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INTEL C ORPORATION
18 OCT 2013
Assignment: Fundame ntals Of International
Manage ment
Report By:
Group 3, Section B (EPGDIB 2013-15)
Group Members:
Ajit (4B), Atul (15B), Geetika (22B), Neeraj (34B), Pooja (37B),
Rahul (39B)
Executive Summary
Intel, a US-based semiconductor chip maker, operates in four segments PC Client Group, Data
Center Group, Other Intel Architecture segment, and Software and Services segment. During
2012, the companys revenues declined 1 % y-o-y to reach $53bn. Following is a brief on the keyaspects of the company:
Robust Organizational Control: In terms of its organization control, Intel (like most
of the fortune 500 companies) follows combined organization structure for managing
operations of the company. The company is keen to comply with Global environmental
standards and it takes corporate responsibility seriously to the extent that it has included
environmental goals to employees KRA (including CEO and CFO). With such robust
organizational controls in place it is likely that the company will achieve its
environmental goals by 2020.
Aggressively Competes against competitors: Intel has been successfully
counteracting to the threats from its major competitors namely, Taiwan Semiconductor
Manufacturing Company Ltd (TSMC), Advanced Micro Device (AMD), Samsung, Texas
Instruments (TXN), Toshiba and STMicroelectronics. Its past strategies have included
partnering with OEMs to proactively promote Intel Inside Campaign; concentrating on
mobile computing and internet related offerings; and forming a market ecosystem
through forming partnerships (e.g. with Apple).
Strategic Business Expansion: Intel has been on an expansion mode in terms of
product; geographies and acquisitions. In the products space, its future focus lies on
smartphone and tablets (technologies like Positioning, Long term Evolution, voice
recognition); 3D visualization and perceptual computing (i.e. gesture, touch, voice, and
other artificial intelligence-style sensory technologies); and upgradation of core processor
business (voice recognition technology & increased battery life). In terms of markets, it
plans to ramp up its business in Israel and Ireland.
Prudent Assessment of International Markets: Intel has been effectively analysing
its market environment & the various political, economic, socio cultural, technological &
legal forces of different countries for developing a thorough understanding of the market
in which it operates. This has enabled it to take advantage of the growth opportunities
and minimize the threats faced during its operations.
Overall, we feel that that Intels diversified Product Portfolio, robust R&D
capabilities and effective supply planning strategies give it a distinctive
advantage over its peers. Though the company has a risk associated with
competition and technological changes, the growing semiconductor industry and
the potential to maximise avenues owing to its past and future acquisitions
provide it a formidable opportunity. However, it must address the risks
emanating from declining profitability, high concentration in the PC segment and
product related issues to get back to a growth trajectory.
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Table of Contents
Ex ecutive Summary
Work Allocation .......................................................................................................... - 3 Chapter 1 : Background ................................................................................................ - 4 1.1
Structure and Content of the Report .................................................................. - 4 1.2
Products & Services:........................................................................................ - 4 1.3
Geographical Presence and Employees............................................................... - 5 Chapter 2: Financial Analysis ........................................................................................ - 6 2.1
Revenue by Geography .................................................................................... - 7 2.2
Revenue by Major Operating Segment ............................................................... - 7 Chapter 3: Organization Structure ................................................................................. - 8 3.1
Segmental Organization Structure ..................................................................... - 8 3.2
Combined Organization Structure ..................................................................... - 9 3.3
Geographical Organization Structure ................................................................- 10 Chapter 4: Organization Control ................................................................................... - 11 4.1
Product Energy Efficiency and Product Ecology.................................................. - 11 Chapter 5: Competition Analysis...................................................................................- 13 5.1
Competitors..................................................................................................- 13 5.2
What Intel did right with Microprocessors? .......................................................- 14 Chapter 6: SWOT Analysis........................................................................................... - 17 6.1
Strengths...................................................................................................... - 17 6.2
Weakness .....................................................................................................- 1 8 6.3
Opportunities................................................................................................- 19 6.4 Threats ....................................................................................................... - 20 6.5
