CHAPTER 2.

ANALYSIS I

HUMAN RESOURCES
HRD is the heart of Raymond. The working of HRD encompasses all the departments, as it has to
manage all the employees tactfully. The HRD mainly follows the two aspects for managing the
employees. They are:Traditional aspect
Developmental aspect
The traditional aspect is related only to the old age concept of human resource management. It carries
out the functions mainly of:1

2
3

4
5
6
7
8

Recruitment: - The employees are recruited on the basis of value and urgency. The traditional
recruitment can be internal i.e. the employees are promoted or their relatives. It can also be
external from some consultant management schools, by newspaper advertisement etc.
Payment of salaries and wages: - It is decided on the basis of the work or designation;
payment of wages is done according to minimum wages act.
Industrial relations: - The department establishes a relation, which will be beneficial to the
company in long term. Workmen compensation act and employees state insurance act is
implemented.
Union management.
Agreement: - It includes the rules and regulations, which are to be followed by the staff and
employees for smooth working of the company.
Bargaining with the union.
Resolving disputes: - Industrial disputes act resolves strikes and outlets.
Administration is also a function of the HRD department. It includes providing facilities like
lunch, bus for traveling. Even providing security is the part of the administration.
Administration activities are launched by government in same format.

The development aspect includes activities such as:1

Performance Appraisal: - Quarterly appraisals are done and objectives are defined for the
year. In this A, B and C rating is given like excellent, very good and good. There are 4 types of
appraisals:a Self appraisal
b Superior appraisal (90)
c Peers appraisal (180)
d Subordinate appraisal (360)
Training and development: - Training and development is provided on the basis of their
needs. Training is provided either internally or externally. The training is provided mostly on
job. The off job training is provided to mostly executives.

3
4
5

Engineers and HRD workers do timely study.

Job Rotation: - It is used to motivate the employees and to avoid monotony.
Grievance management: - It is to coordinate the management with the employees. Its main
objective is to sole the grievances of the employees, so that they should work with complete
commitment.
Promotion: - It is provided on the basis of sincerity and merit. Besides these facilities such as
recreation to the staff and their family, transportation canteens, schemes for children, society
for workman, etc. are provided.

In all, there are 210 permanent employees in such shifts. Some temporaries and trainees are appointed
in case of absenteeism.

PRODUCTION
Wool: The Merino brand of wool is imported from Australia, and supplied as Tops by the wool
Scouring and Grey Combing department.
Polyester: A man made synthetic fiber which is in the form of staple fiber or tow. There are
three varieties Normal, Sparkle and Low pill.
Viscose: A regenerated cellulosic fiber which is made from wood pulp. Generally it is dope
dyed by suppliers and is in fibrous form.
The production operations at our plant are coordinated by the PRODUCTION
PLANNING & CONTROL department. Its role is to gather information of all stock at various stages
and communicate with the different departments; so that production activities are synchronized. We
have six months order in advance and divide the production activities bi-annually in unison with the
market, and our JALGAON and THANE units.
First in the sequence is the RAW MATERIAL GODOWN where the basic inputs procured are
stored, accounted for and intimated to the COMMERCIAL department. The first stage of processing is
DYEING. According to a dyeing plan set by the production planners, the dyeing department is issued
tops. Fabrics and yarn produced at further stages which are grey or do not have the desired
pigmentation are also dyed.
Some polyester is procured in the form of tows. These are cut and converted into sliver form
and converted into tops in the CONVERTER section. The material is sent back to the raw material
godown from where it is sent to the dyeing department. Only after a perfect match with standard
shades are the tops sent to the RECOMBING department.
In the Recombing department tops of polyester and wool in sliver form are blended and mixed
to produce a uniform sliver (65% polyester & 35% wool). The processing ensures that fiber is
untangled. Straightened and parallel.
All there Tops (polyester and wool) are sent for spinning in the WORSTED SPINNING
department. The function of spinning is to form yarn fiber. The yarn made is wound on a bobbin and is
called cheese.
*Tops roll of sliver
*Tow roll of continuous film or filament of fiber
*Sliver fiber in a rope like form.
Simultaneously polyester and viscose fiber is dispatched from the dyeing department and raw
material godown (grey i.e. Undyed) to the blowroom or P/V SPINNING department where it is mixed
in proportion (67% polyester and 33% viscose). This mix is transformed into sliver in the carding
section which further processes and produces a poly-viscose yarn.

