CHAPTER -1

1.1 INTRODUCTION OF THE STUDY

MARKETING
A market is general may described as a part (or) geographical area where buyers and
sellers meet and a function goods (or) service are offered for sale and transfer of title of
ownership.
Marketing is process of planning and executing the conception, pricing, promotion and
distribution of idea goods and services to create exchange that satisfied individual and
organizational objectives.
Marketing is exchange the value of goods and service in terms of money; Marketing is
human activity direct at satisfying needs and wants through exchange process.
Marketing is a sciatica process by which individuals and groups obtain what they need
and through creating offers and exchanging products and services of value with others.
Marketing has also been described as the art of selling products.
The term marketing has changed and evolved over a period of time, today marketing is
based round providing continual benefits to the customer, these benefits will be provided and a
transactional exchange will take place.
The Chartered Institute of Marketing define marketing as 'The management process
responsible for identifying, anticipating and satisfying customer requirements profitably'
If we look at this definition in more detail Marketing is a management responsibility and
should not be solely left to junior members of staff. Marketing requires co-ordination, planning,
implementation of campaigns and a competent manager(s) with the appropriate skills to ensure
success.

Marketing objectives, goals and targets have to be monitored and met, competitor
strategies analyzed, anticipated and exceeded. Through effective use of market and marketing
research an organization should be able to identify the needs and wants of the customer and try to
delivers benefits that will enhance or add to the customers lifestyle, while at the same time
ensuring that the satisfaction of these needs results in a healthy turnover for the organization.
Philip Kotler defines marketing as 'satisfying needs and wants through an exchange
process Within this exchange transaction customers will only exchange what they value
(money) if they feel that their needs are being fully satisfied, clearly the greater the benefit
provided the higher transactional value an organization can charge.

It is a process by which,
One identifies the needs and wants of the people.
One creates a product/service to meet the needs and wants. [PRODUCT]
One determines a way of taking the product/service to the market place. [PLACE]
One determines the way of communication to the market [PROMOTIONS]
One determines the value for the product. [PRICE]
One determines the people, who have needs/ wants. [PEOPLE]

Terms to understand
1. Product/Service means a product or service or idea to satisfy the peoples needs /
wants.
2. Needs mean when a person feels deprived of something.
3. Wants mean when a persons need is formed / shaped by personality, culture, and
knowledge.
4.Value means the benefits that the customer gains from owning and using the
product and the cost of the product.
2

5.Satisfaction means the extent to which a product's perceived performance matches

a buyer's expectation.
Marketing is based on identifying, anticipating and satisfying customer
needs effectively and profitably. It encompasses market research, pricing,
promotion, distribution, customer care, your brand image and much more.

Sales,
It is a process by which
- the people, who have a need. [Prospecting]
- the needs of the people.[ needs ]
- a way of finding a solution to the problem.[ propose]
- the way of communication to a solution. [Recommending]
- the product for the prospect.[ advocating your product].
- sells benefits of the product [SELLING BENEFITS]
- exchanging the product for a value. [CLOSING THESALE]
- the buyer's needs [CREATING CUSTOMER SATISFACTION]

PRODUCTION CONCEPT:
The product concept that consumers will favor those products those are wide available
and low in cost. Management in production oriented organizations concentrate on achieving
high production efficiency and wide distribution coverage. Marketing is native form in this
orientation and it was assumed that a good product.

PRODUCT CONCEPT:
The product concept that consumers will favor those products that offers the most quality.
Performance future management in these product oriented organizations. Focus their energy on
making good product and improving them over time.

SELLING CONCEPT:
The sales concept maintenance that a company cannot expect its products to get picked
up automatically by the customers. Company has to its product advertising, high power, personal
selling, large scale, sales promotion, price, discount and strong publicity and public relation are
the normal tools used by organization.

MARKETING CONCEPT:
The marketing concept was out of the awareness that marketing starts with the
determination of consumer wants and with the satisfaction of those wants. The concept consumer
both at the beginning and at end of the business cycle. The business firms recognize that there is
only one value for the business purpose to create a customer.

1.2CONSUMER SATISFACTION
Consumer is the king in the modern business world. All the marketing activities are
centered around the consumer. Now, it is felt the business lies in satisfying the consumers. The
traditional concept of just producing and selling products has seen a see change. Most of the
companies retain the consumers by offering various discount, rebates, attractive shames, door
delivery, and etc., they do these works to satisfy the consumers and make them as brand loyal
persons.

