Documente Academic
Documente Profesional
Documente Cultură
Exam Preparation:
You will be required to have a good understanding of the concepts included in the chapters covered this term. In addition,
you will be required to apply these concepts to the long cases we discussed in the term. Integration of concepts and case
data is critical.
Use the SAMPLE of questions to guide your preparation for the essay exam.
Use the attached grading rubric to prepare for the exam. Please note, even though legibility is not listed specifically as a
criterion, you will benefit if your writing is legible.
Exam Format:
The exam will comprise of ONE question with multiple parts to it.
You will be given an exam booklet and you will record your answers in the booklet within the allocated space.
You will be provided some blank pages to jot your thoughts down before responding to the questions.
Revised 12/13/2011
Review Questions:
External analysis of each company:
General environmental factors: What are the general or macro environmental factors impacting the industry? How are they likely to
affect industry conditions?
Industry analysis: Use Porters 5-force model, industry life cycle and strategic group analysis to understand the opportunities and
threats in the industry. Keep in mind that whether each condition is a threat or opportunity will depend on each firms unique set of
resources and competencies. So, identify the opportunities and threats confronted by each firm, its key rivals.
Internal analysis:
The companys strengths and weaknesses: What are the firms unique resources and capabilities? Can they be imitated? What are
the barriers to their imitation?
Does the firm have a competitive advantage? If so, what is the firms competitive advantage and how can it sustain it? If it does not
have one, how can it build a competitive advantage in its industry?
Describe the companys organizational structure, reward and control systems (if data presented in the case). How does it contribute
(or not contribute) to its strategy? If data is not presented, based on its strategy, what should be the companys structure, reward
and control system?
Strategy of the company:
Business-level strategy: What is the firms generic business-level strategy? How do the functional-level decisions and strategies
contribute to its business-level strategy? How do its resources and competencies contribute to its generic business strategy?
Corporate-level strategy: What is the firms corporate-level strategy? If it operates in more than one business, do the businesses
share or trade resources? What are the connections among the different businesses? What has been the primary mode of
diversification -- Acquisition, joint-venture, internal growth? What is your assessment of its growth mode?
If the firm operates in one business, could it gain value through diversification? If so, which businesses would you recommend and
how can it create value? What mode of diversification and growth would you recommend?
International Strategy: What approach has the firm taken towards international growth localization, global standardization?
Describe the nature of these challenges for the company and reasons for these challenges based on its history, products and,
industry? How has it harnessed international opportunities? What mode of expansion has it used? If it is a domestic company, what
is your assessment of its international opportunities? What mode of expansion should it use? Why is it is particularly appropriate for
the case companys situation, history, and industry?
Revised 12/13/2011
Demonstrates effective
application of relevant concepts
(20% of total)
(0-13 points)
Limited use of quantitative and qualitative
case data to support position.
(0-10 points)
(20% of total)
Demonstrates ability to
communicate effectively
(20% of total)
Total
Revised 12/13/2011
(18-20 points)
(15% of total)
(18-20 points)
Total