STAY ALWAYS A

STEP AHEAD

GET TRAINED DIGITALLY WITH US

Course

Structure

Modules
1
2
3
4
5
6
7
8

Digital Marketing Overview

Website Planning & Creation

Search Engine Optimization

PPC Advertising &

Google Ad words
Social Media Marketing

Mobile Marketing

Google Analytics

Online Display Advertising

9
10
11
12
13
14
15

Email Marketing

Ecommerce Marketing

Lead Generation For Business

Content Marketing
Creating Internet
Marketing Strategy

Affiliate Marketing
Making Money Via
Ad sense & Blogging

Digital Marketing Overview

Definition

When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the
internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.

Process

Digital Marketing consists of a 6 step process

Visibility
Bringing targeted traffic
Engagement
Lead Generation
Measurement
Retention

Benefits

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This
module will help you build strong fundamentals that would further help you in the advanced practical sessions.

Digital Marketing Overview Training Process

STEP

Understanding Marketing
and its overview

STEP

What is Digital Marketing

STEP

Advantages of Digital
marketing over Traditional
Marketing

After Learning Digital Marketing Overview

You will be capable to
Understand

You would be able to grasp all the fundamentals of digital marketing, which would enhance your knowledge about marketing and further
provide useful insights about how to proceed with digital marketing from the scratch.

Plan

After understanding the basics, you would be able to plan out your business model all by yourself. You will learn the building blocks of digital
marketing and how to proceed with marketing research while starting a new business.

Implement

A good plan leads to systemized implementation. After you have made a business plan, the next step would be implementing the same. This
module will provide you knowledge.

Website Planning & Creation

Definition

A website is a collection of web pages. It is a window to your business, available in front of your prospect customers 365*24*7. A person
interested in your product/service can view those on your website anytime of the day or night!

Process

Website planning and creation starts from understanding the basics of internet and further advances to website planning and building on
Word press.

Benefits

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch.
This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

Website Planning & Creation Training Process

STEP

Understanding website
planning and overview

STEP

Pool those objectives under

micro and macro activities

STEP

STEP

Understanding Internet,
Web Servers, web hosting

STEP

Identifying primary and

secondary keywords
for your website

STEP

Defining Objectives/pages
for your website

Designing blueprint
a). Raw blue print
b). Final blueprint

After Learning Website Planning & Creation

You will be capable to
Plan

You will be able to plan out your website including the number of pages, primary and secondary keywords, micro and macro activities and a
complete framework on how websites are built.

Design

An eye-grabbing website/webpage is like an icing on the cake! After learning this module, you will be able to design your website blueprints on
a piece of paper, just like experts and agencies do it.

Search Engine Optimization

Definition

SEO is the process of increasing the visibility of your web-pages on search engines like Google for targeted search queries (keywords)

Process

SEO training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in mind the
extensive hands-on practical exposure of the training program

Benefits

SEO increases the visibility of your website on search engines like Google. If Google has a spot dedicated to your website in it's top tier listing,
it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

SEO Training Process

1
2
3
4
5

6
7
8
9

STEP

STEP

Understanding Overview
& Advantages

Get website indexed in Google

and other search engines

STEP

STEP

Create a website

Build quality back links

STEP

STEP

Do research for keywords

STEP

Monitor your ranking

using various tools

STEP

Add content to your website

STEP

On-page Optimize

Learn to do it by yourself
and gain confidence

After Learning SEO, You will be capable to

Plan

A good plan is half work done. After learning SEO, you yourself will be able to plan and conceptualize SEO strategy as per latest search engine
algorithm, to rank any website/webpage on top of search engines.

Execute

Whether it's on-page, off-page or local SEO, whether you are outsourcing it or have an in-house team, this training will make you capable to
execute SEO plans for any website/webpage all by yourself.

Measure

Whether you have an in-house team who does SEO or you have outsourced it, you will be able to effectively measure SEO strategies as per uyour
plan. Not only this, measuring your business's performance(ROI) becomes a piece of cake.

PPC Advertising, Google Adwords

Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the
audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks
on it the advertiser has to pay fixed rate for each click.
The basic idea behind it is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is
definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

Google Accounts for Vast Majority of Searches in India

Average of 33.5 Minutes Spent on These Sites

Key Search Statistics: India

67.5 million unique searchers

6.4 billion searches
7.6 billion search result pages
1.6 billion search visit

Composition of Internet
Searches in India
Google Sites
Yahoo! Sites
Ask Network
Facebook
All Other

Social Media Marketing

Social media marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content
that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and
improved customer service.
Usually, it is almost accessed by all those who have the access to internet making it the best platform to implement your marketing campaigns
and that too at very low cost or no cost.

Top 3 Social Networks in India

90 Million

33 Million

18 Million

Mobile Marketing
Mobile marketing is marketing on or with the mobile devices such as smart phones, tablets etc. It can provide customers with time and location
sensitive, personalized information that promotes goods, services and ideas.
Knowing the fact that usage of mobile devices will increase by 26% by the year 2015, one can easily guess how important mobile marketing is
from both a marketers and users perspective.

