What is Data Center Infrastructure Management?

Data Center Infrastructure Management (DCIM) means many things to many people. It is a relatively young term that represents an
emerging class of IT physical infrastructure solutions, one that has already generated enormous market acceptance. Gartner predicts
that it will quickly become mainstream, growing from 1% penetration of data centers in 2010 to 60% in 2014 (DCIM: Going Beyond
IT, Gartner Research, March 2010).
Why is DCIM taking the market with such force?
If you ask the executives who lie awake at night worrying about the tens of thousands of IT assets under their supervision, theyll
explain it with one word: Help!
Todays IT decision-makers are starving for the information, insight, and command-and-control that a true Data Center
Infrastructure Management solution offers.
They need to be able to see, understand, manage, and optimize the myriad of complex interrelationships that drive the modern data
center one of the most complex entities on earth. They need holistic information and visibility into the entire IT infrastructure,
information that that is instantly meaningful and actionable. (Fragmented device-level data is no longer of much use to them.)
To paraphrase one of Gartners early definitions: Data Center Infrastructure Management integrates facets of system management
with building management and energy management, with a focus on IT assets and the physical infrastructure needed to support
them.
So what does this all really mean?
Data Center Infrastructure Management when its the right solution from the right vendor can optimize the performance,
efficiency, and business value of IT physical infrastructure and keep it seamlessly aligned with the needs of the business.
DCIM can help decision-makers:

Locate, visualize, and manage all of their physical assets within an integrated single pane view of the entire infrastructure
Automate the commissioning of new equipment, reducing the need for error-prone, time-consuming manual tasks like
walking the floor to confirm what can go where
Automate capacity planning with unparalleled forecasting capabilities, including the use of what if scenarios
Reduce energy consumption, energy costs, and carbon footprint save the planet while youre saving potentially millions
Align IT to the needs of the business and maintain that alignment, no matter how radically those business requirements
may change and grow

But not all DCIM vendors are created equal. IT decision-makers must make a careful evaluation of todays vendors, products, and
promises. They must strip away the misconceptions. Here are three common myths about DCIM.
Myth vs. Reality
Myth: DCIM is about the data center.
REALITY: DCIM IS ABOUT THE ENTERPRISE.
A true Data Center Infrastructure Management solution can scale to manage hundreds of thousands if not millions of assets
sitting in the worlds largest global IT infrastructure environments. All of the servers, switches, blades, etc. and the myriad of
facilities and building systems that constitute the physical infrastructure. Not just in the data center, but across the entire enterprise.
Because the walls between IT and facilities are coming down. If the vendor cannot scale to reliably meet the challenge of
convergence at the enterprise level handcuffed by product limitations or lack of experience then it is not a complete DCIM
vendor.
Myth: DCIM is about monitoring.

REALITY: DCIM IS ABOUT MANAGING.

Executives today cannot afford to mistake monitoring for managing. Monitoring energy usage at the device level gives you mere
data a single-dimensional perspective on a specific device at a specific point in time, without context. The data must be deciphered
or assimilated so you can make sense of it.
Managing energy usage across the power chain requires context-rich information about all of the interrelationships that exist
between assets holistic information that is immediately meaningful and actionable, and lets you track power all the way from the
transformer on the street down to every device on every rack.
This insight is best found in an interactive, navigable 3D environment that validates the axiom, a pictures worth 1,000 words.
Humans are innately visual creatures, making interactive 3D visualization the perfect environment for presenting holistic information
that leads to swift, insightful decision-making. Interactive 3D visualization is core to Data Center Infrastructure Management
because its the most effective way for IT executives to wrap their arms around the incredible complexity of the modern data center.
Conventional 2D spreadsheets or static 3D images, for example, cannot possibly represent the web of interrelationships that a
power chain encompasses.

Myth: DCIM is about power.

Reality: DCIM IS ABOUT EVERYTHING.
In its early days, Data Center Infrastructure Management was born of the need to understand and reduce energy consumption.
DCIM is an offshoot of the green IT initiative and originally was designed to do basic energy monitoring, reporting and management
at the data centre level, says analyst David Cappuccio of Gartner. This statement may be true, but DCIM with interactive 3D
visualization has evolved far beyond power.
As a solution that integrates IT physical infrastructure management, facilities management, and systems management, DCIM is
transforming how the IT ecosystem is seen and managed. A true DCIM solution is a game-changer across a spectrum of challenges:

Energy management. Reducing energy consumption and costs priority #1 in data centers worldwide.
Asset management. Optimizing the utilization of assets throughout their lifecycles, from acquisition to decommissioning.
Availability management. Proactively identifying the impact of failures and maintenance outages on data center service
levels.
Risk management. Establishing controls and records-keeping to meet regulatory requirements such as Sarbanes-Oxley,
HIPAA, etc.
Service management. Monitoring the satisfaction of service requests to identify gaps and implement corrective actions
where needed.
Supply chain management. Improving coordination of equipment delivery and disposal, resolving bottlenecks that can
increase operating costs.
IT automation. Automating the planning and execution of infrastructure service requests, eliminating manual steps and
speeding time-to-delivery.

The bottom line

The physical layer has increasingly become the single point of IT operational dependency in a world of increasing convergence. DCIM
is the natural evolution of this process. The physical layer is now being treated with the same level of priority as the logical layer.
Investments in managing the logical layer are shifting to investments in managing the physical layer.
As more than a few executives have proclaimed its about time.