THE IMPACT OF WORD OF MOUTH (WOM) ON

THE PURCHASING DECISION AT PT.MEGA

CENTRAL AUTONIAGA
MEDAN

SKRIPSI

By
William Cokro
090010165

MANAGEMENT STUDY PROGRAM

STIE INFORMASI TEKNOLOGI DAN BISNIS
APRIL 2014

THE ANALYSIS OF COMPENSATION TOWARDS THE

EMPLOYEES PRODUCTIVITY IN PT. AUTO2000
CAB.GATOT SUBROTO -MEDAN

SKRIPSI

This Skripsi is done as one of the requirements to complete the Bachelor

Degree on the Study Program of Management
STIE IT&B

By
Juliadi
00620102160

MANAGEMENT STUDY PROGRAM

STIE INFORMASI TEKNOLOGI DAN BISNIS
OCTOBER 2010

STATEMENT OF ORIGINAL AUTHORSHIP

Name of Candidate

Student ID.

Degree

1.5 spacing

Title of Skripsi:
TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND
SERVICES AT CV. ENVIRO NAGA MAS MEDAN
2 spacing & 2 tab
I confirm that materials contained in this Skripsi are my own work. Where the
words of others have been drawn upon, whether publishes or unpublished, due
acknowledgments have been given. I also hereby declare that the materials
contained in this Skripsi have not been published before or presented for another
programme or degree in any university.

Medan,....................................
Applicant
Materai Rp.
6000

Meiriana
05078031

LETTER OF APPROVAL

16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH

PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS
MEDAN

Student ID

: ID IT&B

Students Name

Concentration

Skripsi Title

15 bold & 1.5 spacing

Date : September 2013

Head of Management Study Program

(Darwan Tanady, BSc,MM,MBA)

NIDN. 0130098201

Date :
Skripsi Advisor

()

SKRIPSI VALIDITY FORM

16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH

PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS
15 bold & 1.5 spacing

MEDAN

Is arranged and maintained by :

Student ID

: ID IT&B

Students Name

EXAMPLE,adjust with your date of SKRIPSI

Convene

in front of the examiner committee on 27th October 2013 and is declared has
fulfilled most of the requirement in order to obtain Bachelor Degree.
Approved by

Chief/Moderator

Examiner I

(.)

()

Examiner II

()

Acknowledged by,
Head of Management Study Program

(Darwan Tanady, BSc,MM,MBA)

NIDN. 0130098201

SKRIPSI VALIDITY FORM

16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH

PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS
15 bold & 1.5 Spacing

MEDAN
Is arranged and maintained by :
Student ID

: ID IT&B

Students Name

EXAMPLE,adjust with your date of SKRIPSI

Convene

in front of the examiner committee on 27th October 2013 and is declared has
fulfilled most of the requirement in order to obtain Bachelor Degree.
Approved by

Chief/Moderator

Examiner I

(.)

()

Examiner II

()

Acknowledged by,
Head of AccountingStudy Program

(Arifin, SE)
NIDN. 0105028401

PREFACE

16 Bold

With the grace and the blessing of the Almighty God, the Writer has
completed the Skripsi entitled : THE ANALYSIS OF PROMOTION TO
INCREASE SALES VOLUME AT PT XYZ MEDAN.
This Skripsi is written as a partial fulfillment of the requirements for the
degree of the Bachelor on the study program of management, STIE IT&B, Medan,
North-Sumatra, Indonesia.
In completing this writing, the writer would like to express his sincere
thanks, assistance, and advice to the following people
1.

Dr. Agus Susanto Tan, SH,CN,MM,MBA,MKn, M.OXCEL (OXFORDUK), DBA as the Managing Director of IT&B Campus

2.

Rosita Bangun, SE,M.Si as the Chairman of STIE IT&B

3.

Sri Aprianti Tarigan, SE., ME as the Head of Management Study

Program STIE IT&B

4.

Mr/Mrs, as the first Skripsi Advisor who had guided me and given
me instructions for the completion of this skripsi

5.

Juliana, SE as the Head of Academic Department and staffs who had

helped me in administration at academic.

6.

All the staff of STIE IT&B who have given and helped me in writing
this skripsi.

7.

All the lecturers and entire staffs who have given me knowledge from
the first semester until the last semester in writing this skripsi

8.

The President Director of ..and his employees Thanked

for their willingness to give me the opportunity to do the research and
provide me with the information and data needed in the research

9.

My beloved parents who had fully supported me during my study from

first semester until the last semester. Finally, after 3.5 years passed, I
finished all of the credits and at last I prepared this skripsi to
accomplish Bachelor Degree in Accounting Study Program

10.

My beloved friends who had guided and also shared a lot of

information regarding to taxation, cheered me up when I felt desperate
in the condition where I cannot find out the data needed and they also
the one who encouraged me a lot in doing this skripsi until I completed
this skripsi with satisfied result. Thanks a lot friends, you are my spirit!