Conclusion: ..................................................................................................- 21 Chapter 7 : Problems faced in different countries ............................................................ - 22 7 .1
PEST Analysis .............................................................................................. - 22 7 .2 Problems faced in Asia Pacific Countries .......................................................... - 24 7 .3 Problems faced in European Countries............................................................. - 24 7 .4 Problems faced in African Countries: ............................................................... - 25 7 .5
Conclusion .................................................................................................. - 25 Chapter 8: Future Outlook and Business Expansion Plans ............................................... - 25 8.1
By Acquisitions ............................................................................................ - 26 8.2 By Product Launches:.................................................................................... - 26 8.3 By Geographical Expansion ............................................................................ - 27 8.4 Other Investments/plans ............................................................................... - 27 8.5 Conclusion .................................................................................................. - 27 -
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Work Allocation
Chapter
Section
Prepared by
Chapter 0
Ex ecutive Summary
Pooja (37 B)
Chapter 1
Background
Rahul (39B)
Chapter 2
Financial Position
Chapter 3 & 4
Atul (15B)
Chapter 5
Competitors
Ajit(4B)
Chapter 6
SWOT Analysis
Pooja (37 B)
Chapter 7
Geetika (22B)
Chapter 8
Neeraj (34B)
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Chapter 1: Background
Intel Corporation is an American multinational semiconductor chip maker corporation
headquartered in Santa Clara, California. Intel is the worlds largest and highest valued
semiconductor chip maker, based on revenue. Intel Corporation, founded on July 18, 1968, is a
portmanteau of Integrated Electronics (the fact that "Intel" is the term for intelligence
information was also quite suitable).
Back in 1968, two scientists, Robert Noyce and Gordon Moore, founded Intel with a vision for
semiconductor memory products. By 1971, they had introduced the worlds first microprocessor.
Since then, Intel has established a heritage of innovation that continues to expand the reach and
promise of computing while advancing the ways people work and live worldwide
In this report, we have attempted to capture various components of Intel Corporation by carrying
out an in-depth secondary research. The following section captures the structure and content of
the report.
1.1
1.2
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1.3
It offers microprocessors that process system data and controls other devices in the
system; and chipsets, which sends data between the microprocessor and input, display,
and storage devices, such as keyboard, mouse, monitor, hard drive or solid-state drive,
and optical disc drives; system-on-chip products that integrate its processing
functions with other system components, including graphics, audio, and video onto a
single chip; wired network connectivity products; and wireless connectivity
products.
The company also provides mobile phone components comprising baseband
processors, radio frequency transceivers, and power management integrated circuits; and
mobile phone platforms, such as Bluetooth wireless technology and global positioning
systems receivers, software solutions, customization, and interoperability tests.
In addition, it offers endpoint security, network and content security, risk and
compliance, and consumer and mobile security software products for
consumer, mobile, and corporate environments to protect systems from malicious virus
attacks, as well as loss of data. Further, the company provides NAND flash memory
products, which are used in solid-state drives.
Intel Corporation sells its products primarily to original equipment
manufacturers, original design manufacturers, and industrial and
communications equipment manufacturers
in the computing and
communications industries.
The company has a strategic collaboration with ZTE Corporation focusing on
the Intel Atom Processor Z2580 platform.
Intel is geographically present in 53 countries across Asia/Pacific, Europe, Latin America, Middle
East/Africa and North America. The following map captures Intels key locations worldwide
And as on Dec 2012, Intel had over 105,000 Employees worldwide with approximately
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-6-
2.1
Revenue by Geography
Geographically, the company operates through six regions, namely Singapore, Taiwan,
the US, China (including Hong Kong), Japan and Other Countries.
Singapore is the major revenue generator for Intel with nearly one -fourth of the
revenues in 2012.
2.2
R
evenue by Major Operating Segment
The PC Client Group (PCCG) operating segment has been the major
contributor (over 60%) for Intel over the years. The revenue contribution was
$34,138 for 2012 as compared to $35,639 in 2011.
DCG has been the second largest contributor with about 20% contribution towards the
revenues.
The SSG segment overall has been the lowest contributor with about 5%, however its
contribution towards the revenue has grown from the previous two years
-7-
Over time, the number of devices connected to the Internet and each other has grown from
hundreds of millions to billions. The combination of the proliferation of mobile devices
connecting to the Internet and a build-out of the cloud infrastructure that supports these devices
is driving fundamental changes in the computing industry.
