for solar energy to make a sizeable contribution to jobs, a green
economy, and greenhouse gas reductions, more solar technology deployment will be required.
However, installing solar technologies is no simple task. The reality is that in order to drive
more solar power installations, solar programs must address the key barriers to its market
growth.
Although state solar programs report limited marketing initiatives of their own, this perspective reflects a narrow definition of marketing one that primarily focuses on communications-centered initiatives, such as website strategies, public relations activities, and education of stakeholders. These marketing resources are important. However, marketing in the
broader sense should play an important role to expand the growth of solar, and state solar
programs play a critical role in creating and supporting effective marketing initiatives that can
address the major market barriers. The Indian Marketing Association defines marketing as
the process of planning and executing the conception, pricing, promotion, and distribution of

ideas, goods, and services to create exchanges that satisfy individual and organizational
objectives. Effective marketing guides how, when, and where product information is
presented to consumers, with the ultimate goal of persuading consumers to purchase a
particular brand or product. Therefore, state solar program managers must see themselves as a
critical part of the solar sales process.
For marketing to be successful, it must create a desire for a product.
Amarketer,

therefore,

needs

to

understand:

a)

current

consumer

perceptions of the product and what must be overcome to improve those

perceptions, b) what price/value equation will have the most appeal, c)
who do consumers believe to be credible sources of product information,
and d) where to place this key information in the form of promotion,
advertising, etc., so that it will reach the right consumer target. When all
of these elements are successfully integrated, marketing connects with
the consumer and builds desire for the product, resulting in a sale.