Consumer satisfaction involves the satisfying of the expectation the buyer of the
consumer. In the word of PHILIP KOTLER, and GREY ARMSTSRONG, consumer satisfaction
is the extent to which product perceived performance matches a buyers expectations.

Satisfied consumer is the best advertisement available for a firm; the effect of this
advertisement would be far more beneficial then types of advertisement. Modern marketing
refers to creating the consumer value and satisfying the consumer expects, he is satisfied.
Otherwise, he would be dissatisfied. Good companies aimed at the consumers would make them
happy by offering more then what they companies promise.

Consumer satisfaction will result repeated purchasing, board loyal consumers talking
with others about the quality and the benefits of the product. A company wishes to get more
market share and growth must satisfy the consumer. To achieve wishes to get more market share
and growth must satisfy the consumer.

No company may aloof without understanding and

satisfying the needs of the consumers.

Generally the consumers consider the following while purchasing the product.
5

a.
b.
c.
d.
e.

Fair price
Better quality
Color, size and weight of the product
Image of the company producing the product.
Socio- economic

If he producer follows the suit of the consumer needs. He may satisfy the consumer
efficiently.

The importance of the consumer satisfaction has been emphasized by various

scholars.
According to peter F.DRUCKER, It is the consumer who determines what a business
is.. What the consumer thinks he is buy in he consider value is decisive determines
What a business, what it producer and whether it proposer
Consumer determines the product to be produced the consumer satisfaction is a never
ending the continuous process.
In this word of the president L.L.BEAN A lot of people have fancy things to say about
consumer service. But it is his a day in, day out, ongoing, never ending unremitting,
preserving compassionate type of activity. So companies accepting this truth would get reward
and their business will propose.

CUSTOMER SATISFACTION IN 7 STEPS

1. Encourage face-to-face dealings.

2. Respond to messages promptly & keep your clients informed.
3. Be friendly and approachable.
6

4. Have a clearly-defined customer service policy.

5. Attention to detail (also known as the little niceties).
6. Anticipate your clients needs & go out of your way to help
them out.
7. Honors your promises.

1.4 SCOPE OF THE STUDY

1. The scope of the study is that to find out the level of satisfaction among the consumer
towards COMPLAN.
2. To identify the source and feature which influence the purchase of COMPLAN.
3. To identify the consumers views regarding quality and quantity.
4. To find out the opinion from the consumers regarding the performance of COMPLAN.

1.5 OBJECTIVES OF THE STUDY

To analysis the various factors of consumer satisfaction.

To find out the reason for that attracted the consumer.
To known about the brand loyalty among the consumer.
To known about the advertisement affect of Complan heath drink.
To know about the taste and preference of the consumer.

1.6 LIMITATIONS OF THE STUDY

Time given for collecting and analyzing the data is insufficient.

Lack of finance and man power has restricted the study.

The man probability conveyance methods as sampling techniques has in built

limitations.

Level of response is low because four illiteracy of respondents.

10

2.1 COMPANY PROFILE

INTRODUCTION
Born: 1950, in the US
Complan has been established around the world as a trusted provider of nutritional
supplements for more than 50 years. Complan was first developed by Glaxo in the 1950s as a
powdered food for use in hospitals. When reconstituted with water, it provided all essential
nutrients and could be fed to patients through a tube, as well as by mouth. Its name is derived
from COMplete PLANned nutrition. Following its success in the hospital environment,
Complan developed as a product suitable for outpatient care and eventually became available for
purchase in pharmacies and shops.
Complan has continued to develop over the years. Flavored varieties were first
introduced in the 1970s and the range has since expanded and also includes savory varieties. By
1985, nutritional thinking had advanced and Complan was again reformulated to reflect this. The
quantity and type of fat content was revised in line with a Department of Health report on diet
and cardiovascular disease.
All Complan sold in the UK is manufactured in the UK. There are variations in product
make-up and methods of manufacture around the world. But wherever it is made, Complan
consistently offers

balanced

nutrition

in line with local

nutritional

requirements.

Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health

Products subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan
remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK
brand in the same year.
Our mission
Our mission is to help people to pursue healthy and active lives. Our products offer
nutritionally-balanced, healthy options that can help people throughout every stage of their lives.
This has been Complan's way for more than 50 years.