Intels Primary Focus has been transforming from the design and manufacture of semiconductor
chips for PCs and servers to the delivery of solutions consisting of hardware and software
platforms and supporting services across a wide range of computing devices, and innovating
around energy-efficient performance, connectivity, and security. Intel designs and manufactures
advanced integrated digital technology platforms. A platform consists of a microprocessor and
chipset, and may be enhanced by additional hardware, software, and services. They sell these
platforms primarily to original equipment manufacturers (OEMs), original design manufacturers
(ODMs), and industrial and communications equipment manufacturers in the computing and
communications industries. There platforms are used in a wide range of applications, such as PCs
(including Ultrabook, detachable, and convertible systems), servers, tablets, smartphones,
automobiles, automated factory systems, and medical devices. They also develop and sell software
and services primarily focused on security and technology integration. They serve customers
around the world, and at fiscal year-end 2012, had 105,000 employees in more than 60 countries.
Below chart shows organization structure basis on above segments.
Each of the operating segments within the aggregated operating segments does not me et the
Intel Group
FY12 Revenue $53.3BN
PC Centre Group
Rev contri. 64%,
Architecture
Operating Segment
Operating Segment
Rev contri. 8%
Intelligent System
Intel Mobile
Group
Communication
Network Group
Tablet Group
Phone Group
Rev contri. 5%
Mcfee
All Other
Rev contri. 3%
Wind River
Software Group
Software and
Service Group
Service Provider
Group
quantitative thresholds to qualify as reportable operating segments; however, Intel has elected to
disclose the aggregation of these non-reportable operating segments. Revenue for reportable and
aggregated non-reportable operating segments is primarily related to the following product lines:
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3.2
PC Client Group. Includes platforms designed for the notebook (including Ultrabook,
detachable, and convertible systems) and desktop (including high-end enthusiast PCs)
market segments; and wireless connectivity products.
Data Center Group. Includes platforms designed for the server, workstation, and storage
computing market segments; and wired network connectivity products.
Other Intel architecture operating segment Includes platforms designed for embedded
applications; mobile phone components such as baseband processors, radio frequency
transceivers, and power management chips; platforms designed for the netbook market
segment; platforms designed for the tablet market segment; platforms designed for the
smartphone market segment; and gateway and set-top box components.
Software and services operating segments Includes software products for endpoint
security, network and content security, risk and compliance, and consumer and mobile
security from our McAfee business; software optimized products for the embedded and
mobile market segments; and software products and services that promote Intel
architecture as the platform of choice for software development.
All other category includes revenue, expenses, and charges such as:
Results of operations from our Non-Volatile Memory Solutions Group that includes
NAND flash memory products for use in a variety of devices;
A portion of profit-dependent compensation and other expenses not allocated to the
operating segments;
Divested businesses for which discrete operating results are not reviewed by our
CODM;
results of operations of seed businesses that support our initiatives; and
Acquisition-related costs, including amortization and any impairment of acquisitionrelated intangibles and goodwill.
Intel uses a distributed model for managing corporate responsibility across the company, as they
believe that embedding responsibility within specific business groups is the most effective
management approach. Many Intel
business groups have established teams
dedicated to corporate responsibility
CFO & Board of
issues, and they also have established
Directors
cross-functional Management Review
Committees (MRCs) consisting of senior
executives who manage corporate
Management Review
Committees
responsibility and sustainability activities
across the organization. Intels global
Corporate Responsibility Office acts as
Business Group and
an internal advisor to the business
Cross Functional Heads
groups and MRCs to drive strategic
alignment and incorporate external
stakeholder feedback into decision
processes.
Paul S. Otellini is the President and Chief Executive Officer of the company and Stacy J. Smith is
the Chief Financial Officer of the company
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3.3
Intel is headquartered in Santa Clara, California and incorporated in the state of Delaware. It has
over 300 facilities located in more than 60 countries. It uses third -party manufacturing
companies (foundries) to manufacture wafers for certain components, including networking and
communications products. In addition, it primarily uses subcontractors to manufacture boardlevel products and systems, and smartphones. Although it manufactures the majority of products
in its own factory network, still have thousands of suppliers, including subcontractors, providing
our various materials and service needs. Below Chart shows the work force distribution basis
geographical location for 2012.
