Farm

Business
Planning
For Your Life

Harris Ivens

Successful Business Planning:

40% Thinking
40% Research
20% Feedback

Farm For Prot,

Not For ProducGon

Sydenham, Ontario

Which leads to nancial

success?

Working Harder
Working Smarter
Providing More Value

hLp://acGonablebooks.com/wp-content/uploads/2010/10/typical-retail-graph.jpg

What can you do now

to ensure your future
success?

4 Tips..

 Create Mad Value

(and more prot!!!!)

Do What You Love

(and let others do the same)

Get Diversity Right

Protability Is #1

#1 Create Mad Value

& Cut Costs


Customer Value = Problem Solved

 Benet
What it does


Local
Cer*ed Organic
Grass-Fed
Customer service
Feature
What it is

 Benet
What it does

Feature
What it is

Local = Tastes good

Cer*ed Organic = Food you can trust
Grass-Fed = Increased health
Customer service = 100% sa*sfac*on

More Info: Lean Startup Model

Product Benets Create Value By

Solving Customer Needs
Gains
Cheaper
Convenience
Experience
Personal Values
Customer service
Community

Product Benets Create Value By

Solving Customer Needs
Pains
Food safety
Cost of food
Inconvenience
Health
Risks
Saves *me

Value ProposiGon
=
Why Customers
Choose You

Pros vs Cons

The Real Veggie Experience

Spectacle

For more: Blue Ocean Strategy

Everdale.org

Value ProposiNon
What Value do we deliver to the
customer?
Which one of our customers
problems are we helping to solve?
Which customer needs are we
saGsfying?
Jobs, Pains & Gains

#1 Create Mad Value

& More Prot


Customer Value = Problem Solved
= Money In Pocket

#2 Do what you LOVE

&
and let others
do the same

#3 Get Diversity Right


Diversity Products,
Not Processes

hLp://en.wikibooks.org/wiki/Organic_Business_Guide/Print_version#mediaviewer/File:Folie11.jpg

#4
Money Making is #1
(by at least a bit)

 Create Mad Value

(while you save $$$$$$$$$)

Do What You Love

(and let others do the same)

Get Diversity Right

Protability Is #1

WriGng the business plan

Prove your protability
Bullet points (at least to start)
Invest 400 hours = $400,000
Put you in it make it real
Get Help: Farm it out for
feedback

Thats a Good idea

.isnt good enough

What can you do now

to ensure your future
success?

More ideas

Start small, get protable, then get big

Build your market before producGon
Create really happy customers
Be as scalable as possible (up and down)
WriGng stu down = nding it later
Know your strengths, weaknesses and get
advice!
Cooperate & Collaborate Never COMPETE
Know it all: Invest in your networks

Business Growth Stages

20
18

10,000s of dollars

16
14
12
Gross income

10

Asset Value

8
6
4
2
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

END