Brand story:
11

From a drink that was supposed to promote a good nights sleep to one that can help
children grow taller, stronger and sharper, Complan has come a long way. Simultaneously, its
brand image, too, has changedfrom a fuddy-duddy, boring health drink recommended by
doctors to something that is nourishing, and enjoyable.

In 1992, as its market share grew, the brand extended itself to a new productComplan Biscuits.
In 1994, it started singing the micronutrient story; fool lowed by its smart nutrients
campaign
in 1998.The brand underwent a massive transformation in 2003, when almost everything about it
changedfrom the taste and flavor to the packaging. It also changed its positioning: it was
nourishing, yes, but also tasty.
Another turning point came in 2005, when the brand released a clinical study which
claimed that children who consumed Complan were taller, stronger, and sharper than those
who did not. For the first time, the brand tried to communicate with children, not just their
mothers.
Beginning a major advertising and marketing campaign along that theme, new variants
such as Complan Lite were launched, followed by the revamp of Junior Complan in 2006. The
latest variant is Womens Complan, launched this year.
It was 10.30 on a clear, calm, warm evening on the 13th of July 1942, as the merchant
tramp steamer SS Sithonia ploughed steadily through the ocean bound for South America, its
hold full of coal.

12

A floor already filling up with seawater. In the pitch blackness, all light having been
extinguished by the force of the explosion, Brian fought and struggled to open his warped cabin
door. With one foot on the ships wall, he gave a last almighty heave and finally found his way to
the deck. A deck, he soon discovered, that was splitting in two - the Sithonia was being torn in
half. Making his way to the bridge, he found the Captain and some crewmen trying frantically to
free a trapped lifeboat.
The ordered to retrieve the emergency radio transmitter from the Captain's cabin and so
he headed down below. But without light, in a room filling with ever-deepening water, his hand
only found the officer's brass-buttoned greatcoat which he grabbed as he rushed back on deck.
There he found that the lifeboat had already been launched, and Brian took a six-foot leap to join
his crewmates in the overcrowded craft. From there they all watched as the Sithonia sank. From
the first impact to the last trace of the ship dipping beneath the waves, only four-and-a-half
minutes had passed.

13

Y OU R HEALTH
Complan contains a wide range of vitamins and minerals, Dr Frankie Phillips (PhD) - an
independent Nutrition Consultant and Registered Dietician - gives you the good news about how
these vitamins and minerals are essential for wellbeing.

VI TAMI N S

Vitamin A - helps keep skin healthy; helps the immune system to function; important for
healthy eyes and normal vision.

Thiamin (B1) - helps to release energy from food; required for helping the nervous
system and heart to work efficiently.

Riboflavin (B2) - necessary for keeping skin and blood healthy; helps to release energy
from food.

Niacin - needed for healthy nerves; helps to release energy from food.

Vitamin B6 - keeps nerves and the immune system healthy; keeps red blood cells healthy/
reduce tiredness and fatigue.

Vitamin B12 - vital for healthy nerves and red blood cells.

Folic Acid - helps the body to make healthy new cells; important for healthy blood;
important during pregnancy.

Biotin - helps to release energy from food; helps to keep skin healthy.

Pantothenic Acid - helps to release energy from food.

Vitamin C - an antioxidant which helps to protect the body's cells; contributes to healthy
skin; helps the body to absorb iron.

Vitamin D - vital for healthy muscles and a healthy immune system; important for
helping you to absorb calcium to build and healthy bones and teeth.

Vitamin E - acts as an antioxidant to protect body cells.

MI N E RA LS

Iron - needed to produce healthy red blood cells.

14

Zinc - important for carbohydrate metabolism and protein synthesis; required for healthy
skin and in wound healing.

Calcium - essential for healthy bones and teeth.

2.2 PRODUCT PROFILE
Womens health drink of product
During pregnancy
During pregnancy, do you sometimes become choosy and sensitive about what you eat?
Do you want something to give you a boost, but still don't always have the energy or the time to
prepare a nutritious meal, but you want to avoid junk food and ready-meals.
Complan is a great way to nourish yourself and your baby. It is a trusted, fortified
nutrition supplement, providing protein and energy, packed with 24 vitamins and
minerals (including protein, calcium, iron and folic acid) that you need in your daily diet.
Because if you're keeping healthy during pregnancy, you'll be keeping your baby healthy
too.
During breast feeding
When you breastfeed, you are giving your baby the best start in life. But you have to take
care of yourself as much as you take care of your baby. If you don't have enough time to eat
properly while you are breastfeeding, then you will run low on your reserves of energy and
strength
Complan is a great way to ensure you have the nourishment you need and to get an
energy boost. Complan is a trusted, fortified nutrition supplement, providing protein and energy,
packed with 24 vitamins and minerals that you need in your daily diet. It provides complete
nourishment when you need it (especially calcium, iron and folic acid).

