Privacy Solutions for Agencies

Be the Go To Trusted Advisor with a Comprehensive Privacy Solution.

Thousands of the worlds leading companies choose TRUSTe to help protect the privacy of their customers.
The worlds most strategic agencies choose to partner with TRUSTe and stay close to their clients brands.

WHY AGENCIES PARTNER WITH TRUSTe

Agencies partner with TRUSTe to deliver privacy safe ads for OBA and more.
Agencies play a key role in protecting their clients brand reputation, including ensuring the delivery of
privacy safe ads for OBA (online behavioral advertising). Working alongside TRUSTe as an approved

Learn More:
truste.com/ads

provider of the DAA, EDAA, and DAAC Icons for OBA (Icons), agencies safeguard Icon delivery
through the ad ecosystem. In addition, agencies collaborate with TRUSTe to implement privacy best
practices for advertising clients, such as monitoring the compliance status of their suppliers when doing
business online.
Strategic agencies are integral to the privacy conversation with the brands they represent.
The worlds most successful agencies have privacy experts on their team to keep them at the head
of the pack. Your ability to advise clients on the best way to protect their brands gives you a
competitive differentiator over other agencies. Time and again, agencies choose to partner with

TRUSTe is an approved
DAA, EDAA, and
DAAC provider of
the AdChoices icon,
and is seamlessly
integrated with the
AppChoices app.

TRUSTe to add to their arsenal of consultative experts who can intelligently converse with brand clients
on privacy strategy.
TRUSTes full service team is an extension of your agencys consultative team.
TRUSTe doesnt just give you a product to figure out on your own. We provide you with a full
service team to run privacy reports, provide analysis, and alert you when there are emerging privacy
developments that impact your business. We proactively identify ways you can advise on the protection
of your clients brands.
No other data privacy management company can match TRUSTes experience.
For almost two decades, TRUSTe has been the leader in data privacy management. As a pioneer in
privacy certification beginning in 1997, TRUSTe was the first to build early website and app scanning
tools, and continues to be a first-to-market innovator in desktop, mobile and video OBA compliance as
part of a comprehensive suite of data privacy management solutions.

TRUSTe is an approved
EDAA certification
provider responsible
for independently
assessing and
validating a company's
compliance with the
European Principles
on OBA.

As you and your clients grow, TRUSTes privacy solutions meet emerging needs.
As companies grow, their inhouse privacy operations grow, and they want to work with agencies that
are part of the integrated solution. TRUSTes privacy solutions allow advertisers and their agencies to
have the most powerful suite of privacy tools at their fingertips.

POWERING TRUST in the Data Economy

CONTACT US

US: 888.878.7830

www.truste.com

EU: +44 (0) 203 078 6495

www.truste.eu

TRUSTed Ads

HOW TRUSTed ADS WORKS

Agencies partner with TRUSTe to deliver privacy safe ads for OBA and more.
TRUSTed Ads is the leading OBA privacy solution in the market that overcomes technology hurdles addressing consumer
privacy preferences on any platform or device. Eliminate privacy risks through clear notice and choice through consumer
preference controls. Ensure OBA compliance with global selfregulatory bodies including the DAA, EDAA, and the
DAAC.

In Ad

AdChoices

ABC Bank

AdChoices

Were here for you

Close
Ad Choices

ABC Bank

ABC Bank cares about your privacy.

An Ad Network delivered this personalised
ad for ABC Bank based on your interests.

Set Your Ad Preferences

ABC Bank Were here for you

Powered by

ABC Bank Were here for you

ABC Bank

AdChoices

Were here for you

1. Click AdChoices Icon

2. Provide Notice

3. Consumer Choice

Many of the worlds leading brands, agencies and ad platforms work with TRUSTe to protect the privacy of their
customers, including:

