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McDonalds
An overview of McDonald's
McDonald's is the leading global foodservice retailer with more than 30,000 local
restaurants serving 52 million people in more than 100 countries each day. More than
70% of McDonald's restaurants worldwide are owned and operated by independent
local men and women. Is one of the world's most well-known and valuable brands and
holds a leading share in the globally branded quick service restaurant segment of the
informal eating-out market in virtually every country in which they do business. Serves
the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter
Pounder, Chicken McNuggets and Egg McMuffin. Their rich history began with their
founder, Ray Kroc. The strong foundation that he built continues today with McDonald's
vision and the commitment of their talented executives to keep the shine on McDonald's
arches for years to come. To read more about McDonald's history, vision and
executives, click on their links in the left menu

What are the business aims and objectives for

McDonald's in the UK?
McDonald's has run its business in the UK since 1974 and
currently operates 1,200 restaurants across Britain and Ireland.
Above all, serving quality food that our customers can trust is McDonald's number one
priority. But McDonald's is about more than just the number of restaurants we operate.
It's about our suppliers, franchisees and employees working together. It's about the
investment we are making together in our restaurants and in our 91,500 employees. It's
about the skills and opportunities we offer and the ways in which we support our local
communities. We are a proud supporter of British agriculture. We source the majority of
our ingredients from around 17,500 British and Irish farms. We employ over 91,500
employees and invest 43 million every year on training and development. We offer our
people clear career progression; in fact 9 out of 10 restaurant managers and 1 in 5
franchisees started as crew. More than 65% of our restaurants in the UK are owned and
operated by local businessmen and women. Our restaurants are very much part of the
local community we lead and support a range of community activities from litter
picking patrols to charity events and local football matches. In fact, we have a long
tradition of supporting community football; for over 10 years we have supported

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initiatives to encourage young people into football through helping to train coaches and
volunteers for local clubs.

Mission & Values

McDonald's brand mission is to be our customers' favorite place
and way to eat and drink. Our worldwide operations are aligned
around a global strategy called the Plan to Win, which center on
an exceptional customer experience People, Products, Place,
Price and Promotion. We are committed to continuously
improving our operations and enhancing our customers'
experience.
McDonalds Values
We place the customer experience at the core of all we
do. Our customers are the reason for our existence. We
demonstrate our appreciation by providing them with high
quality food and superior service in a clean, welcoming
environment, at a great value. Our goal is quality, service,
cleanliness and value (QSC&V) for each and every customer,
each and every time.
We are committed to our people. We provide opportunity,
nurture talent, develop leaders and reward achievement. We
believe that a team of well-trained individuals with diverse
backgrounds and experiences, working together in an
environment that fosters respect and drives high levels of
engagement, is essential to our continued success.
We believe in the McDonalds System. McDonalds business
model, depicted by our three-legged stool of owner/operators,
suppliers, and company employees, is our foundation, and
balancing the interests of all three groups is key.
We operate our business ethically. Sound ethics is good
business. At McDonalds, we hold ourselves and conduct our
business to high standards of fairness, honesty, and integrity.
We are individually accountable and collectively responsible.
We give back to our communities. We take seriously the
responsibilities that come with being a leader. We help our
customers build better communities, support Ronald McDonald
House Charities, and leverage our size, scope and resources to
help make the world a better place.
We grow our business profitably. McDonalds is a publicly

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traded company. As such, we work to provide sustained
profitable growth for our shareholders. This requires a
continuous focus on our customers and the health of our
system.
We strive continually to improve. We are a learning
organization that aims to anticipate and respond to changing
customer, employee and system needs through constant
evolution and innovation.