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Setting
Standards
4.1
Measurnig
Performance
aginast Plans
Determining
Variance
Taking
Corrective
Measures
The Transistors are the building blocks of the electronics industry, so the challenge against Intel
was of creation of more energy-efficient transistors which in turn will lead to more energy efficient computers. With the help of research and development on new generation of process
technology, Intel was able to fit more transistors onto Intel processors, while also reducing the
energy required to power them. Moores Law describes the pace of these trends, which when
combined with Intel architecture and circuit design innovationshave enabled to reduce the
amount of energy consumed per transistor by a factor of approximately 1 million over the past 30
years.
Intel has estimated that this technology will enable the billion PCs and servers installed between
2007 and 2014 to consume half the energy and deliver 17 times the compute capacity of the first
billion PCs and servers (installed between 1980 and 2007 ). Also if you look at the energy
consumption of Year 2008 and 2012, it has remained same at 5.5Bn kWh level whereas the
revenue has almost doubled, this shows the level of commitment Intel has towards achieving its
goals.
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- 12 -
Competitors
Intel was among the top ten sellers of semiconductors in the 1980s. In 1991, Intel became the
biggest chip maker by revenue and has held the position ever since. Other top semiconductor
companies include Taiwan Semiconductor Manufacturing Company Ltd (TSMC), Advanced
Micro Device (AMD), Samsung, Texas Instruments (TXN), Toshiba and STMicroelectronics.
Competitors in PC chip sets include AMD, VIA Technologies, SiS, and Nvidia. Intel's
competitors in networking include Freescale, Infineon, Broadcom, Marvell Technology Group and
AMCC, and competitors in flash memory include Spansion, Samsung, Qimonda, Toshiba,
STMicroelectronics, and Hynix.
The only major competitor in the x86 processor market is Advanced Micro Devices
(AMD), with which Intel has had full cross-licensing agreements since 197 6. Each partner can
use the other's patented technological innovations without charge after a certain time. However,
the cross-licensing agreement is canceled in the event of an AMD bankruptcy or takeover. Some
smaller competitors such as VIA and Transmeta, produce low-power x86 processors for small
factor computers and portable equipment. However, the advent of such mobile computing
devices, in particular, smartphones, has in recent years led to a decline in PC sales. This is seen as
the main reason for Intel's 2013 Q1 net income drop of 25%. As over 95% of the world's
smartphones are currently powered by processors designed by ARM Holdings, this company has
become a major competitor for Intel's processor market. ARM is also planning to make inroads
into the PC and server market.
Table 1: Direct Competitor Analysis (as of 2012)
INTC
AMD
TXN
Market Cap
114.49B
2.7 8B
44.22B
Employees
105,000
10,340
34,151
-0.05
-0.18
-0.09
Revenue (ttm)
52.32B
4.67 B
12.30B
0.59
0.32
0.50
EBITDA (ttm)
20.19B
-282.00M
3.87 B
0.23
-0.11
0.21
9.48B
-850.00M
2.03B
EPS (ttm)
1.85
-1.14
1.81
P/E (ttm)
12.41
N/A
22.14
PEG (5 yr expected)
1.09
-2.42
2.31
P/S (ttm)
2.23
0.60
3.61
Operating
(ttm)
Margin
From the above table, we can see that Intel has the highest market capitalization. Its earnings are
also more than its competitors.
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According to 2012 NASDAQ report, Intel Corporation tops the chip maker segment
by sales. The ranking is as follows:
1. Intel Corporation
2. Samsung Electronics Co., Ltd.
3. Texas Instruments Inc.
4. Toshiba Corporation
5. STMicroelectronics NV
6. Infineon Technologies AG
7 . NEC Corporation
8. Free scale Semiconductor, Inc.
9. NXP Semiconductors NV
10. Applied Materials, Inc.
The following section captures how Intel created and sustained competitive advantage in one of
its key products i.e Microprocessors
5.2
Value Creation
Creating
Value by
becoming a
Standard
Value Capture
Capturing
value by
becoming a
proprietary
Standard
Sustaining
Value
Sustaining
value by
countering
threats
a) Value Creation
Microprocessor is an industry where the standards are fragmented. Intel carved out its way, took
advantage of an opportunity and formed an industry standard.