15

With Complan in your daily diet you can:

Get balanced nutrition while breastfeeding

Balance your sugar levels
Control your own weight, and food intake
Spend less time on food preparation.

Mens health drink of product

It is an easy and delicious way of boosting nutrition for people with busy lives who just
don't have the time to stop for a meal, but who still want a balanced diet. Complan is a trusted,
fortified nutrition supplement, providing protein and energy, packed with 24 vitamins and
minerals that you need in your daily diet. So if you're sometimes too busy to eat, keep fit and
healthy with a nutritious energy boost from Complan.
Childrens health drink of product
Children of primary-school age are developing rapidly, both physically and mentally, so
their food intake becomes a critical aspect of their growth and development. Published medical
research shows that good nourishment not only makes children healthier, but it makes them
emotionally more stable, can improve their concentration and help them to learn better at school.

Complan offers a delicious and nutritious alternative to junk food and sweet drinks for
growing children.
It makes an excellent addition to breakfast - the most important meal of the day, and is
also great for active children on the move - travelling on holiday and on school trips. It is a
balanced mix of high-quality protein, fat and carbohydrate to provide energy, and is packed
with 24 vitamins and minerals that your children need in their daily diet. Complan offers a great
source of extra stamina for active children, topping up their energy levels between meals.
16

Help your children to be fit and healthy with a nutritious energy boost from Complan.

PRODUCTS

17

3.1 RESEARCH METHODOLOGY

Research methodology is purely and simply basic frame work for a study that guiders the
collection of data and analysis of the data. In consumer surveys adopted this description
research design in collection and analyzing of the data.
METHODOLOGY:
In order to collect the data I prepared a questionnaire with meaningful and easy
understandable question types, which provided to the consumers BEHAVIOUR

arokya milk

ever and ask them to fill the form with the greater extent of accurateness and truth. Which help
me to analysis the data and get a clear conclusion for this project.
RESEARCH DESIGN
A research design is purely and simply the basic frame work for a study that guides the
collection of data and analysis of the data. A mixture of exploratory and descriptive of the
study.
Exploratory research studies studies are also termed as studies. This type of research
design provides the opportunity for considering different aspect of the problem.
Descriptive study is typically concerned with determining frequency with which
something occurs or own two variables very together. Descriptive research process seeks to
determine the answer to why? What? How? Who?

18

SOURCES OF DATA
1. Primary data,
2. Secondary data.

PRIMARY DATA
The primary data has been collected from the consumers directly through the help of
questionnaire. The researcher had selected the personal interview method and prepared the selfadministrated questionnaire with closed end question, direct question, choice question and
opened question.
SECONDARY DATA
The secondary data has been collected from the various journals, magazines and industry
profile and some datas collected from the observation method by the researcher.
QUESTIONNAIRE
The term questionnaire usually refers to a self administrated process whereby the
respondent himself herself reads the questions and records him\her answer without the assistance
of an interviewer.
Questionnaire is more highly structured and standardized.

Questionnaire levels

flexibility in working and sequencing the questions and hence in answering the questions.

19

3.2 REVIEW OF LITERATURE

Customer satisfaction, according to Gene Murat ore, QIT America, is defined as: meeting
specifications; guaranteeing on-time delivery; providing value, not just price; and making a
commitment to the industry's future.
Donnelly said, "The first step is to believe in the crisis. Then join in and tackle it headon. Embrace change, be persistent and learn to operate in a system with a clear aim of adding
value to the customer.
The standards for customer satisfaction keep changing," says Warmness, "which makes
customer satisfaction a moving target. What meets expectations today may not measure up
tomorrow."
Adrian Thompson says Customer service, like any aspect of business, is a practiced art
that takes time and effort to master. All you need to do to achieve this is to stop and switch roles
with the customer. What would you want from your business if you were the client? How would
you want to be treated? Treat your customers like your friends and they'll always come back.

20

CHAPTER IV
4.1 DATA ANALYSIS AND INTERPRETATION

ANALYSIS
Analysis is the process of placing the data in an ordered form, combining them
with the existing information and extracting the meaning from them. In other words, analysis is
an answer to the question what message is conveyed by each group of data , which are
otherwise raw facts and are unable to give a meaningful information. The raw data become
information only when they are analyzed and put in a meaningful form.

