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Question 1

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Which of the following is a core value emphasized by the American culture?
Select one:
a. Efficiency
b. Aversion to consumerism
c. High power distance
d. Collectivism

Question 2
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According to Kurt Lewins theory of human behavior, the personal factors affecting consumer
behavior are ones attitudes, learning, and perception.

Select one:
True
False

Question 3
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Marketers can attempt to shape the outcome of the post purchase evaluation by:
Select one:
a. offering personal assistance with any problem experienced with the product.
b. trying to get consumers to expand their evoked sets to include their product.
c. attempting to convince consumers that a competing brand does not meet their criteria.
d. helping consumers to identify potential problems or needs.

Question 4
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The baby boomer generation is most adept at learning and using rapidly changing
communications technology.
Select one:
True
False

Question 5
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Which of the following can be categorized under the cognitive component of an attitude?
Select one: [not answered]
a. Value placed upon the product
b. Knowledge of the product
c. Buying behaviors

d. Emotional reactions

Question 6
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The purchase decisions for high-involvement products differ from those of low-involvement
products as high-involvement purchase decisions:
Select one: [not answered]
a. pose greater economic and social consequences.
b. pose little risk to the consumer.
c. require less time and less research on information.
d. require limited problem solving and limited efforts for external searches.

Question 7
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Which of the following products is typically a wife-dominant purchase?
Select one: [not answered]
a. Apartment
b. Auto Insurance
c. Furniture
d. Food Processor

Question 8
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A shift in cultural values away from accumulating material possessions to spending time with
family and friends benefit those who market:
Select one: [not answered]
a. amusement parks and picnic areas.
b. luxury cars.
c. childrens designer clothes.
d. expensive automobiles.

Question 9
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The degree of external searchincreases as purchasing behavior moves from routine to limited to
extended problem solving.
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True
False

Question 10
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Well-known luxury retailers offer unique or prestigious products at price ranges slightly lower
than their premium brands to attract middle-class consumers aspiring to the upper-class.
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True

False

Question 11
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Thepost purchase evaluation of the consumer decision process attempts to measure the:
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a. consumer satisfaction with the purchase.
b. selling success experienced by the vendor.
c. advertising influence on the purchase.
d. follow-up effectiveness of the firm.

Question 12
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In the area of self-concept theory, the real self is:


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a. the individuals personal set of objectives to which he or she aspires.
b. the way the individual thinks other people see him or her.
c. the self which has achieved self-actualization.
d. the objective view of the total person.

Question 13
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Purchasing music from the Apple iTunes website is considered a high-involvement purchase
decision because music is a unique personal choice.
Select one: [not answered]
True
False

Question 14
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The interpersonal influences on consumer behavior include a persons _____.
Select one: [not answered]
a. perceptions
b. attitudes
c. family
d. self-concept

Question 15
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Neuromarketing is defined as:
Select one: [not answered]
a. using data analysis techniques to project consumption data.
b. eliciting emotions to motivate people toward a purchase.

c. using the Internet to view products on informational websites.


d. selling products solely through the brick and mortar stores.

Question 16
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Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the
product but it also acts as a buffer against competitive messages getting to the consumer.
Select one: [not answered]
True
False

Question 17
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Joining a local bowling league for social interaction is an attempt to meet _____ needs.

Select one:
a. belongingness
b. physiological
c. safety
d. self-actualization

Question 18
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The American population is becoming increasingly homogenous as the ethnic and racial
minority groups are adopting the U.S. culture through acculturation.
Select one: [not answered]
True
False

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Cynthia and William enter Franklins Electronics to buy a television set. They had previously
planned to replace their 10-year-old color set with a new model of the same brand but are
surprised by the array of brands the store offers, each having a special feature. They decide to
take their time and look at every type of TV Franklins has to offer. Cynthia and William are
exhibiting _____ response behavior.
Select one: [not answered]
a. extended
b. routinized
c. limited
d. variety seeking

Question 20
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