IBM was looking for a microprocessor for its PC, which will become a de-facto standard. Intel
won the contract. Intel became an industry standard architecture. Industry Standard Architecture
(ISA) is a computer bus standard for IBM PC compatible computers introduced with the IBM
Personal Computer to support its Intel 8088 microprocessor's 8-bit external data bus.
This was a first and one of a kind contract which was formed. Intel thereby became a standard
and created value.
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c) Sustaining Value
There are various threats to sustaining competitive advantage. These include:
Imitation
Substitution
Threats
Saturation
Buyer Power
Supplier Power
Complementators
Power
Saturation
Threats
Growth in PC tapered off
Intels Response
Hedged against adoption of RISC by releasing i-860.
Introduced Pentium (improved version of x86)
Intels Response
Intel concentrated on Mobile computing and Internet.
Buyer Power
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Threats
Recalling Pentium Processors
Intels Response
Replaced all the microprocessors
Supplier Power
THREATS
Intels Response
Made
Long
term
contacts Intel never asked for custom solutions rather it focused
necessary for Custom solutions.
on standard solutions.
Complement Power
Threats
Microsofts bargaining Power
Intels Response
Create market ecosystem by investing in
complementors.
Partnerships with Apple
Intel was well positioned with respect to process technology design capabilities to
successfully explore microprocessor market. The above Intels response clearly
highlights its success at counteracting threats to sustainability
- 16 -
Opportunities
Weaknesses
Threats
6.1
Declining Profitability
Over-reliance on PC segment
Dependence on few customers
Product-related Issues
Legal Proceedings
Strengths
a. Diversified Product Portfolio
The companys diversified product portfolio enables it to target different customer segments,
providing it a competitive edge over its peers. Intel offers processors, motherboards, chipsets,
desktops, laptops, servers, workstations, business PCs, embedded technologies, and niche
software development products. It has robust manufacturing capabilities, which helps in the
realization of operational efficiencies.
Furthermore, the company also reported an increase in its cash and cash equivalents in 2012. The
company had $8,47 8m in cash and cash equivalents as of December 2012, as compared to cash
and cash equivalents of $5,065m in 2011. This increase indicates the companys ability to obtain
additional debt to finance acquisitions, capture business opportunities and meet capital
expenditure or other capital requirements in the future.
6.2
Weakness
a. Declining Profitability
The overall trend in Intels revenue and profitability remains dismal. The company ex hibited a
weak financial performance in 2012, reflecting its underperformance and inability to deliver the
value to its shareholders.
In USD million
2012
2011
Revenues
53,341
53,999
14,638
17 ,345
EBIT Margin
27 %
32%
21 %
24%
Source: Int el Annual Report, 2012
Operating Profit declined 16% y-o-y in 2012 to reach $14bn from $17bn in 2011.
EBIT margin decreased from 32% to 27 % from 2011 to 2012, respectively.
Net profit margin also declined from 24% to 21 %.
Such drastic decline in profitability ratios could affect the companys expansion plans and limit its
future growth potential.
b. Over-reliance on PC segment
Declining revenues and margins are majorly due to the fact that about 65% of Intels revenue is
accounted by the PC Client Group business segment. The companys main weakness is its
inherent over-reliance on the PC industry, which has been on a downfall owing to the advent of
new technologies in the form of smartphones and tablets. However, Intel has been pursuing its
business as usual i.e. continuing to focus its efforts on the development of more powerful chips
that are only suitable for PCs and high-end servers. Intel needs to recognize that there is a very
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obvious structural shift in the market for microprocessors (i.e. customers are not looking for such
high-end PCs but for good mobile technologies) and adjust accordingly.1
d. Product-related Issues
Intel has faced various product related issues in the past which has resulted in product recalls or
additional costs to replace defected ones. For instance:
Chipset Design Issue : In January 2011, as part of its on-going quality assurance
procedures, it identified a design issue with the Intel 6 Series Express Chipset family. The
company subsequently implemented a silicon fix and began shipping the updated version
of the affected chipset in February 2011. The total cost to repair and replace affected
materials and systems was $7 33 million.
