Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Communication

Department of Advertising and Public Relations

November 05, 2014
Mr. Michael Sumera
Business Development Manager Pupian Lifestyle
Unit 1 B12 L22 Bayabas St. AFP Village
Brgy. Silangan San Mateo Rizal 1850

Dear Mr. Sumera,

Greetings!
As one of the universitys goal of providing the advertising and public relations industry with
competent and qualified future practitioners, the Department of Advertising and Public Relations
under the College of Communication will hold its 13th Student Advertising Congress that will
tackle related advertising topics which will be organized by the senior batch of the current
academic year.
In line with this, our section was delegated as one of the presiders of the five seminars which
will be entitled as Ad Pinaka. This seminar will be discussing the best and worst in Advertising,
Branding and Design on December 12, 2014, 7:00am-12:00nn at Bulwagang Balagtas, PUP
Manila. We will be inviting talented and great speakers from the Advertising Industry who will
showcase ideas, skills, and knowledge on the said topic.
We are pleased to invite you, your company, to be one of our sponsors for our AD Pinaka
seminar and we will be very glad to sit down and discuss with you pertinent details apropos of
your most convenient time.
Attached are the sponsorship packages for your perusal. Your support will help make this
endeavor a success!
We are looking forward for your favorable response!
Thank you and God Bless!
Should you have any questions or inquiries, please contact me Micah Dorene A. Bulatao at
+63 916 168 7919 or at micah.bulatao@gmail.com
Sincerely yours,

Micah Dorene A. Bulatao

Sponsorship Committee Head
AD Pinaka

Noted by:

SAMUEL CASTRO
Overall Project Head
AD Pinaka

Prof. Reynaldo Guerzon

Project Adviser / Chairperson
Department of Advertising and Public Relations

_________ South Wing PUP A. Mabini Campus Anonas Street, Sta. Mesa, Manila Phone: (Direct Line) _____________________
(Trunk Line) __________(Local)____________ ; website: www.pup.edu.ph e-mail_____________

HE OUNTRYS

OLYTECHNIC

Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Communication

Department of Advertising and Public Relations

Objectives:
1. To provide client:
Venue to promote their company/ brands/ service.
Significant number of captive audience.
Potential advertising solutions at a very minimal cost.
2. To provide host venue. Instant heavy customer traffic with high potential sales
productivity (eatery, boutiques, school supplies, etc.)
3. To provide sponsors arena for product activation and promotions
4. To provide organizers an opportunity to conduct a notable student seminar on
Advertising as part of their course requirement
5. To use the seminar as a fun-learning bridge to have a deeper understanding and
knowledge of the ADPR students on Advertising Branding & Design through the
discussion of the speakers as well as sets of activities during the seminar
Participants of the Seminar:

Students of Advertising and Public Relations from 1st to 4th year levels
Ad Pinaka Guest Speakers
Ad Pinaka Organizers
Ad Pinaka Project Adviser
Other Seminar Speakers
Other Seminar Project Advisers
Other Seminar Organizers

*Estimated total number of participants of the seminar is 300*

Audience for Promotions:

All students and professors of Advertising and Public Relations from 1st to 4th year levels
Students from other courses/colleges of PUP Sta. Mesa
Professors from other courses/colleges of PUP Sta. Mesa
Unquantifiable number of online viewers

*Estimated total number of audience for promotions is more or less 6,000*

SAMUEL CASTRO
Overall Project Head
AD Pinaka

Prof. REYNALDO GUERZON

Project Adviser
Chairperson Department of Advertising and Public Relations

_________ South Wing PUP A. Mabini Campus Anonas Street, Sta. Mesa, Manila Phone: (Direct Line) _____________________
(Trunk Line) __________(Local)____________ ; website: www.pup.edu.ph e-mail_____________

HE OUNTRYS

OLYTECHNIC

Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Communication

Department of Advertising and Public Relations

SPONSORSHIP PACKAGES
MAJOR SPONSOR (PHP 10,000 cash or worth of products)

1. Four (4) 4m x 1m company streamers (which will be provided by the company) will be
strategically posted at the venue during the Ad Pinaka seminar.
2. Option to distribute leaflets or flyers (which will be provided by the company) can be
included in the loot bag at the registration booth.
3. Option to raffle prizes and give away loot bags.
4. Option to place Company booth for company purposes at the venue on the day itself. A
corkage fee will be shouldered by the company for the placement of the booth.
5. Company logo will be placed at the stage backdrop, promotional campaign posters and
tarpaulin, program invitations and AD Pinaka Fan Page
6. Company name/product will be acknowledged in an AVP every segment gap of the
program.

MINOR SPONSOR (PHP 8,000 cash or worth of products)

1. Two (2) 4m x 1m company streamer (which will be provided by the company) will be
posted near the sides of audience section.
2. Option to distribute leaflets or flyers (which will be provided by the company) can be
included in the loot bag at the registration booth.
3. Option to raffle prizes and give away loot bags.
4. Company logo will be placed at the stage backdrop, promotional campaign posters and
tarpaulin, program invitations and AD Pinaka Fan Page
5. Company name/product will be acknowledged in an AVP during program gaps (or a total
of 3 exposures).
PATRON (PHP 5,000 cash or worth of products)
1. One (1) 4m x 1m company streamer may be provided by the sponsor to be posted near
the registration area.
2. Company logo will be placed at the stage backdrop, promotional campaign posters and
tarpaulin, program invitations and AD Pinaka Fan Page
3. Company name/product will be acknowledged at the beginning of the program.
4. Company name/product will be acknowledged in an AVP during program gaps (or a total
of 2 exposures).
DONOR (PHP 2,500 cash or worth of products)
1. Company logo will be placed at the stage backdrop, promotional campaign posters and
tarpaulin, program invitations and AD Pinaka Fan Page
2. Company name/product will be acknowledged at the beginning of the program.
3. Company name/product will be acknowledged in an AVP during program gaps (or a total
of 1 exposure)

_________ South Wing PUP A. Mabini Campus Anonas Street, Sta. Mesa, Manila Phone: (Direct Line) _____________________
(Trunk Line) __________(Local)____________ ; website: www.pup.edu.ph e-mail_____________

HE OUNTRYS

OLYTECHNIC