INTERPRETATION
Interpretation is the process of relating various bits of information to other existing
information. Interpretation attempts to answer, What relationship exists between the findings to
the research objectives and hypothesis framed for the study in the beginning

21

CHAPTER-4
TABLE: 4.1
GENDER
S. NO

PARTICULARS

NO. OF RESPONDENT

PERCENTAGE

Male

47

47

Female

53

53

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of gender level of the respondents.

Interpretation:
Among the 100 respondents, 53of respondents are female and 47 of respondents are
male.

22

FIGURE: 4.1
GENDER

53
52
51
50

53

49

Series 1

48
47

47

46
45
44
male

female

23

TABLE: 4.2
AGE

S. NO

PARTICULARS

NO. OF RESPONDENT

PERCENTAGE

Below 18 years

30

30

18-30 years

29

29

30-50 years

22

22

50 years & above

19

19

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of age group of the respondents.

Interpretation:
Among the 100 respondents, 30 of respondents are below 18 years, 29 of respondents are
18-30 years, and 22of respondents are 30-50 years, 19of the respondents are above 50 years.

24

FIGURE: 4.2
AGE

30

25

20

15

30

29

Series 1
22
19

10

0
below 18 years

18-30 years

30-50 years 50 years & above

25

TABLE: 4.3
EDUCATIONAL QUALIFICATION

S. NO

PARTICULARS

NO. OF RESPONDENT

PERCENTAGE

Primary

24

24

Secondary

40

40

Graduate

21

21

Others

15

15

Total

100

100

SOURCES: PRIMARY DATA

Above table shows the educational qualification of the respondents.

Interpretation:
Among the 100 respondents, there educational qualification is 40 of them are secondary,
24 of them are primary and 21 of them are graduate and others are 15.

26

27

FIGURE: 4.3
EDUCATIONAL QUALIFICATION

45
40
35
30
25

44

Series 1

20
15
22

21

10

13

5
0
primary

secondary

graduate

others

28

TABLE: 4.4
MONTHLY INCOME

S. NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Below Rs7000

24

24

Rs7000-Rs 12000

40

40

Rs 15000-Rs 20000

28

28

Rs20000& above

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of monthly income of the respondents.

Interpretation:
Among the 100 respondents, 40 of respondents are RS 7000-RS12000, 28 of respondents
are 15000-20000, and 24 of respondents are below 7000, 8 of respondents are RS 20000 &
ABOVE.

29

FIGURE: 4.4
MONTHLY INCOME

40
35
30
25
40

20
15

28

Series 1

24

10
5

30

TABLE: 4.5
OCCUPATION
S. NO

PARTICULAR

NO. OF RESPONDENTS

PERCENTAGE

Student

15

15

Employee

20

20

Agriculture

32

32

4.

Businessman

15

15

Others

18

18

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of Occupation of the respondents.

Interpretation:
Among the 100 respondents, 32of respondents are Agriculture, 20 of respondents are
employees, and 15 of respondents are Student, 15 of respondents are Businessman and 18 of the
respondents are others.

31

FIGURE: 4.5
OCCUPATION
35
30
25
20
15

32

10
15
5

Series 1

20
15

18

32

TABLE: 4.6
HOW DO YOU KNOWN ABOUT THE BRAND

S. NO

PARTICULARS

PERCENTAGE

Media

NO. OF
RESPONDENTS
49

1
2

Neighbors

27

27

Friends and relatives

24

24

Total

100

100

49

SOURCE: PRIMARY DATA

The above table shows the percentage of known about the brand.

Interpretation:
Among the 100 respondents, 49of respondents are Media, 27 of respondents are
Neighbors, and 24of respondents are Friends and relatives.

33

FIGURE: 4.6
HOW DO YOU KNOWN ABOUT THE BRAND

24

27

49

34

TABLE: 4.7
YOU HAVE SEEN THE ADVERTISEMENT

S.NO

PARTICULARS

NO.OF RESPONDENT

PERCENTAGE

Yes

100

100

No

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of do you have seen the advertisement.

Interpretation:
Among the 100 respondents, 100 of respondents are yes and 0of respondents are no.

