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The past couple of decades have seen the rise of a class of professionals in
their 20s and 30s who typically have high disposable incomes and few
responsibilities.
The rise of women in paid employment and the corresponding increase in
disposable income has fuelled the increase in alcohol consumption. Young
women -those without family responsibilities- seem best able to fund the habit.
The tendency towards "extended youth" -people putting off marriage and
children- may well have contributed towards the trend of higher consumption
of alcohol, among both women and men