Time span of users

No. of Smartphone users in India (Mn)
3G Subscription in India(Mn)
CAGR

= 91%

29

67

116

2012

2013

2014

171
2015

382
2016

23 56
2012

2013

88

2014

173

2015

266

2016

Google Analytics
Web analytics is one of the key aspects of digital marketing. It helps you to understand where visitors are coming from to your website (traffic
source), their behavior, and web pages performance but, it also helps to track and measure return on investment of marketing campaigns
resulting in more leads, high sales conversion and increased brand awareness.
In GA training @ Ab-sim, you will learn how data from web analytics can be used for marketing campaigns, conversion tools, segmentations,
which, in turn can quadruple sales.

What is Google Analytics?

Definition

Google Analytics is the process of increasing the visibility of your web-pages on search engines like Google for targeted search queries (keywords)

Process

Google Analytics training process is quite exhaustive, consisting of 9 steps known to very few experts worldwide, meticulously crafted, keeping in
mind the extensive hands-on practical exposure of the training program

Benefits

Google Analytics increases the visibility of your website on search engines like Google. If Google has a spot dedicated to your website in it's top
tier listing, it would increase potential traffic and can easily be the boost that you need to see your sales go through the roof!

Google Analytics Training Process

STEP

Understanding Overview
& Advantages

STEP

Set up web analytics account

STEP

STEP

Get familiar with key

terms of Google Analytics

Setting up conversion matrix

STEP

Add tracking code in

website and its pages

STEP

Reviewing statistics
and taking corrective actions,
if required

After Learning Google Analytics,

You will be capable to
Setup
After learning web-analytics, you'll be able to setup a/c, goals, conversions, matrix and segments to fetch important data
Analyze
Read and understand different reports like traffic, sources, funnels(on the basis of reports and data states) available, you'll be able to analyze
which traffic source is resulting in maximum goals conversion and see the performance of you WebPages.
Improve
After analysis, you would be able to jot down the key areas that require improvement and take corrective actions instantly, if required, to
increase leads & conversion.

Online Display Advertising

Online advertising also known as Internet advertising is the process of delivering promotional marketing messages to consumers through
internet. It includes advertising networks, blogs, banner ads, rich media ads, interstitial ads, contextual ads on search engine result pages,
social network advertising, online classified adverting, dynamic banner ads, e-mail marketing and cross platform ads.
It is quite result oriented as you can use targeted ads for different viewers to see different advertisements on the same page. Besides, it is less
expensive than other forms of advertising, easily measurable and has wider coverage.

Total Online Advertising Spend in India

INR 2,938 CR
BY MARCH 2014
3% 5%

3%

10%

7%

13%

38%

7%
41%

34%

(FY 2011-2012)
INR 1,750 Cr

10%

29%

(FY 2012-2013)
INR 2,260 Cr

Search
Display
Mobile
Social Media
Email
Video

Email Marketing
E-mail marketing is the oldest marketing platform in online marketing. The first marketing e-mail was sent in year 1994. Since then, after
almost two decades, it remains one of the best marketing platform when it comes to communication and sales conversion.
At Ab-sim, you will be learning various techniques of email marketing and how to overcome the major challenge most marketers face, i.e.
reaching the inbox of the customer and hence realize the true potential of email marketing.

Email Marketing Training Process

STEP

Understanding email
marketing and its importance

STEP

Using tools to create e mailers

STEP

STEP
Understand how emails
and web servers work

STEP

STEP
Dos and donts of email marketing

Different methods to
implement email marketing

The expert trainers share

some best performing email
methods and tools known

Ecommerce Marketing
Commonly known as e-commerce marketing is actually the short form for Electronic Commerce marketing. It is the marketing carried out over
electronic systems such as internet and other digital networks. This is one of the most effective and useful ways of conducting business.
As far as creating an e Commerce marketing strategy is concerned, there are a lot of things at your disposal that includes search engine
optimization, content marketing, email marketing, social media marketing and so on.

E Commerce wave comes in from most unexoected quarters

Apparels, Luxury, Jewellery seen rising rapidly
% Reach of Retail categories
7%

Retail - Movie

11%

8%

Computer
Hardware

Health Care

21%
13%

Consumer
Electronics

16%

15%

Comparison
Shopping

Computer
Software

Apparel

80%
Highest % Growth in 3 month (Retail Category)
26%

Retail - Food

Tickets

25%

Jewellery/Luxury
Goods/Accessories

18%

Fragances/Cosmetics

17%
Health Care

Lead Generation For Business

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. It is actually about
creating a system to increase your sales forces productivity and efficiency.
It happens to be one of the most significant parts of your marketing venture as it is the process through which you identify your potential
customers and give your sales people the tools to turn them into customers by making the sale.

Content Marketing
In the entire Digital Arena, Content is the king. Content Marketing talks about how you can create unique content for your website which
resonates with your brand voice.
India is a content consuming nation and henceforth content marketing helps in attracting the target audience to our website which ultimately
gets converted into sales.