35

FIGURE: 4.7
YOU HAVE SEEN THE ADVERTISEMENT

100

100

Sales

90
80
70
60
50

40
30
20
10
0
yes

no

36

TABLE: 4.8
STATE THE LEVEL OF SATISFACTION OF THE BRAND

S.NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Very good

52

52

Good

41

41

Fair

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the state the level of satisfaction of the brand.

Interpretation:
Among the 100 respondents, 52of respondents are very good, 41 of respondents are good
7of the respondents are fair.

37

60

50

40

30

Series 1
52
41

20

10
7
0
Very good

Good

Fair

FIGU
RE: 4.8
STATE THE LEVEL OF SATISFACTION OF THE BRAND

38

TABLE: 4.9
HOW LONG YOU CONSUMING THE BRAND

S. NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Below 5 years

38

38

5to10 years

47

47

10 years & above

15

15

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of how long you using .

Interpretation:
Among the 100 respondents, 47 of respondents are 5-10 years, 38 of respondents are
below 5 years, 15 of respondents are 10 years & above.

39

FIGURE: 4.9

10 years above; 15
below 5 years; 38

5to10 years; 47

H
OW LONG YOU USING THE BRAND

40

TABLE: 4.10
DO YOU HAVE USING ANY OTHER BRAND

S. NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Boost

24

24

Born Vita

41

41

Complan

28

28

4.

Milo

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of using OF brand.

Interpretation:
Among the 100 respondents, 41 of respondents are Born Vita, 28 of respondents are
Complan, 24 of the respondents are Boost, and 7 of the respondents are Milo.

41

FIGURE: 4.10
DO YOU HAVE USING ANY OTHER BRAND

Milo

28

Complan

41

Born Vita

24

Boost

10

15

20

25

30

35

40

45

42

43

TABLE: 4.11
FACTORS WHICH INFLUENCE PURCHASE DECISION

S .NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Price

11

11

Quality

39

39

Quantity

19

19

Taste

22

22

Flavor

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage Reason for using the brand.

Interpretation:
Among the 100 respondents, 39of respondents are quality, 22 of the respondents are Taste
18 is quantity 11 of the respondents is price and 9of the respondents are flavor.

44

FIGURE: 4.11
FACTORS WHICH INFLUENCE PURCHASE DECISION

9
11
22

price
quality
quantity
taste
flavor

19

39

45

TABLE: 4.12
RANGE OF PRICE

S. NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

High

12

12

Normal

84

84

Low

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of range of price of the respondents.

Interpretation:
Among the 100 respondents, 84of respondents are normal, 12 of respondents are high and
4 are low.

46

FIGURE: 4.12
RANGE OF PRICE

low

84

normal

12

high

10

20

30

40

50

60

70

80

90

47

TABLE: 4.13
YOU THINK IT UPGRADE QUALITY

S.NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Yes

87

87

No

13

13

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of it is maintains of tasty.

Interpretation:
Among the 100 respondents, 87 of respondents are YES and 13 told No.

48

FIGURE: 4.13
YOU THINK IT UPGRADE THE QUALITY

90
80
70
60
50
87
Sales

40
30
20
10
13

0
yes
no

49

TABLE: 4.14
RANK THE QUALITY

S. NO

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

High

89

84

2.

Normal

11

11

Low

Total

100

100

SOURCE: PRIMARY DATA

The above table shows the percentage of range of quality.

Interpretation:
Among the 100 respondents, 89 of respondents are high, 11 of respondents are
normal, and 0 of them are low.

50

FIGURE: 4.14
RANK THE QUALITY

low

11

normal

Sales

high

89

10

20

30

40

50

60

70

80

90

TABLE NO: 4.15

51

REGULAR BUYER OF THIS PRODUCT

Particulars

No. of respondents

Percentage

YES

80

80%

NO

20

20%

TOTAL

100

100%

Source Primary Data:

Interpretation:
From the above table, 80% of the respondents are regular buyers and 20% of
respondents do not regular is buy from the company.

CHART NO: 4.15

52

REGULAR BUYER OF THIS PRODUCT

80
70
60
50
40
30
20
10
0
YES

NO

53

TABLE NO: 4.16

REASON FOR PREFERENCE OF PRODUCT

Particulars

No. of respondents

Percentage

SERVICE QUALITY

85

85%

PRICE

15

15%

AVAILABILITY

0%

OTHERS

0%

TOTAL

100

100%

Source of Primary Data:

Interpretation:
From the above table, 53% of the respondents prefer the product for
service quality, 47% of the respondents prefer for price.