All yarn is stored for intermediate purpose in a DOUBLE YARN ROOM from here the yarn is
issued to warping section of the WEAVING department. At this stage yarn is woven into fabric. In the
MENDING department this fabric is under scrutiny for any defects to be identified and removed.
Every meter of fabric produced is checked.
The next stage of processing is the FINISHING department. Fabric is washed cleaned and
subjected to mechanical / chemical operations with the aim of giving the fabric a smooth regular
texture, luster and anti-creasing effect. In the FOLDING department, finished fabric is cut to proper
length, wound and packed properly.
In addition to this we have a PLUSH department where we manufacture FURNISHING fabric
by procuring yarns from outside.
The packed goods are stocked in the WAREHOUSE from where it is dispatch as per sales note
to respective dealers. This transfer is communicated to the SALES office.

SALES
Every year there is sales booking takes place and the booking is done for two seasons.
1
2

Summer booking (in the month of December)

Winter booking (in the month of June)

In the booking the dealers book their requirement for next season for which the booking is being taken
place. And as per their booking, Sales & Marketing Dept. prepares sale notes quality wise, shed wise
for all the dealers those are given booking for the next season. There is a three types of Sale Notes are
prepared.
1

Main Sale Notes: The same is prepared buyer wise. In this, the qualities and shed numbers
are mentioned of the dealers which are to be produced by us to fulfill the requirement in the
required delivery period under instructions given to Production & Planning Department.

Additional Sale Notes: The same is also prepared buyer wise and the same is issued after
completion of booking for delivery period of next two months having the qualities and shed
numbers as per requirement of the buyer.

Mini Sale Notes: Mini Sale Notes can be issued in favor of buyer as per their requirement
received through phone or email or their personal visit.

BATCH MAKING
The batch making procedure is done by Warehouse Department and finds Processing of Dispatch is
done by I. T. Department.
Before batch making Warehouse sorting the old packed bale challans and daily packing
challans which are ready for dispatch of goods and keeping separately for making a batch.
On the basis of challans which are in hand and ready for dispatch the Warehouse Punches the
challans in the batch programme. Looking to the capacity of Lorry a batch can be made of maximum
of 350 bales of 150 Bales which covers 22 to 24 thousand meters respectively in every challan gross
weight is feeded in the same programme after punching all challans the batch programme shows total
numbers of bales and total meters which are ready for submission to EDP Department for processing
the final dispatch. After that one slip is prepared by Warehouse Department for submission of batch to
EDP department having the following details of a batch.

Date of Dispatch

Total numbers of Bales

Total meters

Type of Dispatch

Time

CHAPTER 3. ANALYSIS II
ENVIRONMENTAL POLICY ADOPTED BY RAYMOND LIMITED

TEXTILE DIVISION CHHINDWARA

Raymond Limited (Textile Division), Chhindwara is committed to manufacture and supply

high quality polyester wool and polyester viscose blended suting and furnishing fabrics and to
demonstrate excellence in environmental performance of all its activities. Products and services on a
continual basis in accordance with the requirements of ISO 14001:2004.
Raymond Limited is committed to comply with all legal requirements of manufacture and
delivery of blended fabrics.
Raymond Limited is particularly conscious of its potential of impact on water use and quality
during the manufacturing operations. As well as issues associated with transportation of its products. It
has therefore institutionalized sound environmental management systems and strategies including
pollution prevention, adoption of cleaner technologies, effective resource management, waste
avoidance and best operating practices, in particular, the company is committed to optimize
consumption of all resources including chemicals, water and electrical energy. Specific objectives and
targets are established, monitored and reviewed at appropriate intervals in order to track and verify
environmental performance.
Raymond Limited shall strive to strengthen the awareness, skill and competence of all its
employees and contractors.
The environmental policy is communicated to all persons working for and on behalf of the
organization and is available to all interested parties and the public.