Haswell sleep problems: In April 2013, it issued a Product Change Notification to
correct sleep problems with its Haswell processors.2
Such events have not only affected its brand image and market positioning, but have also
significantly affected the companys bottom line.
e. Legal Proceedings
Given the nature of industry it operates in, the company is subject to various lawsuits either as a
defendant or a plaintiff. Its involvement in legal proceedings and claims on employment-related
disputes, patent claims, and disputes over contract agreements and other commercial disputes
could have a material adverse effect on its liquidity and financial condition. For instance:
AMD filed a suit with the European Commission (EC) alleging Intel of using unfair
business practices to persuade customers to buy its microprocessors (2001). Such
allegations are under scrutiny in different jurisdictions Korea, US (82 separate classaction suits). The case hearings are still on-going.
In May 2013, Lehman Brothers Inc sued Intel accusing it of seizing $1 billion in collateral
in breach of a swap agreement.
6.3
Opportunities
1
2
Source: Intel is hard at work building products people dont want, and its earnings will reflect that, Quartz, 16 Apr 2013
Source: Intel Confirms, Fixes Haswell's USB 3.0 S3 Sleep Problems, Toms Hardware, 8 April 2013
- 19 -
and semiconductor product categories. This represents a good opportunity for the companys
future prospects.
b. Strategic Acquisitions
Intel has been extremely active in the acquisitions space. These acquisitions help the company in
strengthening its presence in the market it already serves and also helps in entering into new
markets and diversify its services portfolio. Following are some of the recent acquisitions made by
Intel.
6.4
Acquired Aepona and Mashery (for expanding its capabilities in software and services);
Acquired certain assets of Cray Inc (for its high-performance computing interconnect
program).
Signed a strategic agreement with Visa Inc to develop mobile commerce solutions
tailored to consumers in developed and developing countries.
Signed an agreement with RealNetworks to purchase approximately 190 patents and 17 0
patent applications and next-generation video codec software.
Entered into a multi-year, multi-device strategic relationship with Motorola Mobility Inc,
where Motorola provides smartphones using Intel Atom processors.
Threats
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availability of products in such markets adversely affects the demand for the companys products.
Moreover, the products sold in gray markets are damaged, mishandled or altered. Inability to
control sales of its products in the gray market could have an adverse effect on the company. The
sale of such products under companys brand name may have a negative impact on its brand
image.
c. Currency Fluctuations
A substantial part of Intels revenues is transacted in US Dollars. However, a significant amount
of its operating expenditures and capital purchases is incurred in other currencies, primarily the
euro, the Japanese yen and the Israeli shekel.
Intels hedging programs reduce, but do not completely eliminate the impact of currency
exchange rate movements. Therefore, any adverse changes in exchange rates could affect its
overall financial results considerably.
d. Network Breach
The company faces regular attempts by malicious attackers to gain unauthorized access through
the Internet or to introduce malicious software to its IT systems. It is also targeted of malicious
attacks which attempt to gain access to its network, data centres; or even of its customers/ end
users, with the intention to steal proprietary information related to its business.
In some cases, preventive and remedial action is not successful and could result in incurring costs
on rebuilding internal systems, reducing inventory value, modifying products and services,
defending against litigation etc. Publicity about vulnerabilities and attempted or successful
incursions could also damage the companys reputation and thereby reduce demand for its
products and services.
6.5
Conclusion:
Diversified Product Portfolio, robust R&D capabilities and its effective supply planning strategies
give Intel a distinctive advantage over its peers. Though the company has a risk associated with
competition and technological changes, the growing semiconductor industry and the potential to
maximise avenues owing to its past and future acquisitions provide it a formidable opportunity.
However, it must address the risks emanating from declining profitability, high concentration in
the PC segment and product related issues to get back to a growth trajectory..
- 21 -
7.1
PEST Analysis
Lets go through the PEST analysis that shows how the external environment & forces of
different countries have affected Intels growth & development and what all challenges they have
faced.
POLITICAL CHALLENGES
Intel being a multinational company has to operate according to different government
policies of different countries depending on the stability of the countries.