CHART NO: 4.16

54

REASON FOR PREFERENCE OF PRODUCT

90
80
70
60
50
40
30
20
10
0
SERVICE QUALITY

PRICE

AVAILABILITY

OTHERS

TABLE NO -4.17
55

EMPLOYEES ATTITUDE DURING THE TRAINING

Particulars
VERY GOOD
GOOD
VERY BAD
BAD
TOTAL

No. of
respondents
85
15
0
0
100

Percentage
85%
15%
0%
0%
100%

Source of Primary Data:

Interpretation:
From the above table, 85% of the respondents feel very good about
service quality and 15%of the respondents good of the service quality.

CHARTNO: 4.17

EMPLOYEES ATTITUDE DURING THE TRAINING

56

90
80
70
60
50
40
30
20
10
0
VERY GOOD

GOOD

VERY BAD

BAD

CHAPTER-5
5.1 FINDINGS
The analysis is based on the primary data collection from respondents of
various factors of consumers preference on Complan in Harur town.
According to the survey the majority of respondents are female that is 53%.
57

 Majority of the respondents are belongs to the age group is 18 years that is 30% of

the respondents has using Complan compare to others.

44% of the respondents are SSLC educational qualification.
40% of the respondents of Complan monthly income of below7000 to 12000
32% of the respondents are agricultural.
49% of the respondents they know about the brand through media
100% of the respondents told they saw the advertisement
52% of the respondents state the satisfaction of the brand is good
47% of the respondents are using the brand above 5 to 10 years
41% of the respondents also using bon vita
39% of the respondents use for quality.
84% of the respondents rank the price is normal
87% of the respondents told it update the quality.
89% of the respondents told quality is high.

5.2 SUGGESTIONS

Majority of the respondents suggested that change to be made in package design.

According to the survey the research feels that improvement may be made in package &
price reduction.
Majority of the respondents to reduce the price.
Some of the respondents suggest improve the quality.
Some of them told they need new flavor.

58

5.3 CONCLUSION

To succeed in marketing, any firm should understand the complex satisfaction of the
consumers.

To understand the consumers and their satisfaction, information should be gathered in a

scientific way. The information should take the following factors into account needs, wants,
and value of the customers.

A study on the consumers of Complan. Help to know the reasons for purchasing a
Complan., delicious making of the respondents. This study proves that A GOOD
UNDERSTANDING OF CONSUMER SATISFACTION LEADS TO SUCCESS

59

BIBLIOGRAPHY

Philip Kotler, Marketing management,2000,Prentice Hall of India- New Delhi.

C.R.Kothari,ResearchMetholody, vishwa publication, New Delhi, 1990.

Dr.D.Sharma,Marketing research, 1998, sultanchand and son New Delhi.

Irrigation management and practice Dr. Michel and Dr. Sharma vishwa publication,
New Delhi, 1995.

Agricultural Business Management Dr. K. Uma, and

Dr. K. Mahandaren. 1997, sultanchand and son New Delhi.

60

A STUDY ON CONSUMER SATISFACTION TOWARDS COMPLAN WITH SPECIAL

RESEARCH ON HARUR
QUESTIONNAIRE
1. NAME
2. ADDRESS
3. SEX
A MALE.
[
]
B FEMALE.
[
]
4. AGE.
A BELOW 18YEARS.
[
]
B 18-35 YEARS
[
]
C 35 -50.
[
]
D 50 ABOVES.
[
]
5. EDUCATIONAL QUALIFICATION
A PRIMARY
[
]
B SSLC
[
]
C GRADUATE
[
]
D OTHERS
[
]
6. OCCUPATION
A. STUDANT
[
]
B. EMPLOYEE
[
]
C. AGRICULTURAL
[
]
D. BUSINESSMAN
[
]
E. OTHERS
[
]
7. MONTHLY INCOME
A. BELOW 7000
[
]
B. 7000-12000
[
]
C. 12000-15000
[
]
D. 15000-20000
[
]
E. 20000 & ABOVE
[
]
8. HOW DID YOU KNOW ABOUT THE PRODUCT
A. MEDIA
[
]
B. NEIGHBORS
[
]
C. FRIENNDS & RELATIVES
[
]
D. OTHERS
[
]
9. HAVE YOU SEEN THE ADVERTISEMENT
A. YES
[
]
B. NO
[
]
10. PLEASE RANK YOUR SATISFACTION TOWARDS THE BRAND
A.
GOOD
[
]
B.
FAIR
[
]
C.
POOR
[
]

