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below calculations, Kodak would gain market share of almost 24% if it goes
ahead with the introduction of Funtime.
Also, for cannibalization we assumed the rate to be 10%. The other
assumption we made was the split of unit sales from Kodak gold plus would
be 80%.
Fun Time
Price
Gross Margin
Dealer Margin
Profit Markup
Selling Price
Per Unit Profit
Cannibalization
Lost Profit
Breakeven Units
Mkt Share Gained
Absolute Market
Share
Price
Gross Margin
Dealer Margin
Profit Markup
Selling Price
Profit
Sales
Profit
2.792
70%
20%
0.5584
2.2336
1.56352
37520000
73329088
46900000
23.33%
7.00%
Gold Plus
Current
New Price
3.49
2.9665
70%
70%
20%
20%
0.698
0.5933
2.792
2.3732
1.9544
1.66124
375200000
441411764.7
733290880
733290880
Increase in Sales
17.65%