Brands
AOL

Hilton

Salesforce

AT&T

HP

SurveyMonkey

Cisco

IBM

Symantec

Comcast

Kelloggs

The Economist

Delsey

Levis

The New York Times

Disney

LinkedIn

The RitzCarlton

EA

McDonalds

Verizon

eBay

Monster

VMWare

Enterprise Holdings

Nestle

WebMD

Forbes

Nike

Workday

Gap

Oracle

Garmin

RingCentral

Agencies
Digitas

MEC

Omnicom Media Group

Initiative

Moxie

Starcom MediaVest Group

iProspect

Ogilvy & Mather

Universal McCann

ADARA

BrightRoll

Millenial Media

Amobee

Byyd

The Trade Desk

AppNexus

Drawbridge

Sojern

Ad Platforms

POWERING TRUST in the Data Economy

CONTACT US

US: 888.878.7830

www.truste.com

EU: +44 (0) 203 078 6495

www.truste.eu

TRUSTed Ads

BE INTEGRAL TO THE PRIVACY CONVERSATION WITH ENDTOEND PRIVACY SOLUTIONS

TRUSTe provides a full suite of privacy solutions designed to meet endtoend privacy needs. Strategic agencies that
partner with TRUSTe are integral to the privacy conversation.

Compliance Controls
OBA Compliance + Interests
Ensure compliance with DAA/EDAA/DAAC OBA programs across desktop and mobile ads, including cookie and non
cookie based solutions.
Cookie Consent Manager
Ensure compliance with EU privacy regulations and increase customer trust by providing a way for users to manage
tracking activity on your websites.

Monitoring Controls
Marketing Cloud Monitoring
Minimize privacy, governance, performance and security risks by identifying and analyzing the tracking and data
collection activity on your websites, apps and digital properties on the marketing cloud.
Dispute Resolution
Efficiently manage and resolve consumer privacy complaints with an independent third party dispute resolution service.

Certification Services
Fixedscope annual service includes compliance audits, gap reports and recommendations. Evaluation is based on
Certification Standards defined by regulatory programs such as USEU Safe Harbor, APEC, COPPA, and the EDAA.
Approved organizations receive the TRUSTe seal.

Assessment Services
Customizable engagements requiring privacy assessments and detailed risk analysis. Common situations include new
product launches, strategic campaigns, mergers and acquisitions, international expansion, and emerging regulatory
conditions requiring rapid response.

Consulting Services
Expert privacy consultants provide organizations with tailored privacy strategy, data inventory and collection, risk
prioritization, and privacy program development.

FULL SERVICE OR SELFSERVICE PORTAL

All of TRUSTes privacy solutions are available for deployment with
a dedicated privacy services team, or as a module within our Data
Privacy Management Platform (DPMP) for use by advertisers and
agencies through a cloudbased selfservice portal.

POWERING TRUST in the Data Economy

CONTACT US

US: 888.878.7830

www.truste.com

EU: +44 (0) 203 078 6495

www.truste.eu

TRUSTed Ads

WHAT SETS US APART

TRUSTe

Others

OBA Compliance
DAA, EDAA, DAAC AdChoices Icon
DAA AppChoices Integration
EDAA Certification
Desktop, Mobile and Video OBA Compliance
Ad Viewability and Fraud Detection
Smart Tags for All Major Ad Systems
Branding Customization Capabilities
TRUSTed Ads API for Seamless Trafficking
Full Service Account Management or SelfService Option
Capture Consumer Interests
Dynamic Browser Language Detection
Supports OptOut for Network ID and Fingerprinting
Marketing Cloud Monitoring
Web Scanning (Desktop, Mobile)
Alerts for Suspicious Activity
App Scanning
Detects and Categorizes All Tracker Types (Cookies, Beacons, eTags, LS, LSO, etc.)
Detects Fingerprinting
EndtoEnd Privacy Solutions
Cookie Consent Management
Consulting Services
Certification Services
Assessment Services
Dispute Resolution
EndtoEnd Data Privacy Management Platform
Privacy Brand Power

#1 Globally Recognized Privacy Brand

Over 18 Years of Experience
Thousands of Brand Clients

ABOUT TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by
enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our
cloudbased Data Privacy Management Platform delivers innovative technology products, including website monitoring
and advertising compliance controls along with privacy assessments and certifications. Thousands of companies
worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect and enhance their brand,
drive user engagement and minimize compliance risk.
POWERING TRUST in the Data Economy
CONTACT US

US: 888.878.7830

www.truste.com

EU: +44 (0) 203 078 6495

www.truste.eu