61

11. HOW LONG YOUR CONSUMING THE BRAND

A. BELOW 5 YEARS
B. 5-10 YEARS
C. 10 YEARS ABOVE

[
[
[

]
]
]

12. DO YOU KNOW ABOUT THE FOLLOWING BRAND

A. BOOST
[
]
B. BORN VITA
[
]
C. COMPLAN
[
]
D. MILO
[
]
13. PLEASE RANK THE FACTORS WHICH INFLUENCE YOUR PURCHASE
DECISION
A. PRICE
[
]
B. QUALITY
[
]
C. QUANTITY
[
]
D. TASTE
[
]
E. FLAVOR
[
]
14. DO YOU HAVE ANY IDEA TO SWITCH OVER TO OTHER BRAND
A. YES
[
]
B. NO
[
]
IF YES, WHICH BRAND, WHY?

.
15. RANK YOUR LEVEL OF SATISFACTION TOWARDS PRICE
A. HIGH
[
]
B. NORMAL
[
]
C. LOW
[
]
16. YOU THINK IT UPGRADES THE QUALITY?
A. YES
[
]
B. NO
[
]
17. RANGE OF QUALITY?
A. HIGH.
[
]
B. NORMAL.
[
]
C. LOW.
[
]
18. ANY SUGGESTION TO IMPROVE THE QUALITY OF THIS PRODUCT

62

19. ARE YOU A REGULAR BUYER OF THIS PRODUCT?

A. YES

B. NO

2O. HOW WOULD YOU RATE THE QUALITY OF COMMUNICATION BETWEEN THE
DESIGNS OF PRODUCT?
A. NOT BAD

B. EXCELLENT

C. GOOD

21.IF YES, REASON FOR THE PREFERENCE OF PRODUCT?

A. PRODUCT QUALITY

B. PRICE

C. AVAILABILITY

63

CONTENTS
CHAPTER
NO

II
III
IV
V
VI

PARTICULARS

PAGE NO

1.1 INTRODUCTION
1.3 VISION
1.4 MISSION
1.5 SCOPE OF THE STUDY
1.6 OBJECTIVES OF THE STUDY
1.7 LIMITATIONS OF THE STUDY
2.1 COMPANY PROFILE
2.2 PRODUCT PROFILE
3.1 RESEARCH METHODOLOGY
3.2 REVIEW OF LITERATURE
4.1 DATA ANAYSIS AND INTERPREATION
5.1 FINDINGS
5.2 SUGGESTIONS
5.3 CONCLUSION
BIBLIOGRAPHY
6.1 QUESTIONNAIRE
LIST OF TABLES

TABLE
NO

PARTICULARS

1.1

GENDER

1.2
1.3

AGE GROUP
EDUCATIONAL QUALIFICATION

1.4

MONTHLY INCOME

1.5

OCCUPATION

1.6

KNOWN ABOUT THE BRAND

1.7

SEEN THE ADVERTISEMENT

PAGE NO

64

1.8

LEVEL OF SATISFACTION

1.9

CONSUMING THE BRAND

1.10

USINFG ANY OTHER BRAND

1.11

INFLUENCE PURCHASE DECISION

1.12

RANGE OF PRICE

1.13

UPGRADE THE QUALITY

1.14

RANK THE QUALITY

1.15

REGULAR BUYER OF THIS PRODUCT

1.16

PREFERENCE OF PRODUCT

1.17

EMPLOYEES ATTITUDE DURING THE

TRAINING

LIST OF FIGURES
TABLE
NO

PARTICULARS

1.1

GENDER

1.2
1.3

AGE GROUP
EDUCATIONAL QUALIFICATION

1.4

MONTHLY INCOME

1.5

OCCUPATION

1.6

KNOWN ABOUT THE BRAND

1.7

SEEN THE ADVERTISEMENT

PAGE NO

65

1.8

LEVEL OF SATISFACTION

1.9

CONSUMING THE BRAND

1.10

USINFG ANY OTHER BRAND

1.11

INFLUENCE PURCHASE DECISION

1.12

RANGE OF PRICE

1.13

UPGRADE THE QUALITY

1.14

RANK THE QUALITY

1.15

REGULAR BUYER OF THIS PRODUCT

1.16

PREFERENCE OF PRODUCT

1.17

EMPLOYEES ATTITUDE DURING THE

TRAINING

66