11.

The writer would also like to thank all of the people who had provided
suggestions, critics, encouragement and spirit for the writer in
finishing this skripsi.
Medan,

The Writer

(...)
Student ID

CONTENTS

16 Bold

Page
SKRIPSI TITLE
SKRIPSI TITLE
STATEMENT OF ORIGINAL AUTHORSHIP.................................................ii
LETTER OF APPROVAL.....................................................................................iii
SKRIPSI VALIDITY FORM................................................................................iv
PREFACE.................................................................................................................v
ABSTRAK.............................................................................................................vi
ABSTRACT.............................................................................................................vii
CONTENTS............................................................................................................viii
LIST OF TABLES..................................................................................................
LIST OF FIGURES.................................................................................................
Chapter I

INTRODUCTION..................................................................

Chapter II

1.1.

Background of Study ................................................

1.2.

Problem Identification ..............................................

1.3.

The Scope of Study................................................

1.4.

Objective.............................................................

1.5.

Benefits...............................................................

1.6.

Theoretical Framework and Hypo skripsi ...................

1.7.

Systems of Writing.................................................

THEORETICAL BACKGROUND.............................................
2.1 Definition of Management........................................
2.2

The Functions of Management.................................

2.3

The Scope of Management....................................

Chapter III

Chapter IV

Chapter V

RESEARCH METODOLOGY.......................................................
3.1.

The Research Design....................................................

3.2.

The Research Object..............................................

3.3.

Definition of Operational Variables.................................

3.4.

Data Collection Methods.....................................

3.5.

Data Analysis Methods...............................................

RESULT AND ANALYSIS...........................................................

4.1.

The Brief History of The Company..................................

4.2.

The Organization Structure.............................................

4.3.

Descriptive Statistics...................................................

4.4.

Test of the Data Quality...........................................

4.5.

Test of HypoSKRIPSI.................................................

4.6.

Result and Analysis............................................

CONCLUSIONS AND RECOMMENDATIONS............................

1.8.

Conclusions...............................................................

1.9.

Recommendations....................................................

LIST OF REFERENCES..................................................................................
APPENDIX

LIST OF FIGURES

16 BOLD

Page

Figures 2.1

Branding

10

Figures 2.2

Promotion

12

LIST OF TABLES

16 BOLD

Page
Tables 2.1
Branding......................................................................................................14.
Tables 2.2

Promotion

16

ABSTRAK

16 BOLD

ANALISA LAPORAN KEUANGAN PADA PT ABC

12 bold & 1.5 spacing

Meiriana
05078031

14 BOLD

HasilAnalisa ..
Kesimpulan yang dapatdiambiladalahsebagaiberikut (translate your
abstract into Indonesian)

Kata Kunci: Laporan Keuangan, Likuiditas

Note : Maximum 500 words (prepare in Indonesian and English)

ABSTRACT

16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND

SERVICES AT CV. ENVIRO NAGA MAS MEDAN
12 bold & 1.5 spacing

Meiriana
05078031

14 BOLD

Construction project produce a complex and large amount of information.

The writer chooses the title : The Analysis Promotion to Increase Sales Volume at
PT. XYZ Medan.
From the result of coefficient correlation between variable x and variable y,
resulted 0.533 which menas that it is higher than the product moment with n = 30
respondents is 0.344.

Keywords : Promotion, Sales Volume

Note : Maximum 500 words

16 bold

LIST OF REFERENCE
2 spacing & 1x Tab
Kotler, P., Armstrong G., Brown L., 2004. Principles Marketing, 5th edn, Pearson
Education.
2 spacing
Sekaran, U., 2003. Research Methods for Business : ASkill Building Approach, 4th
edn. John Wiley & Sons, Inc. 1 Spacing

LIST OF APPENDIX

16 BOLD

2 spacing & 1x tab

Page
2 spacing & 12 font ,

Appendix 1

Statistic

SKRIPSI REVISION STATEMENT FORM

60

I, undersigned below:
Students name

Evy Susanty

Student ID

07201031019

Phone/Mobile

0812 6378 0111

Class

Louisiana

The title

The Usage of Financial Derivatives as the Mechanism to Mitigate the Risk of Exchange
Rate Fluctuations at Cv. Grand Indo Surfacing
Here by I declared that I have revised the skripsi based on the Skripsi Convention result
which have been done on:
Day/Date

Friday, 08th April 2011

Time

02.00 PM

Place

IT&B Campus

With complete and accurate according to advise given by the examiner commisions.
Herewith this statement I made is true with the hope of Sir/Madam consideration. Thank
you for your attention.
Medan, . 2011
Applicant
Approved by:
Skripsi Advisor

Meterai Rp.
6000
()

()
Examiners Agreement:
Commission as students examiner mentioned above, is allowed to revise his/her final
report done by students.
Examiners Commission:
Moderator

Examiner I

(..)
()

(.)

Examiner II