51.

Blogs Have Seen High Growth in India Over Past Year

Engagement Remains Low

Bra

zil

83%

46%

Rus

ia
Ind

sia

49%

28%
na

Chi

Wor

ldw
ide

Reach of Blogs Category

53%

13.

19.

10.

29.

Average Time Spent on Blogs Category

(Minutes)

Creating Internet Marketing Strategy

After learning all the components of Digital Marketing its time to create the right internet marketing mix for our business which will help us in
achieving the optimum results for our business.
Here we learn the right mix of every element for an enhanced business outcome.

Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer
brought by the affiliate's own marketing efforts.
In this type of marketing the affiliates show the ads for the businesses on their own website and get paid if the customers click on their ads and
visit the website of the respective business. It is a wonderful way to cover a large part of internet space with a very little effort by you.

Affiliate Marketing Training Process

STEP

Understanding affiliate
Marketing Training Process

STEP

How businesses can use

affiliate marketing to generate
more revenue and sales

STEP

STEP

Understand how to do affiliate

marketing by other affiliates
with the help of live Training

STEP

How individuals can earn

commission through affiliate
Marketing

STEP
Different methods of doing
affiliate marketing

Get approved with an

affiliate marketing company

Ad-sense & Blogging

Ad-Sense is actually a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image,
video, or interactive media advertisements that are targeted to site content and audience.
Being very simple and proven solution provided by Google that already paying thousands of blogs and websites across the world it is quite
trustworthy and reliable. Besides, it is very effective and result-oriented as ads displayed are relevant to the content of the blog or website.

Make Money Via Ad-sense & Blogging

Training Process

1
4

STEP

2
5

STEP

Understand Google Ad-sense

STEP
Tricks to approve the
Google Ad-sense account

Placing advertisements
on websites, thereby
increasing your income

STEP

STEP

Create blogs using the

strategy of Ad-sense

Place advertisements on your blog(s)

and wait for the first check from Google and/or
other sources like various affiliate marketing companies

Business Training Highlights

No technical

Knowledge
Most advanced

Job

Assured

required

placements

Course

Assignments

curriculum

Case studies,

hands on practical delivery

Classes

Attend

doubt sessions

Digital Marketing will HELP

Students like Management, Advertising, Design Engineering
Businessmen
Entrepreneur
Working professional
Looking for a job

Outcome of the Training

After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you
will be able to plan conceptualize and implement Digital Marketing strategy yourself. Put simply, you become an expert in marketing any
business online.

What you gain?

Open gates for multiple industries
Get a plethora of job opportunities in digital marketing industry
Skills and expertise for advanced career growth
Planning to start your own business? Get a wider reach with Digital marketing
Work as a part-time freelancer, make money online
Generate more qualified business leads & convert into sales
Increase business revenue with an extra outlet for sales- online
Save up to 60% of advertising cost with online advertising
Track and measure your performance with 100% accuracy
Expand your business to a wider geographical area by marketing it online
Your competitors are getting customers online.... don't get left behind

We Will Make You An Expert

LEARN FROM
EXPERTS

At Ab-sim we do not have trainers but

industry leaders and experts who share
their rich experience and knowledge with you.

ASSIGNMENT

Entire training is based on assignments

given to trainees for every module and
evaluation done by trainers.

CERTIFICATE

PRACTICAL
TRAINING

Get an industry-recognized certificate

from Delhi School of Internet Marketing.

At Ab-sim you just do not learn but

practically do it yourself. Also every
module is taught practically as laptops
are compulsory in class.

WHY Ab-sim
FLEXIBLE LEARNING

TARGETED APPROACH

Choose from self-paced, recorded,

instructor-led Classroom & Online models

We dont fit squares into circles.

Choose a program based on your
job role or industry type.

INDUSTRY TIE-UP

LEADING FACULTY

Already tied up with 25+ Indian

Corporate for internships and
growing each day.

We bring to you the best in the business

when it comes to training delivery.

ADVANCED CURRICULUM
Curriculum updated every quarter
to append the latest happenings
in the industry.

LIFETIME QUERY SUPPORT

Advice for smarter marketing from
experts to solve conceptual problems.

Top 5 Queries
CAN YOU ASSURE ME THAT I WOULD GET A JOB ?
Yes, we do provide job assurance. We line-up interviews for our trainees who are looking for job.
WHAT TYPE OF DEGREE/DIPLOMA WILL YOU PROVIDE ME ?
We provide industry recognised certification in digital marketing recognized all over India in any industry.
CAN I PAY IN INSTALMENTS ?
Of course, you can pay in two easy instalments
WHAT IF I MISS CLASSES ?
Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.
WHAT IS THE AVERAGE STARTING PAY PACKAGE ?
The average package for complete digital marketing profile is 3.20 lpa.

Trainees from

Hundreds of startups, entrepreneurs and these few companies

Want to know more

LET'S TALK

School of Internet Marketing

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