Documente Academic
Documente Profesional
Documente Cultură
700000
600000
500000
400000
300000
200000
100000
0
Total Number of Total number of Total number of Tweets
tweets by MPs tweets by PPCs by political news sources,
journalists and bloggers
120000
100000
80000
60000
40000
20000
0
Labour: Conservatives: Liberal Democrats:
113,201 36,874 32,202
Labour: 113,201
Conservatives: 36,874
Liberal Democrats: 32,202
Eastmidlands – 21
North East – 11
Wales – 23
Northern Ireland – 1
East – 32
North West – 32
South East – 40
27 Yorkshire & The Humber – 25
West Midlands – 27
London – 57
Southwest – 37
1 11 Scotland – 27
32
25
21
27 32
23 57
37 40
*Trends: the most frequently mentioned terms within tweets around UK politics.
1 – In terms of politicians, the Labour Party number of followers, their challenge is breaking
dominates all key metrics – collectively Labour into conversations that go beyond party supporters,
MPs and PPCs are more active, more frequently especially in terms of how these then influence the
mentioned (i.e. have greater reach) and have mainstream media agenda.
more followers than the two other main parties
combined. 5 – While as expected established mainstream
news sources have a higher number of followers
2 – Senior party members can play a critical role in than bloggers and commentators, individual
connecting with members of the public: Nick Clegg journalists and bloggers receive more mentions
and Eric Pickles standout in all tables well above and retweets. This is probably due to a combination
their party’s average metrics. of factors - including that the latter are more
engaging, post different angles and commentary
3 - The findings for official party accounts show a around a story, and established sources tend to
different picture – the Conservatives not only have broadcast links (that followers may click on but not
significantly greater reach than the other main interact with the source) or stories that followers
parties, but also their posts tend to have greater have caught up with elsewhere. Comparatively
distribution (i.e. mentions and retweets) than the blogospheres of the two main parties show
established media and key bloggers. relatively similar figures in terms of followers and
reach.
4 – The data shows that the Conservatives are
more effective at distributing their message from Based on our data we predict that the next
the top, yet less so at a grassroots level in terms election (on Twitter at least) will be between
of spreading these positions within conversations the Conservative party machine and Labour’s
(this should be the work of supporters, MPs, grassroots activists’. We also feel that individual
PPCs). While Labour has the opposite challenge journalists, beyond the media organisations they
– members drive conversations, yet the official represent, will play a critical role in influencing
line doesn’t strategically trickle down. The Lib how a message is framed.
Dems are somewhere in between – while the data
is in-line with expectations, and reach-wise the
party punches above its weight when looking at the
Respect 1
Social Democratic and Labour Party 1
Plaid Cymru 2
Scottish National Party 3
Conservative 16
Liberal Democrat 23
Labour 65
100000
80000
60000
40000
20000
Respect 4342
Conservative 19247
Labour 91061
Plaid Cymru 16
Libertarian Party 3
UKIP 5
Independent 6
Green Party 7
Liberal Democrat 42
Labour 63
Conservative 78
25000 25000
Plaid Cymru 209
Independent 2137
15000 15000
Green Party 3400
10000 10000
UKIP 4761
Conservative17627
0 0
Labour 22140
*uklabour is 126th