MARKETING

RAYMOND: For over 80 years, Raymond is counted as one of the worlds premier manufacturers of
worsted suiting fabric in fine grade wool; in the same league as the finest that Europe has to offer.
Today, the Raymond product range includes pure wools, wool blended with exotic fibers like
camel hair, cashmere and angora and innovative blends of wool with polyester, linen and silk. Offering
suiting and trousering fabric for all occasions and needs.
Our domestic distribution is spread far and wide with more than 30,000 outlets that stock and
sell our wide range of fabrics.
Fine products, wide range, superb distribution and intelligent advertising support have helped
the company gain a dominant share of the market. No wonder, premium labels from the worlds
fashion capitals prefer Raymond.
MANZONI: Manzoni is a luxury lifestyle brand offering the discerning customer a super premium
range of formal wear and sportswear including shirts, suits, trousers, jackets, ties and leather
accessories. Our exclusive designs provide customers the best in contemporary international style and
luxury. Each garment is crafted from the most exotic cotton silk, linen and superfine wool, the best-inthe-world linings, interlinings and threads sourced from around the globe.
PARK AVENUE: Launched in 1986, Park Avenue is today, Indias most admired formal wear brand.
It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it
Business, Evening Leisure, Travel or Heritage Wear. The brand has received several awards. Recently,
it had the honor of being the Most Admired Brand at the Lycra Images Fashion Awards 2007 for the
third consecutive year.
Crossing the gender divide, Park Avenue launched Park Avenue Woman - a complete range of
Business Wear for women. Park Avenue Woman is designed specially for the working women
professionals of today.
COLORPLUS: ColorPlus is one of Indias premium and most respected casual wear brands offering
customers a range of shirts, trousers, knits and survival gear. ColorPlus constantly innovating the
processes and technologies which offering the buyers new world of comfort. Some of the
technological innovations it is well known for; include thermo-fused buttons, golf ball wash, soft
jeans, wrinkle free technology, stain-free fabric and the cone dyed technique.
Adding new color now to the womans wardrobe, ColorPlus recently launched ColorPlus Woman An
exclusive range of smart-casual clothing.
Parx: Parx is a premium casual lifestyle brand bringing customer a range of stylish semi-formal and
casual cloths that reflects the easy, relaxed attitude of the energetic 22-30 years old. Parx was launched
in 1999 to cater to the smart and fashionable clothing segment.

ZAPP! : The burgeoning childrens wear market has now turned stylish with zapp!- our range of
stylish and fashionable kids wear. The brand brings 4-12 years a wide range of clothes, accessories,
bed and bath line and more. The first zapp! store has been launched in Ahamedabad with ten more on
their way for kids across the country.
NOTTING HILL: Notting Hill reflects style and manifests originality of todays fashion-conscious
and discerning young professional at an affordable price. The brand collection features a spectrum of
mens lifestyle product comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like ties,
handkerchiefs and socks.
HOME BE: HOME is a specialty multi brand Home Retail Chain that present elegant, soft home
furnishing & accessories which are sourced from across the globe from reputed labels (private &
international). Spanning from a mid premium pricing range, Be : HOME provides an assortment of
quilts, blankets, robes, apparels, wall decor , vases, candles, gourmet cooking range and much more
under one roof to provide the perfect look for your home.
THE REYMOND SHOP: The Raymond shop is premium retail store offering complete wardrobe
solution for men, which includes top-of-the-line brand Raymond Manzoni, Park Avenue, ColorPlus
and Parx.

The Raymond Shop is a premium retail store offering complete wardrobe solutions for men which
includes top-of-the-line brands - Raymond, Raymond Premium Apparel, Manzoni, Park Avenue,
ColorPlus, Parx and Notting Hill.
The Raymond Shop has been a pioneer in organized retailing in the country starting around five
decades ago. Our wide reach and range of products makes it the largest one stop retail network in the
country. Over the years, The Raymond Shop chain of stores has become a yardstick by which other
retail stores are judged and constantly sets new standards and creates environments that make
shopping a pleasure.

The Raymond Shop network started with a small corner shop in Ballard Estate, Mumbai around five
decades ago. It has grown multifold with a dedicated team making it the largest retail store in the
country having over 500 stores in prime locations, in over 200 cities in India.
Our overseas network spans 39 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka
and Bangladesh.
The Raymond Shop retail chain occupies a space of more than 1 million square feet built-up area.

Our wide reach all over the country across big cities and smaller towns allows us to reach a wide
spectrum of consumers. We have now extended our reach with a presence in some of the leading Malls
with new retail formats.

SWOT ANALYSIS
STRENGHTS
The strengths Raymond Group are as follows:
Companys name Raymond signifies the quality image high standard and quality
product.
Loyalty from customers is also the major strength for the company.
Employees are also loyal due to the decentralized culture of company.
People trust on products due to the proper health and safety measures.
Being a multinational company it has the capability to attract more customer than the
local companies.
Company has the ability to compete in a dynamic environment.
Company always adapts the new technology.

WEAKNESSES
The weaknesses are as follows:
There is not much margins for retailers to prefer its sales.
The distribution cost is high as compared to the competition in the local market.
Company mostly advertises suitings and not other verticals of the company.

OPPORTUNITIES

The opportunities are as follows:

Post-2005 challenges, a huge opportunity that needs to be capitalised. Global Trade is
expected to be triple from the current USD 305 Bn to USD 856 Bn.
The company needs to increase focus on product development like new specialized
fabric like Smart Fabrics, Specialized treatments etc..

THREATS
The Threats are as follows:
Almost all the major players in the industry are competing with each other not only on
the basis of lower prices but also on better quality..
Increasing Social and Ecological awareness is likely to result in increased pressure on
the company to follow international labour and environmental laws.
Regional Trade Alliances