Politics has a serious impact on the economic environment of the country. Political
ideology and political stability or instability strongly influence the pace and direction of
the economic growth. Politics can consist government stability, political values and
beliefs shaping policies. Therefore, the politics of a country affect the investment decision
of organizations in the country strongly. Seeing V ietnam has socio-political stability, Intel
were in serious discussion for chip manufacturing in India but the government was a bit
slow on semiconductor manufacturing proposals so therefore it choose Vietnam. But it
took Intel 4 years of negotiation until the Vietnamese government gave them the license.
In the semi conductor industry, competition regulation is low and corporate & individual
taxes are major considerations. Further due to increasing internationalization of semi
conductor firms, they are being subject to international trade regulations & consumer
protection has also become a major consideration. This has led to Intel focusing on
having their R&D on environmental management to protect their consumers.
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ECONOMIC CHALLENGES
Economic factors throw light on the nature and direction of the economy in which firm
operates. Intel had to focus on economic trends in segments that affect the industry. The
economic factors can also be divided into some categories like GNP trends, money supply,
inflation rate, unemployment. Seeing that Vietnam is one of the fastest growing
economies in the South East Asia, which has grown by 7 to 8 percent a year, & that it is
also the South East Asias fastest growing PC market and low cost (low labours cost, low
living cost) (little or no cost pressure), are some of the main reasons why Intel choose to
invest in Vietnam.
Also, the biggest challenge for Intel has always been to develop their products at a rate
that would keep up with the demands of different markets.
TECHNOLOGY
Technological factors represent major opportunities and threats which must be taken into
account while formulating strategies. Technological breakthroughs dramatically
influences the organizations products, services markets, suppliers, distributors,
competitors, customers, manufacturing processes, marketing practices and competitive
position. Technological changes can reduce or eliminate cost barriers between businesses,
create shorter production runs, create shortages in technical skills and result in changing
values and expectations of customers and employees. This is especially important for an
IT company such as Intel as it can be the key for it to survive or the reason which has
made the failure of some IT companies. There are more and more consumers in the
wireless industry, nobody can argue that the PDA and cell phones have become so
popular; they are the new digital trends of this era. Intel cannot ignore this profitable
industry. So it has researched and announced the new chip for mobile devices which is
believed to unleash new innovation across the industry.
The biggest challenge for Intel in this context is to cope up with the very fast technological
transfer & the faster rate of technological obsolescence.
ENVIRONMENTAL CHALLENGES
- 23 -
7.2
LEGAL CHALLENGES
Nevertheless, with globalization, the rules of competition, trade mark rights and patents,
WTO rules and implications, price controls and product quality laws and a number of
other legal issues in individual countries have become important challenges. In 2007 -08,
the European Union had formally lodged antitrust charges against Intel, accusing the
CPU maker of using illegal methods to compete against its main rival AMD. This action
represented the culmination of years of antitrust investigation by the EU and was likely
the beginning of a very unpleasant experience for Intel. EU charged that Intel used illegal
methods to coerce OEM computer manufacturers to ship systems with Intel rather than
AMD processors. Intel is a large firm and being accused of anti-competitive behaviour by
the EU affected its reputation in a big way, and to prove its conduct had been legal it also
had to incur hefty costs.
Intel operates from major locations within the Asia Pacific region, including, Australia,
Hongkong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea,
Srilanka, Taiwan, Thailand & V ietnam. The key operations in this region cover assembly & test; R
& D; sales & marketing; software development; & systems manufacturing.
300 million people in the Asia Pacific are currently digitally unaware & illiterate. Hence
bridging the digital divide and taking IT to rural & isolated areas of countries like
Vietnam, India, Pakistan, has been the biggest problem for Intel.
The socio political situation of countries like Pakistan, Philippines, Srilanka, serves as a
hindrance for attracting foreign investments & Intel has to deal with it.
Terrorism remains a major concern for Intel to make itself prepared with the counter
measures in countries like Vietnam, Philippines, Srilanka, Pakistan, and India.
Facing Cultural diversities has been one of the major challenges for Intel.
Intel has fought with the problem of INTERNET GENDER GAP and has taken rigorous
actions & initiatives to bridge this gender gap and empower women through innovation &
education.
Intel is still fighting with the problem of reducing absolute environmental footprint due to
its growth & increasing complexity of their manufacturing processes.
7.3
Taken as a single geographic entity, Europe has the largest economy in the world. Europe is one of
the pillars of the global system & what happens to Europe definitely defines how the World works.
It defines for Intel too.
Europe is a significant location for both Intels R&D and Manufacturing. But the
problems of EU like stabilizing itself, stopping its fragmentation & preparing for more
integration and expansion, are also the major problems of Intel.
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7.4
7.5
European antitrust regulators imposed their largest fine ever in a market dominance
case against Intel. The commission accused Intel of abusing its dominant position in
computer chips by giving large rebates to computer makers, by paying computer makers
to delay or cancel product lines and by offering chips for powerful server computers at
prices below actual cost. Intel has been engaged in a lengthy, multi faceted battle with
antitrust authorities across the globe, like in Japan, South Korea, and the United States.
In European countries Intel corp., along with IBM, has been posting the slowest & lowest
sales growth in years due to the slowdown triggered by the European debt crisis &
banking crisis, especially in Greece, Spain & Italy. The personal computer industry here is
still recovering from a disk drive shortage.
On August 19, 2010, Intel announced that it planned to purchase McAfee, a manufacturer
of computer security technology. The purchase price was $7 .68 billion, and the
companies said that if the deal were approved, new products would be released early in
2011.On January 26, 2011, the European Union approved the acquisition, after Intel
agreed to provide rival security firms with all necessary information that would allow
their products to use Intel's chips and personal computers. Intel had to face lot of legal
proceedings in context of patents & intellectual property rights.
Conclusion
Intel, appropriately & strategically, analyses the environment & its various political, economic,
socio cultural, technological & legal forces of different countries for understanding the Big
picture in which it operates, enabling the company to take advantage of the opportunities and
minimize the threats faced by their business activities
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captures on how Intel has been able to sustain its brand name and although the market is more
competitive today, Intel is still the largest chip manufacturer in the world.
8.1
By Acquisitions
Adding two software companies -Aepona and Mashery - in the portfolio to focus
on smartphone & tablets business.
Intels acquisition of Belfast-based Aepona and San Francisco-based Mashery, which offer
software to help manage APIs (application programming interfaces) so partners can monetize
services based on customer context. Aepona's API management tools can track location, device
type and other features tied to a mobile connection, which can act as a basis for communication
service providers to enable transactions such as one-time payments for services. Mashery also
provides software to help partners manage API tools that have been deployed.
Much of the software offered by Aepona and Mashery is for mobile devices and mobile
transactions, which fits with Intel's growing focus on smartphones and tablets.
Intel bought satellite navigation chips business from ST -Ericsson which extends
Intels investments in positioning technology.
Intel Gets LTE-A Smarts with Fujitsu Buy: to help it win design slots in mobile
8.2
By Product Launches:
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tablets further without compromising on power and performance. The move is also inline with
Intel's intent to move towards portable devices, tablets and mobile phones in a world where PC
sales are decreasing every quarter.
Intel upgraded Atom chipset for tablets.
The new quad-core chip features Intel's 22nm low-power Silvermont microarchitecture for tablets
which is similar to the Haswell microarchitecture for computers. The major highlight of the chips
is the integrated 4G LTE support.
8.3
By Geographical Expansion
8.4
Other Investments/plans
8.5
Conclusion
Every month more than 4 million billion (4 x 1015) transistors are produced; more than half a
million for every human on the planet. Most computer chips each comprise more than 7 million
transistors. Twelve years ago computer chips, in the eyes of consumers, were a generally
unknown component of PCs - a commodity product. From a competitive standpoint, a computer
chip is a typical commodity. Take one out, put another in, no performance difference. Chips are
something most customers don't see, many don't understand, and large numbers don't care
about.
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But Intel has built a brand around a commodity. The company was founded in 1968 and went
public in 1971. By 1997 , it controlled 90% of the world's market for personal PC microprocessors.
Although the market is more competitive today, Intel is still the largest chip manufacturer in the
world.
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